My minimum living allowance is credited to my account every day with 1000 million yuan

He guessed right!

As a professional manager who has worked in the retail industry for decades, he knows much more about this industry than Chen Xiao!
This is the only possible way to achieve Chen Xiao’s strategic goal, but the investment in this method is too huge!

It’s so hard to make money, and no family can afford to spend money in the hundreds of billions!
When Zhang Shijie was thinking about this matter, he still considered taking the loan route. After all, Junxiao Group has a lot of fixed assets, which are super high-quality assets in the eyes of banks!

But he didn't know that Mr. Chen had no interest in the loan at all!
The gate of Junxiao Group is almost broken down by banks, who come to the door and ask for money!
I’m so tired of being rejected!

Mr. Chen is too troublesome. How much money can you lend me? The process is not complicated enough. I don’t know how to swipe the card when I need money.
Although there are many prerequisites for brushing, there are always more ways than difficulties!

So, Chen Xiao came to Yino Group to find a way. As long as Yino Group earns more, Xiangjun will get more dividends!

With her crazy personality of transferring money, wouldn't the money flow into Junxiao Group like water?

He probably guessed what Zhang Shijie was thinking!

Indeed, if you create a new brand, let alone open it in Hengyuan Plaza, even if you open it on the second floor of Wansheng Plaza, it won’t necessarily want you!
But this must be done. When it comes to luxury goods, everything must be perfect!
Perfect start, perfect brand image, perfect sales performance!
Only in this way can we persevere, build a solid brand, establish a user base, accumulate culture, and finally have the opportunity to become a world-renowned luxury product!
Instead of setting the price at the level of luxury goods, are there any high-end consumers who are fools?

Extraordinary circumstances call for extraordinary measures. Chen Xiao’s main goal is to take an unconventional approach!

"Leave the first two stores to me!"

He took the initiative to take it on. If this matter was handed over to Zhang Shijie, his small body would not be able to handle it!
Zhang Shijie breathed a sigh of relief. Mr. Chen is still so awesome!

Even though he is the CEO of a multi-billion dollar company, he usually looks very glorious outside!

Going to the branch below is like being a god!

But in Shanghai, they are all small Karami. Hengyuan Plaza and Huijin Plaza are already the top luxury goods palaces in China. His level is far from enough!

He couldn't help but have some fantasies!

If Mr. Chen really buys Hengyuan Plaza or Huijin Plaza, even if he only buys one of them, Junxiao Commercial Management's national reputation will probably immediately surpass Wansheng Plaza!

The empowerment of such brand resources to Junxiao Commercial Management’s heavy luxury and light luxury markets is far beyond imagination!

As for "Xingque", once it can gain a foothold in these two fields, it will be able to rise rapidly in the country. If it operates well, it should be able to challenge the international market in one or two years!
He didn't know that Mr. Chen had already set his sights on the Champs-Elysées in Paris. He wanted to fill the world's most famous business district with "Star Palaces"!

I didn’t tell Zhang Shijie now because I was afraid of scaring him. How much the hell is going to cost!

With the strength of Yino Group, it can't even take over a single shop!

Fortunately, Chen Xiao does not plan to let Yino Group invest in these. All the heavy assets are held by Junxiao Group or Chen Xiao himself!
Yino Group only needs to focus on product research and development, design, production and operation!
"Mr. Zhang, your burden is getting heavier now!"

Zhang Shijie hurriedly said, "Thank you, Mr. Chen, for your appreciation. I will do my best!"

Chen Xiao was referring to the fact that after this equity change, the original chairman resigned and the board of directors re-elected Zhang Shijie as the chairman and CEO of Yino Group!

This can be said to be a person who holds great power. At the meeting today, the regional president and vice presidents were even more afraid of him!

The CFO who used to often challenge him at shareholders' meetings is now as obedient as his grandson!
Of course, it is also because the group’s recent performance is very good. We are making money every day, so why are you, the chief financial officer, still complaining?
Zhang Shijie: We reached a consensus this morning with the regional CEOs and the CDO (Chief Development Officer) and COO (Chief Operating Officer) at headquarters.

【张世杰：全年要新开600家店，业绩规模要从去年的70亿增长50%到105亿，净利润率要从去年的9.8%，提升30%到12.8%】

Zhang Shijie: Over the next three days, on the first day, we'll break down store opening, performance, and profit targets for each region. On the second day, we'll have group discussions, and each region will break down the overall targets into its own areas. Each area will then develop a plan to achieve its annual goals. On the third day, each region will submit a report. I'll review each area's progress and ensure that all action plans are executable and implementable.

Chen Xiao: I won't ask about these matters. If Junxiao Business Management needs support, please contact Xu Jun directly. If you can't coordinate, please let me know!

It is inevitable that Party A and Party B will have conflicts in assessment indicators. It may not be a big deal once or twice, but after a long time, there will inevitably be resentment in their hearts!

Junxiao Commercial Management now provides Yino Group with the best locations and the lowest rents!

Even Mr. Chen’s classmate Ma Jian takes a 5% commission, so Junxiao Business Management will naturally not have a problem with the rent for Mr. Chen’s own business, which makes money from his left pocket to his right pocket!

Moreover, when making the overall rental budget, Yino Group and "Dongjian Commerce" were taken into consideration, so it has little impact on the rent collection assessment of the plaza!
Zhang Shijie: Mr. Xu's meticulous care for the Yinuo Group is the basis for our high growth in both profits and performance this year.

Chen Xiao: As for sales, as long as we can bring back all the SAMO distributors nationwide, we'll be almost halfway there!

This is a must. Without this part, it would be difficult to achieve a growth of 600 billion by just opening 35 stores!

Because it is impossible to open all your stores at the beginning of the year. Some of them open at the end of the year, and the number of months they are open in that year may only be 1 or 2 months.

The contribution to performance and profits that year was not significant!
I had lunch in the small cafeteria of the Enno Group!

The specifications of the small canteen are also different. There are a lot of people attending the meeting today, and including people from various regions, there are hundreds of people!

There are only 7 or 8 private rooms in total, so some rooms require you to squeeze into several areas!

The regional managers were alone in a private room. Since there were only five of them, they called a few regional general managers with more important positions, and Xu Jia was among them!

Now, Yino Jiangzhou Branch has become the star branch of Yino Group, and it ranks among the top in the country in terms of performance growth and profit margin!

But achieving this result has little to do with Xu Jia, because Liu Haoran was still at the helm of the Jiangzhou branch last year!
Therefore, the fact that Xu Jia, who had ordinary looks, little experience and was just a shopping guide before, could rise to the top in just a few months caused a wide range of discussion within the Yino Group!
She is often cited as a positive role model, and when many regional managers ask their employees to work hard, they always say, "Look, in a big platform like the Yinuo Group, as long as you work hard, you will have opportunities. For example, Mr. Xu Jia from our Jiangzhou branch started out as a shopping guide!"

You know what, this really motivates many shopping guides. After all, there are real cases there, and there is hope that this can be achieved!

Everyone in this box today is a very smart person. They don't believe that in a mature enterprise, there is a shopping guide who can be promoted to district manager like a rocket!

There must be some inside story that they don’t know about. The less transparent it is, the more mysterious it is!
The mysterious and unknown are what people want to explore but dare not provoke easily!
Therefore, in the box, almost all the regional presidents were very humble to Xu Jia, and it felt like they were talking to each other as equals!

However, Liu Haoran, who had just been promoted to the general manager of the Fifth War Zone, occasionally joked and scolded him with his old leaders present!
Liu Haoran also disagreed. After all, he was an old leader, so one should still respect teachers in the workplace!

After eating a few bites of food, everyone felt a little full and started chatting!
"Mr. Zhang suddenly set such a high performance target this time. He's not worried about not being able to grow next year!"

He always thinks like a professional manager in the region, and believes that performance must grow slowly so that the group feels that it is constantly making progress!

If you grow very fast in one year and then decline in the second year, the group will think that there is a problem with your area. At the very least, they will keep an eye on you every day, and at the worst, they may even replace you!
The performance standard that Zhang Shijie required this morning was almost full speed. If he relaxes next year and the performance and profit growth are not as good as this year, he will have a hard time explaining to the board of directors!
"Mr. Zhang is the new chairman. He's definitely going to make drastic reforms and create a new situation!"

"I heard that Mr. Zhang is very close to the major shareholder. With that person's full support, what is he afraid of? He can just go for it!"

"That's not the case. When the rabbit dies, the dog is abandoned. If you develop quickly, the major shareholders will appreciate you. But if your development stagnates one day, their attitude will immediately change!" Xu Jia did not say anything. It seems that after the discussion in the morning, the opinions of these regional managers are still inconsistent!

Some people have radical ideas, some have conservative ideas!

Radical people want to achieve results quickly, while conservative people want to proceed steadily and slowly!
Slowly and steadily?

Sometimes opportunities are fleeting. Will the market wait for you?

Therefore, in her opinion, the so-called steady and cautious approach is somewhat a matter of inaction in order to maintain the current position!
"Mr. Liu, what do you think?"

Liu Haoran didn't want to say it, but he was called out.

He thought for a moment and said, "I see it this way. The current retail environment is not good, but even in the worst environment, there are still people who grow against the trend, so we should not be pessimistic about our judgment of the market!"

"At the same time, our group has been actively adjusting since the end of last year and even now. Now, both product development and personnel reserves are in place. It's time to run at full speed!"

"I think Mr. Zhang's plan is not radical at all, but rather conservative!"

Everyone was silent for a while!
"Boss Liu is indeed more radical than Boss Zhang!"

"Otherwise, why would Mr. Zhang trust Mr. Liu so much!"

Liu Haoran smiled. He knew where Zhang Shijie's trust in him came from. At the same time, Zhang Shijie and his radicalism were not just impulsive!
Rather, it is based on the judgment of the future situation. Only Zhang Shijie and he know this important factor of Junxiao Business Management best. Others only have a vague understanding and probably cannot understand the changes that the rapid development of Junxiao Business Management in the past one or two years will bring to Yino Group!

At the regional general meeting this morning, Mr. Zhang mentioned the comprehensive and in-depth strategic cooperation between Junxiao Commercial Management and Yino Group, and pointed out that Junxiao Commercial Management expects to add more than 50 plazas this year and 100 next year!
Moreover, opportunities will grow rapidly in the next few years!

The reason for reporting these is to allow each region to fully consider these factors when setting up channels and performance planning goals!

But these regional managers are obviously unwilling to believe that Junxiao Business Management can develop so fast!
After all, it's unprecedented!

Perhaps only Mr. Zhang and he now "blindly" believe in Mr. Chen!

But countless facts have proved that if you believe in Mr. Chen, you will gain eternal life!
A few people were about to exchange a few words with Liu Haoran when there was a knock on the door!
"Wu Ting, aren't you having dinner with Mr. Zhang?"

The regional managers were very surprised. It was Wu Ting who pushed the door open!
"Mr. Zhang asked me to call Mr. Liu over!"

Liu Haoran quickly stood up, he knew that Mr. Zhang was with Chen Xiao.

Several regional presidents joked, "Boss Liu is truly in the emperor's heart. He even calls him over during meals to give him instructions!"

Liu Haoran was not annoyed, it was just a joke!
Although the place where Zhang Shijie entertained Chen Xiao was in a small cafeteria, it was on the top floor and had its own elevator, so he didn't have to wait for the elevator when there were too many people!

There were only Zhang Shijie, Chen Xiao, Zhang Ziqian and Wu Ting in the box!
Since they were in the company and didn't need Yan Yue's close protection, they didn't disturb her rest and had the food delivered to the hotel!

When Liu Haoran came in, Zhang Ziqian moved and let him sit next to Chen Xiao!

"Boss Liu, I called you over here mainly because of something. I want to ask for your opinion in advance!"

Liu Haoran sat upright waiting for Zhang Shijie's next words!

"Mr. Chen has a grand vision to build a luxury brand. I will be the team leader for this project!"

This was a private conversation between Zhang Shijie and Chen Xiao. No one else knew about it yet. Liu Haoran was the first one!
Upon hearing the news, Liu Haoran was stunned. Creating a luxury brand was truly a bold idea. Mr. Chen was indeed worthy of it!
Perhaps because he was more shocked by Chen Xiao, he was able to remain calm.

"Because of this project, the Magic City branch will become particularly important, as the early key layout is here. Therefore, I would like to assign the Magic City branch to your fifth war zone!"

Liu Haoran knew that this was both a challenge and a major opportunity. As someone who loved adventure, he certainly wouldn't refuse!

Moreover, this is Mr. Chen’s key project. He used to think that the retail sector was of little significance to him and was not taken seriously, and he underestimated himself!
But it’s different when it comes to luxury goods. Once it’s done, it’s even better than any other section under his umbrella!

This can be passed down for hundreds of years, and its global influence is unique!
Mr. Chen is indeed Mr. Chen. Isn’t this what he should do to make money?

Think about how many high-tech companies in China set up an online lending platform as soon as they make money to suck the blood of the poor!

Mr. Chen has never thought about doing this. With his financial strength, wouldn't it be a piece of cake for him to do this?
"Mr. Chen, Mr. Zhang, I am willing to resign from my position as regional general manager for this project and focus on it!"

This shows determination!
Chen Xiao quickly laughed and said, "That's not necessary. There isn't that much management work in the early stages, and it would be a waste of your talent to let you handle the actual execution. You should just stay as the Regional Manager, but just focus more on this project!"

"Also, I will be involved in some negotiations in the future, and I need your cooperation!"

Liu Haoran was very happy and cooperated with Mr. Chen. He asked me, Old Liu, to lead the horse and I would do it too!

The reason why Zhang Shijie looked for Liu Haoran was because he knew he would definitely make this choice!

He knows Mr. Chen best, so he can cooperate more effectively in work. If it were any other regional manager, it would take a long time just to familiarize himself with Mr. Chen's situation!

If there is any problem with the cooperation and Mr. Chen is unhappy, Zhang Shijie himself cannot afford the consequences!
Zhang Shijie said, "This way, your Fifth War Zone will have another branch. Consider moving your regional headquarters to the Magic City!"

this.
Liu Haoran looked at the expressions of Chen Xiao and Zhang Shijie, wondering if this was a discussion or a mandatory requirement!
Chen Xiao smiled and said, "I'm not forcing you. Think about it yourself. Mr. Zhang thinks that Magic City is an international metropolis. Wouldn't it be better for you to stay here?"

That's good. Liu Haoran breathed a sigh of relief and said, "I'm still used to living in Jiangzhou. I'm not used to staying in the Magic City, but I can come here often, and my business won't be delayed!"

He was unwilling to come to Shanghai, because once he came to Shanghai, the office of that region would definitely be located here at the headquarters!
In the past, he was a local tyrant in the region. But when he came to the headquarters, it was full of leaders of various functional departments and intrigues everywhere. It was so annoying that only a fool would be willing to come to the Magic City!
The most important thing is that coming to Shanghai means you are far away from Mr. Chen!

If Mr. Chen were in Shanghai in the future, he would definitely agree immediately. He now understood that the closer he was to Mr. Chen, the better off he would be!

Just look at Ma Jian. Before, he was just the expansion of a small local brand. But now? In Jiangzhou, which retail merchant dares to say that he can develop better than Mr. Ma in the future?
I believe that within a year, Dongjian Trading will be famous throughout the Han River!

Seeing that Chen Xiao had expressed his willingness not to force it, Zhang Shijie naturally stopped objecting and decided on the matter!
The next thing they discussed was the development of "Xingque". Since Liu Haoran had just learned about this matter, he didn't dare to express his opinion and basically just listened!
Chen Xiao asked Zhang Shijie to arrange for the world's top brand image designers to do the decoration image design of the entire brand as soon as possible, and at the same time spend a lot of money to poach people from several major luxury companies, especially designers!
No expense spared, no expense spared, no expense spared!

Say the important thing three times!

He was afraid that Zhang Shijie didn't understand that what he called a huge sum of money meant there was almost no upper limit, and everything could be negotiated!
If a new brand wants to poach these people, it may not be able to do so even if you pay a lot of money. If you are a bit stingy, don’t even think about it!

Once we recruit these world-class design masters, it will be another wave of good publicity for the "Xingque" brand!
"So-and-so, a former Chanel designer, and So-and-so, a former Hermès designer, both designed products that are inherently compelling." (End of chapter)