After rebirth, I became a great master

Chapter 31 Advertising Model of the Station

The leaders of Group One and Group Two took action.

I went to order new pagers for my colleagues in the sales department.

This is awesome.

Zhou Haoran became a big celebrity in the office.

When he launched this project yesterday, almost everyone was skeptical, thinking it was a naive display of young people entering the workplace who didn't understand the rules. However, due to the lure of profit, everyone was supportive.

Only Zhong Jiantong expressed his clear opposition and scolded him.

To think that this is impossible is to violate industry rules.

That's interesting.

Today, the application was approved, and Zhong Jiantong will go as a representative to complete the purchase.

I wonder if he felt guilty when he went to purchase the pager in high spirits.

Zhou Haoran is very calm and has his own thoughts.

As a newcomer, he applied for pagers on behalf of all his colleagues... This was a "wrong thing" in itself, it was causing trouble and violated the rules that had been in place at the station for so many years.

However, this "wrong thing" received support from everyone yesterday, and everyone hoped that he would step forward.

Everyone wants a pager, so go and apply for it, especially the direct employees in Groups 3 and 4. Why don't you go to Director Meng, but instead actively encourage a newcomer to the workplace?
In this situation, only Zhong Jiantong stood up to oppose it, hoping that he would stop messing around and stop getting involved.

In this matter, whose opinion is more beneficial to an eighteen-year-old kid who is just entering the workplace?
Who is the one with higher moral character?
It was Zhou Haoran who was an exception and got this thing done.

If it were any other newcomer who rashly stepped forward under the instigation of the veterans, they would at least be scolded by their boss. If they caused any chaos, they might even be fired.

Zhou Haoran knows well how to survive in the workplace.

Don't be fooled by simple appearances.

Some people care about you every day, show concern for you and give you small gifts, but they may not be sincere to you; some people are rude and rude to you and curse at you at every turn, but they may not be cruel and bad people.

When people are stabbed in the back in the workplace, it is rarely done directly.

It often comes from behind.

However, it is impossible to ask Zhou Haoran to change his plan towards Zhong Jiantong and Shao Kong.

He is an apprentice now.

Apprentices are not counted towards the sales department's official employment quota.

There are only 21 official positions in the sales department.

1 director, 4 team leaders and 16 team members.

A carrot and a pit.

Zhou Haoran wants to become a regular employee, but there are no more "pits" available. What should he do?
Then we must pull out the radish in the pit in front!

This matter has nothing to do with good or evil, or right or wrong.

For the sake of its own survival, it will destroy you, and it has nothing to do with you.

Zhou Haoran bravely stepped forward and applied for pagers for everyone, which won him the favor and respect of everyone.

Even Shao Kong changed his attitude.

It seems that he thinks that this boy is teachable and that this apprentice has potential.

He called Zhou Haoran over and actually smiled. "Xiao Zhou, how are you? Are you familiar with the environment in the studio?"

Zhou Haoran wasn't afraid of his bad face, but was afraid that his attitude would change for the better, so he said coldly: "No!"

"Hmm?" Shao Kong frowned slightly, sensing his rejection, then smiled nonchalantly, "It's not a bad thing for young people to have a bit of temper. If you want to be a good salesperson, you have to take your time and not be impatient."

"I'm not anxious, but I'm afraid some people might be anxious."

Zhou Haoran lowered his voice and responded indifferently.

First, he couldn’t let other colleagues in the office hear it and destroy their impression of him as a “weak good guy.”

Second, he couldn't improve his relationship with Shao Kong; the worse it got, the better.

Shao Kong was unhappy, but not as rude as he was yesterday. He smiled and said, "You should first familiarize yourself with the environment and understand the situation of the station, channel, and department. Then I will teach you how to read customer information."

"understood."

Zhou Haoran responded through his nose, turned around and left without giving any face.

Shao Kong didn't say much.

As a young person, who hasn’t got angry yet?
I guess he'll calm down in a few days.

Zhou Haoran already knew what was going on in the office.

Just wait for the right moment to shoot.

He had to find a way to solve the housing problem. Living in a small hotel was expensive, had poor conditions, and was inconvenient to change, wash, and dry clothes.

The solution still depends on He Jin from the Human Resources Department.

She is divorced and now lives alone.

The dish is straight and has a graceful shape.

A thirty-year-old woman is like a jar of carefully brewed wine. Time has left no traces on her, but instead has given her a more mellow and charming flavor.

If I can get connections inside and outside the family and live in her house, it won’t be a loss!
Zhou Haoran went to find He Jin, who was chatting with a colleague from the Finance Department.

He knew this person; it was Li Meina, the Finance Department's team leader. She had given him the 400 yuan advance on his salary. Unfortunately, she wasn't as pretty as Team Leader He.

The three of them went to the coffee shop in the courtyard together.

Or maybe it's the white-collar women at the TV station. The rough-hewn salespeople all drink tea, while the ladies in administration are more sophisticated and drink coffee every day.

"Haoran, how's work?"

"pretty good."

"Did your colleagues give you any trouble?"

"No." Zhou Haoran took the initiative to pull out chairs for the two ladies. "They are very caring towards me."

He Jin sat down and said with pursed lips: "Quite a gentleman."

Zhou Haoran smiled and said, "I learned it from watching TV."

He Jin nodded slightly, "Very good, I'm working now, and there's still a lot to learn."

Li Meina, the team leader of the Finance Department, thanked him and chuckled, saying, "This makes you look very manly and popular wherever you go."

The three of them ordered coffee.

With outsiders present, Zhou Haoran could only talk about work. "Sister He, I've been reading the History of Red Star TV these past two days, and there's a set of data that I don't quite understand."

He Jin asked: "What data?"

Zhou Haoran said: "Last year, Red Star Channel's advertising revenue was 1.8 million yuan, of which Red Star Satellite TV accounted for 1.1 million yuan. The remaining four terrestrial channels were: the comprehensive channel at 4 million yuan, the urban channel at 2500 million yuan, the lifestyle channel at 2000 million yuan, and the sports channel at 1500 million yuan."

He Jin smiled and said, "You remember it so clearly?"

"But something's wrong. This year, the Life Channel's sales target for our department is only 550 million yuan. After deducting the commission, it's only 440 million yuan." Zhou Haoran needed to figure out the station's advertising model. "Even if this year's advertising target is the same as last year, there's still a gap of more than 1000 million yuan!"

He Jin looked at Li Meina next to him and said, "You'll have to ask your sister Li. She works in accounting."

Zhou Haoran looked at her tentatively, "Sister Li, can you tell me?"

Li Meina tucked her hair behind her ears and said, "Normally I shouldn't tell you, but since you asked... it's okay to tell you."

"Thank you so much."

"This year, the Lifestyle Channel's advertising target is 1650 million, an increase from last year. The main source of advertising revenue isn't your sales department."

"Huh?" Zhou Haoran was confused. "Isn't the sales department a revenue-generating department? Are there other departments?"

Li Meina chuckled and said, "There are a lot. You don't think that with so many advertising slots on the Lifestyle Channel, the annual advertising budget is really only four or five million, right?"

"That is?"

"The channel's advertising revenue nominally comes from three sources, with a 2:1:1 ratio."

"Sister Li needs to explain this to me!"

Zhou Haoran humbly asked for advice.

Li Meina said, "A quarter of the advertising fees for the Life Channel comes from your sales department. A quarter comes from the group. The remaining half comes from Red Star TV."

He Jin also knew a thing or two about this. "Red Star TV is our station's trump card. It's a satellite channel that can reach the whole country and is the most popular with advertisers. Satellite TV has too many ads and too few ad slots, so we have to allocate some ads to local channels."

Zhou Haoran suddenly realized, "Half of the ads on the Life Channel are from Red Star TV!"

Li Meina smiled and said, "Yes, many of them are advertising resource packages for large clients. For example, Coca-Cola signed an advertising contract with the satellite TV station for 1500 million yuan. The station has preferential treatment for such large clients and will take out some advertising time on its sub-channels to help them broadcast for free."

Zhou Haoran said thoughtfully, "Then the satellite TV station will allocate a portion of its advertising revenue to the sub-channel."

Li Meina said, "The sub-channels have plenty of advertising time anyway, so they're just sitting there empty anyway. We might as well use it to serve the satellite TV's big clients. The satellite TV can just give the sub-channels some money. They call this a 'transfer payment.' This year, the satellite TV is expected to transfer 700 million yuan in advertising fees to the Lifestyle Channel."

Only then did Zhou Haoran understand why the sales department had such a low status in the channel.

In a normal company, the sales department is the core department.

But for the Life Channel, the largest income comes from transfer payments from Red Star TV.

"By the way, what about the group? Does the group also have transfer payments?"

"The group is stuck with accounts, accounts receivable, and accounting, and can't get the money approved. The Life Channel's projected advertising revenue this year is 1650 million yuan, but in reality it's just over 1100 million yuan."

"You won't pay the group's advertising fee?"

Zhou Haoran was not surprised by this, as many large groups do their accounting in this way.

Red Star Channel is affiliated to Red Star Media.

The president of Red Star Media also serves as the director of Red Star TV.

Red Star Media is a giant that covers almost the entire cultural and entertainment industry in the harbor, including theaters, dance troupes, drama troupes, circuses, art schools, brokerage companies, the Oriental Pearl Tower, etc.

These industries also need advertising.

Just come directly to the TV station.

Whether advertising fees are paid in name or in reality depends on the overall financial planning at the group level.

We are all family anyway, so we can just pass it on from one hand to the other.

Li Meina thought for a moment, "We'll give a portion. This year's channel budget is 1240 million, but the revenue from the satellite TV and sales department is only 1100 million. For the remaining deficit, the leadership will have to apply to the station, and the group will allocate funds."

Zhou Haoran nodded. "Yes, this is a management strategy. If you control financial power, you will have centralized power."

"Ah?" Li Meina was slightly startled, then smiled, "You know quite a lot!"

Zhou Haoran smiled slightly.

Feeling melancholy.

This advertising model of the station really has a huge drawback.

No wonder it is so difficult to sign orders for the sales department and they have to hire more than 20 salesmen to handle business. This is constrained by the system level of the station.

(End of this chapter)