After rebirth, I became a great master

Chapter 93 Demand-side Business

Zhou Haoran still felt uneasy.

Call Dongfang Lang.

Said to invite him to have tea.

Dongfang Lang was absolutely unwilling.

He is also busy with the book-selling project!

Now, the college entrance examination scores have been announced, the admission results have come out, and all the books have been collected... Tomorrow, the book sales will officially begin!

He is very busy!

Zhou Haoran said he could teach him how to sell books along the way.

Dongfang Lang then happily set off with him and asked him about a difficult problem he was facing, "What's the price?"

Zhou Haoran said: "Let's do a small-scale test."

"How to test?"

Dongfang Lang could tell from his choice of words that this guy knew a lot.

Zhou Haoran said, "First, take out a few boxes of books and move them to a classroom to sell. Set a price, say 60 yuan. If you find that all the students are rushing to buy them, it means the price is too low."

Dongfang Lang immediately remembered something and said, "Yes, you said that supply and demand determine the price. The test you mentioned is to test the response of the demand side."

"Huh?" Zhou Haoran was somewhat surprised. "There's progress!"

Dongfang Lang was very proud, "Not bad! I can't be much worse than you!"

Zhou Haoran took out some money and bought two tickets to the city. He turned around and asked him, "So, what should we do next?"

"If there are too many people buying, then raise the price. If it rises to 100 yuan and the number of people wanting to buy the book drops significantly, then that means the price has been set."

Dongfang Lang really has some talent for business.

In his previous life, he was able to work alone and made tens of millions by doing foreign trade wine business. His understanding of business is really beyond the reach of ordinary high school students.

Since he has the skills, maybe this book selling project can make more money.

Zhou Haoran could now make higher demands on him, "The price can be higher, like 200 yuan."

"what?"

Dongfang Lang was shocked.

Zhou Haoran smiled and said, "The purpose of the test can be divided into two categories. If it is for entry-level requirements, it is to test the students' affordability and then set the price. Just like you said."

Dongfang Lang found this unbelievable. "200 yuan for a box of books is too much pressure for many families. With the current severe unemployment situation, many students can't afford it."

Zhou Haoran said, "So there are still advanced requirements. This isn't to test the students' affordability, but to test their desire. How much do they want to own a set of college entrance examination secrets from outstanding graduates of Yude High School, seniors who were admitted to Tsinghua University, Peking University, Fudan University, and Tongji University."

"Demand?" Dongfang Lang frowned. "It's no use having demand. I can't afford it!"

Zhou Haoran pointed to his head and said, "That's why we need to open our minds! We're not selling mass-printed consumer books; we're selling original books!"

"What do you mean?"

Dongfang Lang didn't understand.

Zhou Haoran said, "The price is too high, I really can't afford it. But, a few classmates can come together to buy it. Knowledge can be shared. As long as there is demand, consumption can be created, as long as you find a reasonable sales model."

In fact, as long as the model is played well, consumption can be created even without demand.

However, this requires higher standards and advanced marketing thinking.

It is not something that Dongfang Lang can reach now.

Unless Zhou Haoran personally sells the books.

It is more realistic to let these high school classmates do it or to focus on the demand side and do some solid business.

Dongfang Lang's eyes lit up. "Yes, it doesn't matter if the price is high. We can call on the classmates to buy books together. There are many people and few books. If it's too expensive, we can let them share. When they graduate next year, they can sell the books to get the money back, and the financial pressure will be reduced."

Zhou Haoran said, "However, this is much more complicated to implement and requires more sophisticated operational methods. You can try it out at one high school first. If it doesn't sell well, try selling books at the other two high schools using your method. It will be easier to sell books based on the spending power of individual students."

"If I can make 100 yuan per box of books, wouldn't 200 boxes of books be 2 yuan?" Dongfang Lang beautifully imagined. "That's more than my parents' annual salary!"

"Don't be so useless."

"Yes, these are just petty gains. We need to focus on the top scholar. A few days ago, I specially invited Sheng Weicheng to dinner. He is quite easy to talk to. Well, like a nerd."

"Who is the top scorer in liberal arts?" Zhou Haoran wanted to make a big move.

This is an opportunity given by the times.

Now, the country is actively promoting the "three major reforms": medical reform, housing reform and education reform.

The reform of the education industry has just begun.

As a result, there are still very few market-oriented things in the education industry.

The lack of a market mechanism will inevitably lead to a lot of demand, but a lack of enough goods to meet the demand.

For example, various extracurricular tutoring classes, various teaching materials, and college entrance examination secrets from famous teachers at famous schools.

Moreover, university enrollment expansion had to wait until 1999.

This means that it is very difficult for college students today to get into college.

These books from Yude High School can meet the huge demand in the market. These books are not of much value in Yude High School, but once they are moved out of Yude High School, they become a treasure that makes people jealous.

A mere 200 boxes of books cannot meet the huge market demand.

Even Yangguan County is not enough!
Not to mention the entire Harbor City.

Dongfang Lang smiled and said, "The top scorer in science is Sheng Weicheng from our school, and the top scorer in liberal arts is Ma Huilei from Qibao High School."

"Ma Huilei? A woman?"

"Yeah, 532 points."

"Okay." Zhou Haoran was very happy. "A male and female pairing is the best. I'll assign you a task. Go to Qibao High School and find this student Ma Huilei! Collect her books!"

……

The Bund is currently undergoing large-scale development and infrastructure construction.

Still relatively ordinary.

It is far less prosperous than Ping'an Road where Hongxingtai is located.

Except for the Oriental Pearl Tower on the other side of the river, other landmark buildings are "antiques", all built in the late Qing Dynasty and the Republic of China. There are Western-style buildings everywhere, known as the International Architectural Complex.

The Ritz-Carlton, Taipei is the iconic landmark building on the Bund these days.

This hotel was built during the Daoguang period of the late Qing Dynasty and was funded by the British.

For the past few decades, this place only welcomed people with foreign passports.

It is a place to earn foreign exchange and receive foreign guests.

Later, the Ritz-Carlton Hotel was renamed Pujiang Hotel.

In the past few years, the country began to comprehensively promote market-oriented reforms and launched a new product that is only available in capitalist countries - the securities trading center.

In order to attract foreigners and to facilitate their food, clothing, housing, transportation and transactions.

The location of the Harbor Stock Exchange Center was chosen to be the Pujiang Hotel!
The first floor is the trading hall.

Catering and accommodation are available upstairs.

The status of Pujiang Hotel has been elevated to a higher level.

"Securities Exchange Center?" Dongfang Lang was surprised. "What are you doing here? Are you going to trade stocks?"

Zhou Haoran said with a smile: "I would like to invest in stocks, but we don't have the capital!"

"Want to have tea here?"

Dongfang Lang was a little afraid.

The Pujiang Hotel is now open to locals, but the prices are ridiculously high, making it out of the reach of ordinary people.

Zhou Haoran stood at the door of Pujiang Hotel, looking around, feeling a little dizzy.

There is no construction around here yet.

There are many old houses.

"They say there's a Red House Teahouse to the north of the Pujiang Hotel... Which way is north?"

　The editor said it will be on the shelves tomorrow.

　　
　
(End of this chapter)