Rebirth Tokyo 1986

Chapter 46 Let's do it
Currently, there are only a few styles of suitcases manufactured by Panasonic. Basically, they are the original styles with a handle added, which is full of men's practicality-first thinking.

Matsushita Yuto heard his wife complain several times, saying that the suitcase should be made smaller. It was too heavy to carry and was not suitable for women at all.

My daughter, who is in college, also echoed this, saying that she was exhausted every time she carried her suitcase up and down the stairs.

"That's a good suggestion." Masato Takeshita nodded in approval and said, "The production department can try to produce a few more sizes of suitcases. We'll see which size people prefer and then produce more in the future."

"The same is true for patterns. We have to fully consider the female market. Girls prefer suitcases with brighter colors, so we have to produce such suitcases."

Women will definitely be the main force in the future consumption of travel luggage.

Because many times, even if women already have enough suitcases, they will still buy another one just because they see a beautiful suitcase.

Seeing that the head of the design department, Norika Fujimoto, was hesitant to speak, Masato Takeshita smiled and asked by name, "Head of the Department, Fujimoto, do you have any suggestions?"

"That's right. I think we should design another brand in Fengya. This brand focuses on personalized customization. We customize exclusive suitcases for customers according to their needs."

“Good advice. You can try it a little, but it can’t be your main business.”

Personalized customization can indeed meet the needs of high-end customers, but it is destined not to make much money, and now it is more or less not worth the cost.

However, personalized customization is also indispensable, because it is part of the upgrade. Even if it is purely for publicity purposes, this aspect cannot be abandoned.

"Yes." Fujimoto Norika responded, and then continued: "Also, we can cooperate with art schools to launch exclusive art suitcases, which should have good sales."

"This is great. Not only can I get closer to the school, but I can also make a lot of money."

In the bubble era in Japan, not only the financial and stock markets were hyped up, but also artworks, golf course cards, premium beef, etc., all became targets of speculation, and even golf clubs could be sold for hundreds of millions.

If Matsumoto Manufacturing launches a personalized art suitcase, it will easily become the target of hype and make a fortune in this regard.

Although Masato Takeshita is not a professional when it comes to hype, he still has many tricks up his sleeve.

For example, these personalized suitcases are limited editions, special editions, and are customized at a very high price and sold to the first buyer. One month later, Matsumoto Manufacturing asks the second buyer to spend a higher price to buy the suitcase back from the first buyer.

In addition to buying and selling between several agents, they also advertised on a large scale in newspapers and magazines, creating an atmosphere that this type of suitcase is particularly rare and will appreciate in value soon after purchase.

Countless merchants in later generations have used similar methods to sell ordinary goods at high prices. Typical examples are Clivia, tattered rag dolls, useless personalized avatars, and virtual currencies.

Masato Takeshita is also ready to try his hand at the Dutch tulip trick.

With Masato Takeshita's continuous affirmation, the senior leaders of Matsumoto Manufacturing became more courageous in speaking out.

Soon, Yuriko Kagawa helped Masato Takeshita summarize more than a dozen useful strategies, allowing everyone to have a clearer plan for the future of Matsumoto Manufacturing.

"OK, now that we've talked about the future, let's talk about the present. Regarding the expansion of Fengya suitcases, do you have any questions, President Suzuki?" "No. Fengya is only expanding one production line this time, and Shuying has sufficient manpower."

Matsumoto Manufacturing adopts a step-by-step development model for its employees.

Newcomers who have just joined the factory either do some scrap work in Fengya and Shuying, or stay on the Linglong production line. After gaining a certain amount of experience and passing the factory's internal assessment, they will be transferred to the next level Shuying production line.

As for Fengya workshop, only the best employees can be selected. Every time, the best are selected from the best of Shuying production line, which depends not only on your ability but also on good opportunities.

"That's good. We must ensure quality. In the future, the company's focus will be on the Fengya production line. At the same time, we will provide Fengya employees with several times the benefits."

Japan's seniority system is deeply rooted, so wages are difficult to adjust. But there is no such problem with benefits, which are completely decided by the factory itself.

In order to better motivate the workers, Masato Takeshita plans to increase the welfare of the Fengya workshop several times and publicize it within the factory.

If you want better benefits and want to make more money, then work hard to learn production technology.

"Also, no matter how hard the company tries, it will be hard to compete with those small manufacturers in the low-end market, so I plan to move Linglong's production line to China across the sea next year."

You have to eat one bite at a time. Low-end Linglong will definitely face price competition first and need to reduce production costs the most. As for Shuying, when everyone sees the advantages of being across the sea, they will probably urge Masato Takeshita to do so as soon as possible.

"By moving to China, the president means that we should select a person from among us to be in charge of the overall construction work there?"

Masato Takeshita looked at Suzuki Zensuke and said, "That's right, but I don't know who is willing to go."

"I'll go. I can build a factory across the sea."

Kakuda Hiroki is a member of the Social Democratic Party and has a certain degree of favorability towards the other side of the sea. In addition, he has ambitions for the future in his heart, so he quickly stood up and said that he could.

"Well, then I'll trouble Minister Kadota. If we can reach an agreement with the Chinese side, you will be our plenipotentiary representative in China." Masato Takeshita was very satisfied that someone had volunteered, and directly gave Kadota Hiroki the greatest power.

"As for finance and personnel, do you think there are suitable candidates?"

When the Finance Department Director Shinichi Ueno saw the president calling his name, he knew he couldn't delay and said simply, "I'll hold a small meeting tomorrow morning to see if anyone will volunteer to go. If not, I can go over for a while."

"You don't have to do that. The company still needs you. If no one wants to go, then we can recruit someone from the society with a high salary. Those things happened not long ago, so there should be someone willing to go."

Masato Takeshita did not say it explicitly, but everyone knew that the president was talking about the student movement.

Among those students who hold high the idea of "across the sea", there are definitely some who are willing to travel to the other side and get to know that country better.

(End of this chapter)