Peninsula: It’s just a dream, are you serious?

Chapter 327 What a huge melon field! We're all just leeches.

Initially, only a group of Lee Ji-eun's fans saw that their idol had posted a new update and quickly clicked to take a look.

Then they saw the photos and text posted by Lee Ji-eun.

Everyone was slightly taken aback when they saw Chen Yan's face in the photo.

Wow, so handsome! You're telling me this is a music producer? I'd believe you if you said he was the visual of some boy band.

It's understandable that fans were surprised. Besides Chen Yan's outstanding appearance, a large part of the reason is that they have some stereotypes about music producers.

After all, the music producers they are familiar with are people like Park Jin-young, Shinsadong Tiger, and Yoo Young-jin, whose looks are just so-so.

The sudden appearance of Chen Yan's handsome face was like Ewha Womans University suddenly admitting a boy; it was impossible not to be surprised.

Then, thanks to Lee Ji-eun's high popularity, the post quickly climbed to the top of Naver's trending list, attracting a large number of casual viewers.

The Korean Peninsula is a country that highly values ​​appearance. Most people will linger a while when they see handsome men and beautiful women online; otherwise, there wouldn't be such phenomena as "face-umbrella" or similar internet celebrities.

What's more, this handsome guy appeared in the social media posts of Lee Ji-eun, a very popular celebrity.

As more and more people browsed and commented, the already attractive hashtag "[Him in IUSNS's latest updates]" climbed all the way up, eventually reaching the top of Naver's trending list.

The result was a surge in views on JYP's official website and Chen Yan's personal social media account.

Just as this wave of popularity was at its peak, JYP artists updated their social media.

2pm, 2am, Wondergirls, missA, one group after another updated their social media.

With the combined efforts of JYP's publicity and public relations departments, the hashtag "[JYP's new producer Yan]" appeared on the trending list, and its popularity gradually increased as the artist took to the stage.

If these celebrities were like igniting a pile of dry tinder, then the fate of Bae Suzy, the nation's first love, was like pouring oil on that newly lit pile of tinder, instantly igniting another layer of heat.

Bae Suzy: [Hahahaha, our company's treasure oppa has been discovered so quickly! Please pay more attention to oppa's future music works. Oppa will bring you many great songs.]

P.S.: Oppa is currently composing the OST for my starring drama "Gu Family Book," so please look forward to it!

Two pictures were also attached below the text.

There's a photo of the girl and Chen Yan on set, and another photo of the girl standing in front of a coffee support truck making a heart shape with her hands. The photos also have a special note that the coffee truck was a gift from Chen Yan.

First it was IU, the nation's little sister; then it was JYP artists; and finally, it was Suzy, the nation's first love.

The attention of netizens on the peninsula was truly drawn this time, with many clicking on the entry and joining the discussion, pushing the popularity and discussion level to a new level.

However, if they can understand JYP's decision to have all its artists promote music producer Chen Yan after seeing the buzz and discussion surrounding IU's post, thus further increasing the hype, then...

The fact that all the members of Girls' Generation, including Kim Tae-yeon and Im Yoon-ah, followed suit and posted updates to promote Chen Yan really surprised them.

When did SM and JYP become so close?
Even if Chen Yan, the music producer, had collaborated with Girls' Generation before, it wouldn't warrant the entire Girls' Generation promoting his work.

After all, Chen Yan is a music producer under JYP. Even if it's for the sake of maintaining the relationship, only one or two members need to participate in the promotion. There's no need for all nine members to participate.

When has SM Entertainment ever been so generous? Just how much has Park Jin-young sacrificed for this music producer?
Moreover, when they clicked into the profiles of each member of Girls' Generation to check their updates, they found that the situation seemed to be different from what they had imagined.

According to their plan, for this kind of commercial promotion, celebrities usually just post a short text with a couple of official group photos to get by.

But the reality is different; in the posts of each member of Girls' Generation, the text and photos are all different.

Taeyeon: [Finally, I have the opportunity to introduce this handsome man I've known for many years! Please give a lot of attention and support to Xiaoyan and his music~]

The text was followed by two photos of the two backstage at a concert. The simple sentence revealed that they had known each other for many years, demonstrating the depth of their relationship.

Yoona: [You're famous now~ Chen Yan, hurry up and thank me for promoting you (hands on hips)]

The text was followed by two photos of the two of them in the backstage waiting room during a music show performance.

The text content is less than Kim Tae-yeon's, but it contains a lot of information.

They've never seen Yoona use that tone on social media to promote someone else.

The informal way of addressing each other, the casual tone, and the final little expression with hands on hips all carried a hint of coquettishness, clearly indicating that the two were very close.

Sunny: [Don't forget you still owe me a meal, Xiaoyan. Oh, and by the way, this time the advertising fee will include another meal~]

Two photos taken at Chen Yan's housewarming party are attached after the text.

Well, this man's relationship with the "Youthful Vitality" serum is also quite close.

Jessica: [hin~@陈言yan]

Jessica Jung's social media post didn't include any group photos, only a cute Doraemon emoji with his arms crossed and head slightly tilted back.

The Ice Princess's post was even more concise, consisting of just an interjection followed by a mention of Chen Yan's account.

However, the overwhelming sense of coquettishness, even more pronounced than that of Yoona, is palpable.

what's the situation?
This man and the Ice Princess seem to have a very close relationship.

Following this, Tiffany, Kwon Yuri, and others also posted updates, using the nickname "Xiao Yan" in their posts and sharing individual photos with Chen Yan in the recording studio and backstage at concerts, demonstrating their close relationship with him.

The netizens on the peninsula and fans of various groups were truly shocked.

IU, the nation's little sister; Suzy, the nation's first love; the nation's girl group.

Why is this man so close to all of them?

And so, that night, passersby and fans from various groups who had heard the news felt as if they were surrounded by this music producer named Chen Yan.

On Naver's trending list, the top twenty entries are all related to Chen Yan.

[All the updates from Girls' Generation, the nation's top girl group, feature only one person.]

[A handsome man Kim Tae-yeon has known for many years]

[This is the first time Yoona has not used honorifics on social media]

[The guy in IU's social media posts]

[Bae Suzy's treasure oppa]

[JYP's rising music producer Yan]

Meanwhile, casual netizens and fans from various groups on the peninsula are running around like weasels in a melon field.

Meanwhile, the women who created this melon patch tonight were also observing various online developments and had discovered quite a few "hidden enemies."

It's like a melon patch where we're all the badger.

(End of this chapter)