After rebirth, I became a great master

Chapter 52: The Brat Doesn’t Suffer

Television advertising is the best marketing tool of this era.

Television stations are the marketing overlords of this era!

The media status of television in this era is higher than that of the Internet in 20 years. The vast majority of people rely on television for information.

This is the theoretical level.

But the reality is quite different.

TV commercials can’t even be sold!

A large number of advertising time slots on the terrestrial channels of Red Star TV have actually become "resource packages" for Red Star TV's major customers and have been given away for free.

What is the root cause of the discrepancy between theory and reality?
After a brief exposure to this industry, Zhou Haoran seemed to have figured out the ropes.

I had contact with Ye Hongyun before.

I can feel it.

Ye Hongyun lacks confidence in television advertising. He doesn't even think that television advertising can effectively help businesses sell their products.

This brief exchange with Manager Wang gave me another feeling from the advertising side.

He believes that television stations are high and mighty platforms!
Ordinary local private enterprises like theirs were not even worthy of advertising on TV. They were probably shocked by the sky-high TV advertising fees hyped by the media, and thought all advertising fees were in the millions or tens of millions.

In fact, most of the advertising time on terrestrial channels is broadcast free of charge.

This creates a huge information gap!
On the TV station side, the penetration force is not strong enough, and the level of sales staff is uneven, which makes it difficult to fully popularize the information of TV advertisements to merchants; many small and medium-sized enterprises think that they are not worthy of TV advertising and can only choose some roadside advertisements, magazine advertisements, and radio broadcast advertisements.

Tracing back to this level, Zhou Haoran has more confidence in using Internet thinking to innovatively subvert the advertising sales industry.

This current order can be regarded as a "small test".

Zhou Haoran asked, "Manager Wang, I see our electrical appliance factory is just starting out. Our current sales scope should be limited to the local area of ​​Haigang, right?"

"Yes."

Manager Wang nodded.

Zhou Haoran said, "So, the electric kettle is only for the local people in Haigang, and the lifestyle channel is also only for the local people in Haigang. It fits perfectly!"

Manager Wang was very moved. "Consultant Zhou, what you said is very good."

Zhou Haoran smiled and said, "That's perfect. If our electric kettle were to advertise on Red Star TV, it wouldn't be worth it. Not only would the advertising fees be too expensive, but it's also unnecessary. After all, our electric kettles haven't yet reached the national market. Cooperating with the Life Channel is the best choice."

Manager Wang is young and open to new ideas. "I really didn't expect the advertising fees on your lifestyle channel to be so cheap."

"A 15-second ad slot is limited in length. I suggest you purchase three slots at once: one for the morning, one for the afternoon, and one for the evening. The annual package will only cost 20 yuan."

Seeing that he was interested, Zhou Haoran wanted to increase the credit limit quickly.

Manager Wang was shocked. "That's a bit high."

Zhou Haoran smiled and said, "The essence of marketing is repetition, and the essence of users is forgetfulness. If you want users to remember, you have to repeat it over and over again. Only things that are repeated over and over again have value and can form a culture. Marketing is about doing simple things repeatedly, and doing the repetitive things with care."

Manager Wang's eyes lit up. "Consultant Zhou, are you so knowledgeable about communications?"

"Indeed, my graduate studies were in communications."

Zhou Haoran remained calm.

The effective and valuable information he can provide goes far beyond this era. Often, a casual remark he makes can be instructive to some people of this era.

You need a more credible identity.

"Counselor Zhou has studied for a master's degree? I'm so sorry, so sorry!"

Manager Wang quickly walked around the desk, invited Zhou Haoran to sit on the sofa, and handed him a cigarette.

Zhou Haoran didn't refuse. He smoked with him and said with a smile, "Manager Wang, this opportunity is rare. If you sign a contract with us soon and broadcast the electric kettle advertisement soon, our factory will be able to make a lot of money sooner, right?"

Manager Wang said seriously, "Consultant Zhou, I'd like to ask you something."

"Let's discuss this together."

"What qualifications do I need to advertise on TV?"

"What qualifications?"

Zhou Haoran didn't react for a moment.

Manager Wang sighed, "We're a privately-owned business, and what we're most afraid of are the many complicated processes and approvals. It's so difficult, with all the delays here and there. I don't know how many procedures we went through just to get the approval number for our electric kettle."

"Don't worry!" Zhou Haoran understood his concerns. "You don't need any additional qualifications to advertise on lifestyle channels. As long as you're a legal company registered with the relevant authorities and produce compliant products, you'll be fine."

Manager Wang said solemnly, "Advisor Zhou, this matter is very serious. We need to get to the bottom of it!"

Zhou Haoran said seriously, "I can guarantee this. There are absolutely no hidden barriers or hidden expenses! To advertise on the Lifestyle Channel, you only need to pay the advertising fee. There is no need to spend any extra money or go through any other channels!"

This is so ironic.

The TV stations are giving away advertising time for free, and they are sending sales representatives to visit businesses and beg them to advertise.

The merchants are still worried.

I am worried that if I cooperate with a high-ranking state-owned unit like a TV station, I will encounter many troubles such as corruption and extortion, and I will be skinned alive.

Although the advertising fee is small, the hidden expenses may be very high!
Be careful!
This is probably another reason why small and medium-sized private enterprises generally do not advertise on TV stations?

Manager Wang nodded. "Consultant Zhou, if what you say is true, I will report it to the director."

"Director?"

Zhou Haoran was slightly stunned.

Manager Wang smiled and said, "Yes, Director Xiao of the Marketing Department is in charge of all marketing matters."

Zhou Haoran didn't want to delay, "Can I go visit him?"

Manager Wang said, "She's on a business trip with our boss."

"what?"

Zhou Haoran was a little disappointed. Manager Wang consoled him, "He should be back in the next few days. I'll report to the director as soon as he gets back."

Zhou Haoran couldn't put all his hopes on him, so he said tentatively, "Manager Wang, when Director Xiao comes back, can you please call me? I want to come and visit you specially."

Manager Wang said without hesitation, "Sure, I'll contact you when she comes back!"

……

Today I am running business independently.

Great harvest!

Zhou Haoran wrote a work summary in the evening, filling up three pages of his notebook.

It mainly analyzes the misunderstandings between Party A and Party B in the TV advertising market from the source.

Failure to break this information gap will inevitably limit cooperation between the two sides.

"Haoran, come over here and hang up your clothes."

Qiao Suiqing took a shower and washed their clothes.

Zhou Haoran got up quickly.

I saw Qiao Suiqing standing by the window, holding a basin of clothes.

She was wrapped in a white bath towel, which fit her graceful figure perfectly, making her already proud figure look hazy and attractive.

Her shoulders, arms, and collarbones were all exposed, and her delicate, fair skin seemed to glow faintly under the soft light.

At this moment, she is as fresh and unworldly as a lotus emerging from the water, and she also has an indescribable sexiness and charm that makes people's eyes light up involuntarily.

Qiao Suiqing said angrily, "What are you looking at? Come here quickly!"

"Oh!" Zhou Haoran cleared his throat and said seriously, "No, I just wanted to see if you wrapped the bath towel correctly and made sure it didn't fall off."

Qiao Suiqing bit his lip and whispered, "This bath towel is quite convenient."

Zhou Haoran laughed and said, "Isn't that right? This is what life in a big city is like!"

Then, hang the clothes one by one on the hangers, and then hang the hangers on the horizontal bar high up.

After living together for a few days, we became familiar with each other.

There is no need to distinguish between yours and mine. One hanger can hang his underwear and her underwear at the same time, and there is no need to be too pretentious or awkward.

"You go ahead and I'll change my clothes."

"it is good."

"By the way, Haoran, I bought you some skin care products!"

"what?"

Zhou Haoran turned around and looked towards the curtain.

At this time, Qiao Suiqing changed into loose, large-sized pajamas, walked out from behind the curtain, and said with a smile: "You are so young and your skin is so good, you also need to take care of it!"

Zhou Haoran didn't want that. "Sister Suiqing, don't tease me! With this money, you can buy some good skin care products and take good care of yourself."

Qiao Suiqing took out a flat, round, white plastic bottle from his bag and handed it to him, "Here you go!"

"Really give it to me? I don't need it."

Zhou Haoran was at a loss for words. He took the skin care product and found it was Bee Flower brand.

“It’s sunscreen.”

"what?"

"Haven't you noticed?" Qiao Suiqing said seriously, "You've gotten tanned from running around these past few days. Even Sister Yang noticed it. A handsome, delicate guy is no longer fair because of the tan."

Zhou Haoran asked: "Bai Panyang is following me?"

"Ah?" Qiao Suiqing looked suspicious, as if he had heard something. "You're not really into Sister Yang, are you?"

Zhou Haoran said, "She looks pretty good. Big breasts, thin waist, long legs... She must be about 1.7 meters tall, right?"

Qiao Suiqing nodded slightly, "Well, she is too tall, which makes me worried."

"What are you worried about?"

Zhou Haoran is quite strange.

How great is this height?

Tall and graceful.

She has good looks and a good figure.

Qiao Suiqing said softly, "She's a host. She's too tall to be paired with a partner. Otherwise, she wouldn't have been able to host only small programs like 'Weather Forecast' in recent years."

Zhou Haoran said: "Yeah, that's right."

Qiao Suiqing was a little worried. "Haoran, do you really want to date her? You're so handsome and have all the qualities you need. It would be great if you could find someone around your age."

Zhou Haoran said nonchalantly, "Little girls are so ignorant and nagging."

"what?"

"I don't have time for a relationship. A relationship is fine, but not a relationship."

"Hmm?" Qiao Suiqing realized what he meant and said angrily, "Who did you learn this from? How did you become so bad?"

Zhou Haoran disagreed, "How did it become bad? I have to focus on my career now. If I don't even have a career, how can I have the mood to talk about love? Just play around!"

Qiao Suiqing muttered quietly: "That's fine, anyway, you are a little bastard, you won't suffer any loss."

"what?"

Zhou Haoran didn't hear clearly what she muttered.

(End of this chapter)