A century-old wealthy family that rose from Shanghai

Chapter 114 Rejection of Real Estate Project
Beginning of November.

Chen Guangliang arrived at the Changjiang Real Estate office building, which was about to be demolished. After all, it was planned to house the gate and guard post of "Happy Home." Therefore, the Changjiang Real Estate office building would be temporarily moved to the Changjiang Motor Dealership's "new base," occupying a brick and wood structure.

Although Changjiang Real Estate is doing a "million-dollar" business, it actually has only six employees (later recruited two clerks), and the work is also very simple - currently it mainly supervises the construction of "Happy Home" and "Sunshine Home", and the rest are small things.

"Boss, Mr. Wang, the comprador of 'McGary Bank', wants to see you!"

When Chen Guangliang walked into the office building, Wang Xiancheng was waiting for him with a smile, and he couldn't help but smile too.

This is his God of Wealth!
After being hyped up by major real estate developers, the price of the western section of Yuyuan Road reached a staggering 3200 to 3500 yuan per mu, an increase of nearly 200% over last year, which can be called a commercial miracle.

Chen Guangliang also did some calculations. He owned a total of 63 acres of land in the western and middle sections of Yuyuan Road. If he sold these lands now, he could recover all the principal of 24 yuan and interest he had invested in land speculation.

Then, his 20 mu of land in the middle and west sections of Xiafei Road is his net profit, with a current value of about 12 to 15 yuan.

"Boss Wang, I've heard a lot about you."

"Boss Chen, OK!"

After some polite exchanges, Chen Guangliang invited Wang Xiancheng to sit down next to his desk, and the clerk then poured him tea.

"The conditions are simple, please forgive me!"

Wang Xiancheng glanced around and sighed, "Boss Chen's business is so big, but his office space is so frugal. I didn't expect it."

He wouldn't underestimate Chen Guangliang. After all, everyone on Yuyuan Road knew Chen Guangliang's name. He wasn't just the developer of two new-style lanes, he was also a major landlord on Yuyuan Road.

It was he himself who suffered a "small loss" at the hands of Chen Guangliang this time. He and his brother drove up the land price of Yuyuan Road for Chen Guangliang "for free".

At present, brothers Wang Xiancheng and Wang Juncheng own about 15 acres of land in the western and middle sections of Yuyuan Road, which cost them about yuan.

Chen Guangliang laughed and said, "Business is all about borrowing chickens to lay eggs. We don't really own much."

Wang Xiancheng understood a little bit. It seemed that this boss also knew that he was "borrowing chickens to lay eggs" and was implying that they, the brothers, were helping others to speculate on high-priced land.

However, he didn't take it to heart, but instead asked, "The building of my Guan Xingfu Home is almost finished, and Boss Chen has been collecting a lot of rent this year!"

Chen Guangliang, the one who was spying on the news, understood!

Ever since Changjiang Real Estate sold "Happy Home", real estate developers often hang around here. Some of them even go to the construction site to check it out, and some even visit him directly for consultation.

To put it bluntly, people are still not very familiar with this model. Of course, someone in the Shanghai Stock Exchange should be preparing to adopt the same model, but I haven’t seen any advertisements yet!

Chen Guangliang said generously, "Even though we can't collect rent, it's like we've sold it. Could it be that Boss Wang is interested in developing new lanes or apartments here?"

He would not deliberately keep silent about the ins and outs of this matter. After all, this was not a secret. If one paid a little attention, one could discover the ins and outs of this matter.

Wang Xiancheng said, "That's not the case. I just came here to ask if you still need some land on Yuyuan Road recently. I can transfer some to you."

It turned out that although Wang Xiancheng had a lot of money, he planned to do two things: the first was to give each of his four sons 20 yuan to divide the family property and prevent them from fighting over the property in the future; the second was to build his own garden-style residence in Zhang Garden, which was expected to cost up to 20 yuan.

This would require nearly one million dollars in funding.

Some time ago, he invested more than 10 yuan in the land on Yuyuan Road alone, so his funds were a little tight.

"I'm sorry, Boss Wang, the land on Yuyuan Road is already a bit high now, at least for me, so I won't consider continuing to invest."

What is he thinking? If he has money, he will invest it in Xiafei Road.

After all, the upper limit of the western section of Yuyuan Road was about 8000 yuan per acre, and now it has been hyped up to just over 3000 yuan. The potential for appreciation is only more than double, which Chen Guangliang doesn't even look at.

Wang Xiancheng was not disappointed. He had already expected this answer. He then asked, "What if you rent my land to develop real estate?"

This is his purpose!
He bought so much land, he couldn't just leave it there forever. Besides, cooperation in renting land and building houses seemed to be beneficial to the landlords, so he wanted to take the initiative to seek cooperation.

Of course, it would be better if Chen Guangliang bought the land at the current price, which could ease his financial situation.

Guo Deming, Lu Yuantai and others pricked up their ears, thinking that the company’s third real estate project was actually an active collaboration.

Unexpectedly, Chen Guangliang refused again and said, "Boss Wang, the current number of potential customers on Yuyuan Road should not be very large. So, I won't take this risk!"

While Shanghai's middle class is plentiful, not every family can afford the homes on Yuyuan Road. Furthermore, the street-facing land on the western section of Yuyuan Road is largely owned by Chen Guangliang, and properties further inland might be less attractive.

In short, there is no need for Chen Guangliang to take risks, and he is not in a hurry to start a third real estate project.

Wang Xiancheng said disappointedly: "That's a pity!"

Some bad thoughts came to my mind. Could it be that the appreciation potential of the land on Yuyuan Road has been exhausted, and they bought it at a higher price?
impossible!

In any case, in the end Chen Guangliang politely escorted Wang Xiancheng out the door.

"Boss, other real estate developers haven't reacted yet. In fact, if we invest in another project, it will definitely be successful." Guo Deming stepped forward and said.

Everyone felt regretful.

Chen Guangliang said: "If it wasn't the western section of Yuyuan Road, I would certainly consider it, but they have the western section, so we should be conservative!"

Not only that, Chen Guangliang didn't really trust the brothers Wang Xiancheng and Wang Juncheng, so he simply refused.

Afterwards, Chen Guangliang took Lu Yuantai and Yan Kuan to inspect the construction site, staring at the summer sun.

Currently, Changjiang Real Estate has two construction sites, and Chen Guangliang visits them at least once a week, often twice. After all, these two projects are Changjiang Real Estate's "masterpieces." If nothing unexpected happens, these two projects will even be preserved and become future "famous buildings" in Shanghai.

After inspecting the two construction sites, Chen Guangliang came to a piece of land he owned in the western section of Yuyuan Road, which has a total of 5.2 acres of land.

"I'm planning to build a two-story factory here, made of reinforced concrete, with a total area of ​​approximately 4000 square meters. Please design it first and come up with a budget!"

Since he was determined to be involved in the soy milk industry, he naturally needed a modern factory. Currently, factories in Shanghai are generally one-story, but Chen Guangliang was determined to build a two-story building to save some land, but of course the construction costs might be higher.

Lu Yuantai participated in the construction of the Tongchang Car Manufacturing Plant, so he immediately asked, "Boss, what kind of factory are you planning to invest in?"

Chen Guangliang said directly: "Drinks"

"drinks?"

This is definitely an unfamiliar industry, and only Coca-Cola has just entered China.

Chen Guangliang elaborated: "It's a product similar to soy milk, but it takes modern technology into consideration and is different from soy milk."

"I understand. I'll give you the plan later, boss!"

"Um"

You don’t need to hire a design and architectural firm, you can do it yourself.

Chen Guangliang's land is located at the westernmost section of Yuyuan Road. Two years later, its value may be around 4 yuan (the cost is 1.2 yuan).

Although it cannot be sold after two years, this investment is worth it for the sake of his own "soy milk industry".

Chen Guangliang predicted that if the Shanghai market could be opened up, the daily sales volume could reach 5000 bottles of soy milk, which would be a fairly good market.

More importantly, if he invests in the soy milk industry, Chen Guangliang will also invest in the beverage and food industry in the future, thus entering a complete industrial chain.

It was the day for the Changjiang Motors to distribute dividends, but Chen Guangliang was not happy because he was now "deeply in debt" and all the dividends had to be used to repay the debts.

He did some calculations and found that although he could now receive a monthly dividend of 9500 yuan, by the end of this year, his Changjiang Motor Company would still have a debt of nearly 3.5 yuan (including interest).

另外他在长江地产上赚到的9万大洋（建筑费中赚到的），已经花掉了4.5万大洋（同昌车行制造厂1.5万、出租车2万、地皮超支1万），相当于已经消费掉一半（当然后期每年有1.5万以上的租金收益）

In the land business, he was in debt of 20 yuan (part of the original land loan was transferred to the car dealership).

Of course, no business is without debt, and smart businessmen all know that how much you can borrow is a sign of your ability!

Even the Rong family, a "super-rich" family of that era, had debts of around 3000 million yuan per year, and even reached 6000 million yuan at one point.

Next, Chen Guangliang planned to invest in the soy milk industry, again relying primarily on loans. As long as you have a goal and a plan, and the business is substantial, getting a loan is relatively easy these days, as real estate is incredibly profitable.

"boss"

He Xiangdong, Pan Cheng and Liang Mengqi came to Chen Guangliang's office together.

Afterwards, the four of them held a meeting together.

He Xiangdong is now in charge of the two businesses of Changjiang Car Dealership and Changjiang Taxi, and has grown into Chen Guangliang's "right-hand man"; Pan Cheng is responsible for the work of Changjiang Car Dealership. Although his level is slightly lower, the work of Changjiang Car Dealership is actually very simple. After all, it is essentially a "car rental company" and all you have to do is collect rent on time, not to mention there are other people to help; Liang Mengqi is responsible for the taxi business, and with the help of Chen Guangliang and He Xiangdong, there will be no problems.

After all, Chen Guangliang and He Xiangdong are in charge of the management. As for Li Chao, he is now more focused on the work of the Transportation Department and only comes once or twice a week.

"The operation of Changjiang Taxi has been going well recently. I decided to use the remaining 5000 yuan to purchase two new Chevrolet cars in installments and modify their exteriors to the standard blue appearance of Changjiang Taxi." Chen Guangliang took the initiative to mention expansion.

Changjiang Taxi has invested a total of 2 yuan, which is quite a lot of money. The first five used cars cost 11000 yuan, but they paid for it in installments. With the remaining 5000 yuan, they can buy two new cars in installments.

A new Chevrolet car costs $500 in the United States, while a new Ford Model T costs $270 in the United States.

目前美金和银元的汇率，大概是在1美金兑换1.8~2银元（1美金兑换约1.7两白银，实际上1大洋兑换不了一两白银）。

When the Ford Model T arrived in Shanghai, the price was 2700 oceans, which was about five times the price. A large part of the profit was made by foreign companies and compradors.

Similarly, a Chevrolet car costs 5200 yuan, so Chen Guangliang decided to buy two new cars and paint them into the "blue taxi" appearance of his own design.

Liang Mengqi said happily, "A new car can save a lot of money on repair and maintenance costs, and it also represents the best image for a taxi company."

Indeed, if you want to really make a name for yourself, buying a used car is definitely not a good idea.

If you always use used cars, you will never be able to stand out in this industry.

Of course, Chen Guangliang still said calmly: "As I said before, we value corporate culture. Making money is not our primary goal now. Customers are our gods."

The taxi customer base in this era is all "loyal fans" economy. It can also be said that advertising effect + service level is the real way to development.

At present, Changjiang Taxi is not perfect, but Chen Guangliang requires everyone to develop good service habits to lay the foundation for future expansion.

"Understood. We will provide regular training to all staff, with a minimum of eight hours of training per month."

Chen Guangliang nodded. Many aspects of corporate culture (services, corporate logos, advertising, management systems, etc.) were thought up by him based on the experience of later generations and they would definitely not be wrong.

Next, everyone expressed their opinions, discussed the work problems one by one, and finally came up with a solution.

In a short period of time, Changjiang Car Dealership and Changjiang Taxi will form a modern corporate management structure, which is what Chen Guangliang is eager to see. Furthermore, the company is also cultivating talent, recruiting some educated people as reserve management, such as the financial department of Changjiang Car Dealership and a small number of employees of Changjiang Taxi.

(End of this chapter)