After rebirth, I became a great master

Chapter 53 Brother Unit
the next morning.

Zhou Haoran bought breakfast for Qiao Suiqing.

She took out another 200 yuan from her wallet and handed it to him.

I also think he spends money too quickly.

I said very tactfully: "Haoran, if you want to pursue girls, you'd better save more money. If you don't spend money on women, they won't be nice to you."

"Okay, I see."

Zhou Haoran took the money, waved to her, and went out to work.

Went straight to the TV station.

He has no income yet.

You can't always spend a woman's money.

He has to ask for money!
He couldn't go to the Finance Department because he had already taken an advance of half a month's salary.

He went to find Director Meng!

Meng Xuemin wasn't surprised to see him. He smiled and said, "Haoran, let me know I've found out. The day after tomorrow... which is Saturday, all the salespeople will be back in the office for a meeting. I'll collect some old customer resources."

"Thank you, Director." Zhou Haoran nodded, "But I'm not looking for you this time for a client."

"That is?"

"I'm on business, do I get reimbursement?"

"You can get reimbursed for business trips, but only if you sign the order." Meng Xuemin explained the rules to him, "Once you sign the order, any public relations fees, travel expenses, and food and beverage expenses you incur during the process can be reimbursed."

Zhou Haoran asked: "Can I get reimbursed in advance?"

"What do you think?" Meng Xuemin frowned, his tone serious. "Can you guarantee that you can sign the contract? If you don't sign the contract, without the 5% commission from the slush fund, how will you be reimbursed?"

Zhou Haoran seemed not to hear and continued to talk to himself, "Director, please approve some money for me in advance. I visited a client yesterday and I'm very likely to sign a contract. I want to buy him a box of tea later, but I don't have any money!"

Meng Xuemin was surprised. "You visited the client alone?"

"Yeah, I went there yesterday." Zhou Haoran smiled. "The feedback was pretty good."

Meng Xuemin took this kid very seriously. "Tell me, what's going on?"

Zhou Haoran simply described it...

After a few words, Meng Xuemin discovered the problem and frowned, "This electric kettle factory you are talking about is a private enterprise, right?"

"Huh?" Zhou Haoran raised his eyebrows, surprised. "No way? Does the station really have additional restrictions on private companies in advertising? It doesn't encourage private companies to advertise their products?"

Meng Xuemin said: "There were indeed such restrictions in the past few years."

"I go!"

Zhou Haoran finally saw it.

Meng Xuemin said, "Advertising is risky. If a product advertised on TV causes a negative social response, it will have an impact on the station. If it's a state-owned product, it can be suppressed. But if it's a privately-owned product, no one will be held accountable, and the station itself could be implicated."

Zhou Haoran said angrily, "What era is this? Now the private and state-owned economies are equally important!"

Meng Xuemin laughed and said, "That's why I said that, but that was a few years ago. In recent years, TV stations have been gradually removing these restrictions. Look at Crown Channel's annual advertising bidding; the top bidders are all private companies. Red Star Channel is also undergoing reforms, and Life Channel is a pioneer in this reform, and they no longer have these restrictions."

Zhou Haoran breathed a sigh of relief, "Then what are you worried about?"

Meng Xuemin said: "I'm not worried about the product or the subsequent social reaction. The main reason is that it's difficult to sign orders from private enterprises."

"Difficult to sign?"

Zhou Haoran doesn't think so.

In his opinion, private enterprises should be easier to deal with than state-owned enterprises. Meng Xuemin said slowly, "All of our sales department's regular customers are state-owned enterprises."

"Why is this happening?"

“Because the TV station is also a state-owned unit.”

"Hmm? How do you understand?"

Zhou Haoran still couldn't figure out the logical relationship here.

Meng Xuemin said: "This needs to be viewed from two levels."

Zhou Haoran smiled and said, "I really need to ask the director for advice on this."

Meng Xuemin said, "First, at the unit level. State-owned units are like brothers. If you have money and your brother is short of money, you will naturally lend a hand and help."

"Ah?" Zhou Haoran understood what he meant and was surprised. "The TV commercial order wasn't signed for business reasons, but for help?"

Meng Xuemin smiled and said, "For state-owned enterprises, business has never been the most important thing."

Zhou Haoran took a breath of cold air in shock.

Now I understand Ye Hongyun!

He is indeed a veteran!
Withdraw from private enterprises and withdraw from state-owned enterprises that are about to go bankrupt.

Only when they see a well-run state-owned factory will they put on a forced smile, or even approach it humbly, saying nice things and being servile.

He wasn't looking for a partnership.

Instead, ask for help!
The Life Channel can't sell ads anymore and has no money to make. We'd like to ask other well-run brother units to lend a hand if you can!
This is the starting point!

It's not a commercial consideration at all, it's not about how effective TV ads can be, or whether TV ads can help state-owned enterprises sell their products and expand their markets...

This is not a business cooperation, but a friendship of helping each other between brothers.

Zhou Haoran said, "This is the old trick of the planned economy. How can this work?"

Meng Xuemin said, "So reform is necessary, but how easy is it to do so?"

Zhou Haoran said, "Crown Channel is doing so well! It's truly changing the domestic television industry. Most of the ads on Crown Channel are for products from private companies. I've seen the data, and Crown Channel's annual advertising revenue is in the billions! That's more than ten times that of Red Star Channel!"

"You're all right," Meng Xuemin nodded. "Crown TV only started fully accepting private advertising two years ago. Crown TV is a national TV station. They took the lead, and with the approval of all parties, local TV stations dared to take action."

Zhou Haoran sighed and said with emotion: "It's hard to turn a big ship around, and it's not easy to speed up either."

Meng Xuemin smiled and said, "Yes, that's why the director started pushing for a major reform of Red Star Channel last year. The Life Channel was at the forefront of the reform, retiring a group of regular employees and giving more time to a large number of new and young people who were not on the payroll."

Zhou Haoran said respectfully, "Our exhibition director must be under a lot of pressure."

Meng Xuemin said calmly: "This is his own choice."

Zhou Haoran laughed and said, "Aren't you also involved? If you don't come, can he still force you to come?"

"If I hadn't come and helped him stabilize the chaos in the sales department, he wouldn't just be punished as director, he might even lose his position." Meng Xuemin snorted, then his tone turned kinder, "Haoran, you've been a great help in this matter."

Zhou Haoran said, "Since changes are necessary, the sales department must also seize the opportunity to reform. This is the revenue-generating department. The sales philosophy must be transformed. Sales is a market economy behavior. Sales is not about asking for help from other units; sales is about developing mutually beneficial and win-win business cooperation with customers."

Meng Xuemin said, "You're all right, but the sales department has just been reorganized. Initially, we need to stabilize our relationships with existing customers. We will definitely gradually open up to private enterprises in the future."

Zhou Haoran shook his head, "This is too slow."

Meng Xuemin said, "There's a second point, which is the second factor I mentioned earlier that limits contact between TV stations and private enterprises. In addition to the unit level, there's also the salesperson level."

Zhou Haoran took a deep breath and realized through Ye Hongyun, "Indeed, salesmen are reluctant to interact with private enterprises."

(End of this chapter)