In order to live in seclusion, I tricked my roommate into falling in love

Chapter 637: I can copy the homework of the top student and summarize it
Only a marketing director was left to take over the follow-up staffing to meet the purchasing enthusiasm of Kazakh consumers.

The others rushed to Elros overnight to make preparations to welcome President Wei.

The sales director for Central Asia was finally able to ride on his boss's business plane and listen to his boss' instructions to analyze the pros and cons of this strategy, and what was the marketing team's job and what was the media agency's business.

Since the informant network was not utilized this time, it was purely a friendly guest appearance by two top internet celebrities, so no sales commission was received.

But in order to reach an agreement with local influencers, is the participation of major domestic influencers essential?

These are all test details that the marketing team needs to figure out on their own.

The sales director was so excited that he planned to plow all the Central Asian countries one by one in this way after accompanying his boss on the inspection.

The 300 model is a typical "mid-range" car that has not been promoted much in these areas before. The main model here is still a compact car priced around yuan.

The overall product strength is fine, and the interior and driving experience are far superior to Toyota SUVs that are nearly twice the price.

But how to promote it so that everyone knows about it, and make consumers feel trust, and subvert their inherent perception of Toyota off-road vehicles.

This requires very high promotion costs and a considerable amount of time for the market to gradually recognize it.

However, internet celebrities can simply and crudely convey this test drive experience to almost every consumer’s mobile phone.

In terms of efficiency, cost-effectiveness and effectiveness, it definitely beats television, newspapers, radio and outdoor billboards.

Other small neighboring countries do not need to use domestic Internet celebrities such as Tingbaobao and Maizi to pave the way. Try to see if ordinary marketing teams have the ability to screen and make friends with Internet celebrities to achieve results, whether there are any differences, and how to make up for it.

The director took a small notebook and recorded it devoutly.

At the same time, other regions in China, including marketing executives who were struggling in Europe, have rushed to Mocos in droves.

Observe and learn General Wei’s new playing style on site.

The entire Changjiang Automobile Marketing Center, which was originally worried and faced the dilemma of middle-aged unemployment, is now set off a craze for learning foreign languages ​​and going abroad to make a lot of money!
Even the fuel vehicle companies that were previously in dire straits are now in high spirits. If the overseas market is truly developed, they can probably survive for several more years.

So when we talked on the phone, Lao Chang just reminded us to be careful, and he was happy to prepare for a long-distance motorcycle cycling tour in China, which he had been thinking about for many years.

Finally I have some free time.

Li Xiang was speechless after watching this.

Is it so cool to be a son-in-law and pick up a ready-made marketing system?
The key point is that Chang Yueling didn't care about anything and went on a tour with her three fake girlfriends under the attentive guidance of Alpova.

The volleyball girl's parents also came from afar to send their granddaughter over. Looking at the cute black-haired baby girl in the cradle, Dai Jiajun, who had been quite noisy before, calmed down instantly.

Okay, having more bottles is no big deal.

The nanny will also take care of the children.

After seeing the true strength of the boss's family, Alpova will definitely be more diligent and determined.

She even picked up her internet celebrity identity, which she had previously disliked, and started taking lots of photos to promote her car models. Chang Yueling generously gave the 500 model to Alpova's parents.

So during the flight to Mocos, Dai Jiajun didn't make a sound from beginning to end, and basically just kept communicating with little Bo Wa.

Dai Anni commented that he was quite like his father, and he didn't mind having girls.

Having said that, the smug expression made Chang Yueling quite jealous.

Her mother repeatedly urged her to have a baby as soon as possible so that the man could settle down and have a sense of family responsibility. She originally scoffed at this.

Now I am definitely tempted and decide to have a good talk with Ruth.

Zi Xiaowei was able to discuss the matter peacefully all the way to Mocos during his official duties.

But as soon as he came out of the Capital Airport, he was a little surprised. The huge international airport was empty and there were not many people. It was deserted everywhere.

Isn’t it said that the more you fight, the richer you become, and the rear will not be affected at all?

Li Xiang had been out more than him: "This is the third airport in the south, right? There are three or four airports around Mocos. I remember the most important and largest one is the international airport in the north. It's very prosperous... But I haven't been here for two or three years."

The sales director quickly explained, "Right, right, right. Our factory is 20 kilometers south of the capital, so it's very convenient to get here. That's why business jets stop here. But international flights are all in the north. Every time I come here, it's always packed. The city...it's still quite bustling. I think that's just their nature. They're so concerned about appearances."

Zi Xiaowei began to observe carefully from the airport.

When he first started promoting overseas sales, his father-in-law reminded him to pay attention to the business culture of different places and understand the national characteristics.

Zi Xiaowei added another overview of the overall economic situation.

Only in this way can we analyze the pros and cons.

The capital of a superpower, the arrival of the young master had to be lavishly presented. Even though they knew Zi Xiaowei disliked official dealings, the overseas directors from various departments still rushed to the airport to greet him. A line of brand-new 500 SUVs made it seem as if some important figure had arrived.

The Russian executive director and the foreign factory manager also followed in and shook hands warmly to welcome them.

Zi Xiaowei put aside the humble attitude he had shown in Kazakhstan and became quite stern and serious.

Visiting the production line of the car factory can also help me understand the differences I feel in the Totoro factory, and also talk about the concept of smart factory developed by Jingxi Industry in Gaohe Automobile.

Although his increasingly proficient English still needed translation, it made the overseas directors who were squeezing in behind him feel that the new boss was really different.

Whether in terms of acceptance of new things or learning ability, they are far superior to them.

If you don't learn quickly and catch up, you will be left behind sooner or later.

In fact, Zi Xiaowei’s main suggestion is that based on the sales situation in Kazakhstan this time, the production line of imported models such as the 300 model can be expanded here in the form of an assembly plant.

Previously, the company has been focusing on cheap, low-profile compact SUVs priced around 300 yuan, and has appropriately added the model, a hard-core model that has been recognized by the market and consumers.

It is also more suitable for areas with poor road conditions and dilapidated infrastructure. Of course, the words used here take the feelings of the Russians into consideration.

He also criticized the R&D team of the 300 model. He saw the prototype of the new energy vehicle model when he first arrived at the R&D center, and asked why it had not been launched on the market yet. They should hurry up to verify and launch it.

For example, in the high-latitude areas with heavy snow now, cars with batteries that can provide 30 to 40 degrees of shelter outdoors can provide better shelter than pure fuel vehicles, right?

This alone can be used as a sales gimmick to overthrow other competing products.

If we don’t see this type of product being trial-marketed in high-latitude areas before the end of this winter, the relevant personnel will be fired!

The tone was not harsh, but it was like a teacher in the classroom, making a group of directors silent with different expressions.

Central Europe, Eastern Europe, and Northern Europe are one business unit, Western Europe and Southern Europe are together, Central Asia is together, Southeast Asia is another together, Latin America and Oceania are together, the Middle East operates with the African business unit, and finally North America is an independent business unit.

From this distribution, it can be seen that Europe is the top priority. It has money but does not have the same strong sense of confrontation as Citigroup.

Therefore, it is the key marketing target. Even when Lao Chang set up a factory in Russia, it was just to gradually get closer to Eastern Europe and Northern Europe, use the energy and relatively low cost of production on the Russian side, and then set up another factory in Southern Europe. By attacking from both sides, he could take over Europe.

Unexpectedly, it turned out to be a blessing in disguise. After the outbreak of the war, Elros became the king of domestic sales.

Now it is obvious that the prince consort wants to give up Europe and work hard to improve his performance in Elros, but this high-altitude area is probably limited to Elros.

Zi Xiaowei switched to Chinese: "I'll simply explain my thinking in Southeast Asia. It's not that we don't want to sell in Europe, but rather that we want European tourists to understand the extent to which pure electric vehicles like Totoro can maximize the new energy experience. The more European and American tourists experience Totoro, the more motivated they will be. The same is true for Elros. Local sales are only for the short term. Long-term benefits still depend on opening up the European market. The purpose of the new energy 300 model's explosion here is to let the colder Nordic regions experience the comfort of cars with large batteries. When the product strength is far ahead, consumers will naturally advocate for us."

This is a compromise.

Lao Chang did not fully follow the new energy policy, but the approach he found was slightly different from that of other manufacturers.

Changjiang Automobile has a relatively mature fuel vehicle R&D system, and can independently research and produce everything from engines to gearboxes, so its strength is of course different.

The extended-range model here is equivalent to having a generator on the car to continuously charge the large battery. In essence, it is still a pure electric car.

Dream is a single-speed plug-in hybrid, and Ruila is a multi-speed plug-in hybrid. They each have their own characteristics and disadvantages. Generally speaking, they both use electricity when there is electricity and use oil to feed the power.

Only Changjiang Automobile chose to add a larger battery and motor to the ordinary fuel system. This large battery basically serves the car computer and various electrical appliances and does not necessarily participate in driving.

It makes up for the shortcomings of ordinary fuel vehicles that the small battery cannot drive various electrical appliances and the air conditioner cannot be fully turned on when the engine is off.

Even if it's just a borderline violation, you can still get a green card.

The disadvantage is that it has everything a fuel vehicle should have, including the engine, drive shaft, transfer case, differential, and a battery and generator system. It perfectly integrates the hidden dangers of electric vehicles with the complexity of fuel vehicles, doubling the difficulty of after-sales maintenance.

Car manufacturers with poor quality would never dare to do this.

Zi Xiaowei had really planned to completely overturn his father-in-law's approach. He had only been focusing on pure electric vehicles at Ella.

But after getting in-depth contact with the market, especially the overseas market where various situations are more extreme, the old scholar's approach can still be accepted.

Of course, excellent teachers will certainly take the experience of top students and turn it into their own routines.

And it also clearly summarizes the strategic significance.

This made the marketing directors of various departments excited and nervous.

I see hope for the future, but I'm also worried that my part will be cut off.

The middle-aged workplace is really difficult.

(End of this chapter)