Catering God

Chapter 98 Quicksand Potatoes are born, Xu Liu collapses

"Boss Xu, I followed your instructions and beat the crap out of Jiang Feng and the others.

"That Jiang Feng, still not giving up, also organized an event to fight a price war with me, but after just a few days, he cancelled the event in disgrace.

"Based on their current situation, it won't be long before they are worn out by us.

At the dinner table, Liu Bin spoke shamelessly.

Because of the initial victory, he and Xu Tao have already had a celebratory drink and are looking forward to the next success.

Xu Tao picked up a fried peanut and put it back into his mouth. Because he had drunk alcohol, his face was red and he looked drunk.

"I've said it before, a few young boys who are still wet behind the ears can't cause any trouble."

Liu Bin said with a smile: "The main reason is that we have a big advantage in joining. Jiang Feng can't compare with us at all."

Jiang Feng wants to take the long-term view, while Liu Bin and his team only want to take the short-term view and run away after making the money, so they can sell the formula boldly.

Such a comparison.

Franchisees are still more willing to choose to join Liu Bin.

From the perspective of these franchisees, it is actually very easy to understand.

When the competitiveness of the two brands is similar.

Although there are many benefits to supplying, it is only when you get the formula that you feel at ease and more secure.

It is normal to choose to join "Abin Guoba Potato".

"Next, we'll just have to take it slow and steady and wear them down to death."

"Yes."

Liu Bin nodded.

Although he was responsible for opening and operating the store, he generally followed Xu Tao's instructions.

Xu Tao was interested in Liu Bin's formula technology, while Liu Bin needed Xu Tao's funds. Both parties got what they needed.

"Come, Mr. Xu, I'll toast you a glass for our cooperation and the upcoming victory."

Liu Bin had a bright smile on his face.

When it comes to franchise recruitment, Xu Tao is professional.

Both parties shared the money. Although Liu Bin could only get a small share, he was extremely excited because of the steady influx of money recently.

But at this time.

Liu Bin's cell phone rang.

He drank the wine in one gulp and answered the phone.

After hearing what was said on the phone, Liu Bin's expression suddenly changed.

"Boss Xu, Jiang Feng and his team seem to have developed a new product."

"what?"

Xu Tao, who was originally drunk, sobered up instantly after hearing this.

……

"Jingyu, why are you in such a hurry to bring me to the snack street?"

Gao Jiayuan looked at Chen Jingyu who was holding her hand and couldn't suppress her curiosity.

Just now in the dormitory, Chen Jingyu just answered a phone call and hurriedly pulled her out.

It was not clear what exactly happened.

"What happened? Why didn't you tell me? I haven't finished my homework yet. It's due tomorrow morning..."

Gao Jiayuan muttered to herself.

After hearing this, Chen Jingyu explained:

"Jiang Feng said that he has developed something delicious... If you are in a hurry to finish your homework, why don't you go back first."

"What, there's something delicious? Why didn't you tell me earlier? You can do your homework anytime. Hurry up, let's go!"

When Gao Jiayuan heard that there was something delicious to eat, her attitude immediately changed 180 degrees.

In her eyes, anything produced by Jiang Feng must be a top quality product.

Soon.

The two rushed to the "Maple Flavor Guoba Potato" store in the snack street.

"Hey, why is there a shop next door selling crispy rice potatoes?"

Gao Jiayuan was a little surprised when he saw the "Abin Guoba Potato" shop next door which was doing a booming business.

She hadn't been here for a while and didn't notice that a new store had opened here.

The two walked into the "Maple Flavor·Potato Crisps" store and found that Jiang Feng was already waiting for them there.

"Jiang Feng, what delicious food have you made again?"

Gao Jiayuan asked as soon as she entered the door.

Jiang Feng pointed at the things on the table and said with a smile, "Everything is prepared for you."

He pulled out two chairs.

It was placed in front of the table so that Chen Jingyu and Gao Jiayuan could sit down.

Looking at the food in the bowl, Gao Jiayuan was immediately puzzled: "Isn't this just rice crust potatoes... Hey, what's this sticky layer on the outside?"

"You'll know after trying it." Jiang Feng said.

The brave enjoy life... Chen Jingyu didn't talk as much as Gao Jiayuan. She took a wooden stick and started picking potatoes to eat.

The moment of entrance.

Her beautiful eyes suddenly lit up.

That sticky layer on the outside is nothing but mashed potatoes.

Mashed potatoes that are finely chopped, mixed with a rich sauce, and wrapped around crispy-skinned potatoes.

Very rich taste.

The tip of your tongue lightly touches the crunchy mashed potatoes, and the rich taste of the sauce invades your taste buds, followed by the crispy rice-crusted potato skin. After biting through the skin, you will find the unique softness of the red-heart potato. As you chew, the original aroma of the potato slowly blooms.

"good to eat!"

Chen Jingyu was already tired of eating rice crust potatoes.

But this time when she tasted the new product, she gave it a very high evaluation without hesitation.

"It's just pot-crusted potatoes, is it really that exaggerated..."

To be honest, because of Jiang Feng, Gao Jiayuan had eaten a lot of rice-crusted potatoes and was a little tired of them.

Seeing Chen Jingyu's reaction at this time, he suddenly became suspicious.

She tried a bite.

As he chewed, his eyes suddenly started to blaze: "So spicy!"

"Oh, sorry, it looks like your bowl has chili in it."

Gao Jiayuan was almost in tears, so she quickly took a bottle of soy milk from the table and gulped down half of it.

"Jiang Feng, you did this on purpose, didn't you?"

After the spiciness subsided, he started to settle the score with Jiang Feng.

"No, this is a new flavor called Super Spicy. I'm giving it a try."

Jiang Feng smiled and explained with a harmless look on his face.

Gao Jiayuan was so angry that she clenched her fists.

"It's super spicy, is it delicious..." Chen Jingyu said, and stretched the wooden skewer into Gao Jiayuan's bowl, ready to take a bite.

But Jiang Feng stopped him in time.

"Forget about you, you're just a newbie to spicy food. Just eat what's in your bowl."

"Oh……"

Chen Jingyu was very receptive to advice.

Gao Jiayuan glared at Jiang Feng with resentment on her face, but seeing how deliciously Chen Jingyu was eating, she couldn't help but be curious and tasted a piece of potato from her bowl.

"Damn, it's so delicious."

Gao Jiayuan tasted it carefully and was also surprised: "Mashed potatoes and crispy potatoes, Jiang Feng, you are a genius. How can you connect them together? So what is the name of this new product?"

"Potatoes with quicksand and crispy rice."

Jiang Feng always had a faint smile on his face, and at this moment he confidently said the name of this new product.

As the name suggests, the quicksand in quicksand potatoes is mashed potatoes.

Mashed potatoes are very absorbent, so they can fully absorb the flavor of the secret sauce and then wrap the crispy potatoes themselves.

The mouthfeel becomes richer and the flavor becomes more intense.

"Since it's so complicated to make, it must be more expensive than rice-crusted potatoes, right?" Gao Jiayuan asked.

Jiang Feng shook his head: "For now, I'll sell it at two and a half yuan a bowl."

Under normal circumstances, he would raise the price of the lava pot potatoes to three yuan before selling them.

But in the current situation, it is not appropriate to raise prices, so it is better to give up some profits and increase sales first.

After all, compared to this tiny profit, overcoming the current crisis is the most important thing.

After Tang Wenjun and Lu Cheng finished their work outside, they also walked into the store.

Tang Wenjun said angrily, "Jiang Feng is such a patient person. He has such a great product hidden in his hands, but he is reluctant to tell me about it. He has made me anxious for so long in vain."

Lu Cheng explained with a smile:
"That's because the central kitchen wasn't successful before, and President Jiang just didn't want to talk about it. A long time ago, President Jiang started arranging for me to test this new product. Now, after debugging, the central kitchen can already mass-produce the mashed potatoes and sauce for the quicksand potatoes."

Jiang Feng specially improved the recipe of mashed potatoes and sauce.

The so-called quicksand potatoes are a variant product of the rice crust potatoes that became popular in the Hanchuan area in later generations.

Jiang Feng glanced at Chen Jingyu and Gao Jiayuan who were still "fighting" with the quicksand pot potatoes, and then explained to Tang Wenjun:
"I originally wanted to put this product on hold, but I didn't expect to encounter this situation, so I had to produce it ahead of time."

Done.

He walked to the door of the shop, glanced at the "Abin Guoba Potatoes" next door which was doing a brisk business, and turned to Lu Cheng and Tang Wenjun and said:

"Lu Cheng will be in charge of overseeing the central kitchen and starting mass production for delivery to the stores. Tang Wenjun, you will be in charge of calling a meeting with the store managers to organize a promotion to coincide with the launch of the Lava Potato Crisps. I've already written the plan, so please take a good look at it later."

"it is good."

The two answered in unison.

After Tang Wenjun and Lu Cheng were busy at work, Jiang Feng returned to the store and sat next to Gao Jiayuan and Chen Jingyu.

Gao Jiayuan was a little worried: "Jiang Feng, I see there's a shop next door selling crispy rice potatoes. Will your business be affected?"

Chen Jingyu also raised her head and looked at Jiang Feng.

Although Jiang Feng has been acting very relaxed recently, she can feel that Jiang Feng is worried and anxious.

"fine……"

Jiang Feng smiled faintly, looked at the person next to him, and said the most domineering words in the gentlest way:

"It will be gone soon."

……

"Potatoes with Lava Potatoes! Limited time offer, only 2.5 yuan per portion! Second portion half price!"

"New product on the market! Buy some quick-fried potatoes and you'll be entered into a lucky draw, with a chance to win a cash bonus of up to 100 yuan!"

"Love is like quicksand, it tingles your heart. Today is Thursday, Crazy Potato Day!"

Jiang Feng's various "Maple Flavor·Potato Crisps" direct-operated stores have begun to carry out various marketing activities to coincide with the launch of the lava-flavored potato crisps.

Zhou Xiaoming contacted the franchisees immediately and asked their stores to quickly put the lava pot potatoes on the market.

Within just a few days, the sales of all directly-operated stores were instantly increased.

"The current turnover of the first store has recovered to around 2300, the second store has recovered to around 1900, and the third store has also reached 1700..."

In the office, Tang Wenjun reported the sales data of each directly-operated store. The smile on his face became brighter with each store's sales figure reported.

Although the current turnover is not as high as before, it is the result achieved by competing with the super-low-priced "Abin Guoba Potatoes".

The shops on both sides are next to each other. If "Fengwei Guoba Potato" sells one more portion, the "Abin Guoba Potato" next door will sell one less portion.

The business of Jiang Feng's direct-operated stores is getting better, but the business of "Abin Guoba Potato"'s direct-operated stores is getting worse.

After reporting the sales data of the direct-operated stores, the atmosphere in the office became very good.

Zhou Xiaoming couldn't help but laugh and said, "We now have the advantage of a rich product range. This will give me more confidence when I brag to potential customers who want to join us."

Sales is all about bragging and deception.

But Tang Wenjun was still a little uneasy: "Jiang Feng, do you think Liu Bin's grandson will copy our quick-fried potato chips?"

As soon as these words came out.

Not only Tang Wenjun, but even Zhou Xiaoming, who was quite cheerful just now, stopped smiling.

If Liu Bin copied the lava pot potatoes as well, they would be completely finished.

Jiang Feng smiled and said, "Do you think quicksand potatoes are very simple? They are just crispy potatoes with mashed potatoes? Then ask Lu Cheng if it is easy to imitate quicksand potatoes."

Tang Wenjun and Zhou Xiaoming both looked towards Lu Cheng.

Lu Cheng obviously knew something, but he kept it a secret. "If you ask me, if Liu Bin really managed to steal the quicksand pot-baked potatoes... it would require a spirit from his ancestors."

"Brother Lu, please stop keeping us in suspense. Is there any secret behind this quicksand potato?"

Tang Wenjun was so curious that he couldn't hold back his curiosity.

Lu Cheng then smiled and explained:
"First of all, the mashed potatoes for the lava pot potatoes require several steps. If it weren't for the machine that President Jiang ordered, it would be very complicated to make... Secondly, the secret sauce used to make the lava pot potatoes is impossible for Liu Bin to imitate because the recipe includes a sauce that you are very familiar with."

Looking at Lu Cheng's mysterious expression, Tang Wenjun was stunned for a moment, then he understood his hint:
"Oh my god, you're talking about this! I was wondering why the lava pot potatoes taste so sweet and saucey, it turns out this is what's in the sauce!"

What else could it be?
Tang Wenjun doesn't usually cook.

The only sauce he was familiar with was black duck sauce.

No wonder Lu Cheng and Jiang Feng were so sure that Liu Bin couldn't imitate it.

Previously, Liu Bin accidentally succeeded in replicating the taste of "Maple Flavor·Potato Crisps" to 80 to 90 percent.

If he could imitate the black duck sauce, it would be a miracle. If you don't know, you would think he is a culinary god.

Zhou Xiaoming didn't know anything about the black duck sauce, and was still confused at the moment: "No, what are you talking about? Why don't I understand?"

Seeing this, everyone burst into laughter.

After the joke.

Jiang Feng said seriously, "In fact, even if Liu Bin could imitate our quicksand crispy potato and make a combination of mashed potatoes and crispy potato, he wouldn't be able to produce it."

Lu Cheng nodded and agreed:
“Yes, we have a central kitchen. All the raw materials are produced in advance in the central kitchen and then sent to the store for simple preparation.

"But in Liu Bin's store, all the operations for a serving of crispy rice potatoes, from peeling to serving, are done in the store.

"Making lava-crusted potatoes is very troublesome, as you have to steam and boil the mashed potatoes and make the sauce. If he chooses to do it in the store, the workload will increase significantly.

"The learning costs for franchisees will also increase significantly. So we're not worried about them not learning. On the contrary, if they learn, it's a good thing for us."

Liu Bin and Xu Tao's strategy is to quickly create a hit brand and then reap the benefits of joining the franchise.

To put it bluntly, it's about making quick money.

So, they didn't spend such a high cost to build a central kitchen.

Without a central kitchen, problems and disadvantages will be exposed when encountering products that are complicated to produce.

If you still try to imitate it by force, it's no different from jumping into a trap.

But then again.

Can Liu Bin and Xu Tao bear to watch Jiang Feng make money like this?
……

at this time.

snack block.

Because business has been declining severely recently, Xu Tao and Liu Bin personally visited each store to inspect the situation.

"Wow, this lava-crusted potato is really delicious."

"I love mashed potatoes the most. I wish there were more mashed potatoes in it."

"Boss, two more takeaways!"

At this moment, there is even a line in front of the "Maple Flavor Guoba Potato" store.

The "Abin Guoba Potato" store here was crowded with customers a week ago, but now there are fewer customers.

Seeing the endless stream of customers coming from his sworn enemy next door, Xu Tao's eyes were filled with anger:
"What the hell, what's going on? Where did Jiang Feng get this thing from?"

Seeing that Xu Tao was angry, Liu Bin, who was standing by, didn't even dare to fart.

Xu Tao gave him so much money and asked him to be responsible for running the store. Now that the business is bad, he is afraid that Xu Tao will hold him accountable.

Although the number of guests on both sides seemed to be not much different, it was not a result that Liu Bin and Xu Tao could accept.

Originally, they adopted a low-price strategy, selling a bowl at 1 yuan to maintain high sales, barely covering costs, and even having to put in some money from time to time.

But now, sales can’t be maintained, and their store is basically losing money every day.

You know, in order to squeeze out Jiang Feng's business, Liu Bin and Xu Tao's strategy was to open a store next to the "Fengwei Guoba Potato" store, or on the same street.

Liu Bin paid a very high transfer fee to acquire these stores.

So the cost of rent itself is very high.

If we can't win quickly, we'll just keep wasting time.

If Liu Bin doesn't have liver pain, Xu Tao will have liver pain.

"Liu Bin, think of a way to get these lava-crusted potatoes over to me!"

Xu Tao spoke to Liu Bin almost in an imperative tone.

The friendship between the partners was completely gone, and there was only a status gap between superiors and subordinates.

Liu Bin shrank his head and explained helplessly:

"Mr. Xu, it's not that I don't want to do it, it's just that this thing is really difficult to make. I tried it before, but the results were very poor. It's mainly because the quality of our potatoes is too poor. When made into mashed potatoes, there is a fishy smell..."

The words were not finished.

Xu Tao grabbed him by the collar.

Xu Tao stared into Liu Bin's eyes and said viciously:

"Fuck you! I invested millions just to hear you say you can't do it? Even if you can't do it, you have to find a way to do it, or you'll have to give me back all the money!"

(End of this chapter)