After rebirth, I became a great master

Chapter 33 School
Before he knew it, Zhou Haoran became a celebrity in the office.

Go to the cafeteria for lunch at noon.

Several big brothers rushed to pay him.

Zhou Haoran didn't need them to pay, the food in the cafeteria was almost free, four dishes and a soup for two yuan.

When eating, everyone likes to get together with him.

"listen!"

Ye Hongyun on the opposite side pointed to the side.

Zhou Haoran was puzzled, "What?"

Ye Hongyun said excitedly: "Where's the big star? They said Liu Xiaoqing will come to the station to record a program this afternoon."

"Just come."

Zhou Haoran's reaction was very calm.

Ye Hongyun was very surprised. "Why don't you go and take a look?"

Zhou Haoran said with a smile: "What's there to see? She's older than my mother."

Ye Hongyun laughed, then pricked up his ears and eavesdropped on several directors and editors of the program team chatting at the table next to him. They seemed to be very interested in Liu Xiaoqing.

Zhou Haoran doesn't chase stars.

The beautiful women in this TV station are enough to feast your eyes.

Just look at this cafeteria, it is full of pretty girls and elegant ladies, plum, orchid, bamboo and chrysanthemum, each showing its own charm.

After lunch, there was nowhere to go.

It's noon now, it's a pain to go anywhere.

The most comfortable place is to go back to the office, enjoy the air conditioning, drink tea, chat about women and gossip, and live a happy life.

On the way back, Ye Hongyun asked in a low voice: "What do you think about Shao Kong?"

Zhou Haoran sighed, "I thought Shao Kong would be able to retain some basic dignity as a colleague, but he left no room for maneuver. There's nothing I can learn from him."

"Learning things is easy..." Ye Hongyun pointed at himself and said generously, "If you don't understand anything, you can ask me. But with your apprentice status, it will be difficult if he blocks you from completing your apprenticeship."

Zhou Haoran said firmly: "I'll go around him!"

"Ah?" Ye Hongyun was quite surprised. "You want to bypass him and go out alone to talk to the client?"

Zhou Haoran looked at him, "Is it not possible? Or is there some unspoken rule in this industry that prevents us from doing this?"

Ye Hongyun said, "It's not that I can't, but without a master to guide me, it's hard to master the ins and outs of this business. Sales may seem simple, but it's not. Haven't you noticed that our office is full of men?"

Zhou Haoran smiled and said, "I found it."

Ye Hongyun said, "Yes, that's the difference in sales projects. If it's selling houses, cars, insurance, clothes, or cosmetics, women have an advantage. But ours is... well, it's a bulk sale, so the salespeople are basically all men."

"Bulk sales..."

Zhou Haoran twitched his lips.

All the big customers have been blocked by Red Star TV, so the Life Channel can forget about connecting with some national or world-class big customers. This is a restriction at the institutional level.

However, what Ye Hongyun said makes sense.

The summary is not clear.

The correct statement is that women are better at selling to consumers, that is, selling products to individuals. Women's affinity, delicacy, and beautiful figure can better stimulate customers' dopamine.

Selling TV advertising is B-side sales, which is selling products to businesses.

This kind of sales is more rational and complex.

Pretty girls are actually a disadvantage.

Zhou Haoran said, "I understand. Salespeople like us have to visit clients frequently." "Yes, for jobs like ours, we only get one pair of shoes a month. We earn more, but it's also harder work. Not only do we have to endure scorn and humiliation, we might even get beaten."

Ye Hongyun's words are all based on his experience, and he has laid it all out.

Zhou Haoran asked curiously, "What do you mean a pair of shoes a month?"

"The quality of leather shoes these days is so poor. Foreign shoes are too expensive, and the domestic ones either have the glue coming off or the soles breaking. Your shoes are..." Ye Hongyun glanced down, "Are they Golden Monkey leather shoes?"

"Ah."

"Your shoes look beautiful, but they are of the worst quality. You'll know once you start using them. They'll probably break in half a month."

“Sales is physical labor.”

Seeing that the two of them were whispering to each other, Zhou Haoran invited him to have coffee at the Costa Coffee Shop in the yard.

Ye Hongyun pointed out: "Sales is not only physical labor, but also mental labor. If you want to close a deal, you often have to use some strategy. I once had such an experience... hehe!"

Zhou Haoran was very curious, "Tell me about it?"

The two of them sat down in a cafe. Ye Hongyun lowered his voice and said, "I used to work at the Harbor Morning News. Once when I was doing sales, I encountered a big challenge. The client was more optimistic about the other two newspapers and didn't want to pay attention to me."

"So what did you do?"

"Party A set a specific signing date, and a review committee would decide on the spot which newspaper to advertise in. I managed to find the contact information for the sales representatives from both companies."

"Then?"

Zhou Haoran smelled a conspiracy here.

Ye Hongyun said, "I called them... I pretended to be Party A and said that the Asian Games were being held in the capital and their leaders would be attending the opening ceremony, so the signing date had been delayed by two days. I asked them to come back two days later."

Zhou Haoran opened his eyes wide, "They believed it?"

Ye Hongyun chuckled and said, "I believe it. On the day of the contract signing, I was the only one present. Neither of them showed up. Then the client's boss got angry and gave me the order. It was a huge order worth 1 yuan! That was in 1990, and it was the largest order our newspaper had ever received that year."

Zhou Haoran also understood the tricks of this kind of "bulk transaction".

Ye Hongyun said, "However, these are all exceptions. The more common sales model still relies on sincerity. This is different from selling houses, clothes, insurance, etc., where talking nonsense won't work. I used to have a colleague who stuttered when he spoke, but his sales rate was always good."

Zhou Haoran asked: "How did you do that?"

"Sincerity is what moves people." Ye Hongyun said solemnly, "This is the most important quality in our industry. When you first started, customers rejected you. But you went every day for three months. Your hard-heartedness must have melted, right? Everyone in the factory knows you now. Who would dare to refuse you when it comes time to sign a contract?"

"what?"

Zhou Haoran was shocked.

I don't think his theory is wrong.

But I think the efficiency is too low!
If we follow this model, I’m afraid we won’t be able to sign many deals in a year!
I feel that the "strategy flow" is more suitable for me than the "true feelings flow".

Ye Hongyun whispered, "How about this, I have an idea that might help you out."

"Ok?"

Zhou Haoran could feel that this Brother Ye was truly generous, unlike many of his colleagues in the office who appeared to be warm and friendly on the surface.

Ye Hongyun said, "Tomorrow is Saturday, and we have Sunday off. I'll give you a copy of the client's information later. You can take it home and look at it for two days. Next Monday, you can follow me secretly and we'll go visit the client together."

"This..." Zhou Haoran felt a little embarrassed, "Is this appropriate?"

Ye Hongyun smiled and said, "What's wrong with that? We all started as apprentices. If you follow me for half a month, you'll basically understand what sales is all about. Then you can go and apply to the director for the qualification to sign contracts independently."

"Would it be too much trouble for you?"

"It's okay. We'll be distributing pagers this afternoon. Doesn't this all depend on you?"

"Well, that's fine, let's do it together next Monday!"

Zhou Haoran actually doesn't need anyone to guide him. He just wants to experience what sales is like firsthand and understand some basic procedures so that he can work on his own.

(End of this chapter)