After rebirth, I became a great master

Chapter 49: My friend wants to sell books
As soon as they entered the room, these students became unhappy.

Wang Wenrui questioned, "Zhou Haoran, who doesn't know how to sell books? Do we need you to teach us?"

Zhou Haoran smiled and said, "Then how do you think we should sell it?"

Wang Wenrui said, "Who hasn't seen this? When the seniors graduated last year, they set up stalls in the school to sell books. I even bought several supplementary textbooks!"

Li Yang said: "Yeah, I bought it too."

Zhou Haoran shook his head. "That sales model lacks organization and is too chaotic."

Tian Yueran was shocked when she heard his choice of words and said, "Yes, Zhou Haoran went to the TV station to work as a salesperson. He must have had on-the-job training. He must know more than us!"

Chen Zixuan said softly: "Wenrui, let's listen to Zhou Haoran's opinion. He is more experienced than us."

Wang Wenrui was very dissatisfied.

He is the class monitor!

Zhou Haoran and Dongfang Lang are just average students in the class and come from poor families.

Unexpectedly, this time when everyone was organizing an activity together, he actually had no "command power"...

Fortunately, we all have a good relationship with each other.

If he didn't have this relationship, he would probably have formed a team and gone out on his own.

Zhou Haoran called Dongfang Lang and Li Yang and moved his three years of high school books, test papers and notes to the living room.

Quite a lot indeed.

There must be hundreds of them!
Several dozen kilograms.

Wang Wenrui took a quick glance and frowned, saying, "Most of these books you have are worthless. Just sell them as waste paper. Who doesn't have textbooks like these? And what's the point of these test papers?"

Zhou Haoran smiled and said, "This is the difference in sales philosophy."

“What’s the sales philosophy?”

Wang Wenrui thought this guy was quite good at speaking in cool words.

Zhou Haoran asked, "If I give these books to you to sell, how much can they fetch?"

"Then I'll have to take a look..." Wang Wenrui walked over and rummaged through the books for a while before pouting, "Only those extracurricular supplementary books and the notes on my mistakes are valuable. I estimate they can sell for around ten yuan. The rest are just scrap paper, so I can only get 20 yuan in total!"

Zhou Haoran nodded. "As expected, you are the monitor. You have a very good eye. I think so too."

"Then what do you mean?"

Wang Wenrui was confused.

Zhou Haoran said, "According to the old bookselling model, just like what the squad leader said, my books can only sell for 20 yuan at most. Most of them are waste paper. If we want to turn waste into treasure, we must have some new model."

"Zhou Haoran, stop keeping me in suspense and tell me now!"

Chen Zixuan stomped his feet, somewhat resentful.

The students were also very anxious.

Zhou Haoran couldn't talk to them about internet thinking, nor could he explain the user-centric internet thinking model. He could only simply say, "General sales contractor, you know?"

"what?"

Everyone was confused.

Zhou Haoran changed the question, "Bundled sales, you know?"

"What binding?"

Everyone still looked confused.

Wang Wenrui tentatively asked, "Bundling means bundling useful books with useless ones. If you want to buy useful books, you must also buy useless books..."

Zhou Haoran gave a thumbs up, "He is indeed the class monitor!"

Wang Wenrui said angrily, "Damn it! Aren't you cheating me? How can you do that? It's so unethical!" Zhou Haoran said logically, "Bundling isn't unethical. It has a theoretical basis in economics."

"What basis?"

Wang Wenrui couldn't bear it.

Zhou Haoran said: "Bundling is so popular because products with core value are mispriced by the market, so we use bundled sales to fill this price gap."

"What a mess!"

Wang Wenrui thought it was ridiculous.

Dongfang Lang also felt that this was not a good idea and said worriedly, "Bundled sales, isn't this a bit like forced buying and selling?"

The honest Guo Zhiyuan frowned and said, "Selling books to my junior classmates, isn't this a bad idea?"

"Look, I think you might have misunderstood..." Zhou Haoran quickly explained, "I separated them for you, and you all felt something was wrong. But bundled sales are everywhere in life. Squad leader, you bought a pair of shoes for 100 yuan, and the merchant gave you a pair of gloves as a gift. Is this unethical of the merchant?"

"no."

Wang Wenrui was a little overwhelmed.

Zhou Haoran smiled and said, "That's the sales strategy. If you don't want the gloves, you can probably buy a pair of shoes for 95 yuan if you bargain carefully."

"what?"

Wang Wenrui seemed to have figured out something.

But it's still vague.

After all, this kind of trick is too far away from high school students.

Zhou Haoran said, "If you buy a pair of shoes for 95 yuan, and the merchant bundles it with a pair of gloves for 5 yuan, you'll definitely curse. But if the merchant sells it to you for 100 yuan and gives you a pair of gloves as a gift, you'll be happy and think the merchant is really nice."

Chen Zixuan opened his eyes wide, "How magical!"

“So this is the trick to the business!”

Li Yang seemed to understand it too.

Dongfang Lang said excitedly, "Haoran, you're really good. If you hadn't told me, I wouldn't have known! Really, this kind of thing happens a lot. Especially when you go to a restaurant, the boss always gives you free soda, side dishes, etc."

"This is the business path I long for!" Guo Zhiyuan clenched his fists, looking very excited. "I've applied to the Economics Department of Tongji University. I want to go into business in the future. It's so interesting!"

Zhou Haoran smiled and said, "These are just little tricks. Don't be too surprised. The true essence of our book business is to ensure that the value of the goods is truly reflected in the price. To put it bluntly, it means selling at a fairer price!"

Chen Zixuan quickly said: "Commodity price is the monetary expression of commodity value, and commodity value is the total amount of socially necessary labor time of the product."

"Uh..." Zhou Haoran pulled the corner of his mouth and coughed lightly, "Classmates, we have already graduated from high school. Those things we learned in textbooks before should just remain in the textbooks. Don't take them seriously."

Wang Wenrui said repeatedly, "Yes, yes, what Zhou Haoran said is very reasonable. Zixuan, you are too naive. We must combine knowledge with reality and stop being nerdy."

Chen Zixuan's face turned red and he said "Oh".

Judging from the way the two of them are acting, they might actually be secretly dating.

Zhou Haoran said: "The price of a product has nothing to do with its actual value. Price is a reflection of social liquidity, determined by supply and demand, and a game between brands and consumers."

Although Wang Wenrui didn't quite understand what he said, he was convinced and said admiringly, "Zhou Haoran, we don't understand what you're saying. Now I see that you understand business better than the rest of us. Just tell me, how are you going to sell this book?"

Zhou Haoran smiled and said, "Selling books isn't important, and neither is making much money. The most important thing is that we can grow from selling books and achieve the purpose of summer training. Don't you agree, squad leader?"

Wang Wenrui exclaimed, "Haoran, you're absolutely right! How much money can you make from selling books? If I were here to make money, I wouldn't even come, right, Zixuan?"

Chen Zixuan's beautiful eyes sparkled. "Yes, Zhou Haoran, thank you for teaching us. You see, we need to know not only the facts but also the reasons behind them. Otherwise, we'll just be selling books blindly, and even if they sell well, we won't understand what's going on!"

Zhou Haoran said, "We have two major advantages when it comes to selling books! However, the seniors from previous classes treated their precious supplementary materials like rags on the street and sold them off, completely ignoring these two most important points."

"What's the point?"

“Supply, demand and brand!”

(End of this chapter)