Huayu: When the director changed his major

Chapter 30 The Most Creative Advertisement
Marriott Hotel, suite.

"Director Yi, Mr. Cheng, I know your drama has a lot of hits right now, but I haven't verified it yet, so I don't know what the conversion rate of the ads is.

"Plus, there are so many pirated videos now, so it's normal for our company's boss to worry about being diverted later. I hope you can understand."

After Yi Xiaoxing resigned, he went to Yanjing to meet Cheng Xi the next day.

They specially rented a nice hotel as a storefront to discuss the next advertising cooperation.

After the three episodes were aired, everyone learned from the news that the number of clicks on "Wanwan" broke the weekly record for short videos.

Therefore, many companies have approached Yi Xiaoxing to discuss advertising cooperation.

At this time, in front of the two of them was Zhao Tianya, the manager of Bingdong Entertainment’s marketing department.

Recently, their company developed a web game called "The Three Kingdoms", which is known as the first "real war chess" strategy game in China. It allows users to experience the authentic recruitment, capture and training of famous generals during the Three Kingdoms period.

The company is very confident in the game, but the number of players has not increased, so it is considering finding some channels to expose it.

It just so happened that Zhao Tianya saw the popularity of "Wan Wan", so he suggested that the boss talk to the production company about cooperation, and tried his best to explain that this drama is very popular among young people now.

"First of all, thank you for your trust. It's normal for you to have concerns, but as the first to try this, we have already given you a great discount."

"For a video with 500 million views, the general price in the industry is around 20 yuan. Our offer of 10 yuan is already a big concession."

"We will design a slogan specifically for you, ensuring that the audience will smile knowingly when they see it, and achieve a good advertising effect."

Cheng Xi and Yi Xiaoxing wanted to make a name for themselves through their first advertisement, but they also didn't want the threshold to be too low at the beginning.

Finally, the two sides discussed for a long time and finally agreed to a deal of 10 yuan for inserting one episode of advertising.

Zhao Tianya thought:
I hope this advertisement can have the effect of 10 yuan. If he didn’t really like this drama, he might not have agreed.

After the three of them finalized their cooperation, they immediately opened the game "Three Kingdoms" in the hotel.

While experiencing the game, Cheng Xi and Yi Xiaoxing were thinking about how to promote it to achieve the maximum effect, a win-win-win solution where the advertising does not affect the ratings and the audience will also like it.

How can this be done?

Cheng Xi and Yi Xiaoxing thought hard.

The fifth episode of "Wan Wan" will be released on time at 12 noon on Tuesday.

Many fans of "Wan Wan" have been eagerly waiting for a long time.

Even before 12 o'clock, many people kept refreshing the page, saying:

Why hasn’t it been refreshed yet? Why hasn’t it been refreshed yet? I want to see Wang Dachui!
Youkulu Fanxi also arrived at the data department early and focused on the new week's data of "Wanwan" with Wang Min.

10 minutes, 5 hits!

1 hour, 50 hits!

The number of clicks in just one hour exceeded the number of views of "Old Boy" in one day!
It also easily broke the record of "Wanwan" itself last week.

"Report the click data to me every hour!"

Lu Fanxi was overjoyed, knowing that this drama would not be a flash in the pan, but a real hit.

After he finished explaining the situation to Wang Min, he immediately called to congratulate Cheng Xi again, and then went to Chairman Gu Yongqiang to report the situation.

I have been very lucky recently. After "Old Boy" was broadcast, "Wan Wan" came out. It depends on whether I can take advantage of this opportunity to make further progress in the company.

As a member of the early refresh party, there is the once rebellious Li Huowang.

As soon as it was 11:50, Li Huowang's alarm clock rang. He immediately turned on the computer and urged his roommate to come and watch it together.

The time finally came to 12 o'clock.

"My name is Wang Dachui. I'm a cute little monster. I like to help old monsters cross the road." Today's story is actually from Journey to the West. Is this a tribute to Stephen Chow?
When Li Huowang and his roommates saw Sun Wukong squatting with a cigarette in his ear and Tang Seng puffing away skillfully.

This contrast made them laugh immediately.

Soon, it came to the end. The little monster was accidentally pulled out of the horn on his head by Sun Wukong, and died with a spurt of blood. Coupled with Wang Dachui's magical lines:

"Mom, I'm going to die. You don't have to worry about my studies anymore!"

Everyone laughed again.

"Hurry up, hurry up, watch it again! Did you notice that there is an ad at the beginning and end of today's film?"

Li Huowang is indeed a person of meticulous observation.

So everyone played it again!
"Are you the Meng Huo who was taken in and out seven times by Zhuge Liang?"

"O most outstanding young man, go and unify the Three Kingdoms!"

"When playing with your brothers, please be careful about your behavior."

“It is recommended that the daily game time should not exceed 24 hours!”

After watching it, everyone in the dormitory was surprised that there really were advertisements, and they watched it with great interest.

They found that this advertisement was completely different from other advertisements, not stiff at all, and the lines were very playful.

You even have to think about it before you get the jokes, and the content is also relevant to the product, which invisibly increases everyone's desire to watch it again.

People usually feel repulsed when they see advertisements. They hope that they will be over soon and will not even watch them. Sometimes it will even have the opposite effect and the promotion effect will be relatively poor.

However, this advertising slogan and the way it was played made Li Huowang and his roommates watch it several times.

Moreover, three out of the four people in the dormitory have already started playing this game on their computers.

It’s really amazing!
"Don't abandon me! I'm also coming to "Three Kingdoms"!"

Li Huowang finally shouted.

Magic City, Bingdong Entertainment Marketing Department.

Zhao Tianya felt particularly stressed because the boss actually came to the marketing department in person today to see the marketing results.

After all, this project in collaboration with Wanwan was promoted by myself.

If it doesn't work, considering the boss's current mood, he will definitely be in trouble.

Thinking about my mortgage, car loan, my children's tuition, my wife's nagging, and my parents' aging, my nerves became tense again.

While they opened Youku to watch the fifth episode of "Wanwan" updated today, they also opened the game data background of "Zui San Guo".

When people saw that the advertisement was in the form of the simplest picture and one sentence, they all felt that it was a bit perfunctory.

Although the lines are quite creative, the ad is too short, only two seconds at the beginning and two seconds at the end.

Ads on other platforms force you to watch them at the beginning, and they are at least 90 seconds long.

This is only four seconds in total.
At this time, Zhao Tianya was already sweating profusely.

He had already thought about the consequences of the failure of this advertisement.

Why did I agree to this advertising plan at that time? I was really brainwashed by Director Yi.

My love for "Wan Wan" has made me unable to think rationally!

He really wanted to echo Wan Wan's words in his heart:
"Mom, I'm going to die soon. You don't have to worry about my work anymore~"

(End of this chapter)