I was forced to start the second round because I was raised in poverty

Chapter 377 Daenerys Targaryen Causes Trouble Again

Careless.

Su Cheng realized he had been careless this time; he hadn't considered this point.

How come he didn't realize that the advertising department was controlled by Daenerys Targaryen?
The relationship between this massive cultural communication company and the Dihao Group is somewhat similar to that between the old man and Su Sheng.

He's also a godfather.

Is it controlled and operated by the Geely Group?

Yes.

Was it funded/purchased by the Geely Group or some old company?
Yes.

Does it obey the orders of the Geely Group?
They had to listen, and obey in every way; they would do whatever the group told them to do.

In particular, most of the colleagues in the consulting department of Dihao Group like to use marketing methods and have a lot of contact with it, so they naturally regard it as a subsidiary or affiliated company of the group.

However, judging from the apparent shareholding structure, this company has absolutely no connection with the Dihao Group.

It's just that the cooperation has lasted longer and become closer.

This company is quite profitable.

Besides consulting with peers, many large companies rely on marketing hype for their profits, investing a lot of money in this area every year.

Su Cheng knew that Daenerys Targaryen was very capable in business; she was a master of marketing.

Even if Daenerys wasn't part of the "poor upbringing plan," wasn't at headquarters, and hadn't seen her own proposal, if she had put herself in UNV's shoes and thought about it from their perspective, she would most likely have been able to reverse-engineer her own plan.

However, to achieve such precise, one-to-one suppression, Daenerys must have seen the details of the dossier submitted by Su Cheng.

Xing Yuyuan, Qin Fen, and Liu Jiajia all believe that this crisis was created by the Jin Hong Group.

but it is not the truth.

This matter has absolutely nothing to do with Jin Hong Group. They're probably just watching the show without really knowing what's going on.

What Su Cheng is thinking about now is...

Does the old man know about this?
Was this suppression orchestrated by the old man, or is Daenerys secretly plotting against herself?
Based on the information Su Cheng had and his understanding, the old man most likely didn't know.

Because the older generation insists on what they call "fairness" and "objectivity".

Daenerys Targaryen is deliberately causing trouble for herself.

Her actions could easily be judged as undermining the poverty alleviation program.

The old man has arranged for Jin Hong Group to be his opponent this time. Su Cheng only needs to use UNV to fight against Jin Hong Group.

The brand exposure and the fabricated recording were two major blows to Su Cheng.

This is like a powerful punch.

If it doesn't stand firm, UNV will collapse completely.

Su Cheng herself might also fall.

Daenerys Targaryen is incredibly audacious!
How dare they do this to themselves!

Are the old folks really not going to care at all?

Or perhaps the old man was completely unaware.

What about the man who thought he was omniscient and omnipotent, hiding behind the scenes and controlling everything?
Your woman is practically killing your son and you don't even know it.

Daenerys Targaryen is in an invincible position.

If Su Cheng were Long Ruoli, even if he were discovered, he wouldn't admit it and would blame everything on Jin Hong Group, saying it was a tactic used by Jin Hong Group.

It's not that the defense is unbreakable, it's that the target cannot be locked onto.

This time, Su Cheng really miscalculated.

But the question is, even if Su Cheng takes this into consideration, does he have any other options?
The main things that caused the current crisis are: the "Australian brand" and the "collaboration with doctors".

In just a few words, Long Ruoli described these two incidents as: deceiving consumers and bribing doctors.

As long as Daenerys plots something bad, it doesn't matter whether the ads air or how much they're aired; Su Cheng will remain in this passive position.

This is one of the reasons why Su Cheng dislikes marketing plans the most.

When they hype up a certain concept, they are easily caught out and thus fall into a disadvantageous situation.

Have you put on a disguise?

It's been set up.

Have you sought cooperation with doctors?

We've partnered.

The recording was fake, but the events were true; it's just that someone exposed it through a fake recording.

Su Cheng even thought that Long Ruoli's next step was to buy UNV and Honghua Qinghuo toothpaste separately, then have them tested to prove that the ingredients of the two tubes of toothpaste were 100% the same, and then find someone to expose the report.

The tests may have already been completed, and they're just waiting for Su Cheng to take action and release the results.

The four of them got together to think of ways to fix the situation, but none of them had any good ideas.

The exposure of these two incidents put them in a very passive position.

Liu Jiajia suggested, "Manager Su, why don't we go and report this to President Sheng?"

Xing Yuyuan also agreed with the suggestion. The situation is quite critical. UNV's own business is not doing well and it is about to enter the non-performing asset disposal process. This move will make it even more passive.

"Don't report it yet."

"give me sometime."

"I'll figure it out."

……

……

Go to Shanghai.

Jin Hong Group is currently working intensively to prepare a plan to counter Dihao Group.

No one had a smile on their face; their expressions were filled with caution, and even a hint of panic.

The other party is the Emperor Group!

This mega-factory is a top leader in every field, and its size is several times that of Jin Hong.

No one dared to let their guard down.

In the business world, it's been a long time since two super giants have competed and attacked each other's main business areas.

This is their core city.

Not even the slightest disturbance is allowed!

This matter even reached Lao Zhang's ears, and he quickly convened a secret high-level meeting within the Jin Hong Group.

Zhang Lekang sat at the head of the conference table, looking down at the numerous senior executives of the group.

He hadn't held a meeting like this in a long time.

"Tell me, what's going on now?"

A senior executive from Jin Hong Group gave a brief report to Zhang Lekang.

After hearing this, Zhang Lekang immediately asked, "Who spearheaded this?"

"Well... I'm not really sure."

Anger flashed in Zhang Lekang's eyes, and he roared, "Useless trash!"

"The war has already started, and you don't even know who the enemy general is? What are you good for?"

Tang Licheng, who was attending the meeting, had no choice but to speak up.

"Brother Zhang, please calm down."

The powerful aura that Tang Licheng displayed when negotiating with Su Sheng at the Dihao Group was much more subdued in front of Zhang Lekang.

To be precise, it wasn't that he deliberately restrained himself, but rather that his aura was suppressed by the stronger Zhang Lekang.

The leader of Jin Hong Group, Zhang Yangwen's father, possesses a leadership quality in the business world that is unmatched by ordinary people.

Tang Licheng explained to Zhang Lekang, "He was recently promoted and doesn't know much about this matter yet."

"The person in charge of Emperor Group this time is Su Sheng."

Tang Licheng instructed another senior executive to hand over the relevant personnel information to Zhang Lekang for review.

Zhang Lekang frowned upon hearing the name Su Sheng.

Su Sheng?

The godson that Old Su adopted?
Su Sheng's position within the Emperor Group is comparable to that of a historical general tasked with controlling the west; he is undoubtedly a commander-in-chief. Why did Old Su send out such an important general?

Really want to fight?
Zhang Lekang carefully reviewed the list of participants.

When Zhang Lekang saw the name Su Cheng, he immediately understood.

Old Su didn't come here for him.

This is where I educate my son.

Old Su is a really bad guy, but he's quite concerned about his son.

This time, Old Su actually had some conscience.

During the war, instead of transferring his son to fight against the Jin Hong Group, he stayed in Macau.

If Yangwen is really transferred here, he'll be really angry!
Getting angry won't do any good anyway.

You damn old Su, you should at least call me and ask me to cooperate with you.

It's nothing to spend a little money on this kind of thing.

Everyone's doing this for the children.

Money is just a number.

What truly matters is that children can learn something from their own experiences.

Zhang Lekang thought about it carefully.

Did Old Su not notify him beforehand because he was afraid that his performance in the business war wouldn't be realistic enough?
But then again.

Does the Emperor Group intend to attack their core city?

That's highly likely.

Otherwise, wouldn't it be better to just let him cooperate willingly?
They're up to no good here, sneaking around and causing trouble.

This is what Zhang Lekang thought.

Old Su probably wanted his sons to learn something, but he also wanted to beat them.

If they win, the Dihao Group will mobilize other forces and firmly hold onto the toothpaste market from then on.

And Old Su even has a smug look on his face.

Zhang Lekang could already picture Old Su showing off to him, saying, "Look at the son I raised."

Even if we lose, it's okay. Su Cheng will learn a lesson, and Old Su won't lose face.

Then Old Su will say, 'The child is still young; he just wants to gain some experience under your tutelage.'

Old Su can say both positive and negative things.

If Su Cheng really manages to capture their city, Old Su will gain face, but the Zhang family will lose face big time.

Whether it's for reasons of "interests" or "face".

With the loss of the city, Jin Hong Group's core business will suffer in the future.

He lost face, and people in the industry will probably laugh at him every day.

He would be upset no matter which one he lost.

Zhang Lekang must take this seriously and get the group's senior executives to come up with a solution as soon as possible.

Tang Licheng was unaware of Su Cheng's true identity, and he had no recollection of Su Cheng's actions.

Tang Licheng had no idea what cases this young man had been involved in, nor had he ever heard of him.

Because he had previously studied some of Su Sheng's business cases at the Dihao Group, Tang Licheng actually had a deeper impression of Su Sheng.

Tang Licheng recalled the scene when he negotiated with Su Sheng. The young man was sitting next to Su Sheng, but he didn't see anything special about him.

His rank speaks volumes; he's actually a nobody, only reaching K11, and he just got promoted.

However, Su Cheng is relatively young. Since the Emperor Group has sent him to challenge the Golden Rainbow Group this time, it means that this young man has some real skills, otherwise they wouldn't have sent him to be the vanguard general.

Could he be a key talent that Geely is focusing on developing?

Tang Licheng felt that he had judged people by their appearance. He never expected that the seemingly ordinary young man, who appeared somewhat discouraged and dejected at the conference table, would hold such an important position in the Dihao Group.

dong dong dong~
A male assistant knocked on the door of the conference room.

He delivered the latest intelligence to Zhang Lekang, Tang Licheng, and others.

Everyone present knew that UNV was about to make a big move.

But no one expected that the UNV would get off to a bad start. The armored vehicles had barely left the base and hadn't even reached the battlefield when their wheels got stuck in the mud.

A swamp of mud called brand deception.

Upon receiving this information, the executives of Jin Hong Group present were all overjoyed, their faces beaming with happiness.

One is the new brand incident, where new packaging is used for old toothpaste.

One is the bribery of doctors.

These two things may have limited impact on their own, but when put together, they have a 1+1>2 effect.

this means.

They have already won half the battle in this defensive engagement.

No matter what UNV does next, the impact on them will be limited and will not pose a significant threat.

Tang Licheng quickly realized something was wrong.

They haven't even started yet, so who's going to do the work for them?

Moreover, this strike was far too precise.

Even they didn't know what Su Cheng's next move would be, but these two things were like a high-precision surgical operation.

Without any unnecessary techniques or movements, with just one or two clean and swift cuts, UNV's tendons in his hands and feet were severed.

Even if UNV can still move around, it can't jump very high anymore.

This means that Jin Hong Group has already achieved some temporary successes by poaching some people before it has even really started to take action.

Zhang Lekang asked Tang Licheng if they were behind it, but judging from Tang Licheng's expression, it was clear that they were not.

"Then what's going on?"

No one could answer Zhang Lekang's question.

He couldn't help but fall into deep thought.

An executive reminded Zhang Lekang, "Chairman, don't frown. We've already won!"

The noise in the conference room disrupted Zhang Lekang's thoughts.

"What are you so happy about? It's Chinese New Year!"

Zhang Lekang's rebuke immediately silenced the meeting room, restoring its solemn atmosphere.

His anger stemmed from the fact that many executives only saw the immediate absence of danger, but failed to perceive just how aggressive and fierce the other side's offensive tactics were.

The things that Old Su's son brought out were indeed very impressive.

According to the information, UNV's branding was very chaotic before, and its market positioning was extremely vague.

They have their brand for high-end shelving, and they also have products for the lower-tier market. Not to mention the mid-range market, their product line is a complete mess.

They simply move to Australia, register a new company, give it a new name, and use it as a front for their own operations. This strategy is incredibly easy, convenient, and clever.

Furthermore, the fact that the other party could come up with the idea of ​​collaborating with doctors makes it very difficult to deal with.

Because the effect of hardcore advertising on TV and other media is just to create a memory point. When consumers actually buy toothpaste, they will indeed remember it, but most likely they will pick and choose carefully.

Because there are too many toothpaste advertisements on the market.

It's a different story if it's recommended by a dentist in person. Even if UNV products are hidden in a corner of the shelf, consumers may still make a point of looking for them to buy.

A two-pronged approach: reshaping the brand and leveraging its authority.

I believe no consumer could resist it.

Zhang Lekang was very dissatisfied with the performance of many senior executives, especially since everyone felt relieved when they received the news.

Su Cheng's proposal was a bombshell.

However, the bomb had only just been dropped and had not yet detonated when it suffered a devastating blow, allowing the Jin Hong Group to escape unscathed.

Assuming these two things hadn't been exposed, how should they have dealt with Su Cheng's bomb?

If they have or do not have Su Cheng's plan, what strategy will they adopt?
Besides poaching people, can Jin Hong actually come up with a similar plan to counter UNV?

"You all sit here and study this for me today. You can adjourn the meeting only after you've figured it out."

(End of this chapter)