After rebirth, I became a great master

Chapter 51 Opportunity to Sign a Contract

The three steps to starting a business: building a team, setting a strategy, and leading the team.

Dongfang Lang found a few partners and the team was set up.

Zhou Haoran gave everyone a long talk and decided on a strategy for selling books.

Next, it’s time to lead the team to carry out the mission.

He didn't plan to lead the team himself, remote command was enough.

Selling books is not difficult.

Especially since Wang Wenrui's family is in business, they are very rich and have certain resources, so getting some cardboard boxes, warehouses, trucks, etc. is no big deal.

Let them mess around!
Zhou Haoran set off in formal attire, and he was about to start his independent sales journey.

No rush to hit the road.

I went to the printing shop first and picked up the customized business cards.

The design of the business card is refreshing and simple.

In addition to work unit, name and pager number, the most noteworthy column is the position.

Zhou Haoran certainly wouldn’t write “Sales Apprentice”.

He wrote "Chief Sales Consultant".

I took the business card, got in the car and set off.

Start running business.

The target chosen was the sanitary napkin factory that I had visited before, and a factory called "Oriental Thermal Science Co., Ltd." that I passed by, a place that specializes in the production of electric kettles.

This factory building is quite large and newly built, and it looks very imposing.

Ye Hongyun and Zhou Haoran came over to ask.

After just a few words with the security guard, Ye Hongyun gave up.

Because this is a private enterprise.

Zhou Haoran was very interested.

Private enterprises are good!

Private enterprises offer greater flexibility in decision-making, unlike some state-owned enterprises, which are bound by rigid regulations and procedures. Doing business with private enterprises can be more efficient and offer more opportunities for unconventional approaches.

The most important point is that private enterprises are very irregular.

The less standardized it is, the easier it is to get in.

Sure enough, the security guards in private enterprises have much less sense of responsibility than those in state-owned factories.

Zhou Haoran handed over a cigarette and asked where the marketing department was, as he came to discuss business.

The guard told him without hesitation.

Zhou Haoran went directly to the office area.

This factory should have been built not long ago. The factory building is very large, but the office area is very simple, with only one-story bungalow.

Zhou Haoran looked around and found Manager Wang from the marketing department.

A young man who looks to be around 27 or 28 years old.

"Zhou Haoran? Chief Sales Consultant of Red Star TV's Lifestyle Channel?"

Manager Wang was a little surprised when he saw his business card.

Zhou Haoran smiled and said, "I'm very happy to meet Manager Wang. This time I came here mainly to promote the cooperation between our electrical appliance factory and the Life Channel."

Manager Wang asked: "Cooperation? How do we cooperate?"

"Advertise!" Zhou Haoran didn't understand why he asked even though he already knew the answer. "There are plenty of advertising spaces on the Lifestyle Channel. Manager Wang can promote our electric kettle products through our channel."

Manager Wang was shocked. "Consultant Zhou, don't joke with me. We are a private enterprise!" "What's wrong with a private enterprise?"

Zhou Haoran became more and more confused.

Manager Wang said, "We're very weak. How can we afford to advertise on TV? Consultant Zhou, you should go somewhere else. Our small temple can't accommodate a giant like you."

The speech was very polite.

After all, it's not a stable job, so treating customers with a smile is a basic workplace quality.

Just like a restaurant.

Private restaurants must treat customers like gods. State-owned restaurants must put up a sign that says "No hitting or scolding customers" to remind staff to pay attention to their service attitude.

This is also the reason why Zhou Haoran prefers to visit private enterprises.

However, Zhou Haoran still couldn't understand what the other party meant, thinking that he hadn't explained it clearly. "Manager Wang, I'm in charge of the Red Star Life Channel. We are not Red Star Satellite TV."

"Life Channel? I know that!" Manager Wang is a local, so he's definitely seen this channel before. "Isn't that also a TV station?"

Zhou Haoran explained simply, "Manager Wang, it's true that I didn't explain it clearly. Red Star TV is a satellite channel, and Life Channel is a terrestrial channel. They are different."

"Satellite channel? Terrestrial channel?"

Manager Wang frowned slightly, not understanding what was said.

Zhou Haoran said, "Satellite channels are TV signals transmitted via satellite. So satellite channels can cover the entire country and reach TV viewers nationwide. Terrestrial channels transmit TV signals via ground cables, so their coverage area is very small."

Manager Wang seemed to understand something. "Is this what you mean by local channel?"

Zhou Haoran smiled and said, "Yes, that's what I mean. Our Life Channel is a local channel for Haigang. It can only be watched in Haigang. People from other places can't watch it even if they want to."

"Oh, so what?"

"So there's a huge disparity in advertising prices between satellite and terrestrial channels! Red Star TV is a satellite TV station, and its advertising fees are sky-high because it caters to a nationwide audience. Life Channel is different, it only caters to local audiences in Haigang."

"You mean..." Manager Wang finally understood what was going on. "You mean that if we advertise on the lifestyle channel, the advertising fee will be very low?"

Zhou Haoran thought there was a chance. "Yes, it's very low! Many people have a misunderstanding about TV stations. They think only big brands and powerful companies can run TV commercials. But that's not the case. Our electric kettles can also be advertised."

Manager Wang asked, "How much budget is needed?"

"Our advertising is calculated based on time slots. A basic time slot is 15 seconds." Zhou Haoran took his explanatory materials from his briefcase and handed them over. "The ratings are lower in the morning and afternoon, so the advertising fees are very low. A 15-second ad slot for an entire year only costs 5 yuan."

"5?"

Manager Wang was shocked and looked at him in disbelief.

This was completely beyond his knowledge.

I didn’t expect that it would only cost 5 yuan to advertise for a year!
This is completely different from the advertising fees of millions or tens of millions that many media outlets advertise.

The open bidding for advertising held by Crown Channel this year is so scary!

The winning bidder was Qin Chi Wine, with an advertising price of 3.2 million!
At this price, how could a small private factory like theirs have the strength to compete? Unexpectedly, the advertising fee for the Life Channel was so low.

Zhou Haoran smiled and said, "A 15-second ad slot during prime time at noon and in the evening would only cost 10 yuan per year. However, our lifestyle channel has a special offer, which is quarterly contracts."

“What does quarterly contracting mean?”

"Other TV stations only sign annual contracts. That means if you want to work with them, you have to sign at least a one-year contract. Many private factories and small companies can't afford it. Life Channel divides the annual package into quarterly contracts, which reduces marketing risks for you."

"Well, that's good!"

Manager Wang agreed and thought that the advertising model of the Life Channel was very friendly and humane.

The other party gave a positive response, and a flame of hope rose in Zhou Haoran's heart.

This order seems to be successful!

However, compared to the "result" of signing the contract, Zhou Haoran discovered something more important at this moment, and he wanted to find the "cause".

(End of this chapter)