My Lord, you need to stand up!

Chapter 483 Super Public Account

It should be that only Wei Dong can clearly see these two advertising slots on the TV as his own "Weibo", "video account", and "public account".

He doesn't understand private domain traffic, public domain traffic, or niche circles; he just talks about traffic.

The 30-second ad slot after the news broadcast on CCTV and the evening news had previously been split into two 15-second slots, alternating between ads for sanitary napkins, jeans, casual wear, and SOD cream.

Today we've put together a shampoo commercial.

They didn't even focus on adding and repairing SOD; it was just a brand promotion.

At that time, there were probably around 50 to 60 million televisions nationwide.

There's only one channel, and that's all you can watch.

Many TV shows are watched by a large number of people.

Just ask how many followers this "traffic account" has.

It won't slide away yet.

Even if 80% of them are black and white TVs, it can't diminish the warmth this shampoo conveys.

The whole country was in an uproar, and then you tell me it was just a shampoo commercial?
I felt like I was seeing my own life's hardships reflected on that low-resolution 14-inch TV screen, all for the sake of selling me a bottle of shampoo for three yuan.

I burst into tears!
You told me I needed to wash my hair?
When Jin Zhuoqun first filmed that panda sanitary napkin commercial, he didn't even have the equipment. He borrowed a film camera from the military film studio he was most familiar with and took advantage of the convenience of the Triumph Film Studio. He was even forced to use a film camera because he had to shoot the "special effects" of dancers and pandas on the same stage.

Later, when filming SOD honey, jeans, and casual clothes, a video camera was used.

This time, the Hong Kong team truly understood the graininess and sense of age that can be captured with a film camera.

It complements the famously misty and smoky atmosphere of Jiangzhou.

Capture that timeless beauty that transcends age and lasts forever.

This is because Jin Zhuoqun has a talent for photography, Wei Dong has an awareness of traffic, and even took the initiative to choose Chow Yun-fat. They have an artistic taste that they cannot achieve.

Qin Zhiming's team perfectly filled that gap.

This was also the golden age when Hong Kong's advertising industry ranked among the best in the world.

It perfectly blends the beauty of Chinese language with European and American advertising and communication studies, producing memorable quotes, excellent marketing cases, and representing a period when international advertising agencies have developed branches in Hong Kong.

This is the two-word comment from the Hong Kong Advertising Association's highest advertising award of the year, given in 1986: Timeless.

It is almost the highest praise for the artistic taste of Chinese literati, describing the profound and far-reaching thoughts and feelings expressed by the art form, which is meaningful, captivating and lingering, like a melody that lasts for three days. It emphasizes that the words have an end but the meaning is endless.

This advertisement succeeded.

But the consequences were something Wei Dong hadn't anticipated.

After seeing that set of French-imported assembly line equipment, he was certain that Hong Tiancheng was the mastermind behind the later Bai Nian Run Fa.

Since we're already here, let's use it in advance.

But he could remember that the advertisement was filmed by Hong Tiancheng's factory, which must have been at least ten years later.

Hong Tiancheng needs these ten years to accumulate his achievements, build a sales system that can support this situation, and accumulate the advertising funds to afford Chow Yun-fat.

To achieve this effect ten years from now, the entire process, from hiring people, filming, production, and distribution, will cost at least 50 million.

It cost Wei Dong 500,000, because at that time, Chow Yun-fat's endorsement fee of 500,000 Hong Kong dollars was only worth about half of RMB at the exchange rate.

Including production costs, it only cost 500,000.

As for the advertising costs, with a monthly fee of 36,000, there's no point in talking about costs.

It's similar to how TV station gave Wei Dong a popular influencer account with over 100 million followers and asked him to stream every night for 1,000 yuan a day.

Perhaps ten years from now, Chow Yun-fat in his middle age will have an even stronger sense of time.

But now his acting skills can make up for this age difference.

It has shown almost everyone in the country a beacon of hope, a light that allows life to begin anew...

This was something Wei Dong had never expected.

Old Zhang didn't dare leave the factory area until his daughter was already in Shanghai, and he had no business trips from the factory. He never thought about going back to his hometown to visit her. Because he had no relatives, no household registration, and no such basic reason, he didn't dare to leave the factory area.

Due to the strict household registration system, the meager supply of grain, oil and food, and the precarious state of industry and agriculture.

Visiting relatives and friends is no problem, just bring your food coupons.

If you want to see the world, you'll be treated like a vagrant, detained, questioned, and deported at any moment.

The group of fugitives that Wei Dong and his team were supposed to arrest on the train were precisely the main targets of this policy.

But it also imprisoned the dreams of countless people who longed to roam the world with a sword.

Those who are uneducated may not have thought about what the outside world is like.

It is precisely intellectuals like Zhang Lanzhi, who have read books since childhood, who are filled with longing for the world outside of factories, schools, and their hometowns.

Under the restrictions, they reached their limit of frustration in the 1980s.

I am so cultured, I know more than the fools around me, so why am I still living such a poor and miserable life, and why am I still being mocked and lectured by uncultured brutes?

So why did I dedicate so many years to studying?

The misalignment between perception and reality is the most painful thing in life.

Just like that poet who lay down on the railway tracks facing the sea, with spring flowers blooming, that's pretty much the epitome of it.

Emotionally, I've reached a point where "all the mysteries and allure of life have vanished; it seems I've reached its end. The path I've walked has been a journey from purple to red to gray; a journey from hope to disappointment and despair..."

This explains why the song "I Once Dreamed of Traveling the World with a Sword," which had already become famous in Beijing, never received a record deal from a Hong Kong businessman to record it on cassette. Compared to "As You Wish," this song was considered extremely politically incorrect in the 1980s.

When you're feeling down, you can't go to see the ocean; you have to work overtime to build the Four Modernizations.

If it weren't for lyrics like "on the road of courage and progress," it probably wouldn't be allowed to be sung at all.

In short, no one will dare to take responsibility and release a record.

Therefore, it was never sung nationwide.

But this advertisement succeeded.

This seemingly plausible yet ultimately flawed advertisement, sketched out by Wei Dong, presented a completely new path for intellectuals across the country.

You can pack your bags, go out and explore your future, and then come back after you've succeeded.

In fact, Pyeongsang Province is also encouraging economic development and promoting open-mindedness.

But a barrel rim that's been in place for decades won't immediately spring open.

Not to mention human thought processes.

This advertisement is exactly what has solved it.

It's as if Xu Wenqiang dared to venture into Shanghai alone decades or even a century ago, but now that China is reforming and opening up, he doesn't dare to go out and make his way in the world.
Those scholars who constantly complained of their frustrations and felt their talents were going to waste seemed to have been shown a new direction by this advertisement.

The previously unattainable dream of venturing south.

Suddenly it became clear and fervent...

Especially as sales teams across the country began plastering color posters all over universities, factories, mines, cinemas, and other areas frequented by intellectuals in major provincial capitals.

Then, color posters also began to appear at the supply and marketing cooperatives.

It's as if everything is awakening countless hearts, prompting me to go and see, to try and give it a shot.

This set of posters is amazing.

The production quality in Hong Kong is already at the level of 20 or 30 years later, a set of two prints in light and dark colors.

The darker image shows Chow Yun-fat pouring water on Qin Yu-ye's hair to wash her head. The man is tall and dashing, and the woman is charming yet elegant, both embodying the image of a dream lover. Their delicate and affectionate performance makes it impossible not to linger and pay attention.

The light-colored one is the standard "Bai Nian Run Fa" product poster, with a large shampoo bottle that stands out as much as the two celebrities next to it.

This subtly appealed to the viewer's psychology, making them feel that this shampoo was a high-end product on par with Chow Yun-fat.

Chow Yun-fat single-handedly elevated the status of his two incompetent teammates, Shampoo and Qin Yuye.

The more than one million bottles of shampoo that have been shipped to various parts of the country have cost Wei Dong two million yuan in advance for materials and labor.

In the provincial capitals of more than 20 provinces and municipalities across the country, 500,000 bottles were snapped up overnight.

After seeing the advertisement, people in various provinces and cities realized it was a new product from their own company. Those who hadn't yet thought about purchasing and selling the product made long-distance calls to the provincial capital to order the goods and rushed over to distribute them.

Those who had already started selling were rushing to place orders with Jiangzhou, demanding restocks and placing orders for 50,000 or 100,000 bottles per province.

This was a certainty that hadn't been present when they sold sanitary napkins, cameras, or jeans before.

Perhaps this is the power of Chow Yun-fat.

The entire sales system was absolutely convinced that this shampoo would be a bestseller and would continue to sell well.

Any consumer who dares to question what this is should just look at Chow Yun-fat!

Nearly 3,000 supply and marketing cooperatives and 37,000 basic cooperatives in rural areas have an even stronger demand for replenishment.

At least Dongsheng's sales system still involved salespeople doing something similar to direct sales, reselling goods purchased from surrounding department stores.

Supply and marketing cooperatives are direct sales outlets.

Six hundred thousand bottles were distributed across the country, disappearing as soon as they were released.

On average, each family only gets a dozen or so bottles, and they're already asking if that's enough.

Nowadays, when rural people go to the market, besides buying some cosmetics and a couple of feet of floral fabric, they usually just buy a bottle of 100ml shampoo to take home. Their wives are then considered the most beautiful women in the whole village!

You can show off for just three yuan.

It must be satisfied.

If they could also broadcast the scene of men watering plants and women washing their hair live to the village, that would definitely be the most fashionable way to show affection.

Of course, people in the countryside are far less adept at keeping up with fashion trends than those in the city.

In factories and mines, on the streets and alleys, anyone who deliberately carries a black and white bottle of "Bainian Runfa" hair conditioner in their bathtub is enough to attract attention from those around them.

In an era when most people had to go to public bathhouses to shower, this was an activity with significant "social" implications.

All Hong Tiancheng could do was to instantly maximize production capacity, producing 100,000 bottles per day!
From the bottle body of the blow molding equipment to the raw material delivery and bottling of the shampoo mixing tank, efficiency is maximized throughout the entire process.

If there aren't enough workers, we'll borrow them from Weidong's main factory.

Anyway, I threw myself into the factory and made sure to capitalize on this trend with high quality and quantity.

At this point, Rang Weidong naturally notified the heads of branch offices across the country and sales teams from major universities that they could start bringing their henchmen to Jiangzhou for a sales conference.

It officially started on New Year's Day, 1986.

This also happened to be the first order fair for ONYA shampoo products.

(End of this chapter)