My Lord, you need to stand up!

Chapter 832 To do what others cannot do is to be a hero.

Old Qi's first reaction was also: "How is this possible!"

Brick TV is not an ordinary television station; it is a unit within the propaganda system.

It's not even up to the TV station to make this decision.

But Wei Dong immediately offered a compromise: "How about making an economics program? Surely that's something you could suggest?"

To everyone's surprise, Lao Qi said, "It already is. The second channel will officially air before the Spring Festival this year. There will be a 'Comprehensive Economic Information' program then, which is now the station's main economic program."

Wei Dong is no longer the novice who was tricked into an interview by Yu Songhai.

He could now use the memories in his mind very clearly: "This is just my suggestion to you. Is there any essential difference between Channel 2 and Channel 1? No, it feels like they're just stuffing Channel 2 with things that Channel 1 can't handle, or things that aren't so formal and legitimate. Actually, you should push for the development of an economic channel. This is a common practice in foreign TV stations. Each channel has its own category and positioning. Right now, the whole country is talking about economic system reform and vigorously developing the economy. You understand this point?"

Old Qi was indeed enlightened and stared at Wei Dong.

"So this is what reform is? Even in my work, within my scope, I can explore it in this way."

He felt his understanding of things was being challenged.

As a host on the TV station, he strives to present an extraordinary image in front of the camera. His erudition, wisdom, and thoughtfulness have already surpassed almost all his colleagues in this era who are still just reading scripts.

The focus has shifted from caring about voice and tone to paying attention to the content and meaning.

What Wei Dong revealed to him was that he could push for a change in the business model!
The lord was very adept at it: "Dare to think what others can't think, and most importantly, dare to do what others don't dare to do. Right now, the general direction is reform, right? The economy is the focus, right? As long as we don't greedily pursue personal gain, and the goal is to develop productivity and help more people do well, we should try to promote change in a gentle and non-invasive way. That's what we should do."

Ultimately, this was the bottom line that the old leader taught Wei Dong.

Old Qi immediately fell into deep thought.

Wei Dong then proceeded to look through the remaining advertisements on his own.

Yu Xiaoqiu had to suppress the emotions in her eyes and desperately focus on the advertisement.

Yu Qili was always eager to shock the world, and he would often use drastic measures like digging out poison and removing sores.

Only immediate results will draw attention to his achievements.

There have been many people coming and going these past few days, so Wei Dong only dealt with universities, while You Qili actively received other enterprises, institutions, and relevant departments.

Wei Dong was deliberately left out to observe his actions.

Now peek out from inside the building and ask the SUV whose door is open.

Yu Xiaoqiu immediately made room for him.

"The second deputy director hopes to expedite the progress of housing reform, ideally with some publicly available results this month. This would reassure the staff and the established businesses, who are under a lot of pressure."

Wei Dongzhen wasn't that sensitive, and frowned slightly: "The demolition work hasn't even started yet, how can we carry out housing reform? Are we supposed to start construction and cut the ribbon in the suburbs first? If they approve of this, then let's hold a ribbon-cutting ceremony for them in the airport industrial zone. Housing reform also needs to be done scientifically."

So it was Old Qi who spoke up: "Second Deputy Director? This month? Wei Dong, think about it, this situation is no different from two years ago."

This made Wei Dong realize, rather belatedly, that something had been highlighted for him.

Before the economic work conference that year, he filmed an advertisement for whitening cream from Pingjing Shuanglu Factory, which "happened" to be broadcast before the conference.

This paved the way for Brick Platform to start making money by accepting commercial advertisements from all sides.

It was Lao Qi who persuaded and encouraged it to be broadcast at this critical juncture.

I even gave him a piece of my mind back then, saying that there's a world of difference between broadcasting it before and after.

Previously in Shanghai, the person from the Economic Commission had also reminded Weidong to produce something by the end of October.

It's early September now, isn't that a similar intention?
And what does being a second deputy director mean?

Wei Dong immediately countered, "Then you come and do it! Create a special program on housing reform, explaining in detail the current state of housing reform. The Sunshine Daily and others use methods like reader letters and commentator articles; you can do that too."

Old Qi chuckled instead: "It would be too deliberate for me to come at this time, and it would be difficult to get approval for any major changes at this critical juncture. The responsibility would be too heavy. You are the most suitable person to come."

It gave Wei Dong a feeling that history was repeating itself.

But he also knew that the risk wasn't high, at least not as high as others thought. Leaning back in his armchair, he slowly picked up his teacup and took a sip.

Now it was Lao Qi's turn to look through the various advertisements on the videotape; there were dozens of them.

Advertisements for Kodak color film began to appear, and electric fan manufacturers also brought out electric frying pans, rice cookers, and electronic keyboards, as if they wanted to list all their products in thirty seconds.

This is practically forced brainwashing.

This can be considered a successful completion of the corporate promotion on provincial and municipal television stations across the country, as well as the private promotion to consumers nationwide.

Wei Dong, holding a teacup, quickly bent down and stopped the video: "Don't you guys review the content of the ads or rearrange their order?"

Old Qi was still puzzled: "What's wrong with that?"

Wei Dong was utterly astonished: "Even the equipment on the brick-and-mortar station comes from Japan. Professionals can understand that it's a matter of technological gap, but does it need to be made public to the whole country? What a blow this is to the country's confidence in its strength! If even the brick-and-mortar station has to use Japanese equipment, then we should stop promoting the Japanese in the future. And to put this advertisement at the very end, right after the 7 o'clock red flag waving, are you guys doing something funny?!"

Right now, at 7 o'clock sharp, there's no news intro on the evening news. Instead, there's a segment showing the square, gate tower, and monument accompanied by the national anthem, and then the announcer reads the main content in a clear and articulate voice.

So, children in both urban and rural areas know it's seven o'clock as soon as they hear the national anthem, just like hearing the majestic music of "Singing for the Motherland" at 6:30 in the morning.

It is a bloodline memory that runs deep in the bones.

And this is what happened!

Watching Wei Dong deliberately rewind and play this scene repeatedly, Lao Qi's brows finally furrowed!

Taken separately, they are perfectly fine, but put together they are full of irony.

Let alone the rather difficult 1980s, even thirty or forty years later, something still feels off.

Perhaps it wasn't intentional, perhaps it was a bit nitpicky, or just making a fuss over nothing, but publicly released information should avoid this kind of controversy. That's basic common sense!
I'm really not sensitive to this kind of thing right now.

Only after being bombarded by various memes, mockery, and veiled threats on their phones will veteran netizens subconsciously feel uncomfortable watching this.

"I'm telling you, someone pointed out that something was off about the advertisements for one of the shows, and they're absolutely right. Maybe that's what spoiled the whole thing. People with very high vigilance instinctively felt uncomfortable. This is really inappropriate!"

Old Qi silently ejected the videotape: "I will go back and report on the situation, and make adjustments as soon as possible."

He glanced at his watch, feeling a sense of urgency to say goodbye immediately.

At this point, Wei Dong expressed his idea: "How about this, we can immediately shoot a real estate advertisement to make up for this time period, which will both show the Second Deputy Director that things are moving and promote the idea of ​​housing reform and support the policy."

Old Qi froze as he got out of the car: "Real estate ad? How do we shoot that?"

Wei Dong had seen too much of this in Hong Kong recently: "Use the high-rise apartment buildings with elevators here to shoot an advertisement for a newly built community after the relocation of the pickle factory, showcasing the wonderful and prosperous life in an apartment building with elevators."

Old Qi, who must have also traveled abroad on business, immediately nodded: "Submit it as soon as possible and let me see. It's past 10 a.m. now, is there enough time?"

Let Wei Dong do the math: last time they had to apply for a time slot, but now they have their own advertising slots before the news: "No problem, same old rules..."

Old Qi laughed too: "I'll have someone leave the equipment for you right away. If it's not enough, just send someone over to get it."

Finally, he reached out and patted Wei Dong's arm, saying, "You're always the one I can rely on the most in crucial moments. Thank you for your support."

Wei Dong smiled and said, "Remember the key to success: the economics column, the economics program, and the economics channel."

The people from the TV station left behind their personal cameras, recorders, microphones, and other equipment used for their interviews.

Back then, the distinctions weren't as strict as they are now. Studio-grade, home-use-grade, gamer-grade, hardcore, influencer-grade, and entry-level were all pretty much the same. They were all analog tape drives, and the playback was transmitted wirelessly via microwave. Even with high definition, the loss was about the same.

Yu Qili looked at the brick-and-mortar logo on the equipment, and saw the other party's unwavering trust. Yu Xiaoqiu also immediately brought two people over to inspect and move the equipment upon hearing the news, and then called the film academy and advertising company to immediately send people.

Finally, I have a new understanding of Wei Dong's connections in the capital.

He swallowed hard. "This host... is quite famous on TVB, right? You two are very familiar with each other?"

Wei Dong said casually, "We've been working together for several years now. So, now that you've been following along for a few days, can we formally discuss how your National Convenience Food Research Center will proceed with its work?"

The lord and general, whose life has taken a wrong turn, must have a face-to-face talk with him.

(End of this chapter)