Huayu: When the director changed his major

Chapter 31 Sponsorships pour in
Just as Zhao Tianya was worried, the game background data had already started moving.

Generally speaking, the average customer acquisition cost for the marketing department to promote this web game is about 10 yuan per customer.

With an advertising expenditure of 10, it would be considered a success as long as 1 customers can be acquired.

Zhao Tianya thought: Even if I can get 5000 customers, I won’t be blamed.

I hope God can show up and help me get through this disaster!
Zhao Tianya no longer dared to look at the real-time new player data on the screen.

It only shows:

In 10 minutes, 300 new players registered.
The boss remained calm.

In 30 minutes, 1000 new players registered.
The boss looked delighted.

In one hour, 1 new registered players were added.
The boss patted Zhao Tianya's shoulder and said:
"I didn't expect this 'Wan Wan' ad to be so effective! I really didn't expect it!"

In just one hour, there were 1 new registered players. Although the advertising effect will not be as good as when it first aired, it will definitely increase four or five times in 2000 hours.

That means the number of new players can reach at least 10,000 per day!

Ten thousand players are enough to support a game, and even make the game thrive.

If the subsequent effect is good, 20,000, 30,000 or even 50,000 yuan is not impossible!
"Tianya, your marketing department did a great job this time! Everyone will receive 1.5 times their salary this month. As the person in charge, your salary will be doubled this month!"

The boss waved his hand proudly and spoke passionately.

"Have the operations department quickly launch supporting new player activities, preferably incorporating elements from Wan Wan, to maximize the retention of new players!"

"Tianya, continue to talk to the Wanwan team about the next ad. This time, I'm giving you a budget of 50! You must get it for me!"

The boss's successive arrangements have cleared away the recent gloom in the marketing department!
Zhao Tianya also revived his dead heart!
"Hey, Mr. Liu, we really can't afford any more advertising. I know it's 50. Ugh. Can you increase it to 100? I'd love to make that money, but we've already promised the previous CEOs, and there are still many companies waiting in line."

"Mr. Wei, you're so lucky to have come all the way to see me. I really can't place this ad anymore."

"We can only run two ads per episode at most. Any more will affect the effectiveness of the ads. We don't want to damage our reputation and delay your product promotion."

In the past few days, Yi Xiaoxing's phone has been blown away by calls, and managers and CEOs have been coming to his suite at the Marriott Hotel every day.

In this regard, he really had no pressure to refuse. It was because he ignored the cheap advertisements asking them to have sex, but now they are flocking to it after seeing the benefits.

This is the true face of capital.

The advertising effect of "Wan Wan" has shocked the industry since it became popular in the past two days.

"Three Kingdoms", a game that was initially unknown, saw its Baidu Index ranking rise from 24th to 2786th in 375 hours, and to 48th in 176 hours, which is truly terrifying.

As a result, advertisements from all walks of life can be said to be pouring in.

Those who sell milk powder, mobile phones, laptops, and even condoms all come to "Wanwan" to advertise. Of course, the largest number of them come from game manufacturers. After all, game advertising is the first to be effective.

To this end, Cheng Xi and Yi Xiaoxing set a rule that the advertising fee per period is 30 yuan, which is 50% higher than the industry's advertising fee, and a maximum of two advertisements can be placed in one period.

Otherwise, you would be missing the point and hurting the show itself. An episode of "Wan Wan" is only four or five minutes long. If you put four or five commercials in, what will the audience think? No matter how funny your commercials are, it will be useless.

Just like that, with five episodes left, all ten advertising spots have been sold out.

Except for Zhao Tianya's "The Three Kingdoms" which still gave a preferential price of 10, the advertising fees for the others were 30 per issue.

After all, he was the first person to trust Cheng Xi and Yi Xiaoxing to do advertising, and the results of the cooperation also made them famous.

Zhao Tianya was so moved by this that he insisted on treating Cheng Xi and Yi Xiaoxing to a meal and drinks in a private capacity.

Of course, Cheng Xi did not attend the dragon's tail, but Yi Xiaoxing was happy to do so.

It seems that he is also an experienced driver.

"The ad for 'Never Expected' uses playful and connotative language to explain the essence of the game. While significantly shortening the ad's duration, it actually increased the number of views, achieving substantial advertising results. Is this type of product placement worthy of further reference and reflection?"

——Modern Advertising

"The product placement in 'Never Expected' is truly 'unexpected.' To prevent viewers from developing resistance to the ads, the creators used humor to interpret the brand, aligning it with the show's lighthearted and comedic tone. The catchy slogans, which allude to the brand's characteristics, ensure viewers don't want to miss a single second of the commercial." — NetEase Subscription

"Cheng Xi, did you come up with the idea for this ad? Newspapers and magazines are all praising you!"

Tonight is another day for swimming.

"Of course, don't you see who your brother Cheng Xi is?"

Cheng Xi shamelessly took the credit.

"Cheng Xi, you are so shameless."

"hey-hey."

"I heard your advertising is making a ton of money this time. Do we have to call you Mr. Cheng from now on?"

"What do you mean by 'your'? It's ours. Don't forget you get 5% too, you little idiot! The advertising cost is about 300 million. After taxes, you'll get a little over 10!"

Cheng Xi analyzed to Xiao Reba.

"300 million. That's a lot! Can I get 10 too?"

Reba was really surprised.

"Then after I get the money, the first thing I'm going to do is buy a gift for my brother. Then I'll give half of it to my family. If my parents knew I could earn money as a freshman, they would definitely be very happy. I've never bought them gifts before! Hehe!"

When Cheng Xi heard Reba say this, he also laughed.

When I make money, the first thing I think of is sharing it with my family.

And I was the first person that Reba thought of.

He thought of giving the rest of the money to his family. He is such a sensible and good kid.

Just as he was thinking about this, Cheng Xi suddenly felt something soft touching his cheek.

A little moist.

When I turned around, Reba had already run away shyly.

Her voice came intermittently:

“This is a reward for my brother.”

Is this a sneak attack on the old comrade with his mouth?
Forgive me for being careless.
Seeing Reba walking away, Cheng Xi hurriedly chased after her.

"Look at you, you little money-grubber! You can kiss me if I help you earn 10 yuan."

"What? I'm not a money-grubber."

"I'm happy for you to make money!"

"I know you've always wanted to be a director. The cost of Wanwan is only over 50. Now that you've made money, you can definitely make more and better movies! I believe in you!"

Reba nervously and rapidly explained.

"So do you want to be my heroine?"

"think."

"I said it's mine, not the movie's."

"That's what I want too, haha"

"Then try again. You haven't tasted it yet."

"I don't want a pervert brother."

(End of this chapter)