A century-old wealthy family that rose from Shanghai

Chapter 115: Named Coca-Cola
After Chen Guangliang decided to make "soy milk" products, he began to collect information about beverages around the world, research beverage management and marketing strategies, and prepare to revitalize his soybean beverage business.

As for the packaging issue, Chen Guangliang thinks it is not a big problem. Although China does not currently have the industrial level to produce glass bottles, it can import glass bottle packaging products from overseas. It only requires sealing equipment and technology. As for glass bottles, they will definitely be recycled and reused.

Chen Guangliang also knows something about the production process of "soy milk". He knows that if the sterilization process is not used, the shelf life will only be one day; if high-temperature sterilization process (pasteurization/disinfection) is used, the shelf life will be longer.

In short, Chen Guangliang had some knowledge and experience, so he decided to set up the "Vitasoy" company and conduct in-depth research.

this day.

Chen Guangliang came to Watsons' office in Shanghai and took great pains to meet Humphries, Watsons' senior executive in China, who was in charge of soda water, soft drinks, and Coca-Cola.

Coca-Cola entered Shanghai in 1927, actually in cooperation with Watsons, with Watsons being responsible for the bottling business, while Coca-Cola actually provided the concentrate.

When Humphries saw Chen Guangliang, he said in a less-than-enthusiastic tone, "I heard you can figure out why Coca-Cola's sales haven't been booming in the Shanghai market?"

It turns out that Coca-Cola has been on the Shanghai Stock Exchange for a year, but with its unique taste and quirky name, its product sales can be imagined.

Chen Guangliang was not surprised by Humphries' attitude. After all, this was basically the attitude of foreigners in that era. But if you were useful to him, you would definitely get good cooperation, such as those "compradors".

"Yes, Coca-Cola isn't just about the taste that's hard for us Chinese to adapt to for now. But there's another important problem: it doesn't have a pleasant-sounding Chinese name, so I'm specifically recommending it."

It turns out that at that time Coca-Cola was not yet called "Coca-Cola". It was only called "Coca-Cola" in English in advertisements, and was even translated into "tadpole gnawing on wax" by Chinese people.

Seeing Chen Guangliang's extraordinary insight, Humphries immediately said, "Why don't we talk in my office, Mr. Chen!"

Wow, that's a quick change of attitude!
When Humphries saw Chen Guangliang pointed out two problems, he decided to give it a try even though the Chinese man's solution was not very good.

"please"

Afterwards, Chen Guangliang sat in Humphries' office.

He came to Watsons not just to give away treasures, but also to establish a connection with Watsons to prepare for a subsequent visit to the production workshop and the purchase of "filling" technology.

After sitting down, Humphries asked Chen Guangliang about where he was employed. When he heard that Chen Guangliang was the owner of a real estate company and a car dealership, he became much more enthusiastic, which showed that this Chinese man had a certain level of knowledge.

"Mr. Chen just mentioned the marketing problems of Coca-Cola in China. I wonder if Mr. Chen has any good suggestions?" Humphries said sincerely.

Chen Guangliang jokingly said, "A nice-sounding Chinese name and an advertisement featuring a beautiful Shanghainese celebrity are enough to open up the market."

Humphries nodded and said, "Well, I think so. But does Mr. Chen have an answer for this nice-sounding Chinese name?"

He became a little uncertain, because given Chen Guangliang's identity, it seemed unnecessary for him to be interested in this small amount of money (naming fee)?

Chen Guangliang motioned to Humphries to give him a piece of paper and a pen, then wrote "Lecocoa" (read from right to left in that era) and read it aloud.

"Mr. Humphries, you can ask your Chinese friends about this name. I believe it's absolutely the most suitable. 'Kekou' means 'very delicious, very tasty,' and 'kele' means 'happy, joyful.' This name means drinking Coca-Cola makes you feel good and happy."

After listening to it, Humphries said, "Perfect, this is a perfect name. If we really use this name, I am willing to pay you a reward."

Chen Guangliang laughed and said, "That's a very good thing. Actually, I am a Coke lover, haha!"

He did not reveal his true intentions, only saying that he was a Coke lover.

"This is my business card. You can always come to see me next time!"

"Thank you very much"

Humphries did not doubt anything. Instead, he thought Chen Guangliang was a gentleman and very talented.

In fact, what Chen Guangliang didn’t know was that Humphries was from the family that controlled Watsons. It was not until the 1960s that this family sold Watsons to Hutchison Whampoa of Hong Kong.

At present, Watsons is an independent foreign company.

The "Business Daily" resumed publication, and Hong Yanbin also held an opening ceremony and invited some people to witness it, among whom Chen Guangliang was prominently present.

At the scene, Chen Guangliang also spotted Du Yuesheng, who seemed to value Hong Yanbin as a protégé. Furthermore, Fang Jiaobo, the former owner of the Commercial Daily, also came to offer his congratulations. The group toured the newspaper office and chatted about some matters.

During this time, Hong Yanbin seemed to be deliberately "dealing with" Chen Guangliang, and said with a smile: "Boss Chen, now that our Commercial Daily has resumed publication, how long do you think we can keep going?"

Hong Yanbin is a big shot and has no taboos at all when he says such things at the opening ceremony.

Everyone looked at the young man Chen Guangliang, thinking that since Hong Yanbin was making trouble, you shouldn't say anything nonsense, right?
This is the truth. Chen Guangliang spoke directly, "Mr. Hong took over the Commercial Daily out of sentimentality, which was his first mistake. The current Commercial Daily has less content than the original, but lacks any innovative initiatives, which is his second mistake. So, since Mr. Hong has asked, I can only give a true answer—I think it will take six months."

Hong Yanbin nodded generously, then introduced to the guests: "This is a joke between me and Boss Chen, no need to take it seriously!"

At this time, Du Yuesheng defended his beloved disciple and said, "Since the young man dares to say this, he must think he can do better or have a better suggestion. Why not speak out and let us broaden our horizons?"

His tone was very normal, and he didn't seem to be challenging her, but saying this also made it clear whether Chen Guangliang was really capable.

Chen Guangliang knew that he had to show some skills, otherwise he would become a laughing stock.

The reason why he got to know Hong Yanbin was, first, to make connections, and second, to make it easier for him to take over in the future.

At this point, he also said generously: "I don't know if there is a better suggestion, but I have thought that if I were to start a 'Business Daily', I would definitely not use this name, because it is equivalent to excluding a certain group of people. I think we can use 'Oriental Daily News', 'Asia Daily News', or 'Modern Daily News'. The content should focus on business news, supplemented by current affairs news, and we should also introduce unexpected entertainment content such as 'Martial Arts Novels Series', 'Horse Racing Guide', and 'Dog Guide'."

Everyone listened very carefully. Although Chen Guangliang only gave a brief introduction, everyone soon agreed that this young man was capable.

Hong Yanbin couldn't help but nodded and said, "Some of the tricks are just materials for current affairs news, which are difficult to obtain and very expensive."

Chen Guangliang did not answer. He had investigated and found that current affairs news could be bought from major newspapers such as Xinwen Bao and Shenbao, or from certain high-ranking officials. After all, current affairs news in this era did not require photographic evidence or anything like that, even oral narration would be enough, so this kind of "poaching" was feasible.

The real "trademark" of this era is literary criticism by famous writers, which is a very important source of newspaper news.

Du Yuesheng smiled and said, "Well, we are here today to attend the opening of your Commercial Newspaper, Hong Yanbin. We can talk about other things later!"

"Yes, Mr. Du."

At this time, Du Yuesheng had already remembered Chen Guangliang and thought to himself that if this young man really wanted to start a newspaper, he must invest in it.

Originally, he liked to invest in newspapers.

On the other hand, Chen Guangliang also wanted to gain Du Yuesheng's "appreciation" - to invest in his newspaper, not to curry favor with Du Yuesheng, but to give the newspaper an additional identity and an additional person to take the blame.

Chen Guangliang had two intentions in running a newspaper: first, to improve his own status; second, to allow the newspaper to be a helper in future business activities.

After the visit, Chen Guangliang said goodbye. He had today's "Business Daily" in his hand and read it again and again, but there was nothing special about it.

It’s mainly about the level and quantity of business news, which is really not good enough and he looks down on them.

Chen Guangliang had read more books and newspapers, and absorbed more of the essence of articles, in the past year and a half. Simply put, if he were to write about business news, he would definitely become a renowned writer. Not only did he have the material and analysis, but he had also honed his writing skills.

The reason for this, in addition to the fact that his memory and IQ have greatly improved, is that he finally realized in this life that knowledge can really change destiny.

Relying on the memory of time travel can certainly be of great help, but if you really want long-term development, the only way is to study.

What books should I read?
He doesn't read progressive literature because he has already progressed a hundred years into the future.

He reads newspapers, foreign business books and magazines, Confucian books, and professional books (architecture, etc.).

He sleeps six hours a day, and the rest of the time he is either busy working or reading books and newspapers. At this moment, he has a feeling - the experience of screwing screws in his previous life.

In my previous life, I worked in a screw-making factory. Many workers toiled 14 hours a day, with only one or two days off a month. Their goal was to earn a salary significantly higher than the base salary, typically over 8000. If they wanted to just sit back and relax, earning or , they certainly didn't have to work so hard.

Now Chen Guangliang thinks that if he wants to live a better life and build a "century-old wealthy family", he must pay this price.

The two have the same idea. Of course, Chen Guangliang is in a mood of "happiness and enjoyment", while in his previous life, when he was "driving screws", he was in a "numb" mood. There is a difference here.

(End of this chapter)