I was forced to start the second round because I was raised in poverty

Chapter 378 Deploy troops and generals
Su Sheng also received the news.

He locked himself in his office, pondering how to break the deadlock.

It's a bit like Xiaocheng taking the college entrance exam, and I, as a teacher, am also doing the college entrance exam papers.

Jin Hong Group's moves were swift, accurate, and ruthless.

Su Sheng had no idea that Long Ruoli was behind it all; he thought it was the work of the Jin Hong Group.

Su Sheng had no idea how Jin Hong Group obtained the information.

He focused his attention on what was happening at this moment and the situation they were facing.

Xiao Cheng encountered a rather troublesome problem.

Even Su Sheng found it extremely troublesome.

This question is difficult.

Especially when there is no group resource allocation or assistance.

If Su Sheng were to solve this problem, the best solution he could think of would be to mobilize the group's public relations department to resolve this crisis.

Of course, this is a sign of desperation, and anyone could think of mobilizing the group's public relations resources.

However, Su Sheng had some ideas regarding public relations.

He felt that either UNV and Honghua Qinghuo should be made official brands of the Australian island, turning the virtual illusion into reality, which would effectively reduce the negative impact.

However, this move may burn through a significant portion of the funds, mainly due to public relations and logistics costs.

Regarding online sales, Su Sheng suggested shipping the toothpaste from the mainland to Macau first, and then having Macau ship the product.

There is no doubt that Australia is part of Kyushu.

In this situation, Su Sheng thought it was possible to use the so-called "export to domestic sales" strategy.

They might burn through some money at first, but once they get through this brand reputation crisis, they can set up bonded warehouses or something similar, legitimately reducing the logistics costs of shipping to Australia.

You can simply store the goods in a bonded warehouse in a city near the toothpaste production line, and then have the bonded warehouse ship the goods.

Or to put it more directly.

Cancel the newly registered brand and company of "Honghua Qinghuo" and create a new brand with a different name.

Anyway, this is just a newly registered pseudonym, so there won't be any cost loss.

They've already changed their names from UNV to "Honghua Qinghuo" (红花清火), so changing their names again won't hurt.

It's just a matter of losing a little bit of time.

If we follow this line of thinking, we also need to take into account UNV's operating conditions, which may make the timeframe even tighter.

Or simply abandon marketing tactics and try a different approach.

Su Sheng could certainly use either of these methods.

But if Xiaocheng also uses it, then it means two words: failure.

Whether it's abandoning the "Honghua Qinghuo" brand and starting anew, or giving up on marketing as an offensive strategy, it all means that Xiaocheng has failed to some extent.

So Xiaocheng will most likely not get her father's approval this time.

Confirming the viability of the Australian island brand is feasible, but UNV doesn't have that much funding in its accounts. If it wants to go down this path, it will need to seek funding from the group.

Based on Su Sheng's understanding of his father, it's highly likely he won't agree to approve the payment.

Su Sheng wondered what kind of help he could offer Su Cheng from his current position.

Su Sheng has three identities.

First, he was a participant in the training program.

Su Sheng cannot provide Xiao Cheng with any assistance.

If he were to intervene, it would undermine the objectivity that his father emphasized and would also involve personal feelings.

Secondly, Su Sheng is Su Cheng's older brother.

My younger brother is having some trouble. Is there anything he can do to help?

After thinking it over, it seemed that there was nothing he could do either.

As the group's K2, he certainly has the authority to mobilize public relations resources.

However, this department is still under the control of Long Ruoli.

Would it be better to have a different colleague?

If it were Long Ruoli, she wouldn't distinguish between public and private matters; she would definitely treat it as a private matter, and in fact, it was indeed a private matter.

Especially since her father had specifically emphasized to her last time that she should remain objective, Long Ruoli would not only not help, but might even report it to her father for his approval.

When he got to his father, the answer was naturally no, and his behavior was also condemned.

This path also seems to be blocked.

Su Sheng's last identity was the head of Yh International Consulting Department.

What kind of help can he offer when his subordinates encounter difficulties in a case?
Given his position and rank within the Emperor Group, he could easily find other advertising and public relations giants, who would certainly not refuse him.

However, his motivation for the behavior is untenable.

Because UNV was already about to enter the non-performing asset disposal process.

If this toothpaste can be successfully produced, great; if not, it will be disposed of.

There is no need to invest more resources.

and so.

No matter which perspective Su Sheng takes, the help he can offer Su Cheng is: zero.

There's nothing I can do to help.

Su Sheng summoned his secretary and inquired about the situation on the joint task force's side.

"Has Supervisor Su made any moves?"

"President Sheng, Supervisor Su has been in meetings these past few days."

"Didn't you want to report this to me?"

"We haven't received an appointment from Manager Su yet."

"Yeah, okay, I got it."

Su Sheng was very satisfied with Xiao Cheng's current state.

This is the result of the father's long-term investment of time, energy, and effort in raising his son.

Su Sheng was even a little jealous.

When Jin Hong Group poached people last time, Su Cheng was just as calm and collected. It was Su Cheng who took the initiative to talk to Xiao Cheng.

Despite UNV's devastating blow, Xiao Cheng remained calm and composed, handling what was perhaps the most challenging issue of his career with remarkable composure.

Over the years, my father has really had a tough time. I don't know how much effort he put into raising Xiao Cheng.

Su Sheng decided not to talk to Su Cheng this time, and let him handle it himself.

……

In the conference room.

Su Cheng, Xing Yuyuan, and others have been holding meetings for several days in a row.

Ultimately, they came up with what they considered to be the best solution for the current situation.

The first issue to address is the problem of brand reputation and deception.

Su Cheng's approach is neither to abandon UNV nor to abandon [Red Flower Clears Heat].

His strategy was to handle it calmly. This doesn't mean ignoring it, but rather a strategic "slow approach," buying time and creating space—a rational public relations tactic.

If Su Cheng overreacts, it will only amplify the crisis.

For example, in a dispute between a catering company and a restaurant chain regarding "pre-prepared meals," the former chose to confront the issue head-on, which resulted in the incident escalating and actually reinforced the negative association between the brand and "pre-prepared meals."

When a crisis has a limited impact or when public opinion is irrational, a cooling-off approach is the wiser choice.

In the current situation, Su Cheng's approach of handling things calmly has had the most positive effect.

By remaining silent, one can avoid giving the event new impetus, allowing it to cool down naturally over time and gradually fade from public view.

In a state of heightened public sentiment or irrationality, any explanation may be seen as a defense or even adding fuel to the fire.

Choosing to remain silent at this time can avoid direct emotional confrontation with the public. It will be more effective to communicate after all parties have calmed down.

Secondly, there are issues related to brand packaging production and distribution.

Su Cheng insisted that UNV continue producing the new packaging and distributing it in major supermarkets and shopping malls.

Once the heat of the moment has died down, these two strategies will still be quite effective.

At that point, the doctor's authority might be: "[Damn, UNV was exposed for bribing doctors recently, but the doctor still insisted on recommending it, which shows the effectiveness of safflower in clearing heat.]"
Su Cheng is in a very passive position now.

In this case, Daenerys's actions had a certain "righteousness," while Su Cheng's marketing plan turned her into a "social villain."

This is very uncomfortable.

I almost got killed by Daenerys Targaryen.

Fortunately, safflower is not entirely without merit.

Its product strength is Su Cheng's only trump card, and it is also the core reason why he dared to continue implementing the initial version of the plan after giving it the cold shoulder.

As for the "Australia Island Brand," this was merely a starting point for Su Cheng, and Su Cheng did not intentionally use the "Australia Island Brand" for promotion.

All he needs to do later is to indicate in the online product description that UNV is the parent company.

and.

Whether this toothpaste is from an Australian brand or not is really irrelevant to everyone.

As long as it's easy to use, effective, and cost-effective, nobody will care about this thing.

The third option is to change advertisers and conduct positive publicity.

We need to find a new advertising company to run the campaign, and positive promotion must be done thoroughly. Even if it costs more, it's acceptable.

Consumers might think: "[It's already been exposed, and they still have such a big ad, so there shouldn't be any problems, right?]"
The key is that the advertising video must be good, visually appealing, interesting, and have a positive image.

"Should we use the commercial we shot before, or should we reshoot it?"

"Reshoot, choose a top-tier model. Manager Xing, I'm entrusting this matter to you."

Xing Yuyuan still had a question: "Manager Su, given the recent public opinion... what if no advertisers are willing to air our ads?"

She is worried about the impact of public opinion, and this is an issue that needs to be considered.

To some extent, Su Cheng wanted advertisers to endorse them.

Su Cheng admitted, "It will have some impact, but it shouldn't be that difficult. You just need to find someone willing to cooperate with us."

Their actions of registering a new brand in Australia were completely compliant and legal, and they did not actively promote the Australia brand.

Secondly, doctors cannot endorse medical treatments, pharmaceuticals, medical devices, or health foods, but toothpaste is a commercial product and does not fall under the category of illegal endorsements.

Moreover, that recording was fabricated evidence.

Currently, neither UNV nor Honghua Qinghuo has received any legal action; it's just a matter of public opinion. Those capitalists who make money from advertising will not refuse such treatment.

"They take on jobs if they want to make money, and they don't if they don't. That's the business of advertising."

Even after all of the above are strictly implemented, it is still not enough to revive UNV; it can only barely save the day.

The future UNV may not be significantly different from the past, and may only be slightly better.

Because the positive effects of the so-called "endorsement" from advertising platforms are actually extremely limited.

The main purpose is unlikely to be to get advertising platforms to endorse it; they have no such responsibility or obligation, nor can they be tied to UNV.

The significance of advertising is more of a conventional way of driving traffic, no different from other advertisements. It is just normal exposure, mainly targeting consumers who are unaware of the "exposure event" or "Honghua Qinghuo", who are their potential customers.

This is precisely the significance of Su Cheng's insistence on distribution and packaging production.

The most substantial remedy Su Cheng could offer would be to introduce the promotion and endorsement of "I Tell You".

With its promotion throughout the country, Hong Kong, Macao and overseas, the influence of "I Tell You" has been increasing.

Daenerys Targaryen does indeed control a large amount of advertising and media resources.

This forced Su Cheng to mobilize the power of "I Tell You".

If it were any other product, Su Cheng really wouldn't dare to use it.

Because "I Tell You" is positioned in the market as an "independent," "authoritative," and a third-party private domain traffic product that completely stands on the rights of consumers.

If the product is weak, it will severely damage the credibility and authority of "I Tell You", lose product reputation, and lose its core audience.

But Su Cheng felt it was worth a try with this product. UNV's only real strength was its product quality, and the actual results would be very good.

Su Cheng's idea is to provide all recommended resources within the app, such as the splash screen, banners, and megaphone.

Furthermore, an evaluation activity was launched within "I Tell You," with high-level VIP status and membership rewards awarded to those who provided excellent feedback.

It's like letting users write a "soft article" on their own, and then appropriately revealing some minor shortcomings to demonstrate the authenticity of the activity and user reviews.

The official endorsement from "I Tell You" carries far more weight than other "marketing" efforts, providing a genuine boost to the brand's reputation.

Su Cheng didn't dare use "I Tell You" at first because it was very likely to expose her power.

It would be bad if she were targeted and besieged by malicious people, like Long Ruoli.

What he needed to do before was to develop his strength cautiously and not make any rash moves.

So far, Su Cheng hasn't even touched the money he plundered from Australia.

Even though the money had already traveled through complex financial networks several times and circled the earth more than a dozen times, Su Cheng still didn't touch it.

Helping Ye Li only meant getting Atlantic Bank to approve an interest-free loan for her.

However, given the current situation, Su Cheng had no choice but to use the power that he had developed through standardized training.

However, it wasn't about issuing orders to Zhao Peng and his team; rather, it was about following the official procedures openly and legitimately.

Su Cheng instructed Liu Jiajia and Qin Fen to extend a collaboration invitation to "I Tell You" on behalf of UNV.

As for why it was Liu Jiajia and Qin Fen.

Because these two aren't that smart, they won't realize the tricks of the trade.

As soon as Su Cheng finished speaking, the two of them immediately raised questions.

Liu Jiajia was completely baffled by the instruction: "Huh? Manager Su, are you serious?"

Because in the industry, "I Tell You" is known for its independence and impartiality.

They definitely won't accept this kind of marketing-oriented promotional operation...

No matter how much marketing money you offer, it's impossible; this is their core customer base.

It's not that no one in the business world has tried, but without exception, they've all been rejected.

Therefore, almost everyone involved in marketing excluded "I Tell You" from their selection criteria.

Su Cheng didn't offer much explanation.

"Team Leader Liu, you just need to follow our group's normal procedures to send them a business cooperation invitation, and I'll take care of the rest."

"Ok."

(End of this chapter)