my beautiful sister flower

Chapter 148 Super Marketing Techniques (1)

What happened today, Yang Hongwei was very relieved.He and Cai Zhiyang are both members of the Ximen family, but the relationship between the two is not very good.In the factory, Cai Zhiyang was always against Yang Hongwei, and Yang Hongwei also wanted to take revenge on him, but couldn't find a chance.This time, taking advantage of Liang Hao's power, Yang Hongwei severely criticized Cai Zhiyang.

Zeng Fei belonged to Cai Zhiyang.

Since Zeng Fei has done such a thing, no matter how unhappy Cai Zhiyang is, he can only stand up, and there is no room for him to talk back.

The higher you stand, the farther you pee, and the harder you fall.

Cao Yaqin can be considered to have truly seen how powerful Liang Hao is, and he really killed the enemy invisible.First of all, he kept quiet and asked Zeng Fei and Cai Zhiyang to join forces to deal with him. When Liang Hao became notorious, Liang Hao made a comeback and made a 180-degree reversal, which severely set back Zeng Fei and Cai Zhiyang's spirit.

Cao Yaqin is a woman, and a caring woman.She didn't care if anything happened between Liang Hao and Yu Yue, but she could vaguely guess that the relationship between the two must have surpassed the scope of colleagues.Whoever she chooses to be the team leader of the third team is the same. With the relationship of deputy director Liang, why didn't she promote Yu Yue?Besides, Yu Yue does have this ability.

This, Liang Hao didn't ask, and didn't want to know who became the team leader. In his life, Yu Yue was just a passerby.

After returning to the office, Liu Changyou from the procurement department reported the procurement situation to Liang Hao. With the current progress, all the goods should arrive in five days at most.

Liang Hao and Yang Hongwei looked at each other and laughed.In other words, after seven days, Huaxia Shenqi can officially enter the fourth production workshop and start production.In order to cooperate with Huaxia Shenqi, the planning department has done a good job in advertising, image packaging, etc., and the marketing department is now starting to study Huaxia Shenqi's marketing plan.

Jia Fuxiang, the manager of the planning department, handed a stack of materials to Liang Hao, and said with a smile, "Our planning department has already designed several sets of plans for image packaging and advertising, please take a look at the materials."

The image packaging is very creative.The background is Yanjing, the capital of China, and the five-star red flag waving in the wind. The close-up in the middle is a cartoon-shaped condom with a small cap on it, hands on hips, and waist straight.There is an advertisement next to it: Huaxia Shenqi will make men like Huaxia Shenqi.

Liang Hao smiled and said: "The creative idea of ​​the advertisement is very good, but the advertisement wording needs to be changed a little bit. I discussed it with Director Yang long ago. The advertisement wording is: Being a Chinese man is amazing."

It's amazing, it's amazing.

Jia Fuxiang nodded again and again: "Okay, okay, just use this advertisement. I'll go back and polish it, and try to produce the trial product of the packaging box the day after tomorrow, and show it to Director Yang and Deputy Director Liang."

Yang Hongwei smiled and said, "Okay, it must be fast. The sooner China Shenqi goes public, the sooner we can make money."

Marketing Manager Gong Qinghai also handed over the sales plan to Liang Hao. This is a health medicine for men. According to Gong Qinghai, the main market to be conquered in the first step is the sex health products stores in Huahai City.Just like the well-known aphrodisiac Viagra and Fly Powder, there are promotional signs and eye-catching characters hanging on the door of every sexual health supply store.

The advantage of doing this is that almost no advertising fee is spent, and everyone who walks on the street can see it.

This is the case with advertising products. Whether you buy it or not is one aspect. It is a harvest to let consumers remember the words of the advertisement.

"Good teeth, good appetite, good health, delicious food. Take care, blue sky will be cured."

"I don't accept gifts during the holidays this year, but I also accept melatonin for gifts."

"See you tomorrow, Dabao, Dabao, see you every day."

"..."

These familiar advertisements are forced into people's minds like rape when they are eating, shopping, chatting, etc.Once, twice, when you listen to it dozens of times, or even hundreds of times, you will be very familiar with this advertisement.

At that time, as long as people consume, they will first think of these advertised products.What they want is this kind of effect. Gong Qinghai also wants to spend money on TV, the Internet, and news media and magazines like other advertisements, but those are not small sums.Marketing strategies can be proposed, whether to adopt or not is a matter for the factory director and deputy factory director.

Yang Hongwei was in a good mood. With a swipe of his pen, he said loudly, "I signed it, Manager Gong. Later, you can go to the financial office to withdraw funds and invest them in advertising expenses."

Gong Qinghai was very excited, very excited, nodded repeatedly and said: "Yes, I will definitely live up to the expectations of the factory manager. I have another suggestion, that is, to use our Huaxia God on the roofs of buses and taxis across the country." Started advertising, so that it can be spread in every corner.”

Liang Hao smiled and said: "There are so many buses, it will cost a lot of money. I don't recommend doing this, but you can also use a more environmentally friendly and attractive method. Choose [-] buses from the factory. Male and female employees, each of them rides a bicycle with colorful flags hanging on the bicycle, and the short sleeves they wear are also covered with the slogan of China Shenqi. The daily task is to cycle around Huahai City, and there are Salary, bonuses, and lunch subsidies, I think there will be many people willing to sign up."

"As for taxis, it's even easier. It costs a lot of money to make LED mobile advertisements on the roof. We can also make a compromise and order a batch of seat coats immediately. Just put the seat coats on Just put it on the top, each chair cover is marked with China Shenqi’s advertisement and logo, and there are two dedicated hotlines. The first twenty enthusiastic citizens who call in every day can get a box of China Shenqi for free.”

Factory manager Yang Hongwei, deputy factory director Cai Zhiyang, marketing manager Gong Qinghai, planning manager Jia Fuxiang, sales manager Yuan Lijuan, and purchasing manager Liu Changyou and others, everyone was in high spirits, and they all understood the means of marketing. But it was the first time that Liang Hao analyzed the reasons so thoroughly.

Holding the pen, Gong Qinghai kept recording, finally stopped the pen, and asked: "Taxis are all affiliated to the provincial taxi company. What if the leadership of the taxi company doesn't allow the driver to advertise the seat jacket?"

Liang Hao smiled and said: "This is very simple. If you go directly to the rental company to find the leader, even if you spend money to advertise, it still belongs to the company. If you meet the leader of the rental company in private and give him a sum of money, you What will happen? This is into his personal pocket. Then there is the seat cover, which can keep the driver's car clean. If it is dirty, you can come to our factory at any time to replace it with a new one or washed seat cover. In this way, even if the leader of the rental company knows it is useless, this is the wish of the people, and he has received benefits, so he can only turn a blind eye."

Gong Qinghai's eyes were full of admiration, and he said excitedly: "The main consumption points of Huaxia Shenqi, I want to start with various sex health products stores in the city. If the sales are good, we will go to taxis..."

Liang Hao took out a cigarette, held it between two fingers, paused lightly on the table, and asked, "Is this the same marketing method in the past?"

"Yes."

"Does that mean that every time you find the owner of a sex health supply store, they will lower the price, or ask for related promotions, that is, they can enjoy the first distribution and collect the money after the sale?"

"Yes, yes, that's right."

Liang Hao sighed: "This is one thing, but there is a disadvantage, that is, the initiative is in the hands of the owners of the sex health products stores. They do whatever they say, and our manufacturers have to listen to them. If they say, they What do you think will happen if the payment is in arrears and not repaid? It’s nothing if one family doesn’t pay back on time, but what about ten or one hundred? It will cause a huge shortage of capital chain, and the factory lacks the flow of funds. There may be problems in developing new products or increasing the production and supply of products."

Gong Qinghai clenched his fists tightly and said angrily: "Yes, almost all the owners of those sex health care products stores owe our factory funds. For this matter, we also specially set up a special debt collection team in the factory to deal with every sexual health product shop. Health supply store in debt collection..."

"Haha~~~ This is definitely wrong, no less than drinking poison to quench thirst."

Liang Hao shook his head and said loudly: "The so-called debt collection team, whether they can recover the arrears is one thing. The factory has to pay them wages, subsidies, etc., which is a lot of expenses. What we have to do, It is to let the owners of these sex health supply stores come to us and take the initiative to make up all the arrears."

"Ah? How is this possible?" Not only Gong Qinghai, but also Yang Hongwei, Cai Zhiyang, Jia Fuxiang and others all exclaimed. It has to be said that what Liang Hao said hit their vital point.The factory invests a lot of manpower in debt collection every year, which can be said to be miserable.

Liang Hao smiled and said, "Yes, I can."

Yang Hongwei and others asked in unison: "How?"