Financial freedom starts with smiling at life

Chapter 75 Service Volume to the End

Jiang Beicheng asked Xu Ru to pick up two cars in the name of the company, an MPV and an executive sedan, to be used for picking up and dropping off customers.

Beicheng Hotel is positioned as a high-end business restaurant. It is impossible for it to compete with other restaurants online for group buying prices, sell at low prices but high volume, and make money by relying on traffic.

Profit margins must be considered.

So you have to roll up your sleeves in terms of service.

Guanghuan Garden City is less than ten kilometers away from Jiangnan International Airport and about ten kilometers away from the high-speed rail hub. It is necessary for Beicheng Hotel to capture the flow of business people and tourists on business trips.

Free pick-up and drop-off service can gain a certain degree of favorability.

Xu Ru said, "It's already been decided, Mr. Jiang. One is the Hongqi HQ9, and the other is the Hongmeng Zhixing Enjoy S9."

Jiang Beicheng nodded in approval.

Hongqi's Hq9 is half the price of Toyota Alpha, but its appearance, aura, style, comfort and intelligence are not inferior to Toyota.

It is highly recognized in the commercial vehicle market.

There is no need to introduce the comfort, intelligent driving and luxury of the Xiangjie S9.

Yu Chengdong originally wanted to use it to defeat the Mercedes-Benz S-Class.

Although the sales volume is not as good as expected, it cannot be denied that it is a good new energy car.

It is very suitable to buy it for business transportation at a price of hundreds of thousands.

Now that new energy vehicles are so popular and all series of domestic cars are rising, Beicheng Hotel can also take advantage of the traffic in the automotive industry by choosing Hongqi and Huawei Zhixing.

There will definitely be conversion rates.

It's just that the height is uncertain.

In addition to business travelers and tourists, consumers in the city must also be well served.

Because of the large consumer base in the city, it is impossible for Beicheng Hotel to buy its own car to provide pick-up and drop-off services.

Jiang Beicheng instructed Xu Ru, "Take some time to discuss cooperation with Didi's luxury car operations department.

Customers from the city who dine at Beicheng Hotel can enjoy Didi Luxury Car's discounted taxi service. We will settle the fare with Didi at a fixed time.

We will also negotiate the parking fee with Guanghuan Business Management. For those who drive here to dine, our hotel will settle the parking fee."

Xu Ru nodded.

No questions were raised.

These expenses are very large, but still within a controllable range.

If you want to make the North City Hotel famous, you can only reduce profits in the early stage and invest more profits in services.

Differentiation is the key to success.

Before restaurant profits stabilize, surviving in the involuted market is of utmost importance.

Jiang Beicheng finally said: "I will go talk to the executives of the InterContinental Hotel and get an internal price for our guests."

It means that food, accommodation and transportation are all covered for you.

Business pick-up will take you to the restaurant, and after the meal you can enjoy the preferential prices of star-rated hotels. This is a strong temptation for both business travelers and tourists with sufficient funds.

After receiving instructions from Jiang Beicheng, Xu Ru continued to do her job well and carefully.

Jiangbeicheng contacted the senior management of the InterContinental region, and through the introduction of the senior executives, he met Luo Zhenyu, the general manager of the InterContinental Hotel in Jiangnan City.

The two agreed to meet in Luo Zhenyu's office.

"Mr. Jiang, distinguished guest, please come in." Luo Zhenyu came out to greet him with a smile, and gave his assistant a look, asking him to prepare coffee.

Whether the cooperation can be concluded is another matter. Jiang Beicheng, the intercontinental royal ambassador, must provide good service.

Jiang Beicheng moved to the sofa and sat down, took the coffee and nodded politely.

Luo Zhenyu: "Is the taste okay? They are made in China. I brought them back from my last business trip to Yunnan."

Jiang Beicheng smiled and nodded, putting down the coffee cup, "Mr. Luo, I came here today to talk to you about cooperation."

Luo Zhenyu: "Boss Jiang, the higher-ups told me.

Let's be realistic and say that the number of customers that Beicheng Hotel can bring to our hotel is limited.

Under these circumstances, I can't bring myself to give Mr. Jiang an internal price."

The expression is very direct.

They refused Jiang Beicheng's cooperation based on practical interests, not compromising on his status as a royal historian. "If it's a friend introduced by President Jiang, I can occasionally help him, but when it comes to the hotel's interests, I really can't..."

He spread his hands and smiled.

I didn't say it clearly because I didn't want to hurt Jiangbeicheng's reputation.

Jiang Beicheng didn't take it to heart and respected his analysis. He just talked about his own views based on his analysis.

"Mr. Luo, your hotel industry is also very competitive right now. If international hotel groups want to win in this competitive landscape, they must focus on strategic decision-making and long-term planning.

InterContinental's localization strategy and two membership systems are excellent and have earned a good reputation in the Chinese market."

Luo Zhenyu: "Yes, thank you Mr. Jiang for your recognition."

Jiang Beicheng raised his hand, telling him not to rush into being polite, and said bluntly, "Why don't we take a long-term view of the cooperation between Beicheng Hotel and InterContinental Hotel.

The current customer base of a single restaurant at the North City Hotel is indeed limited, but I cannot guarantee that 100% of the people who consume at the North City Hotel, but at least 80% can become your membership target.

An internal price can attract more InterContinental members. Which one do you think is more cost-effective? "

Luo Zhenyu was thinking about it.

Membership is definitely the cornerstone of the hotel industry, otherwise every hotel group would not offer so many membership benefits and specific thank-you banquets.

According to Jiangbeicheng’s thinking, the customer base provided by Beicheng Hotel is the member group absorbed by InterContinental Hotel.

Beicheng Hotel has sent someone to you.

As for how to attract them to become members, that is the hotel’s own business.

After joining InterContinental Membership, there will be subsequent consumption. In the long run, Jiangbei City will not lose money if it cooperates with an internal price.

"What Mr. Jiang said makes sense," Luo Zhenyu affirmed.

Jiang Beicheng continued: "After talking about members, let's go back to the source of customers.

The customer base provided by one North City hotel is limited, so what about ten hotels?

If Beicheng Hotel expands its national chain, we can share customers in first- and second-tier cities.

Mr. Luo, if you succeed in this pilot project, other city managers will come to you to learn from you.”

Luo Zhenyu smiled and nodded.

Seeing that he was interested, Jiang Beicheng continued, "The Marriott next to Guanghuan Garden City is about to open.

If I were to talk to them now, it would be much easier, after all, they are a new store and they are not picky about the number of customers. "

"Mr. Jiang is trying to motivate me," Luo Zhenyu said with a smile.

Jiang Beicheng followed with a smile and said, "I'm worried that I'll miss the opportunity to make true friends with Mr. Luo."

"Hahahaha, Mr. Jiang." Luo Zhenyu smiled and stood up. "Well, let's eat first. Give me one night and I'll give you an answer tomorrow morning."

"Mr. Luo, please."

"Mr. Jiang, please."

The two went downstairs and moved to the hotel's private room for dinner.

Before the next morning, Luo Zhenyu made the decision at the dinner table.

Try to cooperate with North City Hotel for one year. If the desired results are not achieved within one year, the cooperation will be cancelled.

Jiang Beicheng and Luo Zhenyu hired a lawyer to draft a contract the next day, and InterContinental gave Beicheng Hotel an agreed price.

That’s 20% off the market price.

The most important point is that there will be no price increase on statutory holidays.

This is very friendly to tourists.

"Mr. Jiang, it's a pleasure to work with you."

"Boss Luo, let's work together."

After signing the contract, Jiangbeicheng focused its energy on online promotion and employee mobilization.

Don’t Long Fei, Luo Bin and those catering veterans look down on him?
He could only make the North City Hotel famous during the trial operation period to slap them in the face.

Secure your position as a director of the catering association with actual achievements.

(End of this chapter)