Peninsula: It’s just a dream, are you serious?

Chapter 326 Lee Ji-eun: I really don't know what you're arguing about.

"Perhaps we can try a different approach."

Everyone was stunned when they heard this.

The head of public relations chimed in: "What are the president's thoughts?"

Their public relations and publicity departments had similar opinions: to maintain this wave of popularity and let Chen Yan digest it as much as possible.

Once the hype surrounding IU subsides, they'll arrange for their own artists to join in, reigniting the hype and keeping the buzz going.

But now it's clear that Park Jin-young has other ideas.
"Now that IU's promotion has already generated buzz online, we can simply have our company's artists join in the promotion and take the buzz to the next level."

A glint flashed in Park Jin-young's eyes.

"We could even contact SM Entertainment, which has worked with Xiaoyan before, and ask them to arrange for an artist to participate in the promotion. This would create unprecedented buzz and directly achieve the final effect we want."

Everyone was stunned again.

The publicity minister hesitated for a moment before asking, "But will SM Entertainment agree to this?"

This idea is indeed feasible; the only problem is whether SM Entertainment will agree to it.

If SM Entertainment doesn't agree, the buzz generated by their own artists alone won't achieve the desired effect.

Although they are reluctant to admit it, SM Entertainment, as the industry leader, does indeed have artists whose popularity is significantly higher than that of their own artists.

The only one who could be brought out to fight is Bae Suzy.

In that case, their proposed plan of steady progress would actually be more appropriate.

Chen Yan listened from the side, also considering the pros and cons of the two options.

Park Jin-young smiled in front of the camera: "It's not a big problem. We just asked the artists from SM who have worked with Xiaoyan to post a message on social media to promote it. It's not like we're asking all the artists in their company to help promote it."

"Moreover, Xiaoyan will continue to collaborate with their company. The popularity and buzz surrounding Xiaoyan will also benefit them."

Although the two companies are essentially competitors, they have also collaborated quite a bit. For example, 2PM and Girls' Generation have collaborated many times.

Moreover, Chen Yan's identity is that of a music producer, not an artist.

Music producers are, to some extent, a circulating resource among entertainment companies, and most music producers do not work for only one company.

In business, nothing is more important than profit.

"I'll call Lee Soo-man and Kim Young-min now."

After saying that, Park Jin-young got up and left the camera's view to make phone calls to the two people.

Meanwhile, the public relations and publicity departments were also busy, and began discussing the pros and cons of their proposed plan and Park Jin-young's plan.

Nearly twenty minutes later, Park Jin-young reappeared in front of the camera, looking at everyone and smiling:

"Lee Soo-man and Kim Young-min have already agreed to this. We will inform them once we are ready. They will arrange for Girls' Generation, who have worked with Xiaoyan, to participate in the promotion."

"As for f(x) and EXO, Lee Soo-man has other plans. He plans to collaborate with Xiaoyan on promotions when they release their albums."

Park Jin-young's face clearly showed his joy.

This way, his producer plan can be completed ahead of schedule, and perhaps the company can go public sooner.

The public relations and publicity departments were overjoyed to hear this; if SM agreed, the effect would be unprecedented.

With the popularity of the national girl group Girls' Generation, the buzz is explosive enough.

"Alright, the public relations department and the publicity department, get ready. The public relations department should keep a close eye on online public opinion trends, and the publicity department should use all appropriate publicity channels for publicity."

Park Jin-young gave instructions to the two departments, then looked at Chen Yan, who had been listening in, and smiled:

"Xiaoyan, you need to be mentally prepared. After tonight, your life will probably be different."

Chen Yan smiled and nodded: "Okay, I understand, PDnim." He had been mentally prepared from the moment he agreed to the plan.

It's just that this timeframe was brought forward quite a bit due to Lee Ji-eun's publicity campaign and Park Jin-young's plans.

About half an hour later, on an asphalt road in Seoul, in a nanny van traveling at a steady speed.

Kim Tae-yeon, who had just finished her last event, was resting against the back of her chair.

The manager in the passenger seat glanced down at her phone, then turned to her and said, "Taeyeon, the company has assigned us a task."

Kim Tae-yeon opened her eyes: "What mission, oppa? Is there some kind of last-minute schedule?"

The agent smiled and shook his head: "No, it's just asking you to post something on social media."

"SNS? What kind of content should I post?"

Kim Tae-yeon wasn't surprised to hear this; she knew it was some kind of promotion, and they'd done this before.

"It's just to help promote Chen Yanxi, your close younger brother, who was the producer of 'I Got a Boy' for you guys."

Kim Tae-yeon was stunned for a moment.

"Xiaoyan?"

"Correct."

The manager nodded and explained, "JYP Entertainment intends to promote him. You guys worked with him before, so JYP contacted us to ask you to help boost his popularity."

"Taeyeon, please inform the others that everyone should send a message."

"okay."

Kim Tae-yeon immediately picked up her phone and began editing a message in the Girls' Generation work group chat.

This is the celebrity producer project that Chen Yan mentioned to her before.

The manager sighed, "Wow, Chen Yanxi is really outstanding. He graduated from the prestigious Yonsei University, is exceptionally talented, and is handsome. Now he's being heavily promoted by JYP Entertainment. His future is limitless."

As Kim Tae-yeon typed on her phone, listening to her manager praising her man, the corners of her mouth couldn't help but turn up in a smile.

Hearing others praise Chen Yan makes her happier than hearing praise for herself.

After finishing her remarks, the manager turned to Kim Tae-yeon and said, "Tae-yeon, aren't you and Chen Yanxi very close? You should maintain this relationship. It will benefit you both; it's an intangible resource."

Kim Tae-yeon, who had just finished editing and sending the message, looked up, blinked, and replied with a smile, "Okay, I will."

She and Chen Yan maintained a very good relationship.

Whenever I have time, I go to the other party for in-depth communication from all angles.

Moreover, there's also Yoona in the team, so it's no exaggeration to say that their relationship is unbreakable.

The manager smiled and said, "Tonight, Naver's trending topics will probably be dominated by keywords related to Chen Yanxi. JYP artists will also be promoting it soon, and with you guys on top of that, the buzz will be ridiculously high."

Upon hearing this, Kim Tae-yeon was taken aback again. As if she had thought of something, she immediately looked down and opened her social media.

No, we can't let Bae Suzy beat us to it.

Oh right, and Yoona too.

Meanwhile, in a van on the other side, Yoona had the same thought after learning the news from her manager.

We can't let Bae Suzy and Taeyeon get there first!

Lee Ji-eun: Sigh, I really don't know what you guys are arguing about. [Silent, pretending to be an expert]

As one group of people after another met their end, netizens on the peninsula were completely dumbfounded by the situation tonight.

(End of this chapter)