Chapter 50 Let’s go!

Zhou Haoran is going to lead his friends to work on a project.

His status as a student from a key high school allowed him to achieve twice the result with half the effort.

Because the most core principles have been taught in school.

Yude High School is a key municipal high school that can cultivate countless outstanding talents.

Compared with other ordinary key high schools, there is a most essential difference.

In this high school, famous teachers teach the spirit of "seeking causes" rather than "seeking results".

It's like a difficult math problem.

In ordinary high schools, it is enough to teach the problem-solving ideas...most people don’t know how to do it anyway.

Key high schools must teach students how to solve this problem.

Make sure most people can do it!
Reach the level of "seeking results".

Yude High School is different.

It’s just a college entrance examination question, how difficult can it be?
Even if students don’t know how to do it, they can learn it by spending more time and studying it, without the need for a teacher to teach them.

In the classrooms of these famous teachers, they do not talk about the "result" of solving problems, but teach the "cause" of test questions.

Famous teachers will analyze for students what the teachers were thinking when they designed the questions, what kind of thinking logic they used, and what test points they designed.

It helps students understand the problem from the source perspective.

It's just like a job interview.

If you know the interviewer's test points and focus on them, you will be able to do well and get three answers in a row like Zhou Haoran.

So the college entrance examination and the college entrance examination are different.

Key high schools are also different from key high schools.

Some students in other high schools might have achieved better college entrance exam scores than Wang Wenrui, Li Yang, Guo Zhiyuan, and Tian Yueran. But their ideologies and understandings are no longer on the same level.

Zhou Haoran knew this all too well.

These people will all be very successful in their careers in the future. Some will be vice presidents of large state-owned banks, some will be executives of Fortune 500 companies, some will start their own businesses and become big bosses with a net worth of hundreds of millions, and the squad leader Wang Wenrui was promoted to a high-ranking official before he was even 50 years old.

This is a key municipal primary and secondary school, which lays the foundation for their children from an early age.

In their daily learning, students have gradually developed the habit of "seeking causes" rather than "seeking results".

For this matter, making money means seeking results.

Money or not is not that important.

Zhou Haoran had to convey the “cause” clearly.

Otherwise it will be difficult to convince the public.

“Supply, demand, and branding—how do we understand this?”

"Supply and demand determine prices. If supply exceeds demand, product prices will drop. If supply falls short of demand, prices can be raised significantly."

"Well, our books belong in the supply!"

Wang Wenrui said seriously.

Zhou Haoran smiled and said, "Yes, we sell books, which is the supply side, and the students who want to buy books are the demand side."

“Is the demand side very strong?”

Dongfang Lang didn't understand either.

Li Yang said, "I remember those people in the senior year of high school tried to sell books, but they couldn't sell all of them."

Zhou Haoran said, "So their sales model is wrong. First, they need to bundle sales; second, they need to expand their perspective and find a larger demand side!"

"A larger demand side?" Dongfang Lang immediately followed his train of thought. "Are you saying you won't sell books in our school?"

Zhou Haoran laughed and said, "You reacted pretty quickly this time!"

Sure enough, after the mystery was solved, everyone became excited.

Tian Yueran said excitedly, "Oh, that's right! Zhou Haoran, you're so smart, I hadn't thought of that before! Yes, the students in our school are so outstanding, and there are actually very few students who really need to buy the supplementary teaching materials left by the seniors."

Chen Zixuan blushed and said, "But other schools are different. We can go to No. 1 Middle School or No. 5 Middle School. Their students are also very outstanding. But their best students can only get into universities like Fudan and Tongji. The study materials we leave behind are very valuable to them!"

Zhou Haoran smiled and said, "You see, everyone is very smart, but their minds are not open. As long as their minds are open, they will immediately understand what is going on."

"Haoran, your idea is really great. When we sell books at our school, not many people buy them. It's because supply exceeds demand, so we can't get a good price. But if we go to No. 1 Middle School or No. 5 Middle School, our study materials will definitely be snapped up by them! It's because supply is insufficient to meet demand!"

Wang Wenrui rubbed his hands together in excitement. Zhou Haoran continued, "Yes, this is related to the second point—brand. The product's premium should come from the brand premium. We should build a brand for the books we want to sell!"

"Build a brand?" Wang Wenrui frowned. "Isn't that difficult? I heard from my brother that when he and others co-founded Bird to produce pagers, the most difficult part was brand building. Consumers didn't recognize it at all."

Zhou Haoran nodded. "Don't over-whelm your brother. Our business is definitely not as large-scale as his. But the value of our business model is much higher than his!"

Wang Wenrui fell silent.

Under normal circumstances, he would have definitely fought back.

Dongfang Lang asked: "Haoran, how do you build the brand you mentioned?"

Zhou Haoran reached out and pointed at each of them. "What's the most attractive thing about us? It's not that I'm handsome, but Chen Zixuan is beautiful..."

"You're not ashamed!"

Before he could finish his words, Chen Zixuan stomped his feet.

Zhou Haoran laughed and said, "Look, there are two biggest selling points for us when we go to sell books. First, we are the seniors of Yude High School. Second, our college entrance examination scores. For someone like me who's not good at studying, I estimate my score will be less than 650 points. If I go to No. Middle School or No. Middle School, I might be in the top five in my grade."

Tian Yueran said with a chuckle, "If it were me, I could get 680 points on the mock exam, wouldn't I be first?"

“Yes, this is our brand!”

Zhou Haoran then dug out a cardboard box containing an electric fan from his home.

Then he called on everyone to put all the books into the box.

Seal it.

He took out another piece of paper and wrote, "1996, Yude High School, Zhou Haoran, college entrance examination score 645."

Stick the paper on the cardboard box.

Zhou Haoran said, "Well, do you understand? When selling books, don't sell them individually. Put all the books of an outstanding senior from Yude High School in a box and sell them as a whole. Label them with their college entrance exam scores and sell them at No. 200 or No. 100 Middle School. Do you think the students there will go crazy? 80 yuan for this box of books is a bit high. or yuan shouldn't be too much, right?"

Wang Wenrui immediately followed his line of thought. "The higher the score, the higher the price! If your book can sell for 100 yuan, then mine can sell for 150 yuan, right?"

Zhou Haoran smiled and said, "You can discuss the price later. Do you understand this idea?"

"I understand! I understand!" Wang Wenrui waved his hand and said excitedly, "Zhou Haoran, I never thought you had such a keen eye for business! I really underestimated you before!"

Chen Zixuan's beautiful eyes sparkled as she looked at Zhou Haoran. "Yes, Zhou Haoran, I didn't expect your talent isn't in taking exams, but in business."

Zhou Haoran asked: "Dongfang, tell me, what should we do next?"

This was originally a project initiated by Dongfang Lang. He readily explained, "I think there are three main steps. The first is to find a batch of large cardboard boxes. The second is to contact the students of our class, collect their books, and seal them in the cardboard boxes. The third step is to announce the college entrance examination results. Then, we can label each student's book box with their score, and then we can sell the books at No. 1 Middle School and No. 5 Middle School."

"The results will be out on the 25th, right?"

"Ah."

"Then time is running out." Zhou Haoran offered his own suggestion. "I think you can refer to the previous few mock exams and collect the books of the top 200 students in the school in advance."

Chen Zixuan was careful and said softly, "It would be best to find a classroom or warehouse and pack these books in cardboard boxes."

Zhou Haoran smiled and said, "Yes, we need to make thorough preparations. Once the results are out, we'll put the college entrance exam scores on the boxes. This will establish the brand, and the value of these books can be realized."

Dongfang Lang was a little worried, "Just the few of us aren't enough, right?"

Wang Wenrui asked, "Why don't we find more people in the class?"

Zhou Haoran said, "You can find someone, but it has to be done in an individual capacity. For example, Guo Zhiyuan, your task is to collect books for 30 classmates. If you're too busy, you can ask your relatives and friends for help. I have work for the TV station and don't have time. The six of you have to get this done."

"Okay, then let's agree on a plan and split up!"

Wang Wenrui is full of fighting spirit and feels that once this thing is done, it will be very meaningful.

"It's not that difficult. If you run into any trouble, just call me!" Zhou Haoran said generously, "But there's one thing I absolutely must do: I must collect the books of the top ten students in the grade!"

Dongfang Lang said, "Yes, selling books is related to college entrance examination results. We have to contact those who study the best!"

Chen Zixuan whispered, "But many people didn't take the college entrance examination. My junior high school classmate Liu Jianmin was in Class 11. He always ranked in the top three in the grade in the placement test. He received an admission letter from Peking University last month, so he didn't take the college entrance examination."

Zhou Haoran smiled and said, "Outside schools don't know this. They just think whoever has the best Gaokao scores is a good student. Gaokao scores are the most credible standard! For those who didn't take the Gaokao, we don't want any books. Don't waste your time."

Guo Zhiyuan was a man of few words. He seemed to have just come to his senses and said slowly, "I think this business is really good. These books should be sold to other schools. Selling books is spreading knowledge!"

After a pause, he continued, "Selling it to our school is a bit like a scam. Most of the books in the box are of no use to our students. But it's different for other schools. Even these completed and graded exams are invaluable learning resources for them."

Dongfang Lang agreed and said, "Yes, that's true! Our test papers are all printed by Yude High School. Other schools don't have them. This is an opportunity for students from other schools to get up close and personal with our school."

Zhou Haoran waved his hand and said, "Let's do it. Don't waste time. Let's go now!"

(End of this chapter)

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