A century-old wealthy family that rose from Shanghai

Chapter 139 Newspaper Giant
While Changjiang Real Estate is busy expanding, Vitasoy, owned by Chen Guangliang, has also officially started its development.

The factory building of 'Vitasoy' was officially completed. Chen Guangliang led a group of employees to attend the completion ceremony. To the outside world, 'Vitasoy' was still in the secret research and development stage.

Vitasoy's factory is located at No. 1082, Yuyuan Road, which is the western section of Yuyuan Road. It covers an area of ​​5 mu (one mu is 666 square meters). The building is a two-story reinforced concrete structure with a construction area of ​​4500 square meters.

According to this scale, it is actually equivalent to many factories covering an area of ​​ten acres, which is basically very spacious for producing "soy milk".

“When will the equipment arrive?”

Hearing his boss' question, Wu Guangliang immediately replied, "It should take another month for everything to arrive in Shanghai."

Chen Guangliang started thinking!
At present, they have already worked out the soy milk process and production line design and planning.

After the equipment arrives in Shanghai, it must first be installed and debugged before production can officially begin.

The product is expected to be launched in May!
"Well, next I will set up the various departments, and you will continue to lead the research and development of soy milk products and strive for excellence!"

"Ok"

Wu Guangliang and others were just technical staff and had no experience in promoting this drink.

Fortunately, Chen Guangliang is very confident. After all, modern people's marketing concepts are still far ahead of this era.

Vitasoy also boasts substantial financial resources. Chen Guangliang invested a total of 10 yuan, a truly lavish sum. This included yuan for land, yuan for factory construction, and the remaining yuan, all borrowed from banks, primarily for equipment purchases, technological advancements, high-temperature sterilization, bottling and storage, and marketing.

There is definitely enough funding. Even if the first year of promotion does not bring good profits, the existing funds can support it.

Walking into the Vitasoy factory, the second floor is divided into the 'administrative area', 'high-temperature disinfection area (pasteurization)' and 'filling area', while the first floor is used for the warehouse, soaking, refining, filtering, mixing and other steps.

Then, we will probably have to recruit a lot of people next. After all, we only have six employees now, and they are all technical talents.

By the end of February, Oriental Daily had been published for just over a month, and its sales had stabilized at 2 copies.

The impact of public opinion at this time was no less than the incident in January when the general manager of Shenbao acquired 1% of the shares of Xinwenbao.

In January, Shi Liangcai secretly purchased 1 shares of the Newspaper, which resulted in a huge public outcry.

Although there are more than 1600 newspapers in the country, the ones with the highest sales are only "Xinwen Bao" and "Shen Bao", with both selling around 15 copies.

The third-ranked "Current Affairs News" had sales of just over 30,000.

The Republic of China government's party newspaper, the Republic Daily, was not even as good as the Current Affairs News, with a sales volume of less than 30,000 copies.

At the same time, although the number of newspapers in Shanghai was small, they accounted for a large proportion of the national sales, and the Shanghai market basically formed a monopoly position of "Xinwen Bao" and "Shen Bao".

So in January, after Shi Liangcai acquired more than half of the shares of the "Shen Bao", not only did the Nationalist government threaten to close down the "Shen Bao" and call Shi Liangcai a reactionary force; even the major chambers of commerce in Shanghai opposed it, and major newspapers also resisted it.

The Ta Kung Pao, in response to Shi Liangcai's "press trust," outlined a three-step plan to control information sources and public opinion: "(1) They have organized a joint office for all newspapers within their jurisdiction to plan for unified development, increase advertising rates, and organize joint news coverage; (2) They have established a major news agency for unified publicity; (3) They have first offered low prices to newspapers outside their jurisdiction to recruit them to send special telegrams, thus bringing their control over news in foreign newspapers as well."

In the view of Ta Kung Pao, Shi Liangcai "spends three months to reorganize the Newspaper, and six months to unify Wangping Street, with the intention of seizing all media outlets for himself."

The People's Voice newspaper discussed the dangers of Shi Liangcai's newspaper monopoly, saying: "Shanghai's newspaper industry already has the potential to monopolize the country. If a trust emerges in the future, wouldn't it almost capture the entire nation's audience? ... The impact will not only affect business, but also, as is evident in the inevitable increase in newspaper fees, it will not only control the nation's readership, but also the dissemination of news and public opinion."

Under various public opinions, Shi Liangcai finally gave up 300 shares, holding 50% of the shares; at this point, he was also the only newspaper owner whose controlling rights and controlling rights were separated, that is, he was actually the largest shareholder of "Xinwen Bao", but "Xinwen Bao" was controlled by the Wang brothers.

This incident ended on January 1th, and it took only half a month from the disclosure of information to the end of the incident.

It is conceivable that various pressures from society forced Shi Liangcai to retract his intention to "monopolize the Shanghai newspaper industry."

By the end of January, one crisis after another had not yet subsided!
Just one day after its launch, Oriental Daily claimed to have sold 5 copies, and subsequently continued to advertise its sales at 3.

Suddenly, everyone's eyes turned to the Oriental Daily. After all, a new newspaper actually surpassed the Republic Daily and ranked firmly behind the Current Affairs News to become the fourth best-selling newspaper in the country.

About seven or eight days after its publication, some people pointed out that Oriental Daily was taking advantage of its sales volume by giving it away for free to major newspaper vendors in exchange for promotion.

Of course, the typesetting and editing of Oriental Daily have also been praised by many people.

Ten days later, when the sales of Oriental Daily remained stable at 3 copies (actually 28000 copies), public opinion reached a climax, and Chen Guangliang was hailed as the country's new newspaper tycoon, the kind who emerged out of nowhere.

"declare".

Shi Liangcai urgently found Zhang Zhuping and said seriously, "Zhuping, you've done a great job, personally supporting a new newspaper with a circulation of 3. Now the sales of your Current Affairs Newspaper have also been affected, right?"

Although Zhang Zhuping felt a little regretful about selling it to Oriental Daily National News at first, he later took it back.

So, Zhang Zhuping remained calm and said, "Sir, I don't understand what you're saying. I believe any professional can see that the rise of Oriental Daily is due to their news editing style, innovative layout, and comprehensive content."

Now that things have come to this, he naturally won't admit his mistake.

Shi Liangcai also knew that Zhang Zhuping would not admit it, so he said: "Anyway, from now on, I don't want to see the resources of our Shen Bao fall into the hands of Oriental Daily." This matter has been made clear!

Terminating Wang Yingbin from his post was to give Zhang Zhuping a warning, hoping that he would change his mind, but now it is to publicly criticize Zhang Zhuping.

Zhang Zhuping also felt a little uncomfortable at this time. The sales of "Current Affairs News" had dropped by several thousand recently, but what made him even more uncomfortable was Shi Liangcai's attitude.

"Manager Shi, I plan to leave Shenbao and focus on my own newspaper. Please approve!"

Zhang Zhuping was not just a worker. In 1925, he spent 6 yuan to purchase the "Current Affairs News". In other words, while working for the "Shen Bao", he could also manage his own newspaper, the "Current Affairs News".

There were naturally benefits at the beginning. The Current Affairs News also took a lot of resources from the Shenbao, so it developed accordingly.

But in other words, Zhang Zhuping also contributed a lot to the success of Shen Bao, and he also held shares, so it was a joint promotion.

Otherwise, when Shi Liangcai found out that Zhang Zhuping was selling the resources of Shen Bao to other newspapers, he would have fired him immediately.

Shi Liangcai also knew the importance of Zhang Zhuping in this matter, but now that the two of them had completely fallen out, he said, "Then let's do it until the end of the year and part ways amicably!"

Zhang Zhuping was in charge of too many things in Shen Bao, so it was impossible for him to leave all at once.

"Well, actually I haven't sold any news materials to Oriental Daily News yet. After all, they've grown so fast!"

Shi Liangcai was stunned for a moment, then said, "That's amazing! Where do they get their national news from?"

Zhang Zhuping said, "They immediately sent people to Beijing and Wuhan to develop the situation, and then bought information from other newspapers. They must have some channels."

In fact, a lot of news in Oriental Daily was purchased from outside, using various means. Even the employees of Shen Bao and Xinwen Bao had news sold to them.

The Oriental Daily has attracted huge attention, and Nanjing is in urgent need of ascertaining the background and political inclinations of the Oriental Daily.

On this day, a group led by Yu Qiaqing, Du Yuesheng and Chen Dezheng went to the Oriental Daily News office building for inspection.

Among them, Chen Dezheng is the chairman of the Kuomintang SH City D Branch and the editor-in-chief of the "Republic Daily".

I have some impression of this person Chen Guangliang. He seems to be a "fool". In his previous life in the 1s, he organized an "election of the great man of China". As a result, he got excited and put himself as a candidate. Things became more and more strange. Later, he actually surpassed the commander-in-chief and became No. .

As you can imagine, the commander-in-chief was so angry that he captured him and took him to Nanjing, where he was imprisoned for several months before being released.

With the guarantees of Yu Qiaqing and Du Yuesheng, the Oriental Daily News was naturally considered a good citizen, so this was just a formality.

After visiting the Oriental Newspaper Office, everyone saw the vitality here.

Yu Qiaqing asked, "What is the current sales volume of the Oriental Daily?"

Chen Guangliang said, "27000 copies. It's been a bit down recently. After all, we have to find ways to buy national and international news for our newspaper, so we're short on it."

National news has gradually become regularized after the recent establishment of branches in Beijing and Wuhan.

International news has recently been affected due to some tricks used by Shi Liangcai.

Upon hearing this, Chen Dezheng immediately said, "This Shi Liangcai was trying to monopolize external news sources, and he almost succeeded. If the Oriental Daily needs external news, they can also come to the Republic Times to buy it!"

To win over myself?

Chen Guangliang rejected him directly. He would never make friends with such an unlucky person.

As long as Yu Qiaqing and Du Yuesheng were included as shareholders of the Oriental Daily, there would be no big problem.

Just as Chen Guangliang was thinking this, Du Yuesheng said, "You don't know, I also invested 3 yuan in the Oriental Daily News. Guangliang, if you have any difficulties, why don't you tell me? I can go and run some errands for you. It's no problem for me to buy external news!"

Damn it, the loan turned into an investment, which is even more proactive than him.

Du Yuesheng was clearly trying to "rob" and he kept looking at Chen Guangliang after he said that.

"Thanks to Mr. Du's investment, we've finally opened up a national news source, and external news is gradually returning to normal. However, Oriental Daily needs funding to stabilize its sales at over 30,000 copies, so I'm preparing to recruit new shareholders!"

In this case, he can expand his shares. As long as his stake is above 50% and the editors and reporters are all his "apprentices", no one can snatch it away by force.

Yu Qiaqing immediately said, "Count me in. I'm very optimistic about your management ability, Guangliang!"

Chen Guangliang immediately said, "Okay, then I'll get a charter and redistribute the newspaper's equity!"

The inspection ended like this. Chen Dezheng, the representative of Nanjing, was just a formality. In the end, Yu Qiaqing and Du Yuesheng got a share of the spoils.

Yu Qiaqing was very passionate about the newspaper industry. In the "Xinwen Bao" incident in January, he went to Nanjing as a representative and acted as an agent.

(End of this chapter)