A century-old wealthy family that rose from Shanghai

Chapter 123 Shopping Mall
Phase II of Happy Home was sold out on the morning of the fifth day, which was a very good performance. At least no extra advertising fees were spent.

There are a total of 126 floors this time, with an average of 4200 oceans per floor, and the total price is about 53 oceans.

After the construction is completed, Changjiang Real Estate will get the first profit (construction fee), which is about 5 yuan; in the next ten years, it can collect rent (interest) of 7000 to 9000 yuan a year; in the next ten years, the rent (interest) can double every year.

Of course, the rent for the next twenty years was not what Chen Guangliang wanted. He mainly wanted to use these subsequent profits to obtain loans.

As for the rent (interest) itself, Chen Guangliang believes that there is no problem in collecting it all, the main risk is the future currency depreciation.

"Boss, Huaxin Construction has promised that construction will begin at the beginning of next month (12) and will be completed in August next year. The quality will be the same as the previous two phases." Lu Yuantai came to Chen Guangliang's office and reported.

Chen Guangliang then said, "There's no verbal commitment. Write it all down in the contract. Draft the contract and find a date to sign it."

"Ok"

This year alone, Huaxin Construction has taken over three projects from Changjiang Real Estate and the construction of the "Vitasoy" factory, with a total construction fund of nearly 60 yuan.

The profit of each project is definitely not much, but there are enough projects, so Wang Zhonghua attaches great importance to the cooperation with Changjiang Real Estate.

Currently, the "Phase I of Happy Home" is almost completed, and it is expected that the owners will be able to move in after New Year's Day. The entire construction period is just over ten months.

In fact, it only takes half a year to complete the roof, and the rest of the time is just simple decoration.

The faster the better, after all, the structure is just brick and wood.

But as long as this "brick and wood structure" is well maintained, it will have no problem lasting a hundred years.

Timber-framed houses were constructed using highly durable materials. The combination of brick walls and wooden beams and columns ensured structural stability and load-bearing capacity. Brick walls (red or grey) provided excellent waterproofing and fire resistance, while wooden beams and columns were able to withstand heavy loads. This structure was common in architecture during this period and, with proper maintenance and use, could maintain a long service life.

Shanghai is not an earthquake zone, so although it will experience the impact of earthquakes, the concessions will not have much impact, so many new-style alleys have been preserved in later generations.

At this time, Chen Guangliang had an idea in his mind that the new alleys developed by Changjiang Real Estate would become a scenic spot in Shanghai in the 21st century.

If Changjiang Real Estate had returned to Shanghai in the 1990s, how many buildings in the Shanghai stock market would have been developed by Changjiang Real Estate?

This is what Chen Guangliang is proud of as a real estate developer!
After handling some things in the office, Chen Guangliang called a 'Yangtze River Taxi' and took a taxi to the first phase of Xingfu Home on Yuyuan Road.

The houses here have all been built and the doors and windows are being installed.

Cars can drive in from the main gate and in the alley normally, and almost two cars can pass by with a certain distance. Of course, this is the "main alley", which is also the "fishbone-shaped" big alley; if you enter the secondary alley, the distance is only enough for one car to pass.

The 15-mu plot of land is equivalent to an area of ​​10000 square meters; and the building area of ​​Happy Home is 10880 square meters, which means that the total area of ​​all the floors is more than 3600 square meters, and in fact only one-third of it is used to build houses.

Furthermore, in those days, tap water wasn't delivered to homes. Instead, there were water inlets in the residential complex, which was the free water supply advertised by Changjiang Real Estate. Electricity meters could naturally be installed in every household, so there wasn't a problem.

"Boss Chen, are you here to inspect the house too?"

I happened to see an owner sneaking in, and he looked quite excited.

Chen Guangliang smiled and said, "Mr. Li, I also want to hand over the house to you as soon as possible, and I also want to ensure good quality. That's why I have to come and see it every day to feel at ease."

Owner Li gave a thumbs-up and said, "Boss Chen is an excellent businessman. I'm so glad I bought this house right away. Now it seems like I've made a killing!"

Chen Guangliang said: "As long as you are satisfied!"

Whether you buy it yourself or rent it out as a second-hand mortgage loan, you will never suffer a loss when investing in a house from Changjiang Real Estate.

Take the third floor, for example, for example. The selling price is 4700 yuan. However, the first-year commission is 600-800 yuan, and the monthly rent can reach 50-60 yuan, which means a 1200 yuan payback in the first year. Without considering subsequent rent increases, the total payback period is seven years.

The same principle applies to living in your own home, and you will be happier living in a new house!
"Satisfied, satisfied. Speaking of which, I even recommended some relatives to buy the second phase of Happy Home!"

"Thank you very much"

The owner surnamed Li then asked, "Boss Chen, I heard that after the house is built, Xingfu Jiayuan will have cleaners and security guards. Is that true?"

"Nature is true"

"free?"

"We have no plans to charge fees at the moment, and even if we do, it won't be more than 20 dollars a year. Don't worry, think about it, with security on duty hours a day, everyone's safety is guaranteed, and with cleaners, everyone's environment is kept clean. How great is that!"

When he heard that it would not exceed 20 dollars a year, the owner surnamed Li felt relieved.

After all, the biggest concern in this era is safety, and if there are security patrols, everyone really thinks it is worthwhile.

"So what is the main responsibility of this cleaner?"

"Of course, this is just about the hygiene of the public areas. Mr. Li doesn't think we should be responsible for that at home as well, right?"

"Haha, how can that be possible!"

After chatting for a while, Chen Guangliang said goodbye to the owner surnamed Li!
On the other hand, Changjiang Property Management is likely to be a cash cow in the future, as property fees can be raised. Changjiang Auto Dealership is currently holding a large-scale share offering, offering 1750 shares at 30 yuan per share, with an annual return of just over % (with a three-year payback period).

When the news came out, many drivers responded. Chen Guangliang also promised to return the original 10000 yuan of funds raised, and the interest would be calculated according to the bank's rate.

Within a short period of time, 500 drivers joined the company, prompting the Changjiang Carriage Company to impose a new rule: each driver was only allowed to purchase three shares. Any remaining shares were naturally bought by Changjiang Carriage Company employees or car dealers.

"Hello, Mr. Chen"

"Hello everyone"

Seeing Chen Guangliang coming to the scene in person, the drivers greeted him respectfully.

Chen Guangliang was able to manage these 1500 drivers by combining kindness with authority.

There are many ways to show favor, such as launching the "product promotion" project and the "shareholding" project. These two projects alone can increase income by 20%. The average income of the drivers of the Yangtze River Coach Company is 15 oceans.

"How is everyone's life? Do you find it difficult?" Chen Guangliang asked with concern.

"The coach company treats everyone very well, and everyone's life is becoming more and more promising!" a coachman immediately said loudly.

Obviously, this is the meaning of the existence of "sycophants".

When the leader greets you at this time, he doesn’t want to hear about your difficulties, but wants to hear your praises.

"Yes, the income of our drivers is higher than that of other drivers, and everyone's life has improved."

“Yes, life has improved.”

Someone originally wanted to say that the rent was just a little high, but was instantly drowned out by the voices of praise. He had no doubt that if he dared to say anything at this time, the car dealership would clear him out.

The Changjiang Car Dealership had dismissed some people who were said to have been asking about the dealership's affairs and were caught by the security team.

Chen Guangliang said with satisfaction, "I'm relieved that everyone is living a good life! Although the dividends from this share offering are lower than before, it's still 30% a year, which is much higher than the bank's 8% interest rate (and that's for the long term)."

"Yeah, that's right, too much!"

After chatting with everyone for a while, Chen Guangliang left with a very satisfied heart.

In fact, he was not so dependent on Changjiang Automobile Company after a year. After all, the annual dividend was less than 12 yuan. Of course, he would still choose to continue to run the business. After all, some "forces" could be arranged to exist here, and someone would do the dirty work.

In the past two or three years, these rickshaw drivers should have had no problems making a living. Although the number of illegal rickshaws increased, the population of Shanghai also increased. But after 1932, when the population stopped growing and illegal rickshaws became more common, and taxis and buses became more popular, the rickshaw business became increasingly difficult.

It can be said that by then, for the drivers of other rickshaw companies, an income of 10 taels a month would be considered good.

a few days later.

Chen Guangliang brought Guo Deming and Lu Yuantai to Zhuang Jun Architectural Office. Cheng Zikang and others from Jincheng Bank also came here.

Changjiang Real Estate is the consultant, Jincheng Bank is the owner, and Zhuangjun Architects is the designer.

What is more surprising is that this building was designed by Zhuang Jun in both the previous and next life, but the owner in the previous life was Continental Bank.

In the conference room, Zhuang Jun presented the design proposal in detail: "The new building of Jincheng Shopping Center will top out at eight stories. Decorated in a minimalist Art Deco style, it appears dignified, upright, pure, and full of rhythm and rhythm. This architectural style, inspired by American skyscrapers, was quite popular at the time, with the International Hotel being a prime example. Due to topographical constraints, the width of Jincheng Shopping Center along Jiujiang Road and Shandong Road is relatively narrow, so the fifth, sixth, and seventh floors are stepped inward. The first, second, and third floors will house shops, with offices above the fourth floor."

Chen Guangliang then said, "Too many offices easily exposes a problem: a glut of people, like a bustling apartment building, and it's a mid- to low-end apartment, which lowers the overall quality of the building. I suggest the ground floor be stocked with cosmetics, bedding, and stationery. The second floor would be devoted to clothing, with open displays allowing customers to freely browse and purchase, adding a sense of intimacy. The third floor would specialize in jewelry, creating an elegant, quiet, and safer environment. The fourth floor would sell complete furniture sets and large, bulky items, or perhaps invite restaurants to join in, allowing customers to take the elevator up and down, and have their purchases delivered to their homes. The fifth and sixth floors would be office spaces for rent, and the seventh and eighth floors could house serviced apartments. A shopping mall, as it were, is a one-stop shop."

After the entire building is completed, it is expected to have a construction area of ​​3.5 square meters, which is quite objective. The conservative rent in the first year can reach 35 yuan.

Cheng Zikang asked, "But our Jincheng Bank isn't an expert in department stores. Finding a place to rent out floors 1-4 is going to be a struggle. I think the third floor would be a good place for a shopping center. So, what about these serviced apartments?"

Chen Guangliang first explained the meaning of "hotel-style serviced apartments", and everyone's eyes lit up. This type of apartment is very suitable for foreigners and overseas Chinese to temporarily live in Shanghai, and it is a good choice.

He went on to say, "In the department store sector, we're primarily promoting the 'shopping center' design concept, which will attract tenants. The biggest advantage of a shopping center over a department store is its 'self-service' approach. We're merely the landlord, and the shop tenants are the tenants. However, we must select the right 'tenants' and carefully plan the layout of each floor. I suggest that Jincheng Bank establish a commercial real estate management department to research the shopping center's concept, layout, and investment attraction."

Cheng Zikang was most convinced by Chen Guangliang and immediately said, "Okay, then please, Mr. Zhuang, design it according to the concept of a shopping mall."

Zhuang Jun was also very interested in the shopping mall and said, "Of course, I admire Boss Chen very much."

The performance of Changjiang Real Estate speaks for itself.

Afterwards, Chen Guangliang took the initiative to participate in the interior design. He particularly emphasized the need to set up a stage of about 300 square meters so that performances could be added during holidays.

Many of the designs are based on the layout of the later "Landmark Plaza", giving everyone a refreshing feeling.

This is called "planting a phoenix tree to attract a golden phoenix", using the design and concept of a shopping mall to make up for the shortcomings in the department store sector.

(End of this chapter)