In order to live in seclusion, I tricked my roommate into falling in love

Chapter 411 Do you want to come with me?

If the group building still bears the European style of Southwest Associated University from more than ten or twenty years ago,

This building, which has at least fifty floors, is a typical modern building with a simple glass curtain wall design.

It is definitely a landmark building in this second- or third-tier city between the provincial capital and the capital.

Very eye-catching.

There are internet celebrities and their own media taking photos and praising it every day.

Zi Xiaowei, however, was not affected by this aura at all, just like when he first arrived at the underwear park, the huge building had less of an impact on him than the urban village behind it.

Holding Chang Yueling's hand, he listened to the boss here introduce him to a series of championship car models.

Of course, all these models are inferior to the cat series and chinchillas.

There is no need to talk about the Totoro. They have never seen the actual car or test driven it, and it has not even been put on the production line by the manufacturer. It is just a test model, but they can recover the 400 million yuan deposit.

This can no longer be viewed using the normal sales model.

What shocked marketers the most was actually the Cat series. In their eyes, even the Ella car was just scraps, but it still sells for a fixed monthly sales figure of between 70,000 and 100,000.

The cute cat has been the national single-item sales champion for several consecutive months.

Therefore, marketers cannot be arrogant when talking about the main models with monthly sales of only 10,000 to 20,000 units.

But everyone was watching from all sides.

Because it is a simulated 4S store scene, there is a large space that can park dozens of exhibition cars. There is also a loft, so there is a second-floor corridor, which is also crowded with people watching.

It is said that the entire building, from the marketing center to other departments, has 8,000 people working there, and they are all crowded.

Old Chang and the others simply stood at the back, farthest away, as if they were completely handing the situation over to the young people.

Zi Xiaowei lived up to everyone's expectations. After listening for a while, he walked to the staircase that was bound to lead upstairs in the open hall. He gestured to Chang Yueling, let go of her hand, walked up five or six steps, and turned around. "I'm honored to have so many colleagues here to see me. Zi Xiaowei, you're also the bear anchor who sold the cat series in the live broadcast room. Thank you all for making such a good product. It's because of this that I was able to achieve such sales results. Thank you all!"

Everyone quickly applauded.

Chang Yueling was a little uncomfortable with her fingers being free, so she pretended to pat them a few times and then casually placed them on the hood of the car next to her.

She actually wanted to take two steps back out of habit, as she didn't like standing in the middle and being watched.

But when he saw the guy talking, he stopped.

This situation was too simple for Zi Xiaowei: "Most of you here are marketing people, and the others are colleagues from R&D and management. I am here to discuss only one thing: what kind of car do we want to build and what kind of car do we want to sell?"

It's easy to attract the attention of all students...oh, all marketing and R&D personnel.

The kind of concentration that is completely silent.

Unexpectedly, Zi Xiaowei immediately delivered a shocking conclusion: "If we want to become the best automaker in China, and even the world, our future goal is to sell cars that are truly affordable and as expensive as possible. If we only sell cheap cars costing tens or hundreds of thousands of yuan, we will never become a great automaker."

Old Chang was extremely surprised.

According to his understanding from many conversations with Zi Xiaowei, this guy is very inclined to sell cars to the public. A good car is one that more people like and can afford.

Even the luxury MPV that is about to be launched into the market is not interested.

But he kept silent and crossed his arms silently, making other senior executives think that it must have been his idea.

Instead, there was only a slight buzz at the scene. Who wouldn't want that? All the sales staff wanted to buy a Cullinan, and all the R&D technologies also wanted to be part of Rolls-Royce.

But this is just a stepping stone for Zi Xiaowei to express his central theme: "Because there is a simple logic: expensive cars only bring face, and the more expensive the car, the greater the face. Cars, after all, have to be associated with face. Otherwise, everyone would drive a tens of thousands of yuan Alto to solve most transportation practicalities. When selling and developing cars, everyone has gone beyond the concept of simple practicality and started to attach countless face-saving details to them." At this point, he even joked about himself: "Of course, for a guy like me, even if I drive an 18th-hand Alto, others can only say that I have good taste. No matter how shabby the car is, it can't cover up my dazzling brilliance..."

The whole audience couldn't help but burst into laughter, and then immediately fell silent.

This is the power of host Xiong's language. It feels like he speaks so effortlessly and humorously, and it makes people feel that he is really cool.

"But times are changing. Luxury cars used to be expensive because they could outperform cheaper cars in every aspect. Their high prices had their reasons. V6, V8, and V12 engines were more powerful than 1.5-liter three-cylinder engines, and they were faster at 3- mph. High-fidelity audio systems, leather sofas, electric mirrors, heated, ventilated, and massage seats—these things were only available on luxury cars and not on cheaper cars. Luxury cars also have chassis made of quality materials and are well-tuned, and low-end cars can't even dream of features like air suspension."

Some thoughtful guys have already concentrated and thought of something.

Zi Xiaowei helped everyone summarize: "In what aspects can luxury cars still surpass low-end cars?"

He counted on his fingers, "Thanks to the cheapening of electronics and the relentless growth of our domestic manufacturing industry, features once associated with luxury cars, like 360-degree imaging, seat ventilation and massage, refrigerators, color TVs, and large sofas, have become affordable on cars priced around yuan. Previously, they were only found on models priced over or yuan. A gasoline car that could hit - seconds was considered a performance car. Not to mention supercars, even a regular performance car wouldn't be available for less than or yuan. But now, electric cars can easily achieve these feats on cars priced around yuan. What's the solution?"

Zi Xiaowei even acted out his own story: "Ah, you're such a distinguished customer, buying our 500,000 yuan model is a face-saving move, but other people's cars only cost 200,000 yuan and meet all the requirements. Isn't this person who paid 500,000 yuan a bit of an idiot? They are willing to pay 500,000 yuan, but they spend money to buy the feeling of being superior, not to spend money to be cheated and ridiculed! At this time, as a salesperson, if you still try your best to disdain the 200,000 yuan model, trying to talk about sentiment or face, the consumer will only think you are an idiot."

"Of course, luxury cars undoubtedly still carry a certain amount of prestige—the more expensive, the more prestigious—but the strength of this prestige is much less than it once was. It's like playing a mobile game. I've spent tens of thousands of yuan, but the experience is almost the same as playing a PK battle for free. So, should I keep spending? How long this prestige can last is a decision everyone here can make about their future careers."

It can be said that everyone present is a direct victim of new energy vehicles.

The most glorious time for Changjiang Automobile was when new energy vehicles had not yet taken off, and it was very expensive.

Even though he has been engaged in the research and development of new energy vehicles, it is not so easy to spit out the fragrant oil in his mouth, and Lao Chang himself took the lead in resisting.

This has led to the current passive situation.

Zi Xiaowei had made it clear: "You can think of it as just slacking off at work every day. The company's direction is none of your business. Just get a job and make a living. Don't set your sights too high. But remember, when the company makes drastic changes and adjustments, don't blame the company for not giving you opportunities. Don't blame your slacking off for making you lose your fighting spirit. You're used to playing in favorable situations with the company. When the going gets tough, will you still be able to step up?"

He raised his hand and held up two fingers. "Back to the purpose I mentioned, if you still want to sell luxury cars, there are only two ways forward. First, we must delve deeper into technology and come up with cutting-edge technology that surpasses all others. This will create a gap between cars and ordinary cars, making consumers willing to pay for the high prices and making ordinary consumers feel that the prices are worthy of the name and that they are convinced."

"Second, it's become a completely niche luxury product. This is like the impact of quartz watches on the mechanical watch market in the 1980s, and then the accuracy of electronic watches, smart watches, and bracelets surpassing that of mechanical watches. As a result, mechanical watches with complex and exquisite craftsmanship, such as tourbillons, perpetual calendars with moon phases, and minute repeaters, are now relegated to the status of collectibles and luxury goods. Luxury cars are also confined to two completely different tracks from family cars, with no connection to each other, just like no one would compare an Apple smartwatch with a Rolex to measure heart rate."

The whole place was silent.

Most people here have brains.

They are accustomed to thinking and get better rewards from mental labor.

But at this moment, I was still shocked by the facts before me.

Or they have known for a long time that every word is a true story, but they have been pretending not to believe it, and they want to delay it for as long as possible. After all, if the sky falls, the company is there to hold it up.

But the attitude Zi Xiaowei is expressing now may not be something even the company can withstand!

"These past few years have been perhaps the most unpredictable and turbulent for the automotive industry. Do you know anything about rafting? It used to be common on the rivers and streams of Jiangzhou. Countless trees were tied together and floated downstream along the rapids. The boatmen had virtually no control over stopping or speed. Only at crucial moments would they adjust the direction, but most of the time they simply drifted downstream. The automotive era we face is no different. It's the same with leaders who lead the way in the tide of the times. If there's a mistake in adjusting the direction, the raft will explode and fall apart, no matter how tightly it's tied."

Zi Xiaowei's professional, clear voice echoed throughout the hall: "So, if you can't keep up with the force during my adjustments, I'll cut off this arm in advance to save the situation. Without hesitation!"

Just like when he first went to the underwear company and made drastic changes, Zi Xiaowei has actually been playing the role of the villain.

Many people in the audience felt a little suffocated.

How come a career crisis suddenly comes when things are going well?
It is even possible that he spent a lot of money, found help from his aunt and uncle, and used a lot of connections to get to the most powerful local car company.

I was thinking that I could live a life of ease and security once and for all.

Why are they suddenly saying that it might be cut off?
Too dangerous.

(End of this chapter)