Huayu: When the director changed his major

Chapter 26 Premiere Promotion War

As soon as "Wan Wan" was edited, it was immediately sent to the manager of Youkulu Fanxi for review.

The good news is that the filing process went smoothly and the show is scheduled to premiere next Tuesday.

But the bad news is that Youku can't provide any promotional resources. There is only an official announcement and a tofu-sized display page on the secondary interface, and this is only available on the day of the broadcast.

After all, it is a small project worth 20 yuan, and it is indeed not taken seriously.

Cheng Xi's bet reward is to race against time and get as many clicks as possible within a month, especially when competing with the hit "Old Boy". Everyone feels a little lacking in confidence.

So the main creative team got together and held a meeting on YY Voice to discuss publicity strategies and cheer each other up.

Yi Xiaoxing:
I can quickly cut out a quick version of "Never Expected That", a video of less than 1 minute, which briefly introduces some of the highlights and process of filming this movie.

Add 1-2 famous scenes and classic lines, and insert the theme song.

Then, as soon as "Wan Wan" is released, we will immediately promote it on Jiaoshou Channel and Baike's Youku Channel. Our two fans have a certain degree of stickiness, so the conversion rate will be very high.

Cheng Xi:

I'll use the remaining 5 yuan to run a viral marketing campaign, mainly through Baidu Tieba, university student QQ groups, and Renren.com, where we'll frequently and intensively promote the launch of "Never Expected."

It is mainly aimed at groups that are easy to spread the message, such as college students. We will find a way to edit the specific wording later.

We will strive to at least cover the entire university town area in Haidian District of Beijing.

Yi Xiaoxing:
This is a good idea. The rest of the creative team, including us, should all work together to mobilize our acquaintances, such as Cheng Xi's Beijing Film Academy circle, classmates' circle, and Bai Ke and I's podcast circles on Tudou and Youku.

Anyway, everyone who is convenient to mobilize can consider mobilizing. Of course, it is not forced. Everyone should do what they can and work hard to make "Wan Wan" a success!
After the publicity strategy was finalized, Cheng Xi immediately found several groups of thousands of part-time workers in university towns and made appointments to meet with the group managers.

"We pay 200 yuan for sending a message to a group of 10 people on the same day. If you follow our 'three-three system', we can pay double the reward."

Cheng Xi went straight to the point and stated his request directly.

"What's the three-three system like?" several group managers asked curiously.

"A comedian exclaims how great 'Wan Wan' is; a counter-comic expresses disbelief; then a straight man says he just listened to what the above person said and went to see it himself, and it's indeed great. This kind of publicity is more effective. Just posting a message might immediately make no one watch it."

Cheng Xi was a live broadcaster before his rebirth, and he was no stranger to various publicity strategies. After all, in later times, even good wine would be rejected if it were not well known.

No matter how pretty your sister is, she won’t be able to get popular without traffic.

"Sure, we'll try to arrange it then, because not every group will necessarily have three members."

"That's fine, just try to use a three-three system. The second thing is, you need us to find some pretty girls on Renren.com, from nearby university towns or school beauties. The price is calculated based on the number of followers. Only women are wanted, no men."

"That's no problem. Beautiful women are more effective than men in publicity, and we have plenty of resources in this area."

Several dog managers said they knew it well.

"Finally, if you have student union resources, please help me hang one or two banners in prominent places in each school to celebrate the launch of 'Wan Wan'."

"If you don't have one, you can hang it on Student Street or at the school gate, wherever there's a lot of traffic."

“This is difficult, but we strive to provide more coverage.”

The dog management of these part-time groups in university towns is quite capable. Each person has several groups, and they are active groups of thousands of people. The groups cover other groups, and the dissemination effect is very fast.

At that time, there were very few channels, and most college students found part-time jobs through QQ groups. Unlike later, when information channels increased, it gradually became less centralized.

After the quick-view version of the video and the script were ready, "Never Expected That" was officially released on Youku amid everyone's nervous mood!
Tuesday, November 2010, 11, 9:12 noon.

"Never Expected That" premiered on Youku.

Two episodes will be updated on the first day, and one episode will be updated every Tuesday, Thursday and Saturday at 12 noon. It will take exactly three weeks to complete the ten episodes.

This is also the strategy decided by Cheng Xi and Yi Xiaoxing to increase clicks, focusing on a race against time!

As soon as the page was refreshed, Cheng Xi, Yi Xiaoxing, Bai Ke, various university groups, and a large number of part-time college students all started to move.

Cheng Xi sat in the middle of the dormitory, and together with his roommates, he spread all kinds of nonsense information in various university forums, game forums, and movie star forums.

It was one of those viral ads that cost 5 cents a pop, and the slogan was:
Classmates, let me recommend a new Youku drama called "Never Expected". It is even funnier than Stephen Chow's comedies. Three of the four people in the dormitory died of laughter after watching it!
Mr. Stephen Chow, I'm sorry. I hope you won't blame me for trying to scam me.

This is called bundling marketing, and the effect is very good.

Then other people in the dormitory followed suit.

Although many posts were deleted quickly, people kept posting them and many people saw them.

And it was actually normal for someone to recommend a drama at that time.

Various college student QQ groups are even more lively at this time.

[Classmates, I recommend a new Youku drama called "Never Expected." It's so hilarious it'll make you laugh non-stop. It's even funnier than Stephen Chow's comedies.] (Doujin)

[Really? I don't believe it. Is the person above just bragging without thinking?] (Anti-joke)

[Don't talk nonsense upstairs. Not everyone can touch our Stephen Chow.]

[Yes, we all owe Stephen Chow a movie ticket! ]

【.】

[Telling you all it's actually true! This show is called "Never Expected" and it's hilarious! I didn't believe it at first, but now, after less than two minutes, three of the four people in my dorm have died of laughter! I'm about to die of laughter too. Before I die, I highly recommend this great show to everyone!] (Straight comedy)

【Everyone, come and see, let me die with my eyes closed, okay! 】

Is this really that funny? These people are crazy.

[Whether it's true or not, let's go watch it first. There are so few good dramas lately, and there are even fewer comedies.]

"Let's go, let's take a look first, Youku, right? If it's not good, I'll curse the guy above!"

Renren.

Li Xueyan:
I just saw a new drama "Never Expected" on Youku today. It's so interesting. I recommend everyone to watch it.

Li Tiezhu's comment: Recommended by goddess Xueyan, needless to say, it's beautiful.

Yuan Chenjing:
Youku’s new drama "Never Expected That" cured my unhappiness.

Zhang Xiaohai commented: Goddesses also have unhappy times, my brother feels so sad
Zhang Ziling:
You won't tell me that you haven't watched Youku's new drama "Never Expected", right? No way, then you and I have nothing in common.

Wang Er commented: Goddess, don’t go, I’ve finished watching, let’s chat!
(End of this chapter)