A century-old wealthy family that rose from Shanghai

Chapter 140: Continue to Play Big

In early March, Changjiang Automobile Dealership received its first quarter dividend.

Since the profit was one cent per quarter, many drivers were already impatient. After all, if they invested in the shares at the beginning, they could get five dollars in three months, which was equivalent to nearly half a month's salary.

"Wang Jianxin invested in Project D and received a dividend of 5 yuan in the first quarter."

"exist"

"Sign or stamp if you have no problem!" "No problem"

The man named Wang Jianxin is 5.1 years old this year. He has three children to support at home. His hands were shaking a little when he held the yuan.

When he first invested in the company, his wife was worried that the only twenty dollars left in the family would be defrauded. Now, after two years of investment, she has already made back her investment more than twice.

Someone on the side said, "Old Wang, you've made a fortune now, do you want to go out for a drink tonight?"

"Ahem!" The bodyguard who was maintaining order immediately shouted, "Don't make any noise, keep in formation. Earning money and raising a family are not easy, so stay away from gambling."

This is a formulaic call, which was originally formulated by Chen Guangliang. Its purpose is to let everyone stop gambling and think that supporting their families is more important.

Poor people all like to gamble, but Chen Guangliang can't stand it, so the drivers working in his car dealership are not allowed to gamble at the base or during working hours.

Wang Jianxin looked at the bodyguard with gratitude, then quietly left the scene, preparing to go home and buy some delicious food for his wife and children.

No one at the scene dared to make loud noises or cause a commotion anymore. After all, the security personnel of the Changjiang Car Dealership were very authoritative, and the little drivers didn't dare to cause trouble.

Chen Guangliang in the office was also thinking about the dividend distribution.

Next month (4) he has a car loan due, which is 4 yuan, plus 5000 yuan in interest.

He had just paid off the debt, which meant his car dealership no longer owed any money.

It is also a good thing not to owe money, as it can be used as a loan to save lives at critical moments!
After a while.

He Xiangdong and Zhou Xinggao walked in together, it seemed like something had happened!

"Boss, one of our rickshaw drivers had a conflict with several drivers from other rickshaw shops, and his rickshaw was deliberately damaged!"

After hearing this, Chen Guangliang immediately asked, "So they're going after the car?"

If it's just a general conflict, there's probably no need to report it to him.

It seems that the "three-wheeled rickshaw" encountered trouble during its promotion.

Zhou Xinggao said confidently, "I've investigated. They're attacking us collectively, claiming our three-wheeled rickshaws are stealing our business. It seems the Gu's rickshaw dealership is spearheading this. Apparently, some dealerships feel this is affecting their interests."

What kind of 'benefits'?

It's hard to say, but it's probably because it's new and difficult for many people to accept. From the boss's perspective, if he wants to change his rickshaw, it will cost a lot of money. If he doesn't, the drivers below him will feel that their business is always being taken away. After all, many customers would rather ride in a three-wheeled rickshaw when they see it.

Chen Guangliang nodded and said, "That's fine. Just fix the rickshaw and give the rickshaw driver some care so he can continue operating. Also, Brother Zhou, find someone to spread the word—say, according to a survey by foreign scholars, the average lifespan of a rickshaw driver doesn't exceed 40 years, and they suffer from illness and overwork throughout their lives. Spread the word among the rickshaw drivers."

From the very beginning, he also wanted to gradually let "three-wheeled rickshaws" replace "rickshaws" and let it take time.

Moreover, this process will allow it to take its natural course.

Of course, in terms of public opinion, Chen Guangliang will still do what he should do.

In the past, three-wheeled rickshaws appeared in 1937 and were not gradually replaced by rickshaws until 1946. Of course, it took ten years due to the Anti-Japanese War.

Chen Guangliang's idea was to have three-wheeled rickshaws completely replace human-powered rickshaws before 1937, of course excluding extremely rare cases.

"Okay, I'll make arrangements right away!"

This matter may not be personally intervened by Gu Zhuxuan. It is more likely to be done by Tang Jiapeng, the general manager of Gu’s Car Dealership.

Of course, even if it is Gu Zhuxuan, Chen Guangliang doesn’t have to be afraid of him at all now. After all, the situation is different now.

Afterwards, Chen Guangliang said to He Xiangdong, "Make arrangements. Project E will replace 5 vehicles in May. All of them are three-wheeled rickshaws. Let those drivers learn the skills well."

"it is good"

The projects that will be replaced first must be those in which Chen Guangliang holds a very high stake. He holds 90% of the shares in the two DE projects.

At present, the Tongchang Vehicle Manufacturing Factory has not yet started operation, but there is no problem in producing 50 three-wheeled rickshaws as there is a temporary factory.

After the factory goes into production, it can produce 500 bicycles and 400 three-wheeled rickshaws every month, which is a very high output.

After He Xiangdong left, Chen Guangliang thought about what else needed to be done.

It is also necessary to publish an article in the Oriental Daily about the miserable plight of rickshaw pullers in order to continue to maintain the sympathy and concern of the society and let the pullers also feel the "fear of death".

In this way, the rest will be a natural progression.

Well, let Zhang Qihua do this task, since he has influence anyway.

Du Mansion. "What a Chen Guangliang! He invested 56 yuan and holds 10% of the shares, while I invested yuan and only hold %. Besides, his Oriental Newspaper is worth yuan. What a ridiculous price!" Du Yuesheng said in an angry tone, deliberately pointing at Hong Yanbin.

It turns out that the new equity plan for Oriental Daily has already come out.

由杜月笙、虞洽卿各自出资3万大洋，购入其10%的股权；陈光良股权则减少至56%、洪雁宾的股权为16%、黄春荪则为8%。

Obviously, Chen Guangliang has a big appetite!

Hong Yanbin smiled and said, "Sir, you don't really care about these 30,000 dollars, do you?"

Du Yuesheng pointed at Hong Yanbin, his expression turning into a smile as he said, "You, you really understand me! I don't care about the 30,000 yuan. I care about this little rascal who even tricked me. I originally wanted to convert my 30,000 yuan debt into equity, but I didn't expect him to invite Yu Qiaqing to invest on the spot. I'm afraid he wanted to use the Ningbo bigwig to check and balance me, so as not to offend me directly. I didn't expect him to even trick their leader!"

How could the Oriental Daily be worth 30 yuan?
In terms of profit, can this newspaper make a stable profit of 3 yuan a year?

This is an unknown!

Just a few months ago, the predecessor of Oriental Daily, Commercial Daily, was only worth 2 yuan!
Hong Yanbin said, "He said that in the second half of the year, the Oriental Daily will grow to 5 copies, making it the third largest newspaper in China. The price is definitely worth it!"

Du Yuesheng was stunned. This person was exaggerating so much. He asked, "Do you believe it?"

Hong Yanbin said, "I believe that the editors and reporters at Oriental Daily News were all personally trained by Chen Guangliang, and many of their concepts are very advanced. Therefore, in terms of layout and content, we are already ahead of other newspapers. We only lack news sources and expert commentary. However, Oriental Daily News has also added a lot of leisure content through its supplements, which has attracted a lot of loyal customers."

Horse and dog fans alone buy thousands of newspapers for each issue. There are also thousands of novel fans, as well as news about female stars and celebrities.

Du Yuesheng said, "It's hard to increase the number to 50,000. If he can maintain 30,000, he deserves the title of newspaper tycoon!"

Hong Yanbin said: "We are getting stronger and stronger, while our competitors are standing still. We have recently trained a number of reporters in Beijing and Wuhan. The next step is to train editors to distribute local news."

What this means is that if we make up for the shortfall little by little, sales will naturally grow steadily.

Although the sales of Oriental Daily News dropped by a thousand at one point, they soon recovered.

"Okay, let's just be friends. I'll take the blame for this!"

When Du Yuesheng heard this, he knew that it was impossible to interfere with the Oriental Daily News. The editors and reporters were all trained by him personally, and no one could interfere.

The new equity plan of Oriental Daily was finally finalized, with a total of 1000 shares issued, each worth 300 yuan, for a total value of 30 yuan.

其中，陈光良拥有560股、洪雁宾拥有160股、虞洽卿拥有100股、杜月笙拥有100股、黄春荪拥有80股。

However, in the first board of directors, there were a total of 7 shareholders. Chen Guangliang promoted editor-in-chief Zhang Jinglu and deputy editor-in-chief and head of the editorial department Han Chufeng to directors.

In this way, a board of directors is formed that is favorable to him!

At the first board meeting, all seven directors were present. After all, as the fourth best-selling newspaper in China, the Oriental Daily was a hot commodity even in the eyes of the Nationalist government.

"Okay, now that everyone is familiar with it, I will now inform you about the development of Oriental Daily!" Chen Guangliang said with high spirits.

Now, he has grown stronger and is capable of making suggestions and writing inspiring articles!

Chen Guangliang glanced at the shareholders and said:

"At present, what we at Oriental Daily lack most is time and national and overseas information sources, but our journalists have been trained in various places and will be able to develop quickly."

"So, to buy time, Oriental Daily has decided to hold another 'Thanksgiving Event'. To thank our readers for their love, Oriental Daily has decided to hold a lottery. Three lucky readers will be drawn every day for ten consecutive days and each will receive a large yellow croaker (worth 10 taels of gold = 312 grams = 380 taels of silver)."

As soon as he finished speaking, everyone was stunned by Chen Guangliang's "generosity".

This is equivalent to spending a little over 1000 oceans every day, which is 10000 oceans in ten days.

However, everyone soon realized that Chen Guangliang was engaged in "marketing" and "hype". After all, the Oriental Daily was initially promoted by giving it away for free for ten days.

Hong Yanbin asked, "How do we select the readers who will win the prize for this activity?"

Chen Guangliang then took out an 'automatic numbering machine' and said, "Use this to put a code in a fixed place in the supplement of each newspaper. Then we will invite the lawyers to conduct the daily lottery."

The 'automatic numbering machine' is a mechanical machine that uses a sponge to absorb ink and then print numbers on newspapers.

There is no need to worry about someone charging a price, after all, once the "automatic numbering machine" has entered the code, it is difficult to wash off the newspaper.

At the meeting, everyone quickly understood the trick here - this activity was aimed at maintaining the popularity of Oriental Daily and giving Oriental Daily some time because their national news was being planned.

In itself, Oriental Daily is ahead of other newspapers in typesetting and news editing.

Du Yuesheng clapped his hands and said, "Okay, then if the newspaper sales are 50,000, there will be no problem. Let's just print that many copies."

Although everyone knows that this sales volume is achieved through tricks, everyone also understands that there is nothing wrong with Oriental Daily News in any aspect, and what it lacks is time to grow.

Next, Chen Guangliang said, "Okay, let's do this. We'll advertise for a week in advance, and then print 5 copies a day when the event begins."

By the time this event is over, there will be dozens of reporters in Peking and Wuhan. After radiating to surrounding cities and expanding news sources, they will basically have no shortcomings!
Shi Liangcai cannot monopolize international news, and it can be purchased from many channels.

The only drawback is its "radical political rhetoric", but Oriental Daily has more advantages.

(End of this chapter)