My game, you have no right to award

Chapter 38 Online Gaming Fallacies
The game "Journey to the West in Troubled Times" is indeed not a success.

At least according to the standards within Antarctic Interactive Entertainment.

The resources provided to this game by Antarctic Interactive Entertainment in the early stage were absolutely top-notch, and could even be said to be very generous.

We don’t even require a high profit margin, we just need to build a good reputation first.

However, it is difficult to change one's nature.

Not requiring profit at the beginning does not mean that you will not make profit in your lifetime.

The decline of "Journey to the West in Troubled Times" began precisely when Antarctic Interactive Entertainment required a profit margin.

He knew that the reason for the failure of "Journey to the West in Troubled Times" was not the poor quality of the game itself.

On the contrary, it is because its monetization policy does not match the tone of the game itself.

What does that mean?

Many of the strengths of "Journey to the West in Troubled Times" and the things that players talk about with great relish are not like the things that are often mentioned in other traditional online games.

For example, many players who have played the game will say that the plot is very good.

However, in many similar online games, the plot only plays an existing role. It is not that many online games have poor plots, but after making the plots mediocre, they continue to spend time improving them, and the marginal benefits will become smaller and smaller.

Instead of making a plot, it is better to change the values ​​and consider making a new task.

Therefore, Zhou Kuang believed that Feng Qi was definitely not without talent.

If he's incapable, is Antarctic Entertainment crazy? After the failure of "Journey to the West in Troubled Times," they still let him lead such a major project?
This shows that Antarctic Entertainment also recognizes his abilities.

However, Zhou Kuang felt that Antarctic Entertainment still did not see things as clearly as he did.

This is clearly a good material for a stand-alone game!
If all the advantages of "Journey to the West in Troubled Times" were put into a single-player game, wouldn't it be exactly what a single-player game needs to have in mind?
Stand-alone games do not have the monetization policies of online games. They only need to consider continuously improving the quality of the game itself and finally win the players' money with the quality of the game.

So, Feng Qi chose the wrong career from the beginning.

If he had started out making a stand-alone game, he might have created an internationally renowned work and become famous!
But this is nonsense. After all, before Zhou Kuang, who in China was willing to make 3A stand-alone games?
I'm sorry, colleagues.

You are not as brave as me, and your vision of people is not as good as mine, so I will accept this talent!

Zhou Kuang did not continue to test Feng Qi's ability. His work history was self-evident, but he was more curious about him as a person.

This includes what types of games he is interested in, his views on 3A games, and even his world view.

He needs to understand Feng Qi as a person in order to work with him better.

The two then talked about the gaming industry, which was also the area where they had the most consensus.

Zhou Kuang was surprised to find that Feng Qi actually agreed that stand-alone games are still the future of the gaming industry.

The reason why it is "still is" is that many companies in the industry are trying to get into the online gaming circle and believe that service-based online games are the future of the gaming industry.

This of course includes mobile games, online games and multiplayer games.

After all, the money that can be made here is really something that makes the shareholders of game companies salivate.

However, Feng Qi believes that the facts are just the opposite!
The biggest disadvantage of service-based online games is that players' gaming time is limited.

When this market was still a blue ocean, this shortcoming might not have been obvious.

No matter which game it is, it can gain its own audience and get a share of the pie.

However, as more and more companies entered the market and competition became increasingly fierce, this market soon became a red ocean market.

The cake is only so big, but there are more and more people sharing it.

New entrants quickly found themselves in a difficult position. To survive, they had to steal players from other games.

However, competing for players is much more difficult than simply attracting them.

After all, why should players abandon the game they have invested so much time in and have fond memories of?

However, stand-alone games are different.

The play time of a stand-alone game is limited. Unless a DLC is released, the time available for consuming the main game content is fixed from the beginning.

No matter how much a person likes a game, he will eventually get tired of playing it over and over again.

This is equivalent to a buffet, where customers can eat whenever they come and whatever they like.

Different dishes were brought up continuously and taken away after they were eaten.

Stand-alone game manufacturers do not need to compete with each other because players have the energy and funds to purchase and play multiple games at the same time.

Even after playing a fun game, players will want to see if there are any games of the same type to continue playing. This means that single-player games of the same category not only do not have to compete with each other, but even have a promoting effect.

In short, stand-alone games respect players' time!
Zhou Kuang agreed with Feng Qi's opinion very much, but at the same time he also asked the question in his heart.

"Then why did you join Antarctic Interactive Entertainment?"

Feng Qi pushed his glasses, a smile appeared on the corner of his mouth, and he did not give a direct answer.

"Didn't I come here?"

"Hahaha!"

The three of them smiled at each other. They were indeed a minority in the domestic gaming industry.

"Let's get back to the point. I really need someone like you." Zhou Kuang felt that he had a pretty good understanding of Feng Qi and chose to get straight to the point. "Your abilities and experience are obvious to all of us."

When Feng Qi heard his words, he put away his smile and became serious.

"In our company, what kind of position do you think will allow you to fully realize your value?"

After Zhou Kuang finished speaking, he crossed his arms in front of his chest and waited for his answer.

Feng Qi lowered his head slightly and thought seriously. After a while, he raised his head.

"If possible, I would definitely still like to lead the Netherworld Mountain and Sea project..."

Hearing this answer, Zhou Kuang subconsciously touched his nose.

This gives me a headache.

Indeed, it is somewhat of a waste of Feng Qi's talent to let him do other work.

He does have the skill and ability. Previously, in the "Journey to the West in Troubled Times" project, he managed a team of more than a hundred people, which is very suitable for "Netherworld Mountains and Seas"!
Although one is an online game and the other is a stand-alone game, the management experience of large teams is the same.

The industrialized process is the same, and this experience is also valuable for stand-alone projects that need to control budget and development time.

However, what about Ma Tu?

After thinking about it, Zhou Kuang decided that he could only give it a try and find a way to convince Ma Tu.

And he still has a task to complete!

This is a good opportunity to give Ma Tu a good place to go, and it is definitely not unfair to him.

As long as he is willing to step down voluntarily, everything else will be easy.

(End of this chapter)