It was this person who made the call when I told him to clean up Mr. Yan’s shop!

"Old leader!"

Shao Quan was very respectful. Maybe one day his old leader would have the opportunity to bring him into Junxiao Business Management, and then his career would have a second spring!

It’s much better than working in this crappy department store, where the pay is low and the work pressure is high!

"Boss Shao, I'm calling you this time mainly to share some news with you!"

Shao Quan immediately sat up straight, wondering if it was still related to President Yan!

"Junxiao Business Management will soon replace all 'Youxuan Shangpin' brands with 'Chaoxi Liangpin' brands!"

Chaoxiliangpin? Shao Quan didn't react for a moment. This name looked so familiar!
Oh, isn't this the brand Nie Yuan is in charge of now? He mentioned today that he changed companies and launched a new brand. Shao Quan hadn't paid much attention to it because he didn't take it seriously. But when his old boss mentioned it, he remembered it!

Junxiao Business Management is actually going to fully cooperate with this brand. What a great honor!

Not to mention far away, this brand is definitely established in Hanjiang Province!
"Also, this brand belongs to 'Dongjian Commerce'. You know 'Dongjian Commerce', right? They also own the 'Baji Baji' snack shop in Ning Junxiao Plaza!"

After ending the call, Shao Quan looked at the vice president with a dull look!
Junxiao Business Management fully supports it!

"Dongjian Trading", the "Baji Baji" snack shop, isn't this the one that has been discussed the most in the business circle these days? The one that had a conflict with General Manager Yan over a position, and in the end the project general manager was fired that day, and General Manager Yan was arrested the next day?
Oh shit, it’s this great guy!
Shao Quan didn't care about the vice president and quickly picked up the phone to make a call!

Nie Yuan was already on his way back to Jiangzhou at this time. He listened to Xu Jun's advice and left him alone for the time being!
The phone rang three times before Nie Yuan answered it!
"Mr. Nie, are you still in Ning'an? Please come tonight and I'll treat you to some local cuisine!"

Nie Yuan pondered, it seemed that the phone call arranged by Xu Jun had a miraculous effect!
"Mr. Shao, no need. I'm already on my way back to Jiangzhou!"

"Oh, I'm sorry for not treating you well. I was thinking of sitting down with you tonight to chat about your new brand partnership!"

Nie Yuan sneered, then said: "There's no rush for that, let's talk about it later!"

Shao Quan was anxious. How could we talk about this later? My old boss called me and said it very clearly. It was obvious that you have connections in Junxiao Business Management and Ning'an. If I don't make good use of you, wouldn't I offend people?
If I take care of you, won't that give me an opportunity to get in touch with Junxiao Business Management?

Nie Yuan is really not in a hurry. The trademark registration of "Chao Xi Liang Pin" has not been approved yet. It is just a concept now!
Nothing has been decided yet, from the merchandise to the interior and image design. The earliest we can open the store is a month from now.

He originally wanted to use his reputation to help the company gain some benefits, so he came here in a hurry. Now the result still depends on the company's strength, so why is he in a hurry? Anyway, looking at Shao Quan's attitude, he can't run away!

"Mr. Nie, look, I'll come to Jiangzhou tomorrow. I'll visit you and we can talk again!"

"I'm still working at 'Youxuan Shangpin', so it's not convenient for me to discuss the new brand in the company for now. Please contact me again after I start my new position!"

After hanging up the phone, Nie Yuan had a smile on his face. People are gone and the tea gets cold. They are rude at first but respectful later. This is really the reality of business!

Finally, Shao Quan said, the beginning of next month, the first day!
That was the day Nie Yuan took up his new post. He was going to Jiangzhou to congratulate him and discuss cooperation with Mr. Nie!
28th Floor, Yunfeng Building

Chen Xiao was sitting in Xu Wu's office!

It was almost the end of the month, and Xu Wu was very busy at work and had no time to take care of him, so she left him sitting alone on the sofa.

Seeing his unwilling look, Xu Wu sighed, the older he gets, the more he acts like a child!

She stood up, walked to his side and said, "Master, I am guilty of making you unhappy!"

Of course, he was not really unhappy. Xu Wu was the busiest and hardest-working woman among his women. How could he be unhappy just because he failed once!

It was just a pretense. I didn't expect Xu Wu to care so much and send it to me. He is planning to feed the tiger with his own body!

In that case, Chen Xiao won’t be polite!
Pick him up by the waist and go to the lounge to communicate for a few hours!

Not long after, there was a burst of clapping from inside, as if to cheer up both sides of the fierce battle!
The protracted battle lasted for 3 hours, and Chen Xiao escaped unscathed every time!

He walked out in high spirits and returned to the sofa to look through some operating reports!
Xu Wu probably needs to rest for another 10 minutes. He just takes this opportunity to check out the battle reports from various places!

First of all, I saw Zhao Hui send him a private message, saying that the shopping mall had put out a promotion for a raffle for Andy Lau’s concert tickets these past two days!

From the start of the event, all shopping receipts with a consumption of 2000 yuan or more can participate in the lucky draw!
The special prize is a ticket to Andy Lau's concert

The first prize is Andy Lau's concert ticket
The second prize is some small appliances
The third prize is some laundry supplies, toilet paper and the like!

As a result of this event, the mall’s daily customer flow actually increased by more than 50% year-on-year, and its performance increased by 80%!

Of course, the investment is also huge. Apart from bringing great popularity to the mall and stimulating consumption, this activity is not of much help to short-term profits. The 400 million will definitely not be earned back!
Precisely because of this, Wansheng Plaza will definitely not follow suit and can only watch Junxiao Plaza play tricks on itself!

This was the case when many brands in the mall were not open for business in the past few days. As brands gradually removed their fences and stocked up to open for business in the past few days, the shopping environment in the mall is getting better and better!

Especially some brands that entered Tianning for the first time also attracted many customers to the store. These did not help much in driving customer flow into the mall, but were conducive to cultivating customers' repeat purchases!
It is helpful to cultivate customers' stickiness to Junxiao Plaza!
With the opening of new stores, many brands have also come up with some unique marketing plans, creating many internet celebrity check-in spots, attracting customers to linger here for a long time!

Even though Chen Xiao didn't go to the scene, he could imagine that Tianning Junxiao Plaza must have made great progress in the past two days. This is a great confidence boost for both the entire business management team and the merchants inside!

It's money well spent!
This is Chen Xiao’s conclusion!
Merchants’ confidence has increased, customers’ shopping experience has been enhanced, and the morale of the business management team has also risen. Next, when all merchants reopen, we will begin our fierce attack on Wansheng Plaza!
Then, let’s see how Lu Tao responds!
In fact, Lu Tao already has a headache!

Chen Xiao only looked at the report after playing a friendly match. He did his work before doing anything!
Lu Tao is very diligent and pays attention to the daily changes in data. A few days ago, he went to Junxiao Square and took a look, and he felt a sense of crisis!
The brand mix of Junxiao Plaza has been optimized very well after the adjustment, and the entire sale area has been cleared, which makes it highly transparent and comfortable for customers to shop at!
Lu Tao heard about the promotion of a draw for Andy Lau's concert tickets these days, and he also asked about it. He heard that Junxiao Commercial Management spent 400 million on this, which is equivalent to the consumption voucher subsidy amount of two squares for one month!
The key is that this activity is cumulative participation, which means that after you enjoy the consumption voucher subsidy, you can also participate in the lottery. The intensity of this activity is so great that Lu Tao's scalp is tingling!
Sure enough, since the start of this event, the passenger flow of Wansheng Plaza has been affected!
Passenger flow increased by 30% year-on-year, and performance increased by 40% year-on-year!

Of course, the absolute value of passenger flow and performance is still higher than Junxiao Plaza, mainly because the base figures in the same period are different!
However, the decline compared with the previous few days is too terrifying. This is just the beginning, and many consumers may not know about the activities in Junxiao Plaza yet.

Moreover, 30% of the brands in Junxiao Plaza have not yet opened.

In a few days, you have to know that in the information age, the speed of propaganda dissemination is very fast!
In addition, the renovation of all brands in Junxiao Shopping Mall has been completed and the mall is officially open for business, creating a wave of momentum.

Lu Tao was a little annoyed, and he really couldn't come up with any good solution at the moment!

Because Junxiao Business Management just spends money, it’s impossible for Wansheng Plaza to sponsor a concert like that!
Regardless of whether there is such a fee, this kind of marketing method of copying others will definitely not be as effective as the one managed by Junxiao Business Management!
Are you really going to use the same trick that the boss did?
The young boss Wang Lun has now been forced by President Wang to return to the group as the group's vice president, and also serves as the CEO of Wansheng Film and Television and Wansheng Hotel!

Because Wang Lun had spent a lot of time in Tianning before and had a lot of communication with Lu Tao, he suggested that some of his models could do a swimsuit show for the marketing plan of Wansheng Plaza!

Lu Tao is opposed to this and feels it is not presentable!
He didn't care much about this young boss. Apart from his status, he didn't care about his ability. But the young boss said that he didn't pay any money and that he was just doing it for free because of his face. Lu Tao thought it would be a good idea to give it a try. It could be considered as a benefit for the customer!

After looking at Zhao Hui’s data, I casually glanced at the message sent by Lin Ya!
Jiangzhou is perfect. The customer flow in all the plazas has increased by more than 40%, and the performance has increased by more than 60%.

Chen Xiao believed that all the commercial plazas in the same city as Junxiao Plaza were being beaten to tears at this moment!

They were forced to adjust the positioning of the mall and operate differently from Junxiao Plaza. If they followed the same model, they were doomed to be defeated!
The data they sent to Chen Xiao were all refined, some key data!
The data and information used in the report to Xu Wu are definitely different. If someone throws a PPT at him, Chen Xiao doesn’t know how to read it. He doesn’t have so much time!

Lin Ya’s message mentioned that the operation at Junxiao Plaza in Los Angeles was about to close!

At present, it seems that Huang Fei and Lu Guangming are taking advantage of their positions to sacrifice the interests of the company and enrich their own pockets!
"Jinbabuli has paid the 30 yuan fine for falsely embezzling consumer voucher funds, but it is said that Huang Fei and Lu Guangming personally paid to fill the hole!"

Chen Xiao knew that the reason they did this was because "Jinbabuli" had given them many benefits in the past few years, but that was Wansheng Group's business, and Chen Xiao did not intend to delve into it!
However, after Junxiao Commercial Management took over, not only did they not stop, but they even intensified their practices and became sub-landlords. This matter must be dealt with seriously and reported within the group!
Serves as a warning to other squares!

Lin Ya said that this time the store had several sub-landlords, and Zhang Hua’s “Weiya” was just one of them!

Now that the evidence has been secured, she plans to find the people from "Weiya" and ask them to come forward as witnesses to bring Huang Fei and Lu Guangming to justice!
Chen Xiao agreed, and he believed that as long as Lin Ya spoke up, whether it was "Weiya" or other brands, they would definitely cooperate!

Because of the choice between cooperating with Lin Ya to obtain a larger shop with a reasonable rent, or offending Lin Ya and keeping the existing shop signed from the sub-landlord, any fool would make that choice!
Besides, if I offend Lin Ya, I won’t be able to keep the shop that I signed from the sub-landlord!

"Then close the net!"

He replied to Lin Ya and informed her that he would transfer Liu Jingjing to the regional company after Lin Ya finished her work in Los Angeles!

I looked through the news about Junxing Automobile again.

The data of small orders has not increased significantly in the past two days and remains at 2.8 units!

The next step is to see the conversion rate of large orders after the official launch conference. This is related to the overall performance and configuration introduction of the car at the launch conference, and is also closely related to the pricing of the car!
Of course, store test drive cars and display cars arrive at the store in advance, so that customers can see the cars more directly, and test drive is the most important thing!
For a brand like Junxing Auto that has not yet established a market reputation, it is unrealistic to expect there to be many customers placing blind orders!

Apocalypse 01 sold another 500 units last week, and more than 1500 units this month. It has not only surpassed the Shanyun E5 in the past two weeks, but it should have surpassed it for the whole month as well!

Shanyun! Chen Xiao shook his head. Jinfu's structure was the place where he resented the most!

However, there will probably be almost no sales of Apocalypse 01 next month, because the inventory is almost sold out and this car has been discontinued!

The main sales force in March is Junxing M3, and this year Junxing Auto’s focus is on launching a mid-to-large-sized sedan positioned for business, Junxing S7, and Junxing M7, a large luxury SUV, in the second half of the year. An MPV will also be launched at the end of the year!

The super smart factory is still not enough and needs to be expanded. Chen Xiao is already thinking about waiting until the market performance of Junxing M7 stabilizes. If it continues to sell well, he will add another super smart factory.

After looking at the new energy vehicle sector, I took a look at Gao Yue’s hotel sector!

Junxiao Hotel Management Group currently has a total of 5 projects

Among them, Junxiao Lakeside Hotel and Junxiao Lakeview Hotel are full month old, while the others are less than a full month old. The Junxiao Hotel in Tianning has been acquired for less than a week!
Junxiao Lakeside Hotel has 400 rooms, and the sales rate reached 75% that month. This is because it is the only 6-star hotel in Jiangzhou, and high-end people who come to Jiangzhou on business trips basically choose here!

The average price of a room is 2800 yuan per night!

With two days left in February, room revenue is 2 million yuan.

Non-room revenue reached 4100 million yuan, and the total monthly revenue excluding the last two days was 2 million yuan!

Junxiao Wanghu Hotel is a little worse.

The number of guest rooms is 300, with a monthly occupancy rate of 65% and an average room price of 1300 yuan per night.
The total monthly room revenue was 685 million yuan, the non-room revenue was 1100 million yuan, and the total monthly revenue excluding the last two days was 2 million yuan!

In terms of return on investment, the two hotels are similar, but in terms of net profit, Chen Xiao is a bit disdainful of these 5-star hotels!

The daily income of Junxiao Hotel in Tianning City is basically on par with that of Junxiao Lakeside Hotel!
The Junxiao Hotel on the Bund in Shanghai is obviously much better!

After all, there are more high-end people in Shanghai, and the room prices are higher!

There are 420 guest rooms, with a monthly sales rate of 76% and an average unit price of 5000 yuan!
Before the end of this month, the room revenue has reached 2873 million, and the non-room revenue has reached 5000 million. The cumulative revenue excluding the last two days is 2 million!
It turns out that the more you invest, the more you earn!

But compared with the Dubai Boat Hotel, these are incomparable!
The Pan-Cruise Hotel has a total of 260 rooms, all suites, with the smallest area being 190 square meters and the largest royal suite being 820 square meters.

The average price per room is US$5000 per night.
The occupancy rate is as high as 90%.
In this way, the daily room revenue can reach 117 million US dollars.

Its non-room revenue is also much higher. It has high-premium services such as underwater restaurants, helicopter transfers, and gold-decorated scenes.

It can also reach 200 million US dollars per day, which means the income in a full month will basically be 1 million US dollars!

From this perspective, my one-dollar purchase should be the investment with the highest return rate in the world, no doubt about it!

Just a moment after Chen Xiao finished looking at the data, Xu Wu came out of the lounge!

He rolled his eyes at Chen Xiao. How come this old man is getting more and more fierce? The time remains the same but the frequency increases so much!
"I really can't stand you!"

Chen Xiao laughed out loud, knowing that what she said was unbearable, and it really was unbearable!
Xu Wu was still busy with work, so Chen Xiao continued to look through the messages!
These data are organized according to his requirements and only reflect the performance that he is concerned about.

Zhao Hui had two pieces of information. In addition to some information about the commercial plaza, he also listed the brand performance of the two stores of the Yino Group separately according to Chen Xiao's request!

"Samo" has a daily sales of over 3, "Yino" has a daily sales of over 2, and "Yirui" has a daily sales of over 3.
If you compare this data with the performance of the opening in Jiangzhou, it is unbearable!
But Chen Xiao knew this was different, because this was the official opening in Jiangzhou, with strong promotions plus shopping mall subsidies, and also the boost from sales!

As for the two Junxiao Plazas in Tianning, the current customer flow and quality are far from comparable to those in Jiangzhou, and several brands of Yino Group are in trial operation and have not held any activities!
The sale of "Samo" is also available through online lottery now, and the release date has not yet arrived!
When it officially opens together with Junxiao Plaza and goes on sale, the effect should be pretty good!

But from the sales data, Chen Xiao still saw some problems. Among the three brands, "Yirui" had the highest sales!
This shows that the quality of customers at Tianning Junxiao Plaza is really not high, and most of them are mid- and low-end consumers!

Chen Xiao’s positioning of Junxiao Plaza is mid-range consumption and mass fashion!
It seems that it will take some time to cultivate customers. After this brand adjustment is completed, it should be better!
After all, the consumer groups that these brands can attract are upper-middle class. Over time, the customer base of the shopping mall will undergo certain changes!

This change happens gradually and cannot be achieved overnight!

I turned off my phone and thought about what I had talked about with Zhang Shijie yesterday. He should be communicating with the shareholders now! (End of this chapter)

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