I'm such a lovesick person.

Chapter 67 A bold move
Manufacturing is difficult, and being a small business owner is even more difficult.

The profits of the two factories were extremely limited. They could only earn a pitiful one or two dollars from a hat, and two dollars was considered a lot.

On the brand side, the selling price can easily reach dozens of yuan, or even more than a hundred yuan.

The survival of a foundry depends on many factors, and one mistake could lead to bankruptcy.

Such as now.

After Qi Feng started to eat into various small orders, Huamu and Zhijie's days would become more and more difficult.

Huafeng and Ding Weizhi knew in their hearts that if they could not find new orders in the future, both of them would eventually be doomed.

Either it declared bankruptcy or was acquired by Qi Feng at a low price, and years of hard work were wasted.

The 20,000 yuan order placed by a company on Wei Lin's side can indeed solve the immediate problem, but it is almost impossible to maintain the normal operation of the factory in the future.

But Wei Lin gave a unit price of 10 yuan!

6 dollars, they can make money from a hat.

At 10 yuan, the profit from a hat from Wei Lin is five or six times that of other customers!
The benefits of these 2 orders would have required them to obtain 10 or even 12 orders in the past.

With these two orders with a unit price of 10 yuan, they can survive in the short term without having to worry about it and lose sleep every day.

"Not bad, 2 orders, 10 yuan each!"

Wei Lin said softly with great certainty.

"Wei Lin, why?"

Huafeng asked.

Ding Weizi also looked at him.

They both knew very well, and Wei Lin himself knew very well, how important the 2 order given by Wei Lin was to them under the current difficult situation.

Wei Lin could easily lower the price to less than 6 yuan per unit and force them to accept it.

After all, the workers in the factory are just sitting around doing nothing.

"We at Xinlin also do OEM, so I understand everyone's difficulties." Wei Lin sighed softly, "Xinlin has a lot of foreign trade orders. The foreigners are currently unaffected by Qi Feng, and our factory is still operating smoothly."

"However, in the next two or three months, Xinlin will sooner or later face the same problem."

"During this difficult time, I hope everyone can stick together and keep each other warm."

"I, Xinlin, want to live, and I don't want you to die like this. If you die, it will be our Xinlin family who will have to face Qi Feng in the future, and we, Xinlin, may die as well."

"Let's hold on for now. Please appease the workers and don't deduct their wages."

"Difficulties will eventually pass, so let's just hold on."

As a fellow small business owner, the young Wei Lin comforted the two older elders and cheered them up.

"Wei Lin, we'll take note of this!"

Ding Weizhi's eyes were red as he shouted, "Don't worry, even if Huafeng and I have to tighten our belts, we won't withhold the workers' wages!"

Hua Feng nodded heavily and said, "Wei Lin, you and Tang Qiang, Xin Lin and Qi Feng, are completely different!"

……

On the way away, Wei Lin was full of thoughts.

The great man is the country and the people.

Whether it was Xinlin, Huamu, or Zhijie, they had neither the support of a brand nor exclusive technology. The meager profits earned by the factories were all obtained by exploiting the workers in the factories.

It is the low wages of workers that keep factories running and allow bosses to make some money.

The bosses can't do anything about it.

The factory has its own costs, including materials, equipment, various types of insurance, and taxes, which are all visible costs.

When they are lucky, bosses can make some money after working hard all year round.

If the market is bad and the factory has few orders, the boss may lose money.

Who made all the big money?
Brand customers!

After creating the "Ni Mo" brand and selling the first batch of hats through Mu Lanyan, he realized how many times the profit the brand owner had made.

"If Ni Mo could be more powerful, if Mu Lanyan and those internet celebrities could stabilize in the future."

"The first thing I have to do is to raise the wages of the workers in the factory."

……

Xinlin Hat Industry, in the warehouse.

An Xin and his son, along with two of An Xin's classmates, were busy filling out the manifest.

It was not until after five in the afternoon that the group confirmed all the goods with the courier and watched the courier drive away.

"how are you today?"

When Wei Lin arrived, they had just finished their free time.

"Busy working."

An Xin narrowed his eyes and smiled, pointing at the two classmates and said, "Lu Yun and Jiang Zhicheng, I called them over to help. My brother Wei Lin is also the big boss of our company."

"Hi boss!"

Lu Yun and Jiang Zhicheng greeted with a smile.

Wei Lin nodded with a smile and asked, "Have you completed the onboarding process?"

When these words were spoken, Lu Yun and Jiang Zhicheng were both a little excited, but they looked at An Xin together.

An Xin looked hesitant: "Brother, are you really going to recruit people to do this big thing? Are you sure that Mu Qingfeng can maintain stability?"

His concerns are justified.

Many internet celebrities are only popular for a short time. After a video of theirs becomes a big hit, they may gradually fade away and become unable to bring stable and continuous orders to merchants.

Furthermore, hats aren't consumables, so the repurchase rate is extremely low. Mu Qingfeng's "Reverse Demon" only achieved good sales during the initial promotion.

In the future, unless Mu Qingfeng’s number of fans continues to increase, sales will only get worse.

Lu Yun and Jiang Zhicheng are his classmates. If they come to help for a few days, he can pay them by the day.

Once you have started working, you become a formal employee of the company and cannot be dismissed immediately.

"Besides Mu Qingfeng, we also have six internet celebrities. What are you afraid of?"

Wei Lin looked calm.

He has been thinking a lot recently. He had thought about An Xin's worries a long time ago, and he also understood that whether it was Mu Qingfeng or the six major Internet celebrities, the first promotion after becoming popular would be the most effective.

Later, buyers will not make repeated purchases unless they can continue to increase their followers.

But what Wei Lin is betting on is that Mu Qingfeng and the six internet celebrities can continue to steadily increase their fan base.

"Those six..."

An Xin took out his phone, opened their social media accounts, and said, "They did target us, but only our family. But all of them combined are not as good as Mu Qingfeng."

Wei Lin took a look and found that it was just as An Xin said. The six internet celebrities under Zheng Zehui only had their products in the display windows of various platforms.

But the total number of orders was only over 300, only one-tenth of Teacher Xiao Mu’s.

As of five o'clock in the evening, Teacher Xiao Mu had sold 3578 hats.

"Just because they're not popular now doesn't mean they'll be popular in the future. Let's wait and see." Wei Lin said confidently to Lu Yun and Jiang Zhicheng, "You two can go home now. Come over tomorrow morning to complete the onboarding process."

"Okay!"

The two left happily.

"Linzi, how many orders did you get from Huamu and Zhijie?"

Until this moment, An Yuntian, who had been silent the entire time, finally spoke: "I also think we should be cautious and not rush to get too many hats. We should take it step by step."

"Twenty thousand per family." Wei Lin said.

An Yuntian gasped, "So many?! Even if Mu Qingfeng sells 1000 hats a day, she still can't sell them all in a month! The other six guys don't even make one-tenth of her. What are we going to do with all this stuff?"

An Xin was also shocked: "Brother, are you really going to do this?"

"Ni Mo will be our cash cow in the future, and e-commerce will be our foundation. We can eventually sell out 4 items slowly." Wei Lin encouraged the two.

"What price will you offer Huamu and Zhijie? I received the news this morning that their situation is not very good, so you can lower the price." An Yuntian wanted to reduce the risk as much as possible.

Wei Lin said, "10 yuan."

"Are you crazy? Linzi, why are you so confused?"

"10 yuan! When have either of them ever had a price of 10 yuan per item?"

"Even our Xinlin doesn't have it!"

An Yuntian stamped his feet anxiously and shouted angrily: "Don't even mention 10 yuan. I'll take as many orders as 8 yuan!"

An Xin was completely dumbfounded: "Brother, you, if you continue like this, will we lose money?"

"For the Anti-Demon order, we're not the manufacturer, but the brand." Wei Lin knew they would react like this and said calmly, "The selling price is 46 yuan, so why can't we just give them 10 yuan?"

An Yuntian and his son shouted in unison: "That has to be salable!"

Wei Lin said softly: "Don't worry, it will definitely sell!"

……

Wei Lin suffered a lot in the next few days.

His pressure comes from An Yuntian and his son.

As expected, the popularity of Teacher Xiao Mu began to decline, with only a few hundred sales orders per day.

Only when she posts a new video and mentions the hat on her head will she get a little more orders that day.

Huamu and Zhijie, who were bored to death, produced a part of the "Anti-Demon" with guaranteed quality and quantity, and sent it to Xinlin early.

In Xinlin’s warehouse, the “anti-demons” are piling up more and more.

In contrast, the other six internet celebrities signed by Wei Lin are still half-dead, and the combined orders from the six of them are only two to three hundred per day.

The goods were piling up more and more, and the sales speed was far behind the production speed. Naturally, An Yuntian and his son kept nagging in his ears all day long.

An Yuntian has suggested more than once that they should think of a way to invest some money in the six internet celebrities to increase their traffic.

Even at his age, he is still concerned about e-commerce and is thinking about it all day long.

The time came to Friday, November 11nd.

At night, before going to bed, Wei Lin took a look at the love value in his mind and found that it had reached 309/1000.

When he was half asleep, there was a sudden and frantic knocking on the door.

"Wei Lin! Wei Lin! Open the door for me!"

An Yuntian shouted outside the door.

When he opened his phone, he noticed that the time was 11:47, almost 12 o'clock.

The muted phone screen showed seven missed calls, five of which were from An Yuntian, and the other two were from An Xin and Zheng Zehui.

"Uncle An, why are you here in the middle of the night and not sleeping?"

Wei Lin opened the door and let An Yuntian in, rubbing his eyes and asking.

"Go check out that greedy little pig! A video she posted suddenly went viral and even became a trending topic!"

"In just three hours, she's gained 15 followers, and the number is still growing!"

An Yuntian didn't even sit down, shaking his phone and shouting in Wei Lin's living room.

……

(End of this chapter)