After rebirth, I became a great master

Chapter 81 Intermediary
As an executive of a major Internet company, Zhou Haoran’s forte is business model innovation.

Innovation is a necessary means to solve many difficult problems.

Innovation also has a methodology.

One of the underlying logics is to do the opposite.

Right or wrong is not important, what is important is the opposite!
If you go left, I go right; if you go forward, I go back; if you take the wide road, I take the narrow road; if you charge, I give it for free; if you give it for free, I charge; if you say 1+1 equals 2, I insist that 1+1 does not equal 2...

Now, the cooperation between the washing machine factory and Red Star TV has run into trouble.

It is impossible to solve it using conventional thinking.

The 25% rebate is an insurmountable obstacle.

If we innovate the cooperation model, the problem can be easily solved.

Do it the other way around!

The previous cooperation between the washing machine factory and Red Star TV was a point-to-point transaction in which both parties signed the contract directly.

The "point-to-point model" is also called the "end-to-end model", which is generally referred to as the "Internet model".

The opposite side is the "traditional model".

In the traditional model, the soul is the middleman.

This is the solution.

All we need to do is add a middleman between the Narcissus Washing Machine Factory and Red Star TV!

However, we are still in the early stages of market economic development, a barbaric and rough period.

Planning is very serious.

They are very resistant to middlemen.

Jiang Feibiao was a typical example of this kind of thinking. He opened his eyes wide and said, "Agents? Aren't agents just those profiteers who don't produce or work, and spend their days just buying low and selling high, engaging in speculation and profiteering?"

Zhou Haoran was too lazy to give him a long explanation, so he smiled and said, "Boss Jiang is right."

Jiang Feibiao frowned. "With the cooperation with Red Star TV, the money flowed from the washing machine factory to the TV station, and from state-owned units to state-owned units. With a middleman, doesn't the money flow into the hands of outsiders?"

Zhou Haoran said with a smile: "Mr. Jiang is not an outsider."

"Ok?"

Jiang Feibiao was slightly stunned and didn't react.

Zhou Haoran whispered, "Boss Jiang, you can set up your own advertising company and act as the middleman yourself."

"Me?" Jiang Feibiao shook his head like a rattle. "No, no! I won't do it! I'm the vice president of a large state-owned factory, and I plan to take over as factory director in the future!"

Zhou Haoran said: "There is no need for President Jiang to come in person, he can find an agent."

"What do you mean?"

Jiang Feibiao looked confused and had no idea what this meant.

Zhou Haoran smiled and said, "Mr. Jiang, you can do this. Find your relatives, friends, or the person you trust most and have them work for an advertising agency. If you don't have any trace in this agency, then there will be no trace of you, right?"

"Hmm..." Jiang Feibiao seemed to be lost in thought. "Then what?"

Zhou Haoran said, "The next step will be easy. From now on, all advertising for the washing machine factory will be transferred to this intermediary advertising company, which will contact other partners."

"How much effort is this?"

Jiang Feibiao's forehead was filled with black lines.

Still no reaction.

Under normal circumstances, it is not convenient to say such things openly. It is enough for both parties to understand each other. After all, it is not something that can be done in the open.

But this Jiang Feibiao is such a fool.

I really don't understand anything.

Zhou Haoran had no choice but to speak frankly, lowering his voice, "Mr. Jiang, you transfer the washing machine factory's advertisement to the agency for 20 yuan. The agency then transfers the advertisement to Red Star TV for 15 yuan. In this way, the agency will have a difference of 5 yuan. Isn't that the 25% rebate?"

"Is this okay?"

Jiang Feibiao looked like he had drunk two taels of white wine in one gulp. His face flushed instantly and his excitement was instantly aroused.

It felt like a new world. Zhou Haoran smiled and said, "The agency signed the advertisement with the washing machine factory for 20 yuan. Then, they transferred it to Red Star TV for 10 yuan. Isn't this 10 yuan retained equivalent to a 50% rebate?"

"Great! Great!" Jiang Feibiao's excitement was beyond words. "Chief Zhou, or rather, you are the chief, you really are quite capable! Now that you put it that way, I really... I've found a legitimate way to make money!"

Zhou Haoran cursed him inwardly.

But there was nothing we could do.

It's still early days, and similar strategies haven't become widespread. In a few years, as the market matures and traditional models become established, intermediaries will become a common practice for all parties involved. There will even be intermediaries among intermediaries, and even intermediaries who subcontract multiple times.

"Mr. Jiang, with this intermediary advertising company, your work won't be so hard anymore. If you want to cooperate, just go directly to the advertising company and discuss it. It's up to you to decide how much commission you want to deduct. Forget 25% or 50%, even if it's 90%, isn't it all up to you?"

As an Internet person, Zhou Haoran really has a user-centric concept and serves users wholeheartedly.

Jiang Feibiao said proudly, "If it were someone else, I might have deducted 50% or 60%. But you, Chief Zhou, are different. We agreed on 25%, that's 25%!"

Zhou Haoran gave a thumbs up, "Boss Jiang is indeed a man who can accomplish great things. He has great bearing!"

One advantage of a character like Jiang Feibiao is his sense of brotherhood.

Jiang Feibiao was a little impatient. He had found an opportunity to dig out the royal treasures of the Aisin Gioro family in this new model.

"Chief Zhou, let's be frank. You've helped me so much... How about this? I'll give you five shares in this newly established advertising agency! Let's make money together, brothers!"

The more Jiang Feibiao thought about it, the more excited he became, and the more he spoke, the more generous he became.

5 shares means 5% equity.

Zhou Haoran was startled.

He didn't dare to ask for it.

This wasn't a serious business. Jiang Feibiao had a strong background and connections, so he could get involved without any problems. If an ordinary person got involved, they would be a scapegoat.

If Zhou Haoran wants to sign a contract, the most important principle is to distance himself from it.

As an internet person, he is unwilling to even give kickbacks.

He didn't want to get involved in Jiang Feibiao's activities.

An intermediary advertising company was established. What kind of contract was between the washing machine factory and the advertising company was the business of Jiang Feibiao and his agent, and had nothing to do with Zhou Haoran.

Zhou Haoran went to cooperate with the intermediary advertising company to bring advertising for Red Star TV. This was a clean relationship between Red Star TV and the intermediary advertising company and had nothing to do with the washing machine factory.

In a word -

Let Jiang Feibiao do the dirty work.

Zhou Haoran only does clean business.

Being able to clear himself of all charges is a prerequisite for him to be willing to do this deal.

If he really took 5% of the shares of this intermediary advertising company, that would be really unclean.

Zhou Haoran quickly refused, feigning displeasure and saying, "Boss Jiang, you're looking down on me, Zhou Haoran. I admire you as a person and want to be your friend, not to make money from your business. You're offering me shares, isn't that a slap in my face?"

"Okay, this is my mistake, brother!"

Jiang Feibiao laughed heartily, and felt more and more that Chief Zhou was an honest man worthy of close friendship.

Is it okay to not repay such an honest person?

　96 was the early stage of market development and it was still in its infancy.

　　We can summarize it as the "grassroots model" of the grassroots period.

　　The evolution of business development can be "grassroots model-traditional model-Internet model".

　　In the early days, real estate agents were considered speculators who bought high and sold low, and were unpopular.

　　In the traditional model, middlemen are king.

　　The Internet model is to eliminate middlemen and return to point-to-point.

　　It's basically the three levels of "seeing a mountain as a mountain, seeing a mountain as not a mountain, and seeing a mountain as still a mountain." If the internet wants to innovate the next new model, it must do the opposite and bring back the middlemen. The next model will eliminate the middlemen.

　　If you are an old reader who has read the previous book "The Top of the Great Era", you should have a more comprehensive understanding of peer-to-peer and middlemen.

　　
　
(End of this chapter)