In order to live in seclusion, I tricked my roommate into falling in love

Chapter 636 frowned, things are not that simple

But not in Kazakhstan.

Nor was it in Elros a few days later.

Because of the sanctions, even the top executives of Bugatti don’t dare to do business in Mocos.

Even KFC, Coca-Cola and the like were withdrawn.

If this was discovered and photographed by some media or netizens and reported online, the brand would probably be completely ruined.

Therefore, the entire Elros market was really taken advantage of by Dongda brands at this time.

Let me put it this way, Changjiang Automobile sold more than 200,000 vehicles overseas last year, more than half of which were shipped to Russia, 20,000 to Southeast Asia, and 20,000 to South America. Other European and American markets are almost negligible.

In this case, Zi Xiaowei informed the overseas marketing center that they could completely withdraw the European headquarters.

You should know that Europe has even stopped importing energy from Argentina to survive the winter, and all major car companies have withdrawn from Argentina. However, Changjiang Automobile is selling its cars happily at its car factory near Moscow.

Do you really think that European car companies are just here to watch the fun?

I'm sure people won't be happy to see you eating alone.

In August, the EU raised tariffs on new energy vehicles imported from Eastern countries from 10% to 37%. Last month, it launched a new anti-subsidy investigation, and it is said that the investigation will take more than half a year before deciding on the tariff increase.

But what is outrageous is that this investigation actually involves "retroactive tariffs."

This means that no matter how much you sold during the investigation period starting from last month, you will eventually have to pay additional taxes based on the new tariffs!
In other words, the more you sell during this period, the more you will lose later.

Who the hell said that European and American countries all act according to the law?

When things are going smoothly as a developed country, people emphasize gentlemanly manners and do everything according to the rules.

Now that the situation is unfavorable, do you have no respect for your dignity?

It's amazing that they can come up with such an outrageous trick.

It is obvious that Changjiang Automobile is a piece of meat on the chopping board, whether it is opening a factory and selling cars in Russia, or the subsidized dumping that Europe and the United States insist on.

Any reason can lead to cruelty.

Therefore, Changjiang Automobile is also hesitating whether it is necessary to continue investing in the European headquarters that was built at great expense two or three years ago.

Everyone was afraid that it was a monument built by Lao Chang himself.

Zi Xiaowei doesn't mind being the bad guy at all.

Of course, this confidence also comes from his work in Kazakhstan.

The experience at the ski resort was still useful, especially the sudden visit of Lao K and his gang, which made Zi Xiaowei decide to try Kazakhstan.

Among the three or four hundred internet celebrities at the scene, about one hundred of them are from Mocos. They are all top international internet celebrities, and most of their income comes from euros and US dollars. The ban on software such as TK, YouTube, and Facebook has a great impact on their income.

That's why we moved to the next door to continue business so that we won't be affected by the war.

Gao Tingting, Maizi and others learned from the discussion that Elros actually has its own domestic platform, which is quite large, with nearly 200 million daily active users, and more than half of them are Elros natives.

Therefore, these internet celebrities also do live broadcasts and video promotions simultaneously on these two or three social platforms.

Since the internet celebrities here are much more competitive than those in China, there is no need for Sister T, a rare and hardworking girl, to fight alone for so long.

Just use the human wave tactics and attack together!

First, we will select the active influencers who have completed videos from yesterday to today and actively displayed the vehicles in their videos and live broadcasts. Twenty people with the highest number of fans will be given priority to receive a one-month test drive promotion of two models.

If they can influence sales, they will receive commissions based on their sales volume, and ten of the twenty people will directly obtain the lifetime use rights of the car after this event.

In fact, lifetime use rights are often a trick played by car companies to avoid complicated calculations such as income tax. They deliberately "sell" the car to users at a symbolic price in the name of used cars after a few years. This can also indirectly lock users in and continue promotion during this period.

Zi Xiaowei even deliberately set the probability of winning to 50%, prompting these Internet celebrities to "work overtime" to promote the effectiveness of this month's activities.

Other internet celebrities who did not get the chance to test drive the car for this promotion were also given a test drive card, which gave them three chances to test drive the car at the 4S store and shoot their own new promotional videos, so that they can get priority for such cooperation opportunities in the future.

This is even more cunning, taking advantage of the sense of loss caused by others' lack of "subjective initiative" and "enthusiasm", which can be immediately converted into "free" motivation.

Regardless of whether the photos can be used or not, internet celebrities still have to publish them, which is like getting something for free!
He is a lucky person who used a little over 5%, which prompted three or four hundred Internet celebrities to make efforts one after another. It is conceivable how great the influence this will have on the entire Kazakh social media!
Yong Lixiang's feeling as a bystander is: "With three or four hundred internet celebrities working together, the density of topics created... is actually a bit saturated and redundant. This would be a big scene in China, but you use it in such a vast country with a population less than that of Jiangzhou City." The effect is intuitive, simple and crude!
National Internet Cleaning...

In just three days, more than 4 vehicles were sold to four S stores across Kazakhstan!
This is a market where only 200,000 new cars are sold throughout the year. Changjiang Automobile used to be considered lucky if it could sell about 800 to 1,000 cars per month.

The monthly sales topped the list usually by Chevrolet and Hyundai models, which can reach around 2,000 units, and most of them are compact sedans and small SUVs. Simply put, they are relatively poor.

But this time there was an unexpected detail. When choosing the two models, one was the M6 ​​model produced by Ross, which was priced at about US$300 or , and the other was the SUV, which was priced at about US$ and had to be imported from China.

Driven by the desire to maximize profits, most of these internet celebrities, who are more flexible in their thinking, chose the more expensive 300 SUV.

The result was no less than a comprehensive and large-scale promotion of the 300 model.

In particular, the cars of several internet celebrities who drove back to the old capital overnight were basically filled with their companions who were taking a ride back.

The entire long-distance self-driving trip of more than 300 kilometers was live-broadcasted, during which the driver occasionally went to the wilderness beside the road to have fun. It was simply an advertisement for the hard-core off-road vehicle that was born for long-distance crossing.

It instantly killed the Hyundai Tucson, which has been a long-selling car in Kazakhstan. This Korean car, which costs only $25,000, has no off-road capability, and its soft rear shock absorber has been criticized for many years.

For a country that calls itself a grassland country on horseback, this difference is huge.

Internet celebrities are full of praise for this super-hardcore off-road vehicle produced by Dongda next door, and various scenes of it galloping on the grassland.

The temptation to the grassland people is simply fatal.

Toyota off-road vehicles, which have always emphasized toughness and durability, cost about 50,000 to 60,000 US dollars, which is simply beyond their reach.

The effect of this wave of forced "group test drives" immediately caused sales to go crazy in 4S stores in the capital and the old capital, the only two major cities in the country.

All store employees are in a highly excited state, placing orders like crazy!
Of course, we are also trying our best to support Mr. Wei's sales performance in China. We would rather squeeze some domestic production capacity for delivery and try our best to meet the delivery of this part of the 300 model as soon as possible.

Sales of 300 4000 SUVs plus more than 6 Ms, a turnover of billion!
The marketing cost was just the expenses for the two-day event and... later on, twenty cars were given away for free as a surprise. Not counting the sales commission of several dozen dollars for each car, the total cost was only about 400 million!
This is the marketing cost calculated based on the car company's own selling price.

It is definitely low cost.

What's more, it's obvious to the naked eye that this sales boom will continue. The large number of videos spread by Internet celebrities have smashed the entire market's awareness and reputation with a sledgehammer.

Many grassland nomads, especially young herders, who had never known about this car before, were willing to sell everything they had to buy it!

The quality of Changjiang Automobile, especially the 300 model which has been verified in China, is an ideal match for this grassland country.

Only three days of sales were counted because the boss only watched the sales performance for three days with satisfaction.

Leave.

Li Xiang was so envious that his mouth was watering as he was about to return home!

He has no overseas marketing system. To be precise, up to now, he has not yet fully developed it in the domestic market. How big a marketing team can a new force have? There is simply no time to form one.

They are also concerned about the one-tenth of parallel exports and are afraid of offending car dealers, so they are cautious and dare not take any action overseas.

However, the new model under Zi Xiaowei's leadership has entered 2.0, and has begun to cut and shut down the domestic marketing system, and to send these people overseas.

The Central Asia marketing director was so excited that he led teams everywhere to support the work, and requested to transfer hundreds of people from China to learn President Wei's new strategy.

It is also said that the Lixiang L9 large SUV, which was once sold for US$ in Central Asia, is a luxury car that is comparable to Mercedes-Benz.

It’s really not easy to use this kind of internet celebrity promotion model that has a bit of a loser vibe.

Even Li Xiang followed this trend and was filmed in many videos by internet celebrities. It sold 700 to 800 vehicles in Kazakhstan, which is definitely a big increase among the 2,000 to 3,000 vehicles Li Xiang exported every month.

Here, everything relies on parallel importers, who "transfer" the goods one by one from the border ports like ants moving house. It is impossible to achieve batch customs clearance, let alone build factories for production.

He must have envied Zi Xiaowei's sales volume, so in addition to recruiting a large group of his own marketing personnel to study and investigate the current situation in Kazakhstan, he also requested the formal establishment of an overseas business development department and urged Zi Xiaowei to go to Kazakhstan and the Middle East as soon as possible.

Because these Kazakh internet celebrities also have a lot of overlap with Erros, their live broadcasts and video uploads are all disseminated simultaneously on Erros's social APP, a super complex that integrates WeChat + Facebook + TK + YouTube.

In fact, it also brought about a sales boom in Elros!
That is a superpower with a population of hundreds of millions, although these hundreds of millions of people are very scattered.

But no matter what, the purchasing power is much stronger than that of Kazakhstan.

But when Zi Xiaowei arrived in Erros, he found that this was not the case at all.

(End of this chapter)