Rebirth Tokyo 1986

Chapter 223 All Spent
After chatting for a few minutes, Masato Takeshita turned his head and looked at Shinji Kikuno.

"Kikuno-san, how many shares of Wal-Mart have you acquired so far?"

“As of today, 8.24% has been acquired.”

“Good. When will it reach 9%?”

"We need to see the stock market situation. It will probably be difficult tonight."

Walmart's prospects are bright, so the company's stock is very difficult to buy.

Unless there is a large-scale price increase, it will be difficult to complete the equity acquisition plan quickly.

"Oh, that's how it is."

The young man could hear Kikuno Shinji's embarrassment.

He put down his bowl and chopsticks and said decisively: "If things don't go well, I will allow a maximum premium of 30% to complete the acquisition."

Walmart is a top priority for Matsumoto Manufacturing's future development.

Whether it is the current trolley suitcases and ready-made clothing products, or the upcoming snacks such as instant noodles, sausages, drinks, etc., they are all very dependent on retail channels such as Walmart.

Matsumoto Manufacturing must obtain more than 10% of the shares and then have a seat on the board of directors.

"understand!"

Kikuno Shinji felt relieved.

Walmart is a retail giant whose stock price is relatively stable on weekdays.

With a 30% premium, acquiring not only 10% of the shares, but even 15% would be easy.

“And Costco and Price, please also complete your set goals as soon as possible.”

After many adjustments, the three giants of Xinghai Investment each have their own unique work content.

Takamasa Yoshimoto is in charge of overall command, serves as deputy to Masato Takeshita, and directly manages domestic investment business.

Shinji Kikuno is responsible for US stocks, and both Walmart and Price need him to complete related operations.

As for Masao Nagasawa, he is not responsible for investment projects within the company.

Responsible for internal supervision and audit to prevent employee corruption and information leakage, etc.

This is also the main reason why he has time to play games with young people.

The work is relatively leisurely.

"Please rest assured that I will complete the established plan as soon as possible."

This time, Kikuno Shinji was full of confidence.

If you are not a steady person, you might even want to make a promise with your chest.

"That's good."

These retail giants, which will be among the world's top in the future, have a market value of less than 200 billion U.S. dollars at the highest and only a few hundred million at the lowest.

Not only can they obtain at least ten times the profit by investing in them, but they can also obtain the channel resources that Xinghai Group needs very much.

This business has already made a lot of money.

After dinner, Masato Takeshita happily pulled Masao Nagasawa to play "Double Dragon" on the arcade machine.

After successfully passing the level, Takeshita Masato sincerely praised: "As expected of Nagasawa-san, you are really strong."

"Absolutely."

Masao Nagasawa first showed a very conceited little expression, but soon became listless.

Masato Takeshita asked with concern: "Well, what's wrong?"

"It's okay, I just suddenly remembered some bad things."

"Well, what are we going to play next?"

Since he joined a financial company, Masao Nagasawa naturally wanted to control huge amounts of funds and maneuver in the stock market.

He really wanted to change his job and become the real person in charge of stock trading.

Even if I am responsible for the European or Taiwan sector, I would be very willing.

However, thinking of the young man's trust in him, he once again gave up the idea of changing jobs.

It would be better for him to just stay in charge of the supervisory department and be responsible for helping the president keep an eye on his purse.

"Oh, that's how it is."

"Next, let's play Snowman Brothers."

Since the subordinate didn't want to talk, the young man naturally wouldn't ask any questions.

Everyone has secrets that they don't want to tell.

During this time, he would occasionally walk up to other employees and play a few games with them.

Unfortunately, Street Fighter 2 is still a work in progress.

If this game is launched, everyone will definitely have more fun playing it.

After all, fighting with others is endless fun.

E-sports events of all sizes in later generations have profoundly proved this point.

"Ah, it's getting late. You guys play, I'm going to bed."

It was past 12 o'clock in the evening and Masato Takeshita felt a little tired.

He stood up, yawned, then patted his mouth and prepared to go back to rest.

Nagasawa Masao was also a little sleepy. He blinked and said, "Okay, we'll have time to play tomorrow."

"okay."

On the way back, the young man saw that the company's US stock business department was still working all night, and an idea secretly emerged in his mind.

But it’s too late now, let’s wait until tomorrow.

Masato Takeshita is preparing to take a rest.

Across the sea where the sun was glaring, Robertson Walton walked up to his father.

"Father, Xinghai Investment has suddenly increased its purchase of our company's shares, and it has now exceeded the 10% benchmark."

"Is that so? Call them and let them know our company's bottom line."

Sam Walton had a strong personality and a very serious persecution mentality. He would not allow anything beyond his control to happen in the company.

A 10% stake is not a lot, but it has reached his inner warning line.

"Well, father. It's midnight in Tokyo now. Mr. Takeshita is probably resting. It's best for us to play after dinner. That's when he's at work."

There is a time difference between Japan and the United States.

Noon in the United States is equivalent to midnight in Japan.

Sam Walton frowned, but managed to keep calm.

"Well, let's notify them tonight."

After talking about the shares, Robertson asked again: "Then should we give Matsumoto a seat on the board of directors?"

Walmart was well-informed and already knew the purpose of Xinghai Investment's stock acquisition.

Robertson himself did not object

Because Matsumoto Manufacturing has a stable channel, Walmart also has a stable supplier of goods.

"If they ask, we'll just follow the normal process."

Whoever brings up this matter first will be at a disadvantage.

Walmart is the active party, so naturally it will not be the first to give in.

"understand!"

The next morning, Masato Takeshita received a subtle warning from Walmart.

The other party hopes that Xinghai Investment will stop the acquisition.

A 13.6% stake is almost beyond Walmart's tolerance.

All I can say is that the 30% premium acquisition strategy was very correct, and the effect was immediate, with more than 5% of the shares acquired in one day.

Although he did not reach the highest goal of 15%, the young man was already very satisfied to have acquired so many shares of Walmart.

He didn't want to offend Wal-Mart.

Because not only Matsumoto Manufacturing, but also many companies in Xinghai Group will need Walmart's offline channels in the future.

For example, the mouse and keyboard of Xinghai Semiconductor, and the cartridges of Xinghai games.

Walmart is quite wary of Xinghai’s investment, and Schwartz and Carrefour in Europe have similar reactions.

However, Europe's response was slower, and it became alert only when the acquisition share exceeded 15%.

Masato Takeshita naturally agreed readily and then handed over the matter to Hiroaki Kobayashi.

……

"Tell me, what's the matter?" The young man has been running back and forth these days, and he even had a staff meal at Matsumoto Manufacturing yesterday.

I thought I could temporarily not go, but I didn't expect to get another call.

"President, the 20th batch of energy drinks has been successfully developed. Would you like to try it?"

In addition to its stable production of trolley suitcases, Matsumoto Manufacturing has recently been experimenting with various foods.

The first nine batches were mainly tested on company employees and passers-by.

Now the energy drink is almost complete and needs a decision maker to make the final decision.

"Oh, it seems you are very satisfied with this batch of products."

"Yes, I think it tastes great and is indeed refreshing."

"OK, wait for me for half an hour."

Masato Takeshita also wanted to know whether the energy drink produced by his company had the same taste as the one he drank in his previous life.

The 20th batch of energy drinks still had two full rows of 40 bottles.

After trying all of them, Takeshita Masato smiled and praised: "They all taste very good. Do you want to randomly invite passers-by to test them?"

Masato Takeshita is not that sensitive to drinks. Basically, he can accept anything as long as it is not too unpalatable.

For example, Coke,

He drinks Pepsi, Coca-Cola, and even Super Cola, and he accepts all of them without hesitation.

He was very self-aware that he shouldn't have a say in the choice of drinks.

“We have conducted several blind tests, and everyone feels that these three taste better and are more refreshing.”

"That's it."

Masato Takeshita lowered his head and thought for a while, then said simply: "Since we can't pick the best one, then we can produce a batch of them all and leave the selection to the truck driver."

"We will produce the type that truck drivers prefer to drink."

Truck drivers often travel long distances and are in great need of something to refresh themselves.

If an energy drink is recognized by truck drivers, it can then enter the market of white-collar overtime workers and even the most basic mass consumer market.

Kobayashi Hiroaki also had a similar plan, but there was no suitable truck driver.

He responded sincerely: "Yes, I understand!"

After solving the problem of domestic taste of energy drinks, Masato Takeshita asked while tapping the corner of the table.

"How long will it take to repair the factory in the United States?"

For things like beverages, it is best to produce them nearby to minimize costs.

Therefore, Matsumoto Manufacturing bought a beverage production plant on the east and west coasts of the United States early on.

Of course, in a sense, this is also a letter of surrender.

Matsumoto Manufacturing is making a ton of money in the U.S. with its suitcases, so naturally they have to show their appreciation.

At this time, acquiring factories to prevent more American workers from losing their jobs is the best choice.

"Equipment update, factory reinforcement, employee training... It is estimated that all work will be completed in the spring of next year."

This is not because American workers are lazy, but it really takes that much time.

The factory acquired by Matsumoto Manufacturing has been abandoned for more than a year, and the problems are even more troublesome than when building a new factory.

But there is no other way. Due to political considerations, we have to do this.

"Not in a hurry."

Masato Takeshita was also aware of the situation in the United States.

Under the run from low-cost countries such as Japan and Germany.

Factories went bankrupt and workers lost their jobs.

The young people are already very satisfied that the project can start normally next year.

"But in this case, let the employees there assist the laboratory in testing the flavors of energy drinks."

"Different countries may have different tastes."

Many snacks have regional restrictions.

For example, spicy Cheetos, which is very popular in the United States, is very niche in China and Japan.

For example, cucumber-flavored potato chips in the past were rarely sold outside of China.

"Understood. I will send the sample to Chambers-san."

"Well, send out more, including the first few batches. This way we can select more suitable ones."

The more samples we have, the better we can choose ones that suit American tastes.

Of course, it is also possible that none of them apply.

Therefore, Takeshita Masato suggested again: "Also, order Chambers to set up a food laboratory in the United States. From now on, the taste of American food will be left to the United States."

"Hi!"

After talking about the American market, the young man brought the topic back to the local market.

"We don't need to rush to launch our energy drinks. We can test them a few more times. Once we are sure they are foolproof, we can directly put the products and advertisements all over Japan."

"In addition to TV advertising, sponsorship is also essential."

"We are an energy drink, so naturally we need to sponsor more sports events."

"It would be best if it's soccer or baseball, and if neither is possible, then sponsor extreme sports."

The first sport in Japan is baseball, and the second sport is football.

If they can get the chief sponsorship status of both, their own energy drinks will definitely sell well.

But this is too difficult as the two major colas monopolize this display channel.

It would be better to learn from Red Bull and sponsor more extreme sports such as downhill racing, Isle of Man TT, and wing suit flying.

These projects may seem insignificant individually, but together they have enormous potential.

In its previous life, Red Bull became famous by sponsoring extreme sports and then became the king of energy drinks.

Of course, extreme sports made Red Bull successful, and Red Bull also made extreme sports successful.

Before Red Bull sponsored extreme sports, extreme sports were very niche.

Thanks to Red Bull's continuous promotion, the influence of extreme sports has grown, and even many athletes have stepped out of their small circles.

At the same time, extreme sports enthusiasts slowly began to make money, attracting more people to invest in this field.

As more people participate, the competitive pressure increases.

The competitive pressure increased and the level of the players improved.

The level of the players has improved and the competition has become more exciting.

The event is more exciting and attracts more people to participate.

……

It can be said that the Red Bull Extreme Challenge event has entered a positive cycle in later generations.

Both Red Bull and the players have made huge profits.

This is what good sports should be like.

"Extreme sports?"

Hiroaki Kobayashi is a very traditional Japanese and knows very little about basketball, let alone extreme sports.

"Well, extreme sports are about challenging what is impossible for humans. The most famous one right now is the Isle of Man TT motorcycle race. You can look up more information about it."

"Ok."

Masato Takeshita did not expect his president to figure it out now and come up with a mature marketing plan.

He is already doing this.

The young man only hoped that after he came up with the plan, Kobayashi Hiroaki would be able to understand it and then implement it smoothly.

“Oh, if only this were the Internet age.”

The expansion of extreme sports also benefits from the rapid development of the Internet.

The vast majority of extreme sports are not reported by television stations, and the fact that they have become popular in later generations is largely due to online videos.

Masato Takeshita himself is a typical case.

He happened to see this content while watching videos, and gradually became familiar with extreme sports.

Of course, he only had a general understanding.

If I see it, I will look at it. If I don’t see it, I won’t search for it specifically.

(End of this chapter)