The world begins with Hong Kong movies

Chapter 487 Immense Pressure! (Seeking Monthly Tickets)
Having a satellite TV station under my management makes all the difference.

The first thing was the explosive increase in influence, which Wu Feng quickly experienced.

Ahem, it's those so-called wealthy families who are all advertising during ATV's less important time slots.

The goal was simple: they hoped that ATV would notify them in advance before broadcasting news about their family.

As is well known, the so-called wealthy families in Hong Kong are rife with all sorts of gossip and scandals.

It has always been a ratings hotspot for many newspapers and even television news.

There's no way around it; the audience loves to watch it, so newspapers and television stations naturally have to cater to their needs.

Anyway, all sorts of messy things have happened.

There's nothing that outsiders wouldn't imagine, and there's nothing that members of wealthy families haven't done; their defining characteristic is chaos.

They didn't care at all before!

The news circulates mostly in Hong Kong and Macau, causing some discussion before gradually fading away, and has little impact on them personally.

But by this time, ATV had already become a satellite TV station.

Damn it, if ATV broadcasts this as a ratings hit, we'll lose face all over Asia.

The thought of countless viewers across Asia watching the news commenting on their domestic affairs sends a chill down my spine.

Anyone with a shred of dignity should prevent such a thing from happening.

If you can't stop them, you should at least be mentally prepared beforehand, right?
What do you call this, a pre-paid "security fee" for public opinion?

Upon hearing the news, Wu Feng was left speechless, unsure whether to laugh or cry.

However, he still managed to get such a windfall from ATV, and he felt as happy as if he had found money on the street.

The Hong Kong British government had already given prior notice.

It's best to give advance notice of any negative news about Hong Kong before reporting it, also to avoid any unexpected incidents.

Then, the television station's influence will be enhanced in all aspects.

In terms of advertising and sales, the newly added advertising spaces were quickly snapped up by numerous well-known companies.

Although it was only a short-term advertising contract, the advertising fee was incomparable, easily exceeding HK$300 million.

It's worth noting that ATV's total advertising revenue last year was only around 350 million, and that was only because ATV's programming was booming.

During Qiu Degen's era, ATV's annual advertising expenditure fluctuated around HK$100 million, which was severely suppressed by TVB.

Besides, the market size of Hong Kong Island is only so big.

With a population of five million, there is a limit to the level of consumption.

For top-tier luxury goods, wealthy individuals typically travel directly to the place of origin to have them custom-made.

For example, Hong Kong Island boasts the highest density of Bentley luxury cars in the world.

Would a company that produces Bentleys advertise on Hong Kong Island TV?

Before mainland tourists reached a significant scale, Hong Kong Island's reputation as a "shopping paradise" was not yet fully established.

But once the TV station went satellite, the situation changed completely.

At the very least, the 30 million Chinese in Southeast Asia can serve as a guaranteed viewership, as they are a group with considerable purchasing power.

At this point, advertisers will naturally not be stingy with their advertising budget.

To put it bluntly, many television stations in Southeast Asia, whether national or local, are not very good.

At least, it can't compare to the program and drama production standards of the two Hong Kong TV stations.

Anyone with half a brain could predict that ATV's audience base would be in the tens of millions after it went satellite TV. In Southeast Asia, households with televisions are definitely not the poorest; they are potential customers with considerable purchasing power.

The news has made its old rival TVB quite envious.

In the chairman's office of TVB, Uncle Shao, who had been waiting for specific news, now had a serious expression on his face.

In the office, several program directors from TVB, including Fong Yee-wah, as well as core management personnel were present.

At this moment, they all sat upright, their expressions equally serious.

"The cost of temporary advertising in less than six months has exceeded 300 million!"

Uncle Shao ignored the others in the room and said to himself, "It seems that satellite television has a promising future!"

"Indeed, after all, the size of the audience is undeniable!"

Immediately, the director chimed in, "In terms of actual advertising effectiveness, satellite TV is definitely stronger!"

"That's not entirely true; the key factor is the quality of the program!"

Another program director retorted, "If the program quality is poor, saying anything is pointless!"

"Isn't ATV's programming quality good enough?"

The program director, who was the first to speak, countered, "The 'Unrestricted Fighting Tournament' is a fighting competition with considerable fame worldwide!"

"The beauty pageant is quite unique and has a great reputation in East Asia!"

"Not to mention, ATV has other program plans, which are said to be top-tier programs. They have big ambitions!"

These words made the atmosphere in the office even more somber.

In fact, ATV's rise was so rapid that TVB couldn't react in time and was completely overtaken in some aspects.

For example, in the production of variety shows, TVB has completely fallen behind.

A single "Unrestricted Fighting Tournament" made Hong Kong Island the fighting center of Asia, and even world-renowned.

TVB's imitation of "The King of Fighters" was also very successful, with considerable influence and popularity. At least TVB made money from it, and quite a lot of it.

The fact that it's called a pre-tournament of an "Unrestricted Fighting Tournament" speaks volumes.

The key issue is that TVB was completely defeated in the commercial operation of star contestants and contestants with unique characteristics after the program.

ATV truly excelled in both arts and sports, and was also quite remarkable in commercial operations.

Crucially, it can also exert its influence in both television and film.

For example, those kung fu masters from the mainland!

They participated in the second and subsequent fighting tournaments and became star athletes due to their outstanding performance.

Currently, the one who is doing the best has already taken on the role of the second male lead in an ATV drama series.

At the same time, they can often be seen in action films produced by Fengrui Films, and have become familiar faces to the audience.

As long as one of their works suddenly becomes a hit, they can naturally become action stars, at least top-tier third-tier, or at the bottom of second-tier.

In this respect, wireless technology simply cannot compare.

The same goes for beauty pageants!
Although there is no channel for Miss Hong Kong Island to represent Hong Kong Island in the Miss World competition, their prospects seem better.

Providing free skills training during the filming of the program alone is practically the same as doing charity.

Those who can appear on camera are all beautiful women. If they also have one or two skills to show for themselves, they will have no problem making a good living.

What can wireless compare to?

Are they helping Hong Kong's wealthy men choose their concubines?
(End of this chapter)