Catering God

Chapter 97 Rebellion against Tiangang
After watching the movie, Jiang Feng was really sweating profusely.

On the one hand, I was worried that Chen Jingyu would ask some strange questions out of the blue, and on the other hand, I was also worried about the audience around me.

If a couple shows up and starts to show affection to each other, all the educational significance of what we just learned will be wasted.

I finally managed to hold on until the end of the movie.

At this time, the people watching the movie in the square applauded this classic movie.

Only Jiang Feng breathed a sigh of relief.

At this time, his forehead was already covered with a layer of sweat.

Chen Jingyu noticed this, so she took out some tissues from the small bag she carried with her and wiped Jiang Feng's sweat very considerately.

Jiang Feng was slightly stunned.

My heart warmed up, and I thought that dead fish was better, and it was a waste not bringing her along before...

The male classmates who were passing by and getting ready to leave were also very envious when they saw this scene.

After all, having sweat wiped gently by a beautiful girl is a treatment that many boys dream of.

Jiang Feng was experiencing Chen Jingyu's attentive service. Thinking back to how he had been brainwashing her, he suddenly felt a little ashamed...

"Jiang Feng, are you feeling weak? Why are you sweating in such cool weather?"

When Chen Jingyu wiped the sweat off her face, there was a hint of confusion and curiosity on her little face.

"Thank you, don't wipe it."

Jiang Feng was so upset that he refused Chen Jingyu's thoughtful service.

I was feeling touched one second, but the next second my defenses were broken and my heart sank.

This is probably Chen Jingyu's unique skill, using the most gentle, lovely, innocent actions and words to break your biggest defense.

If you ask her to give you a knife, she will really stab you in the heart.

After sending Chen Jingyu back to the dormitory safely, Jiang Feng walked towards the boys' dormitory.

He was considering whether to buy a bicycle.

I'm not being sarcastic, the school is just too big. Sometimes running back and forth is really exhausting.

Cough cough... It's not fake, it's really big.

There are also many teachers and students riding bicycles in the school.

If it weren't for the inconvenience of charging and the fire hazards, electric cars would be a very good choice.

Jiang Feng was thinking in his mind, and before he knew it, he returned to the dormitory building.

At this time, the dormitory building is brightly lit and very lively. There are people playing cards, playing games, smoking and drinking in the dormitory.

At eight or nine o'clock, when there are no classes, it is the time for everyone to relax and have fun. If the computer penetration rate was not high, it would have turned into an Internet cafe long ago.

Jiang Feng returned to the dormitory.

Zhao Jiuguang, Wang Tang and Huang Hao are still fighting fiercely in the individual competition mode of "Cross Fire".

Recently they have really become addicted to this game and won't even touch CS1.6.

"Old Jiang, do you want to use the computer? If you do, I'll quit."

Huang Hao didn’t have a computer, so he played with Jiang Feng’s laptop.

"No, just continue playing."

Jiang Feng said very generously.

He is going to take a shower.

Although there is a separate bathroom in the dormitory with a shower, there is no hot water. It is okay to take a cold shower in the summer, but it is not suitable when the weather gets cold.

Just as Jiang Feng was carrying the washbasin and packing his things to go to the bathhouse to take a bath, he suddenly found a few promotional posters on the table.

"what is this?"

Jiang Feng picked it up and looked at it curiously.

Huang Hao took off his headphones and said while playing games, "The student union sent it to us, saying that they're going to build an entrepreneurial street next to the cafeteria in the school's Wisdom Plaza. They encourage us to rent shops there and start our own businesses."

"No wonder I passed by there today and saw construction going on..."

Jiang Feng picked up the promotional poster and took a look at it.

The general content is similar to what Huang Hao said.

Maybe the school felt that the space there was too spacious, so they simply built a street and set up some shops there to encourage students to start their own businesses.

The poster does not clearly state what kind of encouragement will be given, but only gives a general idea.

Jiang Feng's mind is very active.

He needs to pay attention to this matter.

If this thing really works out, he can open a Guoba Potato branch directly in the school, and even have some other projects.

You have to know that the customer flow of opening a store in a school is completely different from that outside.

After noting this matter, Jiang Feng took the washbasin and went to take a bath.

……

That afternoon, Jiang Feng was sitting in the office discussing work matters with Lu Cheng.

Suddenly, Tang Wenjun rushed into the office: "Jiang Feng, something bad has happened!"

Seeing Tang Wenjun's appearance, Jiang Feng immediately frowned and stood up.

"What happened?"

After being together for so long, Jiang Feng knows Tang Wenjun very well. He is not the kind of person who likes to make a fuss.

He looked so anxious, something serious must have happened.

"That...that Liu Bin...damn it..."

Tang Wenjun had just rushed upstairs in one breath, but now he was out of breath and even had difficulty speaking.

Lu Cheng said, "Old Tang, don't be impatient. Take your time."

Tang Wenjun took two breaths before explaining the whole story:

"Just now, on my way here, I heard the manager of Number One Store call me. He said the shop next door had changed its sign to A-Bin Guoba Potatoes... That Liu Bin, he actually opened a shop next door to us!"

As soon as these words came out.

Not only Lu Cheng, even Jiang Feng's expression changed.

It’s no wonder that Tang Wenjun was so angry. He had said before that he would wait for a while before dealing with Liu Bin.

Unexpectedly, just a few days later, he was bold enough to open a branch next to "Maple Flavor Guoba Potato".

"Come on, let's go take a look."

Jiang Feng realized that things were definitely not that simple, and immediately took people to check it out.

Soon.

A few of them rushed to the snack street where the No. 1 direct-operated store was located.

When the store manager saw that several company bosses had arrived, he immediately came out to greet them, but Tang Wenjun gestured to him to continue working and not come out.

Several people looked at the shop next door.

This was originally a noodle shop with good business, but now the sign has been changed to "Abin Guoba Potato".

Workers were coming in and out, moving out all the unwanted items in preparation for redecorating.

"Move out the tables, chairs and benches first."

“Just throw this garbage away.”

"Come on, move this in."

Liu Bin, wearing a safety helmet, was standing aside, directing the workers to move things.

"Liu Bin, sure, the store is here."

Hearing the voice, Liu Bin turned around and saw Tang Wenjun and Jiang Feng behind him.

Liu Bin took off his helmet and walked over with a smile, "Hey, isn't this Mr. Tang? I didn't expect to attract you here with all the noise I was making about renovating my shop."

Seeing this scene, Tang Wenjun was also amused. "Liu Bin, who gave you the courage to open a shop next to us?"

Liu Bin, a copycat brand that broke away from their franchisee, actually opened a branch next to their best-performing store.

What's the difference between this and lighting a fire in a toilet?
"Can't we open a shop here?"

Liu Bin looked around and said disdainfully, "If you didn't know, you would think this street was opened by you."

Jiang Feng walked up at this time, looked at Liu Bin, and said in a cold tone: "Liu Bin, you have to do business step by step. Don't have too big an appetite. It would be bad if you eat too much and die."

"Thank you for the reminder, Mr. Jiang, but I've always had a big appetite since I was a child, and I've never been too full."

Liu Bin always had a smile on his face.

He turned a blind eye to Jiang Feng's warning, as if he had some confidence.

The voice just fell.

A hearty laugh was heard.

"Boss Liu, you're pretty quick. It's only been a short time since we got the investment, and you've already opened a branch here." A man with a beer belly walked towards them.

Jiang Feng narrowed his eyes slightly.

No wonder he said that Liu Bin was so bold, recruiting franchisees and opening branches.

On the way here just now, he had already begun to suspect that Liu Bin had received an investment behind the scenes, otherwise, as a breakfast shop owner, it would be impossible for him to have so much money to support him in opening a branch.

After seeing this man with a beer belly, Jiang Feng immediately understood.

It turned out that Liu Bin was secretly collaborating with Xu Tao, who was doing quick tricks.

Xu Tao looked at Jiang Feng and waved: "Boss Jiang, I didn't expect that we would meet again so soon."

"No wonder, it turns out to be Mr. Xu... So, Jiyue Catering has started cooperating with Boss Liu?" Jiang Feng said.

"Of course, I was very eager to work with you, but unfortunately your vision wasn't broad enough, and your judgment wasn't good enough... Fortunately, God has blessed me and allowed me to find such a good partner."

Xu Tao said, patted Liu Bin on the shoulder, turned around and said to him:
"Boss Liu, you're too slow to open a store like this. Let me teach you. From now on, wherever Maple Flavor Potato opens a store, you should open a store there too. Got it?"

Liu Bin quickly put on a smile:

"Okay, Mr. Xu, I'll say whatever you say."

The two of them naturally said this to Jiang Feng.

It is obvious that they are starting to compete with "Maple Flavor Potato" for business.

Jiang Feng was not angered. Instead, he looked at the two of them calmly, then turned to Tang Wenjun and Lu Cheng and said:

"Walk."

Watching Jiang Feng and the others leave, Xu Tao couldn't help but reveal a playful smile, and then took Liu Bin aside.

One of them lit a cigarette, puffed on it, and talked about business.

"Next, you will follow our company's plan and implement the low-price strategy. As long as we can squeeze out Jiang Feng's store, we will be the only one who can franchise in this field in the future."

Liu Bin was still a little confused: "Boss Xu, if our prices are so low, won't we be able to make any money in our stores?"

It turned out that not long after Liu Bin left the "Maple Flavor Guoba Potato" franchise and ran the business on his own, he was approached by Xu Tao, the head of Jiyue Catering.

After negotiations, the two parties signed a contract, with Xu Tao investing the money and Liu Bin taking charge of opening and operating the store, and then they would collect the money from the franchisees together.

"Not only will we not make any money, we'll even lose money. We'll start by keeping the price low, selling a bowl of potatoes for just one dollar. On the one hand, we want to steal Jiang Feng and his team's business. On the other hand, we'll use the low price to increase sales and create the illusion that business is booming. This will make it much easier to recruit franchisees."

Xu Tao took a puff of his cigarette and slowly exhaled the smoke, his tone relaxed and casual:
"We earn money from franchisees. Whether the physical stores can make money or not is not important. After all, we paid for the opening of the stores. Don't be afraid. As long as the business takes off, the money earned from franchisees alone will be enough for us to make a lot of money."

The routine Xu Tao described is a common tactic used by quick recruitment companies.

First, concentrate human, material and financial resources to create a "hot" brand, and then promote around this brand.

Attract many customers to join, but after the franchisees open the store and run it for a while, they will find that they are not making any money at all.

When the quick recruitment company has almost made all the money from its franchisees, it will simply abandon the project and start planning the next one.

Xu Tao’s goal is also simple.

The first thing to do is to destroy the Jiang Feng brand, and then we can completely dominate this track.

He is also very confident about this.

"Business wars don't involve any technical skills, they're just about burning money. We at Jiyue Catering are not short of money, so it all depends on how much money Jiang Feng can spare to play with us."

Xu Tao's eyes were contemptuous and vicious.

He put out the cigarette.

But the thick smoke of gunpowder had already begun to rise slowly.

……

in the office.

Tang Wenjun paced back and forth anxiously, and finally looked at Jiang Feng, who was twirling a pen and staring out the window without saying a word. He said anxiously, "Old Jiang, please tell me something. What should we do next?"

Jiang Feng withdrew his gaze from the window and put down his pen. "It's easy to tell that the other party wants to start a price war with us. In this situation, it's basically just a matter of who has more money."

There are only a few tricks used by quick recruitment companies, including fraud and deception, and he knows them all too well.

Lu Cheng frowned and asked, "Boss Jiang, the Xu Tao you just mentioned is..."

Jiang Feng replied: "The person in charge of Jiyue Catering, specializes in quick recruitment."

Lu Cheng had heard of the fast-recruitment company, but didn't know much about it, so he asked, "Are they very strong?"

"I don't quite understand this. After all, their so-called companies are often just empty shells..."

Jiang Feng shook his head, frowned unconsciously, and then said:

"But they were able to come up with so much money at once to help Liu Bin open a direct-operated store, so they must have made sufficient preparations."

Although Liu Bin’s "Abin Guoba Potato" has only been established for a few days, as long as there is sufficient capital investment, it will only take a few minutes to open a direct-operated store.

There is only 180 million left in Jiang Feng's account.

This amount of money may seem like a lot, but if it is used to fight between two brands, it won’t last long.

Not to mention that the current scale of "Maple Leaf Guoba Potato" is not big enough. As long as Xu Tao puts out enough money, the scale of "Abin Guoba Potato" will soon surpass them.

"Damn it, if I had known this would happen, I shouldn't have accepted Liu Bin as a member."

Tang Wenjun was already furious.

"Stop saying these useless angry words..." Jiang Feng shook his head, then took out a pen and paper, and looked at Tang Wenjun and Lu Cheng seriously: "You all sit down, I will arrange the next work first."

Seeing this, Tang Wenjun and Lu Cheng did as they were told.

"I predict that within two months, Liu Bin will open a direct-sale store. Their purpose is simple: to open a store next to ours and start a price war.

"Any store with a turnover of more than 1800 yuan will start marketing activities as soon as it is confirmed that Liu Bin's store will open next to us to test the waters first."

"If the sales of our directly-operated stores decline, Tang Wenjun must communicate with Lu Cheng promptly and ask the central kitchen to reduce production to minimize losses..."

……

The following period of time was just as Jiang Feng had expected.

After Liu Bin got the funds from Xu Tao, he frantically opened direct-operated stores.

It's basically brainless. Wherever Jiang Feng and his friends open a store, Liu Bin opens a store there too. They open stores next door, on the same street, and one kilometer away. They are just like locusts.

And we still implement an ultra-low price strategy.

Each bowl of rice-crusted potatoes only costs 1 yuan, which is less than half of the price of 2.5 yuan at Jiang Feng's place.

"Maple Flavor·Potato Crisps" also participated in the marketing activities for a period of time at the beginning, but they were gradually cancelled later.

in the office.

Tang Wenjun suggested:

"Jiang Feng, how about we change the raw materials? Liu Bin and his team use ordinary potatoes, and we have been importing red-skinned potatoes from other places, and the cost is too high.

"They have low costs and can break even if they sell it for one yuan a bowl. If we sell it for one yuan a bowl, we'll lose money."

The taste of the crispy potatoes made from ordinary potatoes is much worse than that made from red-skinned potatoes.

But the advantage is low cost.

Although the taste is not as good, the advantage is obvious if it is only sold for one yuan.

Jiang Feng shook his head and said:

"There's no need. If we do that, our only advantage will be gone."

The only advantage of Jiang Feng and his friends’ rice-crust potatoes now is that they taste better than Abin’s rice-crust potatoes.

Jiang Feng continued, "We can't really engage in a price war with Liu Bin and his team. They have money, and we can't afford it. What we have to do now is to maintain our reputation. Whether it's the raw materials or the seasonings, nothing can be changed."

“Even if sales decline, will you still persevere?”

Tang Wenjun found it a little difficult to understand.

Their best-performing store, No. 1, has seen a significant drop in sales, from 2500 to 3000 yuan a day in the beginning to less than 1800 yuan now.

The situation at other directly-operated stores is even worse.

For example, the branches that were opened not long ago did not have a stable business to begin with, and now they have suffered the impact of "Abin Guoba Potatoes". Some of them have even begun to face losses.

Zhou Xiaoming also put down the phone at this time, sighed and said, "Many of those customers who originally planned to join us have already gone to join Abin Guoba Potato. Their business is booming now, and they only sell the recipe for a little over 10,000 yuan. This is really too shameless."

Zhou Xiaoming's recent investment and franchise efforts have also been frequently obstructed.

Because of the emergence of "Abin Guoba Potato", customer traffic was divided, and even many customers who were originally interested were snatched away.

In this case, even if Zhou Xiaoming's sales skills are good, he may not be able to bring customers back.

After all, they can't just sell the formula.

Just when Tang Wenjun and Zhou Xiaoming were very anxious, Lu Cheng arrived at the office.

He was also holding a thermos in his hand.

I am very pleased to report:

"Boss Jiang, the product has been made according to your request."

　The practice of cutting off franchisees’ leeks has been going on for more than ten years and still exists today. Let me give you an example. My peers sell rabbit heads and their business is very good. They can earn 12 to 15 yuan every month by recruiting apprentices. Why is their business so good? In Chengdu, rabbit heads are sold for 9 or yuan each. He sells them for yuan each. Although they don’t taste good, his business is also very good. However, many newbies in business don’t understand. When they see others doing good business, they think they have an advantage and rush to pay money to learn, but in the end they don’t make a dime. There is also a stall selling sheep’s feet in the same district. There are queues every day, but they are actually extras. In the end, a lot of people pay to be apprentices... There are too many revelations about the inside story of the industry, and I feel like I will be reported...

　　
　
(End of this chapter)