After rebirth, I became a great master

Chapter 54: The Tough Apprentice

"This relates to some of the shortcomings in the TV station's collaboration with private enterprises. These shortcomings have already been severely exposed at Crown TV, causing a very negative social impact."

Meng Xuemin's expression became serious.

A few days ago, the director held a meeting to further promote reforms, but the process was not smooth.

The conservatives used Crown TV as a negative example.

Zhou Haoran humbly asked for advice, "Director, please speak slowly."

Meng Xuemin said, "This year, the winning bidder on Crown TV is Qinchi Wine. Did you know that?"

"Well, the advertising fee is 3.2 million, which is more than Red Star TV's annual advertising fee!"

This kind of thing, not to mention Zhou Haoran, everyone in the country knows about it, and it was widely publicized in the first half of the year.

Meng Xuemin said, "Now something has happened. We can't get Crown TV's advertising fees back. Of the 3.2 million yuan in advertising fees, only 8000 million yuan for the first quarter was paid on time. It's hard to say whether we can get the remaining 2.4 million yuan."

Zhou Haoran was very surprised. "No way? How could the Crown Channel advertisement be ineffective? Didn't it help Qin Chi wine sell?"

"Yes, it does. It's a huge effect." Meng Xuemin shook his head and sighed. "The advertising effect is too great. A county-level winery that just went from state-owned to privately owned can't afford it."

Zhou Haoran analyzed: "Advertising played a huge role, resulting in the rapid sales of Qinchi wine. The winery's winemaking capacity could not keep up with its sales capacity."

Meng Xuemin thought the boy was incredibly clever and said with a smile, "You're right. Television advertising has a powerful marketing effect. In the first half of the year, people all over the country were scrambling to drink Qinchi Liquor. It was even more popular than Wuliangye. As a result, Qinchi Distillery's production couldn't keep up, and distributors were lining up to find connections and give out red envelopes just to get the goods."

Zhou Haoran narrowed his eyes, "It's like a snake swallowing an elephant."

"Yes, it's like a snake swallowing an elephant." Meng Xuemin nodded, feeling it was a pity. "Qinchi Liquor simply can't meet the demand for orders. Even if they bought up all the existing distilleries in the surrounding area, they still can't meet the huge demand from all over the country. They have no choice but to go to Sichuan and Shu to purchase some cheap blended liquor, then bottle it and sell it."

"The sign was smashed!"

Zhou Haoran has seen too many things like this.

After the emergence of Internet e-commerce, many stores have encountered a surge in orders.

Especially live streaming sales.

Some big anchors are very popular, and tens of thousands of orders are often sold in just a few seconds. But the merchant has only a few thousand orders in stock. What should they do if they can't meet the orders?
Rather than being sued by big anchors and punished by the platform, it is better to go bankrupt and run away early.

Meng Xuemin said, "The Qin Chi wine incident will definitely serve as a wake-up call for Crown TV. The reforms have been completed, and they will appropriately collect the money next year. What's the point of the highest bid being so high if we can't collect the money?"

"This is the hidden danger of cooperating with private enterprises." Zhou Haoran understood what he meant. "State-owned enterprises are backed by the state; they can't run away. If you sign a contract with a state-owned enterprise, you'll get paid sooner or later. If you sign a contract with a private enterprise, you might end up like Crown TV: you put out an ad but can't get the money back."

Meng Xuemin once again exclaimed that this young man was so smart.

No matter how complicated the matter is, I can understand it at a glance.

"The salesperson's income mainly comes from commissions. The commissions are not paid by the TV station, but by the client. The client first pays the advertising fee to the TV station, and the TV station then pays the commission to the salesperson according to the proportion."

Meng Xuemin explained the logic of sales commission.

Zhou Haoran nodded. "If the client doesn't pay for the advertising, not only will the station be left with no money, but the salesperson's commission will also be gone."

Meng Xuemin said, "Yes, that's what I mean. Some companies settle commissions at the end of the year. Television stations settle quarterly. Why is it quarterly? Because television stations and advertisers use a quarterly settlement cycle. Every time a client settles a payment, the station pays the salesperson a commission." Zhou Haoran said sincerely, "Television stations are the best companies of this era."

"Let's not talk about whether it's good or not." Meng Xuemin didn't talk about the value. "Now, when you deal with private factories, there are two difficulties. First, it's hard to sign contracts. You have to operate from the perspective of commercial cooperation, not cooperation with a sister unit."

Zhou Haoran was very relaxed and said with a smile: "It's a market economy now, so it should be operated commercially."

Meng Xuemin nodded. "Secondly, we need to prevent the risk of the other party not fulfilling their contract after signing. When working with private companies, it's best to pay first and then deliver the goods. Or, pay first and then advertise. This way, your commission is guaranteed."

Zhou Haoran understands the difficulties faced by private enterprises all too well. "Private enterprises may not be able to come up with a large marketing budget at one time."

Meng Xuemin said: "So you have to think about it carefully."

Zhou Haoran said decisively, "Don't think about it! Private enterprises are the general trend, and this must be done! The director has difficulties, and you have difficulties too. I'm just an apprentice, what do I have to be afraid of? Don't worry, I'll be your gun! I'll go and test the quality of private enterprises! If I don't do it well, if I mess up, I'll be fired! I'll take the responsibility!"

"Do you still need to take responsibility?"

The more Meng Xuemin looked at this boy, the more he admired him.

Zhou Haoran smiled and said, "I was fired, so I can go back to college. But you and the director have been punished, which will be troublesome."

"No pressure will fall on you, don't worry."

Meng Xuemin is not a ruthless person. From this point of view, he is not suitable to be a leader at a higher level.

He was even too kind.

After a pause, he lowered his voice and said, "Don't be too stressed. Don't worry about becoming a regular employee. You can get to know the situation this month. Next month, I'll contact an old client privately and sign a contract that will be credited to you. Once you get the order, you can become a regular employee."

Zhou Haoran's sincerity and responsibility earned him the rewards he deserved.

But he doesn't need to.

"Boss, I think I can do it, as long as you can approve me a special reimbursement allowance of 1000 yuan right now." Zhou Haoran spread his hands. "I only have a few dozen yuan on hand. I can't even afford a pack of Zhonghua cigarettes. How can I visit clients like this?"

Meng Xuemin said, "Come to me tomorrow to get the money."

Zhou Haoran was anxious to use the money. "I wanted to deliver a box of tea to a client this afternoon!"

"I have this..." Meng Xuemin lowered his head and took out an unopened iron box of Longjing tea from the desk cabinet. The packaging looked quite high-end. "This was also given to me by someone. You can take it."

“Thank you, leader!”

Zhou Haoran didn't be polite to him.

He took the tea and left.

This apprentice is as tough as he can be!
Other formal salesmen had to send tea to the director to please him.

Zhou Haoran, the sales apprentice, was different. Not only did he not give any gifts to the director, he also asked for a box of tea from the director.

What a good person!

(End of this chapter)