My minimum living allowance is credited to my account every day with 1000 million yuan

If Zhang Shijie ran to the door to pick him up, the whole company would be confused!
He doesn't want to make too much noise!
If it weren't for the idea of ​​creating a luxury brand, he would have been too lazy to come to the Inno Group. A retail business of 100 billion a year is too small!

He's not showing off. The scale of this hotel is not even as big as his Dubai Yachting Hotel. What's the big deal?
But if it is luxury goods, it’s different!

The headquarters of Yino Group is located on the outskirts of Shanghai, and has acquired a piece of land covering an area of ​​100 acres!

A 7-story office building was built here!

The floor is not high, but the area of ​​each floor is very large, with 6000 square meters!
A small artificial lake was dug in front of the building!

Chen Xiao knew at a glance that someone must have consulted the feng shui when it was first built!

Behind the office building is a hotel, which is not open to the public and is for people from various regions to stay when they come to the headquarters for meetings!

There are several factories in the back, and part of the factories of "Yino" and "Yirui" are located here!

Liu Haoran spoke to the guard and the two cars were allowed to pass!
He now has a lot of face in the group company. When he was the regional general manager, the security guard would not give him this face and would never let him in without registration!
The driver stopped the car, Chen Xiao got out, and Liu Haoran was already waiting in front!

"Mr. Chen, would you like to go to the office upstairs, or go to the hotel to rest for a while?"

Chen Xiao thought for a moment and said, "Let's go upstairs. We've been lying down all the way here!"

Following Liu Haoran, we went up to the 6th floor. Zhang Shijie’s office was on this floor!
He has an independent corner, and the office separated from another corner is used by the heads of various departments and the vice president of the group!

Because Chen Xiao didn't let him go down to answer it, Zhang Shijie waited anxiously in his office!

Hearing a sound coming from outside, Zhang Shijie recognized it as Liu Haoran's voice. Knowing that Mr. Chen had arrived, he couldn't wait to open the office door!

Chen Xiao nodded and walked in!
Shake hands with Zhang Shijie and visit his office!

It’s not bad, much more magnificent than Liu Haoran’s, but it can’t compare with the one in my own Yunfeng Building, let alone the one in Junxiao Lakeside CBD Center!

He doesn't even think about how rich he is and who can compare to him!
"Mr. Zhang, go take care of your business. I'll sit for a while!"

He came here to discuss work, it would be bad if this affected his work!
Zhang Shijie didn't bother to be polite anymore. He knew that the most important thing was to get the job done. Mr. Chen was not the kind of person who liked to be flattered by others!

Chen Xiao asked him to arrange for Yan Yue to go to the hotel to rest first. This is the company and there is no need for bodyguards!
Zhang Shijie has been secretly glancing at Yan Yue, and always feels that she looks very familiar!

It was not until Chen Xiao introduced herself as the person responsible for his own safety that Zhang Shijie suddenly remembered who she was!

Oh my god! As expected of Mr. Chen, he even hired this great man as his bodyguard!
He quickly called Wu Ting and asked her to take Yan Yue to rest!

Chen Xiao said to Zhang Ziqian, "Ziqian, you're tired too. Do you want to take a break?"

Zhang Ziqian said: "No, I'm not tired!"

Wu Ting smiled and said, "How about I take you around the company and give you a tour?"

Zhang Ziqian was a little tempted. Since Chen Xiao was free at the moment, she looked at Chen Xiao and wanted to ask him what he thought!
"Go ahead, I just need some quiet time!"

Zhang Shijie and Liu Haoran went to a meeting, Wu Ting and Zhang Ziqian sent Yan Yue to rest together, and then took her to visit the company!
Chen Xiao called Ma Jian!

When he saw the headquarters of the Yino Group, he remembered that Ma Jian was about to develop his own brand, and it would be best to build a park in the future so that R&D, design, production and sales could be integrated!

Ma Jian can start working on this matter after fully rolling out "Baji Baji" and "Chao Xi Liangpin" in Junxiao Group!

Ma Jian did everything according to Chen Xiao's instructions. After writing down his ideas one by one, the two of them hung up the phone!
Chen Xiao named Yino Group’s new brand “Xingque”!
Star represents brilliance and Que represents palace gate, implying the noble feeling of “stepping into the palace of stars”!
The English name is "Celestia Domus"

Just use C&D for simple name!
In the early stage, the brand mainly focused on high-end clothing and leather goods!
Other categories will be gradually added after these are accepted by the market!

Because this brand needs to be internationalized and globalized quickly, he is also thinking about simultaneously looking for international superstars from different regions to endorse it!

But for a new brand, are there any superstars willing to endorse it?
Yino Group alone certainly does not have this influence, it still has to rely on Junxiao Group!

When a new brand is launched, it must become an instant hit and amaze everyone!
Therefore, its first batch of products, store location, spokespersons, and even in-store shopping guides must be top-notch in the industry!

Chen Xiao’s standards are even more extreme than those of luxury brands!
Isn’t it just spending money? We are willing to spend it and create a future!
The first store must be opened in the top business district and in a first-class location. It is not a luxury product, but it is forced to be a luxury product!

This is not a good thing, no shopping mall would do this!
If you really do it, these luxury brands will not be easy to deal with. If you put a weird brand next to me, it will definitely not work. It is very likely to cause the brand to withdraw from the store, and the mall will suffer a huge loss!

But Chen Xiao just wants to do it this way. The more difficult and challenging it is, the more exciting it will be to do it!

The most famous shopping mall in Shanghai is Hengyuan Plaza!

Hengyuan Plaza consists of two office buildings and a shopping mall, and its combined annual tax contribution is 100 billion!
Calculating it backwards, this place generates nearly 400 billion in profits a year!

This is the most prosperous business district in Shanghai, with an average daily passenger flow of 40 people and an average per capita consumption of nearly 3000 yuan. The regional economic density ranks first in the country!
Here are gathered first-line brands such as HERMES, CHANEL, LV, GUCCI, etc., and there are also high-end cosmetics areas and boutique supermarkets!
Known as the "gathering place for luxury goods", it is a shopping paradise in the hearts of consumers!

There is also a Huijin Center, which is also Chen Xiao’s target!
Huijin Center is also a benchmark commercial center in Shanghai, and is even more competitive than Hengyuan Plaza. It focuses more on "comprehensive experience and sales"

It is also a place where luxury brands gather!
We must attack the first two stores of Xingque!
Chen Xiao wrote and drew on the draft paper, and the last one had a big pointed tip pointing directly to Hengyuan Plaza and Huijin Center!

As for spokespersons, there will definitely be a group in the future. Each series will have a spokesperson, and we need international celebrities with different styles and nationalities to endorse them!

He thought of Lee Ji-eun, who has a certain influence in Asia and even the world, and they could have in-depth communication, and this happened to be the system's task!
And, huh? Xiao Yuting seems to be okay too!
Although she is not an international superstar, she still has a certain influence in China. She can be the spokesperson for a series. After all, she is a contracted model of their own, so it can be regarded as a good use of her resources!

Thinking of this, I immediately sent her a message: "Become the spokesperson for a clothing brand later!"

Xiao Yuting was cursing him in her heart at this moment. This idiot never knew to send a message to ask about her recent situation. He was so lustful and lazy!

She was startled by the news of Chen Xiao's sudden arrival, and thought that he had sensed her secret scolding of him!
When I opened the message, I was immediately unhappy. It was another order!
"Brother, I have signed a cooperation agreement with Junxiao Group. I am not selling to Junxiao Group anymore. If you want me to be the spokesperson, then I will be the spokesperson!"

Chen Xiao was busy thinking about something and didn't read the message for a long time. Xiao Yuting thought he was angry!

Then he added, "Which brand do you want me to endorse?"

After a long time, there was still no reply, and Xiao Yuting became even more nervous. Why is this person so petty? He gets angry over a joke?
Just when Xiao Yuting was about to call, Chen Xiao replied!

"Xingque, a new brand! You're the first one I thought of when there was a good opportunity. Don't be ungrateful!"

Xiao Yuting was so amused that she searched online and found out that this was indeed a new brand, so new that it hadn't even been born yet!
This is a gift given to me, but I don’t accept it. I am ungrateful!
If she wasn't afraid of Chen Xiao getting angry, she would have wanted to thank his ancestors for eight generations!
"What does this brand have to do with you?"

She still needs to ask clearly. She can't accept endorsements randomly, as it will damage her image!

"It must have something to do with me, otherwise how could it be your turn?"

Here it comes again, with the same tone, Xiao Yuting gritted her teeth in anger!
After thinking for a long time, he said, "Since it has something to do with you, I will endorse it. I believe you won't harm me!"

Chen Xiao replied: "You're smart for once!" I couldn't continue the conversation, I really couldn't continue the conversation, I would have a cardiac arrest if I continued!
Xiao Yuting is about to change her name to Xiao Xinting!
-
Zhang Ziqian visited the headquarters of Yino Group under the guidance of Wu Ting!

The park is very clean and the factory areas are all at the back. Zhang Ziqian took a look from outside and left!

There are several convenience stores next to the hotel, which is convenient for company employees or factory employees to buy some necessities!
When I returned to the office building again, I saw many Buick GL8s coming in through the gate!

Wu Ting explained, "Today, in addition to the Senior Vice President meeting with General Manager Zhang to discuss this year's major decisions, the regional general managers and brand managers from each district will also be meeting in the International Conference Hall on the 4th floor!"

"It's just that their meeting was scheduled for the afternoon, so they came a little late!"

Zhang Ziqian nodded to show that she understood, but she was wondering in her heart whether Gu Wen had arrived.

"They will all stay here today because this meeting involves adjusting the indicators for the whole year, and they need to come up with a practical and feasible action plan!"

"Mr. Zhang personally participated this time, listening to the reports from each regional general manager. If they didn't meet the standards, they had to send them back for revisions!"

With more than 20 district offices across the country, it would take at least three days to complete the reporting and revisions!

However, Wu Ting explained that those who report and get approval from the CEO can leave first, and those who fail to pass must keep revising until they pass!

This action plan will be the guiding direction for this year’s work!
Zhang Ziqian stuck out her tongue. It seemed that being a regional general manager was not a job for humans. She had to work hard on PPT for several days and then report to the CEO. She could understand how tense that was!
Although Zhang Shijie was polite to them, he was afraid of these regional presidents and district presidents!
After all, he holds the power and has the power of life and death!

Gu Wen came with the regional general manager of Ningxi Province!
One car was quite crowded because in addition to the regional general manager, there was also the development manager and the brand managers of "Yino" and "Yirui"!

This is not the first time that Gu Wen has come to the headquarters, because the regional office of Magic City was also here before, on the second floor!
So, she is very familiar with this place!
The Buick GL8 stopped and she followed the regional general manager in. When she swiped her card to enter on the first floor, she suddenly saw two girls not far ahead!

One of them looks especially like Zhang Ziqian!

She secretly laughed at herself and thought she was crazy. How could Zhang Ziqian appear at the headquarters of Yino Group!

The regional general manager said, "Hey, isn't that Wu Ting, Assistant Wu?"

Wu Ting? Gu Wen knew that she was the CEO's assistant. Many regional general managers were very polite to her. After all, she was a close minister to the emperor!
"Let's go say hello!"

District Director quickened his pace, stepped forward and called out, "Hello, Assistant Wu!"

Wu Ting and Zhang Ziqian turned around at the same time!

Gu Wen was also looking over here, and their eyes just happened to meet!

"flourishing?"

Gu Wen exclaimed and even called her by her nickname!
Zhang Ziqian was not surprised, because she knew from Wu Ting's message that Gu Wen would definitely come back today, so it would not be surprising to meet her!
The regional general manager looked at Gu Wen in confusion, but didn't know who Zhang Ziqian was.

Wu Ting greeted him, but didn't introduce Zhang Ziqian to him. Instead, she glanced at Gu Wen and asked, "Do you know each other?"

Zhang Ziqian smiled and said, "Where's my bestie!"

Wu Ting immediately revealed a brilliant smile and said, "What a coincidence!"

Then he greeted Gu Wen warmly, much more politely than he was to Mr. Qu!
Gu Wen was flattered, and Mr. Qu was a little confused, but he guessed in his heart that Zhang Ziqian might not be an ordinary person!

Zhang Ziqian said, "If you have something to do, go ahead and do it. I'll be in Shanghai for the next two days. We'll contact each other after work is done!"

"Manager Gu, who was that just now?"

After walking away, District President asked Gu Wen!

Gu Wen said: "She is a close friend of mine, also from Jiangzhou!"

"Does she have any connection with the Yinuo Group? Wu Ting is with her!"

Gu Wen thought for a moment and said, "I think so. I didn't ask in detail, but Mr. Liu and Mr. Xu, the chairman of Junxiao Business Management, were very polite to her!"

hiss~
Mr. District took a deep breath. No wonder Boss Liu personally sent Gu Wen to Ningxi Province when he took office!
It turns out that the crux of the problem lies here. It seems to be the face of the beautiful lady named Zhang Ziqian!

And what Gu Wen just said, Mr. Xu, the chairman of Junxiao Commercial Management, was also very polite to her!
This is terrifying. Junxiao Business Management is now very famous in the entire Yino Group because Boss Liu grew big with the support of Junxiao Business Management!

Moreover, as the general manager of Ningxi Province, he has already experienced how powerful Junxiao Business Management is!
After the New Year, it acquired three plazas in Tianning in succession, and launched an attack on Wansheng Plaza with thunderous force. Now the fight is going back and forth!
It's scary if there's a back and forth!
You have to know that the opponent is the Wansheng Group which has dominated Ningxi for many years. Jun Xiao Business Management was able to create such a situation as soon as he arrived in Ningxi. It was really powerful!
Mr. Qu was preoccupied with his own thoughts, and while talking along the way, his attitude towards Gu Wen had changed significantly!
Zhang Shijie came back from the meeting and found that Mr. Chen had fallen asleep on the sofa!
He walked to the door cautiously and told his secretary not to allow anyone to disturb him or make any noise outside!
Then he came in quietly and sat aside!
Seeing Chen Xiao’s scribbled draft paper, he took it and took a look!
This sight almost scared me to death!

He didn't expect that Mr. Chen had even thought of the brand name, with both Chinese and English versions!
What shocked him was Mr. Chen’s store layout, which was to open the first two stores in Hengyuan Plaza and Huijin Plaza!

That is a place where luxury goods gather. It’s not that Zhang Shijie is self-deprecating. Even if he, the CEO, shows up, the stores won’t give him any face when they want to attract investors!

Is this the kind of place you, a new brand, can dream of?
Aren't you just like a newborn baby marrying a super white, rich and beautiful girl?

Can you do it? What can you do?
At this time, Chen Xiao gradually woke up. He was not sleeping soundly. He just leaned against the bed out of boredom and fell asleep unexpectedly!
At this time, Zhang Shijie was frowning while holding the draft he had just written!
I smiled and said, "How about this brand name I came up with?"

Does Zhang Shijie dare to say no?

There is no need to ask the result!

"The two I chose are the ones that must be conquered by the first two stores!"

If Zhang Shijie had not communicated with him, he would have wanted to complain about whether he knew how to open a store. How could a new brand possibly enter Hengyuan Plaza and Huijin Plaza!

Chen Xiao’s next words made him depressed!
"My idea is to drive right next to Chanel. That way I can take advantage of the brand's aura and look classy and stylish!"

Zhang Shijie was stunned. How dare you think that? When I said you can’t get into the place, I meant you can’t get into any floor, not even any corner!
Why would a shopping mall give you a location next to Chanel? Unless the shopping mall is terrible at attracting investment, Chanel wouldn’t do that!

You think this is your own shopping mall!

My own shopping mall? Thinking of this, Zhang Shijie shuddered. Damn, could it be that Mr. Chen was thinking?

This is not just a Wansheng Plaza. Take Hengyuan Plaza as an example. Its annual operating value is almost 10 billion yuan, and the overall asset value may have far exceeded 100 billion yuan. What if Mr. Chen wants to?

You can’t even think about it! You can’t even think about it! This is something a human being can’t do!

But if you think about it carefully, nothing that Mr. Chen has done is like something a human being would do!
At a time when commercial real estate is already saturated and various business management companies are switching to light asset operations, he is investing heavily, making large purchases, and engaging in heavy asset operations!
When the overall situation of new energy vehicles had basically been determined, he invested tens of billions of dollars and rushed in headfirst, even going for full-stack self-developed research!
He was actually able to mobilize Chanel's resources to empower the Enno Group!
He actually acquired the Dubai Boat Hotel!

If you think about it this way, it doesn’t seem certain that Mr. Chen will acquire Hengyuan Plaza and Huijin Plaza one day!
Zhang Shijie's hands were shaking as he held the draft paper!

This is definitely the case. Only with this path can a new brand like "Xingque" be able to move into the two properties where luxury flagship stores are clustered together, and be next to big brands like Chanel!
That's it. It also depends on the brand's opinion. If a brand like Chanel insists on not having you as its neighbor, even if the property is yours, it's impossible to force Chanel to close the store.

Fortunately, Mr. Chen seems to be able to influence Chanel!
Zhang Shijie felt that his idea was close to the truth. Mr. Chen must have had this idea in mind! (End of this chapter)