Rebirth Tokyo 1986

Chapter 45 Future Route
"Wait, sell all your Toshiba shares and exchange them for Panasonic shares. Don't worry about the losses."

"Okay, President Takeshita."

At this moment, Masato Takeshita suddenly remembered that Toshiba seemed to have been used as an example by the United States in 1987, and became the chicken killed to scare the monkeys, and the so-called Toshiba-Soviet incident broke out.

In fact, Toshiba was not even on the list of companies that traded most actively with the Soviet Union. If we really arrest people based on the severity of their crimes, the first ones to be arrested would be American companies.

Because the country that was most active in trading with the Soviet Union was the United States itself. Britain, France, and Germany in Europe, and Japan in Asia, were just learning from the United States.

But this is normal.

The United States played a similar trick after the Russian-Ukrainian war in the past, prohibiting European countries from purchasing Russian oil and gas, while ignoring its own companies and making a fortune.

This time, it is only targeting Japan's Toshiba.

On the one hand, Japan was the biggest threat to the U.S. economy at that time, and was competing fiercely with the U.S. in many fields. The U.S. hoped to take advantage of this opportunity to severely punish Japan.

On the other hand, the United States has the strongest control over Japan. Europe is the front line against the Soviet Union, and the United States dare not make too much noise. It is worried that European countries will follow the path of independence like France.

It can be said that Toshiba is just a small unlucky person in the US-Japan trade friction. Even if Toshiba is not there, the US will find similar excuses.

You've offended the abbot, and you still want to run away?

The transaction volume of more than 2 billion yen was not large, and Masayoshi Tamura quickly dealt with it and exchanged it for Panasonic Group shares designated by Masato Takeshita.

Masato Takeshita looked at the stock K-line on the computer and asked, "How much did you lose?"

"Fortunately, I succeeded and only lost a few million yen in handling fees."

"Amazing! You are worthy of being an elite of Yamaichi Securities."

"No, this is as it should be."

Masato Takeshita was very satisfied with Masayoshi Tamura. After the 600 billion yen was spent, he said to him straightforwardly: "Buy these for now. It's getting late now, Tamura-san, do you want to go for a quick meal together?"

"Okay. But our company also has plans tonight, and there are many celebrities, what do you think?"

In order to maintain relationships with major clients, Yamaichi Securities often organizes activities with entertainment companies, including actors and celebrities, as well as model idols who dream of becoming stars.

"No, let's talk about it later when we have a chance."

Among the popular female stars in Japan during this period, Takeshita Masato only liked Nakamori Akina and Matsuda Seiko. However, both of them were top singers and were unlikely to attend a dinner of this nature.

At this kind of banquet, the main force is still small idols and actors, because they have no independence.

"It's so expensive, worthy of Japan's bubble era."

After dinner, Takeshita Masato looked at the bill in his hand and felt a little sad. He didn't expect that just eating a little food for two people would cost more than 20 yen.

But this is normal.

Japan's bubble era was crazy and people were buying things like crazy, but the highest consumption item in Japan during this period was not luxury goods or various clothing and bags, but the most humble food.

In order to make money, businesses even come up with all kinds of weird diets, the most well-known of which is adding gold foil to food.

The effect is very good, and many people will try it. I can only say that the Japanese are really good at playing, and they are not afraid of eating too much gold and eating themselves to death. Anyway, Masato Takeshita avoids these things like snakes and scorpions, and doesn't even want to look at them.

……

The stock market was temporarily closed, and the next operation might have to wait until the second half of 87. Masato Takeshita then turned his attention back to Matsumoto Manufacturing.

At the high-level meeting on Friday afternoon, Masato Takeshita said straight to the point: "The suitcase market is still in an expansion period, so in the short term, we will still produce and sell one product at a time. But if you don't think about the future, you will have immediate worries, so we also need to think about how Matsumoto Manufacturing will develop in the fierce competition in the future."

"President Suzuki, you go first."

"I think we should improve our production technology and keep an eye on new materials. As long as our product quality is good enough, we don't have to worry about market competition."

Suzuki Zensuke is a quality person, and he believes that quality is the life of the factory. As long as the quality of my suitcase is good enough, then I am not afraid of anything.

"Yeah, not bad." Takeshita Masato did not comment on this. He smiled and nodded, then looked at another vice president of the city company: "President Kobayashi, what do you think?"

Kobayashi Hiroaki leaned forward, put his hands on the table, thought carefully and said:

"Quality is indeed the lifeline of a product, but publicity cannot be ignored. The reason why our suitcases became so popular is mainly due to the publicity effect of TV advertisements."

"If we don't pay attention to publicity, even if our quality is very good, it will easily disappear in the fierce competition. Because the materials for suitcases are easy to buy, it is easy for other factories to produce products of the same quality as ours."

"In addition, we must also pay attention to channel construction. As competition becomes increasingly fierce, whoever has more channels will be able to occupy a favorable position in the competition."

The aroma of wine is also afraid of deep alleys.

This is no longer an era where quality alone can win the business. Marketing and promotion, to some extent, are even more important than quality.

Take Jiang Xiaobai, a popular internet wine in the past, as an example.

This is almost the worst wine, but because of the toxic chicken soup promotion, it became popular among young people and even surpassed many old famous wines.

Of course, we cannot only focus on publicity and ignore quality.

Because publicity determines the upper limit, while quality determines the lower limit.

Jiang Xiaobai became popular among young people thanks to publicity, but was eventually eliminated by the young people who had come to their senses due to quality issues.

As for the role of channels, it is well known to everyone.

In the era of smart phones, why did OV, which had a bad reputation on the Internet at the beginning, always be able to compete with Xiaomi, and even have a tendency to gradually surpass Xiaomi? It was all because of their offline channels.

If Xiaomi had not spent a lot of money to build offline channels, it might have been surpassed by OV.

Masato Takeshita nodded in approval: "That's right, both publicity and channels are important. From now on, our company will spend about 5% of its sales every year on global publicity, and also spend about 5% of its sales on building travel luggage channels."

Then he looked at the director of the production department, Matsushita Yuto: "Director Matsushita, what do you think?"

Matsushita Yuto thought of his wife and daughter's complaints and replied slowly, "I think the current sizes of suitcases are too monotonous. Can we try different sizes? For example, one suitable for girls, one suitable for children."

"Also, the design is too monotonous. The suitcases should have various patterns, not just three or two patterns and colors."

(End of this chapter)