A century-old wealthy family that rose from Shanghai

Chapter 122 The Great Writer Who Has Difficulties Buying a House
Beginning of November.

Changjiang Real Estate's third real estate project, 'Happy Home Phase II', was advertised in the News:
The third batch of villas built by the Changjiang Real Estate Trust Department. Located at Lane 409, Yuyuan Road (near Jing'an Temple), the property boasts an excellent location, with buses No. 1 and No. 9 providing direct access to the lane entrance. Authentic Western-style construction, 15 feet wide and 52 feet deep, features a garden, steel windows, sanitary ware, and hot and cold water pipes. Cost: 3699 yuan per second-floor unit, with six bedrooms; 4199 yuan per third-floor unit, with eight bedrooms; and 8 yuan per third-floor unit, with nine bedrooms. Features: Developed by the renowned Changjiang Real Estate Company, the property is guaranteed by Yinshi Bank during construction; principal repayment is guaranteed by a renowned bank after 4799 years of residency; and free running water.

As soon as the advertisement was released, it received a warm response.

In just one year, Changjiang Real Estate had developed more than 120 villas, and this strength had already made it a leader among Shanghai real estate companies (in its heyday, Siming Bank had a total of 1200 buildings for rent).

Of course, the ownership of these more than 120 villas does not belong to Cheung Kong Properties, but many people do not notice this issue.

No. 18 Jingyunli.

Lu Xun and his wife Xu Guangping lived with Zhou Zuoren and his family.

Originally, Lu Xun and his wife lived at No. 23 Jingyunli, but because they had a bad relationship with their neighbors, they recently chose to move in with their younger brother to share the rent.

However, Lu Xun was also not very satisfied with No. 18 Jingyunli because Zhou Zuoren's children were too young, which caused the same noise.

"This house on Yuyuan Road is quite good. If you have the money, you can buy the next floor and get rid of it once and for all." Lu Xun looked at the real estate advertisement in the newspaper and couldn't help but say to his wife.

Xu Guangping took the newspaper, glanced at it, and said, "Yes, as long as you save a certain amount of money, you can live in a house for free for 20 years by relying on the interest. The key is that we don't have that much money, so forget it!"

Lu Xun could only shake his head helplessly. Although his income was high, his expenses for buying books and supporting progressive youth were very high, so he had no savings.

But he really didn't like his housing in Shanghai and was not very satisfied with both of his moves.

"House No. 17 in Guanjingyunli is about to be vacated. I will talk to the landlord and try to get us to live alone." Lu Xun was determined to move. After all, he needed a good environment for creation.

Xu Guangping nodded and said, "Well, since we are planning to have a baby, we do need to find a place to keep the baby safe."

Lu Xun could only sigh: "When we were in Peking, we were never so embarrassed by the issue of housing. Shanghai is a world of luxury, and everything costs money. Especially this house, every time it is rented out, it is a transfer fee. These landlords are making a lot of money, and they don't care about the exhaustion of ordinary people."

Housing is still the biggest problem in the Shanghai market!
Even a great writer like Lu Xun, with a monthly salary of 500 yuan, could only live by renting a house.

This kind of inconvenience is simply impossible for later generations, after all, Lu Xun's annual income could buy an entire floor.

But Lu Xun needed to spend money, so it is very likely that he saved so much at one time.

If it can be paid in installments, I believe the market can be expanded a lot at once.

the other side.

The sales of Changjiang Real Estate are still very hot, mainly because the transaction rate is very high. After experiencing the reputation and performance of Changjiang Real Estate, the owners have basically trusted it.

This is something that other real estate companies do not have when using this method.

A customer at the sales office asked, "Is this a concession? Do the water and electricity come from the concession?"

The Municipal Council's water and electricity were of superior quality and relatively inexpensive, prompting many residents in Hongkou to install water pipes and electrical wiring from the concession. However, over time, the Municipal Council argued that since these areas were using its water and electricity, they should be charged a management fee. The city government found this unacceptable, considering it a matter of sovereignty and undisputed. Consequently, the city government mandated that these areas in Hongkou no longer use the Municipal Council's water and electricity, instead relying solely on the Zhabei Hydropower Company's.

After switching to state-owned water and electricity, the biggest problem is that the tap water is sometimes available and sometimes not, and the electric lights are underpowered and are not as bright as candles.

Therefore, those who have the means would definitely prefer to live in the concession.

Salesperson: "It's definitely a concession. We are a concession here, and we have guarantees in all aspects. Especially in terms of transportation, it has direct access to Nanjing East Road."

In recent times, the land prices on Yuyuan Road have continued to rise. The western section has risen to 4000 yuan per mu, and the middle section has reached 6000 yuan per mu. It has been completely hyped up.

In less than a year this year, it has doubled and is bound to continue to soar next year. After all, the overall environment is good, and Yuyuan Road has become a de facto concession.

In the evening, Chen Guangliang came to the office of Jincheng Bank.

Guo Deming immediately stepped forward and reported: "Boss, we've sold another 20% of the stock. We'll definitely sell out in five days."

This is good news, but also news that warrants caution.

The good news is that this project is stable!
It is worth noting that in just less than a year, Yuyuan Road developed 126 units and 378 floors of residential buildings. This is equivalent to 378 customers in this area consuming an expensive project.

If I develop another project, it may not be so smooth.

On the other hand, many real estate companies in Shanghai began to imitate Changjiang Real Estate, which would quickly consume their customer base.

Of course, there will not be too many problems with the overall real estate environment in the Shanghai Stock Exchange. After all, a lot of funds will flow into the real estate industry.

Chen Guangliang is thinking that in the second half of next year he can consider selling pre-sale houses and selling permanent houses in layers. This way, he will have a real trump card in his hand.

After all, if a family is asked to come up with more than 4000 yuan immediately, it is very likely to do so, but if the middle class is asked to come up with 5000 yuan over two years, it may not be a big problem.

"Well, after finishing this project, we can take it easy."

"Ok"

Guo Deming also knew that Changjiang Real Estate was developing too fast, having built 126 buildings this year, and it was obvious that it needed to slow down.

In fact, what he didn't know was that the boss didn't plan to wait for long, and it would not exceed a year at the latest.

Subsequently.

Chen Guangliang took a look and found that most people bought second-floor or fake third-floor units, likely because they were cheaper. A third-floor unit cost a full 1100 yuan more than a second-floor unit. While it offered advantages in various aspects, such as privacy and security, many still had to consider financial considerations. Furthermore, many people seemed to be buying as investments, as Chen Guangliang saw with regular customers.

Could it be?

Can the Shanghai Stock Exchange also trigger a wave of real estate speculation?

Land speculation is certain. This year, major banks have entered the market, established real estate trust departments, and increased capital flows.

Two days later, Saturday.

In the office, Chen Guangliang was looking through the assets and financial information of the "Yangtze River Car Dealership".

At present, Changjiang Rickshaw Company has a total of 502 rickshaws and nearly 1500 drivers (except Dazhaohui which operates in three shifts, the rest operate in two shifts).

In other words, since May this year, the Changjiang Vehicle Dealership has added nearly 5 rickshaws, and most of them have "Da Zhaohui" license plates.

The shareholders of these vehicles are basically the "Yangtze River Vehicle Company", Zhou Xinggao, Li Chao, He Xiangdong and other employees and drivers. Chen Guangliang himself did not participate in the fundraising of the last 40 vehicles.

The average price of these 600 large cars reached just over 35, which is equivalent to an annual return rate of more than %.

The Changjiang Motors saw the fastest growth in assets, from just 1500 yuan last year to over 10000 yuan today. This was primarily due to the fact that after taking their 10% commission on each project and deducting expenses, the remaining funds were reinvested in new vehicles, generating compound interest.

Chen Guangliang's monthly dividend from the Yangtze River Motors Company remained at 9500 yuan (including profits from wholesale of goods).

on the other hand.

After the dividends were distributed this month (November), Chen Guangliang's debt from the "Yangtze River Car Dealership" business was reduced to a debt of "11 yuan" and an interest of 4 yuan. By the end of this year, the debt and interest will be only 5000 yuan.

他其它的投资，资金都来源于‘长江地产’的今年盈利（约9万大洋），包括‘恒昌车行制造厂’的1.5万首批资金、‘长江出租车’的2万、‘维他奶’的3万建筑费、‘炒地皮’的1万超支资金、‘阳光家园’的陈氏府邸1.2万，基本上地产盈利花的差不多了。

However, Changjiang Real Estate has taken on two new projects - the consulting service for the second phase of Xingfu Home and Jincheng Department Store, which is equivalent to booking a profit of 100,000 yuan for next year.

"Guangliang"

"Brother Li"

Chen Guangliang invited Li Chao to sit down at the coffee table and then accompanied him to drink tea.

Since Li Chao became the deputy chief of the Transportation Department, he has rarely been involved in the affairs of the car dealership, but he is still very familiar with the business of the Changjiang Car Dealership.

"Guangliang, the Transportation Department is willing to give up the equity of the last project. What do you mean?" Li Chao asked because he was worried that Chen Guangliang would not be able to come up with the money for a while.

Chen Guangliang thought for a moment and then said, "The last batch of shares in the Transportation Department is worth 17500 taels of silver. I can easily manage it, but I plan to let the drivers raise funds for this part of the shares. Isn't this what everyone has always had in mind?"

Times have changed. At this time, Chen Guangliang had no interest in investing in rickshaws, so he planned to raise funds for the drivers.

Li Chao nodded and said, "This fundraising project is equivalent to 700 yuan per license plate and one car, and it will take two and a half years to recoup the investment. Of course, it's not cost-effective for you, but for those drivers, it's a blessing. In addition, I suggest a minimum shareholding of 3, which is 30 yuan, to reduce the number of shareholders."

In fact, as the country's first economic center, Shanghai has an industrial output value of about 60%, and the overall financial resources and literacy rate of rickshaw pullers are far higher than the national average.

Chen Guangliang thought it made sense. It was pointless to buy one or two shares. The minimum purchase was three shares. If you didn't have money, you could borrow some. Everyone has friends and relatives.

"Okay, I'll arrange for Xiangdong to do it as soon as possible and try to get it done as soon as possible."

In this way, 1500% of the nearly drivers will hold shares, which is quite good.

Today, all the shares of the Transportation Department have been taken back, but the relationship still exists, after all, Li Chao has been promoted to Deputy Department Chief.

Apart from that, Inspector Gao still has 20% equity in 50 rickshaws, which he doesn't need to redeem in a hurry.

Subsequently.

Chen Guangliang called He Xiangdong in to give him some instructions.

He Xiangdong said, "Last time, many people raised funds and deposited their own money with you, the boss. If they don't have money to join the partnership this time, they will inevitably have some complaints."

Chen Guangliang nodded, his subordinate's reminder was correct. He immediately said, "Then tell them they can take it back now, but I can only give them according to the bank's interest."

He Xiangdong immediately said, "It's good to have interest. No one would have any objection to not paying interest. After all, banks don't pay interest before maturity."

Chen Guangliang insisted on his principles and said, "It's different here. I'll still calculate it for everyone. Please calculate it carefully and don't mess this up. Especially regarding the share subscription, I need to explain it clearly to everyone to avoid subsequent troubles."

"No problem, I will explain it to everyone."

These rickshaw drivers were actually quite poor. Each family had only 50 or dollars in savings. The better-off ones had dollars, and the worse-off ones didn't even have dollars.

But in fact, prices in Shanghai were very low. Even before 1937, prices were very low (relative to this era).

Ultimately, the problem is that capitalists of this era exploit workers more, and the government doesn't prioritize their interests. Of course, Britain experienced the same thing during the Industrial Revolution. When society progresses to a certain level, it naturally improves. Simply put, enriching a group first, then pulling others along, is better than leaving everyone hungry.

Chen Guangliang did not look at this issue from the perspective of a capitalist, but he had the same feeling in his previous life - choosing to work in coastal areas is much better than staying in his hometown.

(End of this chapter)