In order to live in seclusion, I tricked my roommate into falling in love

Chapter 412 Let’s Fight Together

If it weren't for Zi Xiaowei's huge sales of the Cat series, it would have supported half of the current Changjiang Automobile manufacturing and supporting system.

He now comes here and speaks so frankly about the company's adjustments, and those who do not follow will become victims.

This is enough to blow up the camp.

The morale of the troops was low, and no one was willing to work for this company anymore, so it collapsed directly.

Old Chang has never been able to do such a cruel thing.

Who would have thought that the son-in-law would come over and stab him with a knife.

And he stabbed me so hard.

The entire scene froze strangely.

The CP that seemed so wonderful just now now affects everyone's own interests, causing unemployment, job transfers, and salary losses.

I immediately forgot everything.

Zi Xiaowei's words were so harsh, it felt like he was actually seeing them. "That's right. In my opinion, in an age where online shopping is so prevalent, expending enormous manpower and resources to build a marketing system is a joke. Times have changed. Adults, after more than a decade of delay, the impact of online shopping on physical stores will finally fall upon you. Are you ready to accept it?"

The feeling of suffocation just now made me feel like I was drowning.

The people standing next to Lao Chang must be senior executives from the marketing field. He had dealt with so many senior executives from the manufacturing field before, and now they are also panicking.

The surgery is about to begin. Is my annual salary of hundreds of thousands going to become nothing?

The N+1 and N+3 contract termination rules are nothing compared to the super-large enterprises that have absolute dominance in such a small place.

There are ten thousand ways to make people suffer.

So everyone was secretly watching Lao Chang.

What could Old Chang do? He could only hold his arms tightly and hug them coldly.

Zi Xiaowei is the one who's attracting the most attention: "Before the Spring Festival, the major 4S dealerships felt that the Cat series wasn't being sold through them, so they weren't making any money. And since they couldn't make much money from after-sales maintenance of pure electric vehicles, they were unwilling to accept deliveries, maintenance, and repairs of the Cat series. Where do you stand here? Are you driving up this situation for your own profit, or do you believe in supporting the group's new exploration and new direction?"

This is a tone of revenge.

"Well, we could have given local dealers and marketing teams a way out, but they were forced to squeeze them out. We've secured a full takeover from Jingxi Logistics. They've taken over delivery and even logistics. We've already secured 47% of the authorized repair points for pure electric vehicles, and we're aiming to have them all by the time Totoro launches. Do you understand what this means?"

Even a little gloating.

"As long as Jingxi Logistics and Jingxi Automobile can fully maintain Ella Automobile, they can also maintain more new energy vehicle brands. When the penetration rate of new energy vehicles has reached half, and new energy vehicles can skip 4S stores and go directly to maintenance, what use is your marketing center?!"

The contemptuous and sarcastic tone would make anyone who heard it feel their blood pressure soar.

"Selling cars? Don't even think about comparing yourself to me. Look at the live streaming platforms right now. Every night, two brands each sell about 2,000 cars, and they sell out so quickly. And they only have to pay 8% to the live streaming platform and the host. Can your massive sales costs compare to that?!"

The entire hall was like a storm with an undercurrent, and it was already noisy and violent.

Many people were looking around, feeling overwhelmed by emotions.

Instead, it highlights Chang Yueling, who stands there motionless and "firmly" supports her.

Because the staircases in this kind of hall are usually located in the corners.

If Zi Xiaowei stood on a few steps, he would be taller than everyone else. Chang Yueling was even closer to the middle than him.

Now that she was surrounded by emotional marketers, it really showed how calm she was.

In fact, only from Zi Xiaowei's perspective, who was standing in front of her, could one see that this girl had empty eyes and was absent-minded. She hadn't heard anything at all, and didn't care about what was happening around her.

Her skills as a poor student sitting at the podium are also amazing.

Zi Xiaowei wasn't afraid. "Actually, what I despise most are the marketing executives at these car companies. I remember when I first started working at Ella Auto, I fired Mr. Wu. Then, after the Evita sold 40 billion, Mr. Fei was fired. Do you know why?"

It seemed that the senior marketing executives around Lao Chang were starting to tremble.

Is it necessary to die today?
And he killed with a blunt knife.

Because Zi Xiaowei had a solid argument: "When the car was first invented a hundred years ago, some people said it couldn't compete with horse-drawn carriages or ox-drawn carts. Back then, the best way to market was to outdo horse-drawn carriages. In the 1920s and 1930s, participating in various racing events became the best way for brands to market their quality. European brands like Ferrari and Porsche became famous this way. Citigroup after World War II and Japanese brands after the 1960s and 1970s also adopted this method. Cars that won world championships were so awesome, and of course they sold better." "But can you still do that now? With the development of information and improved education, everyone knows that the cars on the racing track are just a facade, completely different from mass-produced cars. And yet there are still idiots willing to spend huge amounts of money to win fame on the racing track? Really, if you're going to improve your R&D technology, I'd admire you, but in modern society, do brands still need racing tracks to promote themselves? Speed, horsepower, and handling are no longer selling points!"

Someone actually dared to secretly look at Lao Chang's expression.

Because he just loves going to the track.

The group has its own super test track, and even Lao Chang has thought about launching domestic racing.

Mr. Zi dares to say anything.

Lao Zi still had no expression on his face.

Let's listen to Zi Xiaowei's closing remarks: "It's the internet age, the age of live streaming and short videos. Even TV ads aren't very effective anymore, and outdoor print ads are completely ignored. And yet they're still resorting to useless marketing and promotional tactics. Do they really think they're just money-making and money-laundering tactics? So, in my opinion, if your team or your direction is flawed, then there's no value in your existence. With me, any outdated and shabby attempts to resist change are beyond negotiation, and I won't accept them at all."

In fact, when he talked about promoting racing, the whole scene became quiet again.

We are all in marketing, and we all know how much feedback and response traditional media get now.

Just hanging out together for work and profit.

Because just ten years ago, these methods were still the way to go, and they were very effective four or five years ago.

How did the situation change suddenly? Some people must have thought about it, while others just muddled through.

Now Zi Xiaowei has clearly explained the points of change one by one.

Whether you accept it or not is an emotional matter, but the panic that one has been abandoned by the times is spreading.

In particular, Changjiang Automobile's headquarters and R&D institutions are not in first-tier cities such as Beijing, Shanghai and Penghu. After settling down here and then leaving, it is absolutely impossible to find a job of the same type and level.

In the past two years, sales of various parts of Changjiang Automobile have been declining, which has already caused some panic among the employees. It was only in the last six months that the hot sales of Ella Automobile began to boost sales.

Why are you suddenly so panicked?
There was no panic at all as if there was no one to rely on, and the feeling of being scolded just now was gone.

The whole hall was silent.

Zi Xiaowei was actually watching everyone's expressions and controlling the strength.

After hitting the sticks with ping-pong, I was just about to start throwing candies...

The senior executive of the marketing center who had accompanied him and Chang Yueling to introduce the car models for sale in the hall.

He was also standing near Chang Yueling, and finally spoke: "Boss Zi, we have been observing and studying the unique path you and Assistant Chang have taken for Ella Auto. Changjiang Auto's marketing system now has thousands of employees and is confident in participating in this transformation. We would like to know how to do it..."

Hey, that's right.

Zi Xiaowei even had a subconscious reaction, thinking that this couldn't be the guy who always brought a big bag of lighters to pick up people at the airport.

The supporting role is just right.

Originally, this job would have been perfect if Chang Yueling had done it. The husband and wife would have followed suit and each performed their duties, showing her role as the mother of the country.

Of course, she should continue to wander in the void now.

Zi Xiaowei had already followed up on the conversation and delivered a solution: "I said it when I came in. We want to build expensive cars, cars that bring prestige. Then, fuel-powered vehicles won't be completely replaced, but this path will become increasingly narrow because there are no comparable advantages. Therefore, research and development is a simple problem. Even in the field of new energy vehicles, there is still a lot of room for research and development. There is only a small amount of research and development in the field of internal combustion engines. Either we can produce a new generation of black technology, or we can become Rolls-Royce-like and produce 5,000 to 6,000 luxury cars a year. In this regard, I hope that the entire R&D organization of Changjiang Automobile can be reorganized and allocated."

Then he pointed at the supporting actor and said, "What should we do with the huge marketing team? It's very difficult to say, but it's also very simple to say..."

At that moment, he actually looked a bit like an immortal. "From a philosophical perspective, when a crisis arises, it often brings new opportunities. Since I, together with Jingxi Logistics, launched this revolutionary movement in the automotive industry, from manufacturers to consumers, eliminating all middlemen who profit from the price difference, you can be victims, but you can also be beneficiaries. Because now, in the face of the indisputable facts of Ella Auto, you have the motivation to change. You are ahead of all other automakers in China, and even all automakers in the world, and join this global auto marketing model!"

Everyone's eyes lit up, and they wanted to kneel down...

Because I heard Zi Daxian say, "That's right. Right now, the Ella Automotive Marketing Center only has six people. In the future, maybe 20 to 30 will be enough to handle sales of one million vehicles. But when we expand this model to the entire Changjiang Auto and global markets, we might only need 200 to 300, or even 2000 to 3000 people to handle sales of 10 million. It all depends on whether you have enough motivation to change yourself and learn new marketing methods..."

At this point, everyone wants to ask in unison: "So where can we learn this new marketing method?"

Only with enough pressure can you have the motivation to change yourself.

Even with Lao Chang's composure, the corners of his serious mouth turned up a little.

This bastard is really good at talking about death while alive, and coming back to life after being dead!
(End of this chapter)