Chapter 379 Su Cheng on the Electric Chair
That night.

Su Cheng returned to his residence, where he nestled on the sofa as usual, took out a hard-pack Zhonghua cigarette he had bought downstairs, and silently lit one.

With the aid of nicotine, his brain began to replay the UNV case.

suddenly.

His two previously unrelated nerves suddenly connected.

Su Cheng recalled an experiment she had seen a long time ago when she was searching for information in a database.

It was also related to "authority," but Su Cheng had almost forgotten the experimental process, though he always remembered the result.

Su Cheng placed the cigarette he had just taken a few puffs of on the ashtray, then moved his laptop to the coffee table and logged back into the database to begin searching.

After searching for a few minutes, Su Cheng found the experimental file.

The main title is: [The Influence of High-Pressure Authority in Politics, Society, and Military]

The subtitle reads: [How much suffering would an ordinary person be willing to inflict on a completely innocent person while performing their duties?]

Su Cheng clicked on it again and browsed through it carefully.

This was an experiment designed by a psychologist named Milgram and conducted at the prestigious Yale University.

He recruited volunteers through newspaper ads, claiming he was conducting a study on memory and learning.

The participants were all ordinary men from different professions and social classes. Each person received a certain amount of compensation, which was paid in full before the experiment began to prevent volunteers from dropping out midway due to not receiving compensation.

The experiment involved three roles: authority figure, student, and teacher.

An authoritative figure, this character will wear a white lab coat and be responsible for guiding the experiments.

The student's role is that of an accomplice to the experimenter, posing as another participant.

The teachers were actually volunteers.

Through a manipulated lottery system, real volunteers are always assigned the role of "teachers," while the "students" are played by actors.

The "student" was taken to a room, strapped to a chair, and electrodes were attached to his arms.

The experimenters explained that this was to prevent him from escaping, and that the electric current might cause very painful shocks, but would not cause permanent tissue damage.

The volunteers were then taken to another room and placed in front of 30 electric shock switches, receiving shocks ranging from mild 15 volts to dangerously strong 450 volts, increasing in 15-volt increments.

Each switch has a label below it describing the intensity of the electric shock, allowing volunteers to clearly see what the consequences of pressing the button will be.

However, the two rooms are enclosed, so neither can see what is happening in the other room.

The volunteers' task was to read the matching words aloud to the actors and then "test their memory."

If an actor answers incorrectly, the authority figure will order a volunteer to administer an electric shock to the actor.

Each time a mistake is made, the intensity of the electric shock increases by one level.

As the intensity of the electric shock increases, the "student" will exhibit various pre-designed painful reactions:

75 volts: Humming sound.

120 volts: Complaining of pain.

150 volts: yelling, "Let me out! I've had enough! I'm having a heart attack!"

180 volts: He yelled, "I can't take this pain anymore!"

270 volts: A painful scream.

300 volts: Refusal to answer, accompanied by a loud banging against the wall.

330 volts and above: Complete silence, feigning unconsciousness or death.

They had estimated that 1% to 2% of people would press the button all the way down, but the final experimental results greatly exceeded their expectations, reaching a full 65%!

This terrified all the people in charge of the project.

From the actor's initial shouts for release, to his desperate pleas, and finally his deathly silence, almost all the dozens of volunteers remained unmoved and did not voluntarily give up their roles.

The experiment was eventually brought to a close by the authoritative figure in a white coat who was in charge of guiding it.

In this experiment, two-thirds of the volunteers did not heed the actors' requests, but instead pressed all 30 buttons according to the instructions given to them by the authority figures. Even after the actors had completely fallen silent after 330 volts, the volunteers still pressed the last setting of 450 volts.

Oh yes.

This experiment was designed in the 50s.

Psychologists primarily wanted to study why soldiers of the German Empire were able to carry out such cruel orders, and the experiments yielded relevant conclusions regarding authority in the political and military spheres:

Under the command of authority or in a situation, an adult is willing to do almost anything.

Despite their obedience, many “teachers” exhibited extreme stress and discomfort during the experiment, including trembling, sweating, stuttering, smirking, anger, and even nervous breakdowns.

Despite the volunteers' own mental breakdowns, they followed every instruction given by the authorities.

Even after the actors in the electric chairs maintained "death silence," they still pressed the buttons that represented even more dangerous and lethal voltages.

After reviewing it again today, Su Cheng became increasingly terrified.

He truly felt that he was now the one tied to the chair.

Old Deng is that authoritative figure, an expert in the field of education.

Su Sheng was the one who pressed the electric shock button, and unlike Bai Zihua, he didn't help himself or resist. Su Sheng was one of the 65% of volunteers who pressed the button.

UNV was hit, whether it was Daenerys Targaryen or some other group, Su Sheng didn't even utter a peep.
Let alone his elder brother, Su Sheng is still the head of Yh and the supervisor of the joint team, yet he doesn't provide Su Cheng with any help.
Are you suggesting we leave him to fend for himself entirely?
Regardless of whether Su Cheng is in pain or not, he will always be a cruel and ruthless executor.

What Su Cheng found ironic was:

In the early 2000s, the first human behavior insight team established under the Dihao Group, which was the predecessor team of all consulting companies under the group, recruited a group of volunteers in countries that complied with relevant laws and regulations, and gave them generous rewards to reproduce this experiment.

They also modified the original experiment, changing the "core source code," adding variant experiments, and finally providing a more detailed report.

For example, they designed scenarios involving the absence of authority figures:
When the authority figure is not physically present and instead issues instructions via telephone, compliance rates drop significantly to 20-25%, which means that the physical presence of the authority figure is crucial.

Similarly, if the authority figure is not present, and instead another "ordinary person" issues orders on their behalf, the obedience rate will drop sharply.

Su Cheng was unsure whether Su Sheng was aware that he had been influenced by authority, or whether he understood the underlying logic.

But Su Cheng believed that the old man definitely knew.

Since the first batch of behavioral insight experiments was founded with the support of the old man, how could he not review the early works?

Su Cheng even believed that even if the old man had some illness now, he wouldn't dare to leave Shanghai easily.

Because as long as the old man, this "authority figure," is not present, his orders will definitely be affected, and some people will refuse to carry them out.

Let's make a hypothetical scenario.

If the old man leaves Shanghai, will Bai Zihua or Long Ruoli give the orders?
Su Cheng felt that there was a high probability that Bai would temporarily take control of the power, a small probability that Long Ruoli would take control, or that the two of them would take control of the power jointly.

Can Bai command the dragon?
Su Cheng believed that it was highly unlikely that she could give orders.

When the authority figure of the elder is not present, the obedience to instructions will be greatly reduced.

Will Su Sheng obey the orders given by Bai and Long?

It's hard to say, because Bai Zihua and Long Ruoli are both older than him, and their positions are often opposed.

The uniformity of authority is key to obedience.

If two authorities issue conflicting orders, Su Sheng's obedience rate will be almost zero.

In short, even if the old man dies of illness, he will definitely die on the job; otherwise, the plan to raise him in poverty would immediately fall apart.

Second.

Even if his "elder brother" sympathizes with him, he will still resolutely carry out the old man's orders.

This was evident from the external blow they suffered. They didn't offer even the slightest help, or even have a single conversation with him.

This is what Su Cheng was thinking:
Since you're on the old-fashioned side, then you're my enemy.

This has nothing to do with the relationship between the two people, nor with whether they share the same parents. Emotions, hatred, jealousy, and the desire to steal someone's love can all be temporarily set aside and left undiscussed.

Old Deng was his enemy.

Su Sheng, as Lao Deng's henchman, was also his enemy.

Including the slutty and despicable Long Ruoli!

Su Cheng took a long drag of smoke, then exhaled it slowly.

He didn't feel any pressure at that moment; on the contrary, he felt completely relaxed.

Because Su Cheng finally figured out the problem that had been bothering him for so long:

What is my relationship with Su Sheng? And what are my stances and patterns of interaction in the future?
It wasn't as complicated as he imagined.

It's a very simple adversarial relationship.

Given the chance, Su Cheng would try to kill him.

……

……

Go to Shanghai.

Inside a private garden villa.

Su Tianyan summoned Bai Zihua, Long Ruoli, and Su Sheng.

He leaned back in the wicker chair, listening quietly to the three men's reports.

Su Sheng is the youngest here, and he is mainly responsible for reporting the ins and outs of the UNV case and the latest intelligence.

After Su Sheng finished his objective statement, Su Tianyan's eyebrows twitched slightly.

From his and Su Sheng's perspective, these tactics were basically all employed by the Jin Hong Group.

Each move was precisely aimed at Su Cheng's vital points.

Su Tianyan's assessment was: "This old Zhang is pretty ruthless!"

Jin Hong Group is, after all, a super-large manufacturer. Even though it is much smaller than Geely and its business is limited to daily necessities, this is its core business and it is absolutely not allowed to be touched.

The opponent's attacks were very precise, and their moves and techniques were very well-organized, without any unnecessary actions.

"I have a question, can anyone answer it?"

"Father, please speak."

"How did they know the specific structure of this kid's plan?"

Su Tianyan pinpointed the problem with just one glance.

Long Ruoli paused for a moment, swallowed hard, and then hurriedly explained, "Brother Tianyan, this should be easy to find out, right? Just think about it from the opposite perspective and you might find the answer."

"Moreover, the national list of newly registered brands only includes new brands, and Xiaocheng did not use any disguise or deceptive methods in this regard."

Long Ruoli was actually right.

Su Cheng did not intentionally register many brands, and all the procedures were in accordance with relevant regulations.

The information is transparent; it can be found with a little effort.

Ultimately, Su Cheng had no intention of using the Australian brand to deceive people; it was very little of a gimmick. Her main goal was to reshape UNV's chaotic brand image.

Bai Zihua secretly glanced at Long Ruoli as she blatantly lied.

Su Tianyan was still puzzled: "What about the recording? Was it leaked by someone from the group?"

Bai Zihua interrupted Long Ruoli, saying, "President Su, we've used our technical means to screen and investigate the voices of potential contacts within the group..."

"It's certain that they're not from our group."

"We have also verified the doctor in the so-called recording. We did not find this person in the entire country who has a medical practitioner's license. He is not a real doctor."

"President Su, I believe this recording is fabricated and its purpose is to incite antagonism among consumers and launch a public opinion offensive against UNV."

Su Tianyan's expression was complex; it was impossible to tell whether he was joyful or something else, but it certainly wasn't anger.

He then said something that left people puzzled: "Hmm...it's pretty good."

Bai Zihua's heart skipped a beat.

This?
what's the situation?
Pretty good?

I hope President Su won't have a public breakdown when he summons them.

That way, both Long Ruoli and Su Sheng would know.

Su Sheng asked cautiously, "Father, who do you think is good?"

"I said Jin Hong Group did a good job."

Su Tianyan did not have a relapse.

He derived two extension questions:

Does Jin Hong Group know about the brat bribing doctors to advertise?
Furthermore, how did Jin Hong Group find out?
If you don't know, then it's a propaganda attack, a frame-up.

If you know, it was a precision strike.

Whether you know it or not doesn't really matter; these things are unimportant.

Importantly, Jin Hong Group crushed the brat's attack.

"Old Zhang still has some elite troops under his command, not bad."

what?
The three of them were now even more confused.

Bai Zihua dared not breathe too loudly at this moment, unsure whether Su Tianyan had entered a "confused state".

That would be best if not.

If so, he would be under a lot of pressure. He had to end the meeting as soon as possible and not let Long Hesheng notice anything amiss.

Bai Zihua cautiously probed, "President Su, the young master was ambushed. Why are you happier than if he had succeeded?"

"Of course I'm happy."

"why?"

"Because he failed."

"???"

"Whether it's a leak or the solution being reverse engineered."

"If it fails, it means that he did not do a perfect job in the planning and execution stages."

"Otherwise, how could it possibly fail?"

"If it was a leak, it means he didn't take the necessary precautions and wasn't rigorous enough in the preparation stage."

"If the plan is reversed and the other party can predict his actions, it means that the plan is fundamentally wrong and should not have started with 'marketing' in the first place."

Su Tianyan paused for a second, then uttered those two words:

"waste!"

(End of this chapter)

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