My Lord, you need to stand up!

Chapter 831 Life is full of lords

It's true that Wei Dong is currently the number one advertising client of TVB.

It's not that other brands are unaware of the power of advertising, but rather that TV stations are also cautiously hesitant to release a large number of advertising slots.

This already puts them under tremendous pressure.

Three years ago, Wei Dong took the initiative to get his first advertising slot before the closing ceremony of the Olympics, which was just a case of ignorant people blindly messing around.

Two months later, before the economic conference, when they tried to advertise during that time slot again, they were warned that this critical moment risked adding fuel to the fire.

Now, it's the host Lao Qi who warned him back then, leading a team to come looking for him.

Three years ago, Lao Qi also went to Shangzhou, Xishan Factory, and Jiangzhou to conduct an exclusive interview with Rang Weidong.

Although Wei Dong was repeatedly asked to avoid appearing on camera, the broadcast of the reform series of reports still generated a great response across the country.

The former leader of Shangzhou also became a staunch reformer after that.

Although we don't keep in frequent contact, we all share mature views with similar values.

This time, the message was straightforward: "Some leaders have criticized the increasingly chaotic advertising on CCTV-2, so the station plans to move as many commercials as possible to Channel 2..."

Wei Dong really doesn't have time to watch TV now, not even the news broadcast.

Because I'm afraid of getting bogged down in the details.

At his current scale, it would be putting the cart before the horse to be so cautiously watching all the signals on TV to see who rises and falls.

All he knew was that everything should be focused on developing productivity, and that everything should be done to use the economy to improve the current situation.

So he was still a bit scratching his head: "What kinds of advertisements are there now?"

Old Qi was prepared. He took out a videotape from his briefcase and looked around in surprise: "You don't even have a TV?"

His men were carrying satchel-style video cameras, and they reluctantly prepared to call the cameraman to bring the equipment over so they could at least make do with watching through the viewfinder.

Wei Dong has been spending the last few days in his office on the second floor of the university career service center, handling various tasks during the day, receiving an increasing number of university leaders, and exchanging ideas on how to cooperate on these projects.
They sent people out in batches to accompany university leaders on inspection tours to Shanghai, Shenzhen, and Jiangzhou.

So this place is very basic. Looking up, I couldn't help but chuckle: "Why would I care about something like this..."

She got up and asked Yu Xiaoqiu to make arrangements: "We should install a TV and a video recorder in the lobby downstairs, the office area upstairs, and the office area on the 18th floor, so that everyone can receive information."

He gestured to Lao Qi: "There's a TV in the car downstairs."

Despite the talk, the contract for the monitors was still signed, with the first batch of purchases consisting of two thousand sets of 14-inch square color TVs and small video recorders.

The total amount is already close to ten million!

The TV and VCR production lines imported from Japan are actually just assembling disassembled parts. It's not just similar to the tricks used by Cherokee, it's practically identical.

The level of domestic production of surveillance cameras in Shenzhen is not as high as that in Pengzhen.

It's no wonder they didn't survive.

However, given that videotapes will likely be used to record surveillance footage for at least ten or even twenty years, this is a concern.

This batch of equipment wasn't a complete waste of money.

The main purpose was to immediately improve the attitude of the TV manufacturer.

At this time, the annual output of domestically produced video recorders in China is less than 200,000 units; the rest are all smuggled goods.

Even this small quantity needs to be divided among several factories in China.

Therefore, two thousand video recorders is definitely a super order.

He encouraged the guy on TV to park his car here as well, hoping to get more feedback so he could buy more cars; that would make him feel really important.

Wei Dong used it as an audio-visual room, and he had to keep the engine running to supply power.

Then you should roll down the car windows, lest you die of poisoning inside.

Old Qi was still teasing as he came downstairs: "With your huge company and such luxurious offices and hotels, why do you insist on working here?"

Wei Dong took it for granted: "I encourage college students to work hard and strive every day, but I live in a luxury hotel and sit behind a high-end desk. It would be embarrassing if my image was exposed."

He already carried a heavy moral burden, and had a deeply ingrained belief that his public persona couldn't be compromised.

Old Qi was quite surprised: "I didn't expect it! I didn't expect you to be so thoughtful... This car, hahaha!"

Even with his vast knowledge and experience, he couldn't see this Frankenstein's monster.

Then, Wei Dong and I each sat in a single seat in the back row and watched the videotape playing:

"Right now, the most-watched product is Meiling Ariston refrigerators, followed by Qiluowa refrigerators, Hitachi refrigerators, three television brands, an oral liquid factory, and then your cosmetics, shampoo, casual wear, sanitary napkins, computers, cars, snacks, and the latest hotel and hostel advertisements..."

That's right, they all buy a time slot and play it at a fixed time every day, repeatedly.

Only Dongsheng Trading changes its advertising every few days, splitting the original 30-second or 45-second advertising slots into two or three advertising slots.

Even sunscreen, freckle cream, moisturizer, and foundation are advertised separately. The main strategy is to distribute the product evenly, with various products appearing in advertisements one after another.

Looking at the total time period, Wei Dong definitely had the most time, but when divided up, it was far less than these.

However, the boss, who was chuckling to himself, "Oh my, three refrigerators, three televisions, no wonder You Qili wanted to make a large freezer," suddenly froze!
I reached out and rewound that oral liquid ad repeatedly... Damn it!
This is exactly the four traditional routines he discussed with Shen Cuiyue two or three years ago: "brothel, card dealing, loan sharking, and magic pills".

The original plan was to incorporate SOD into oral liquids to support the new agricultural economy in the Shangzhou region.

Unexpectedly, Qin Yuye directly jumped to the most coveted and precious elixir for women, and used cosmetics to absorb the SOD production capacity.

Rang Weidong is wondering whether he plans to wait until SOD is produced on a large scale from corn plants before considering increasing his cosmetics business or considering oral liquids.

Someone has actually made it!

The key point is that the whole advertisement gave him a sense of déjà vu.

Just like all the commercials that Rang Weidong and his team had filmed before, they all featured a beautiful woman.

She was playing tennis with a foreigner in a very pretentious way. The strong foreigner hit the ball into the net, and she got so angry that she threw down her racket. The extras watching all stood up, applauded and cheered. The beautiful woman was given a beautiful freeze-frame. At this moment, the camera moved back to reveal a youth health oral liquid on the coffee table by the court!

They didn't say anything, but implied that drinking this oral liquid would make you able to beat even foreigners...

Without even having to think, Wei Dong could guess that the advertisement was definitely filmed in Beijing, which has a bit of a Beijing local flavor of liking to compete with foreigners.

Being able to beat foreigners is incredibly awesome.

None of the cities of Shanghai, Guangzhou, or Jiangzhou had this kind of obsession.

The 30-second ad rambled on and on about a scene.

It's neither the sophisticated creative approach of Hitachi advertising, nor the low-end approach of other domestic product advertisements that still rely on product photo displays.

Yeah, that Qiluowa refrigerator is pretty good. Imagine a rough, tough guy trekking through the desert, seeing a fridge with ice-cold beer—wouldn't he tumble and crawl over there? And with the background music playing: "Whenever I see an oasis on the horizon, I think of Qiluowa in the East..."

The atmosphere and visuals have that Chow Yun-fat shampoo vibe.

This one, however, seems a bit like a poorly edited TV drama.

That's why Jin Zhuoqun's image instantly popped into Wei Dong's mind!

If you ask Lao Qi, he doesn't know. He's currently focused on a profound and erudite hosting style, so he doesn't pay attention to advertising details.

Then peek out and call the secretary.

Several people had to shout in relay before Yu Xiaoqiu, panting heavily, finally ran down the steel staircase.

Leaning against the car door, he looked closely: "They haven't been there long, have they? That foreigner seems to be a foreign teacher from the university. The venue seems to be the rooftop tennis court of that hotel on the Third Ring Road. Oh, I've seen this girl before, she's with Director Jin!"

Then her bright eyes widened as she turned to look at Wei Dong: "Did he do it? Did he copy your idea?"

That's right, it was precisely Yu Xiaoqiu who made sure that Wei Dong had only a few people around him who were familiar with the oral liquid.

It was she who casually mentioned to Jin Zhuoqun and Wu Xi, whom she had just met, how to make money in this kind of borderline business.

He secretly kept it in mind, and when he came across Wuji Baifeng Oral Liquid, he immediately contacted Wei Dongcai to find SOD.

He immediately frowned: "How could he do this? What should we do?"

Wei Dong laughed heartily: "What can we do? We've already abandoned such crooked methods. Just keep an eye out for his TV shopping channel and see if it mainly deals in these kinds of products. If it does, buy a box and send it for testing. As long as it's non-toxic, it's fine. This stuff is just for psychological comfort."

Then he turned to Lao Qi and said, "Well, these ads, appearing so frivolously on Channel 1, isn't very good. Do you want to move them all to Channel 2? I don't care, but I suggest you wait until these advertising contracts expire before making these adjustments. That's basic contractual spirit. You know, it's beneath you to be seen as a foreign brand."

This is what worries Hong Kong and foreign businesses the most these days.

Perhaps they learned their recklessness from the Russians; when faced with administrative requirements or policy changes, they directly overturn and modify them, completely disregarding the original contract terms.

That's why Wei Dong's basic sense of contract is so precious.

Yu Xiaoqiu had already trotted off to find Wei Dong's tea mug to bring over. The boss glared at her before sticking out her tongue and pouring a cup of tea for the guests as well.

Old Qi meant: "Could you produce a batch of high-quality, exquisite advertisements to promote all the product categories you're involved in? At least make the second channel more colorful and upscale, setting a leading example."

Actually, it was just one or two bricks later on.

There's not such a strong division now. It's a more formal program, mainly news, but it also has all sorts of other programs, including daily lectures on learning Japanese and English, as well as anime, TV dramas, and musicals.

The second channel is much more relaxed, consisting entirely of various sports, arts and culture, scenic films, TV dramas, and reruns of news.

There are also three programs specifically broadcasting foreign language content, but they only run for a few hours each evening.

However, these days, microwave repeaters are used to receive coverage signals. In many places, the equipment is insufficient, so only one channel is relayed. Therefore, relaying to the second channel will greatly reduce the quality.

No wonder Lao Qi came to discuss and test the waters.

However, Wei Dong recalled the later positioning of these two channels and hesitantly asked, "Have you ever thought about turning them into economic channels?"

(End of this chapter)