This director is vindictive.

Chapter 104 Don’t come over, it was just an accident!
Although, the situation of cyberbullies being cyberbullied seems to further confirm the authenticity of the plot in the movie where Chen Ruoxi was finally cyberbullied.

But this is really not what Chen Mo wants to see.

As the number of viewers grows, more and more people join the ranks of "cyberbullying".

Chen Mo had to come out to cool down the situation and appealed to netizens: "Don't become a cyberbully!"

The leading actors of the "Search" crew also expressed their hope on Weibo that everyone could exercise restraint and stop cyberbullying.

As a result, celebrity artists and directors who had worked with Chen Mo also joined the appeal on their personal Weibo accounts.

Then, more and more celebrities from the entertainment industry joined in, and a wave of major events was formed.

This was something Chen Mo had never expected.

However, there is still an effect. After so many people’s appeals, many netizens came to their senses and stopped cyberbullying those cyberbullies.

"Damn, I broke out in a cold sweat. Thank you Director Chen Mo for stopping me in time, otherwise I would have become the person I hate the most!"

"Yeah, I didn't feel that way before. I always thought what I did was right, but now I think about it, I also cyberbully others."

"Cyberbullying is so terrible. If you're not careful, you might become a cyberbully yourself."

"I'm sorry, I was too self-righteous. Ask yourself, only the law can judge them. As for us, just hope not to become like them!"

For a time, many netizens came forward to share their experiences and admitted their mistakes.

Chen Mo himself was also frightened and broke out in a cold sweat, because if this matter was not stopped in time, the subsequent development would really be out of control.

Fortunately, the matter was handled in time, but he couldn't help but reflect that this promotional method that relied on the linkage between movies and reality was still too risky.

It is better to use this method with caution in the future!

This time is not like the one in "Love is Not Blind", because the topic of cyber violence itself is very inflammatory, and it can be said to be a double-edged sword!
As time went by, "Search" was pushed to the top because of this wave of popularity.

Even if more preview screenings are added, movie tickets are still in short supply.

By the day before the official release, the box office of the preview of "Search" had reached 30 million. This was because Chen Mo remained restrained and rejected the plan of expanding the scale of the preview indefinitely.

Finally, December 12th arrived.

This day, which was not special in the first place, became the most watched day of the year because of "Search" and the cyberbullying case.

Outside the court hearing the "cyber violence case", it was already crowded with media reporters who came from all over the country.

Not only that, there were also many people who came to watch the fun and enjoy the show, making the outside of the court, which usually had few people, the most lively place.

Because today, the highly anticipated "largest cyberbullying case in history" is about to be heard here.

Movie fans are also following the real-time developments on the Internet.

On the same day, "Search" expanded its screening scale nationwide.

Officially released!

Because there are so many people involved in the prosecution, it would take a long time to try each of them one by one, and one day is obviously not enough.

The media clearly captured the "cyberbullies" who came from all over the country to respond to the lawsuit. Among these people, there were all kinds of people and all kinds of professions. Some of them came with their whole families. Seeing their families, wives (husbands), children, and even parents and grandparents accompanying them, many people couldn't help but feel sympathy, but more of them were alert.

They have families, and when they are prosecuted, their families will be worried and scared, but they forget that the victim also has a family. What did she do wrong?
The similarity between these people is that they are about to face the same trial at this moment. Each of their faces is haggard and tired, and each of their faces is full of regret and fear.

For the vast majority of ordinary people, in reality, they may never step into a courtroom in their lifetime, let alone stand in the dock. The deterrent effect of the law has always been there, but many people often do not think that they will see that day.

Many of them are like the young man in the movie. They only felt fear when the sword of the law fell.

As time passed, some news gradually began to spread.

The first few defendants whose cases were tried were not extremely serious, so they were all sentenced to suspended sentences and civil compensation.

But for the vast majority of ordinary people, this is already a terrible punishment.

After all, even if it is a suspended sentence, it still needs to be recorded. In China, having a criminal record still has a great impact.

Many netizens expressed satisfaction with this level of penalty.

In fact, at this point in the case, which has attracted nationwide attention, it can be said that basically nothing will go wrong.

For a time, it was a relief to the people, and at the same time, the influence of this case was spreading, at least it cleared up the recent online atmosphere.

Even if some netizens habitually swear, they will be pointed out: "Don't become a cyberbully!"

After the first day of this case, a total of 32 people were sentenced to suspended sentences and civil compensation. Although 12 people were not sentenced, they also had to bear a considerable amount of civil compensation. Of course, these people also needed to make a public apology.

In fact, the trial process of the case was relatively smooth. The vast majority of those prosecuted pleaded guilty and accepted punishment on the spot, which is why they were all given light sentences.

The trial of this highly-publicized cyberbullying case took three days to complete.

The final result made this case a typical case.

On the "Search" side, because of the unprecedented attention and popularity, the burst of heat converted into box office, which surprised Chen Mo.

Especially on December 12, because of the previous publicity and the impact of the case, all major theaters gave the highest screening volume on this day.

"Search" lived up to expectations and its box office exploded. On the day of its release on Double Twelve, it exaggeratedly won a daily box office of 6500 million.

The key point is that this result set the record for the highest first-day box office of Chinese-language Lunar New Year films in history. Combined with the cumulative box office from the previous ten days of previews, it actually achieved the feat of over 100 million yuan at the box office on the first day.

"Search" grossed 6500 million yuan on its first day, setting a new record for first-day box office for a Chinese Lunar New Year film and setting another box office legend!"

"Focusing on online violence, 'Search' perfectly connected the film and reality on its first day of release, with box office revenue exceeding 100 million yuan!"

"Looking at the film's ending realistically, 'Search' pioneered a synergistic ending, breaking the Lunar New Year box office record on the first day!"

Many people are studying the promotional model of "Search" and the reasons for its success.

But it is obvious that after research, it was found that this model really cannot be replicated.

Many people have analyzed the movie itself, and it is not difficult to find that this may be a pretty good movie, but it is definitely not a classic. However, because of the powerful publicity, it has burst out with such energy.

Chen Mo, the instigator of all this, can be said to be the absolute soul and core figure.

The key point is that even the news broadcast that night reported on this sensational cyberbullying case and the box office of the movie "Search".

Driven by these elements, on December 12, "Search" once again brought good news. Although it was lower than the day of its release on Double Twelve, the daily box office of 13 million still made other movies in the same period complain.

The trial lasted for three days, and during these three days, the box office of "Search" was in a state of explosive growth.

The cumulative box office of preview screenings exceeded 2 million, million on the first day, million on the second day, and million on the third day. After three days of release, plus the cumulative box office of preview screenings, the total box office directly exceeded million.

Of course, with the end of the cyberbullying case, the subsequent box office of "Search" is expected to decline significantly. After all, the previous publicity caused the film to overdraw its box office potential in advance.

The promotion of other movies is also very strong, and this year's Lunar New Year box office can be said to be particularly crowded. It is no exaggeration to say that it is full of blockbusters.

Of course, I am not talking about Rikutaro's "The Banquet". The daily box office of his movie did not exceed 10 million.

It's already flopped. Feng Dagang's "1942" and the upcoming "Chinese Zodiac" are all flops, not to mention that this year is 2012, and there's also the apocalypse movie season.

Fortunately, "Search" has become a big hit, so although the box office is unlikely to explode again like in the previous few days, it is still not weak at all.

To be honest, even Chen Mo himself found such a result a little unbelievable. After all, how much was the box office revenue of the original version by poet Chen?

I actually surpassed it in just three days.

And looking at the current situation, it is only a matter of time before it surpasses "Love Is Not Blind" and creates its own new box office record.

Although there were subsequent blockbusters released, "Search" was indeed affected to a certain extent as its popularity declined. However, the total box office still exceeded 5 million before it was withdrawn from theaters, making Chen Mo a big director with a cumulative box office of over 10 billion.

This is not the future. A movie can easily gross billions. Nowadays, there are very few movies with a cumulative domestic box office of over 10 billion.

More importantly, Chen Mo’s three films are all examples of achieving great results with small efforts.

Even though "Search" has big-name actresses such as Gao Yuanyuan and Fan Binbin joining, the actual production cost is not that high. In terms of publicity and promotion, Chen Mo is even known as a publicity genius in the industry. In fact, in the two movies "Love is Not Blind" and "Search", he used publicity to create box office myths one after another, and his reputation in publicity even overshadowed that of the director.

Even on the encyclopedia, Chen Mo has been given the new title of "the number one person in film promotion and marketing."

Because so far, in terms of film promotion, the cases of "Love is Not Blind" and "Searching" have been regarded as classic cases of film promotion and marketing by major companies.

And in the circle, no one can match him at present.

Look, at the end of the year, every time Chen Mo attends a movie premiere, he is invited to give advice on their movies.

Chen Mo felt very angry.

He knows exactly how capable he is. "Love Is Not Blind" was made by standing on the shoulders of his predecessors, while "Search" was a complete accident.

Promotion and marketing? He knows nothing about that!
"Getting Better: Village Evening", Chen Mo really has no impression of this movie.

But since it was the premiere of this movie, he really couldn't refuse.

After all, on the one hand, this movie was jointly released and produced by Huaying and Xiaoma Pentium, and on the other hand, Xiao Fupo also starred in this movie.

So Chen Mo had no choice but to support the young rich woman.

After watching the movie, Chen Mo felt terrible.

If you talk about this movie, the cast is actually quite big, obviously more luxurious than Chen Mo's "Search".

There are people like Aaron Kwok and Liang Jiahui. It is also worth mentioning that Bai Baihe, who became famous for "Love is Not Blind", also starred in it. And I heard from the rich girl that Wang Ludan also auditioned for this movie but was snatched away by Bai Baihe.

But after watching it, Chen Mo felt tired and wanted to be destroyed.

Sure enough, the little rich woman's vision is as accurate as ever. No wonder most people vote with their feet without even watching the movie in which she appears.

If you want to talk about creativity, there is actually a little bit of it, but the word "shoddy" is almost written directly on the title of the movie.

Anyway, Chen Mo had no idea why the movie was named like this. It sounded like it couldn't be a good movie.

"How is it? How is it?" As soon as the movie was over, the rich lady looked at Chen Mo with anticipation and asked.

"That's fine." What could Chen Mo do? He was also in a dilemma!

Although, probably, it really does smell like a money-swindling scam, it's hard for him to tell the truth!
After all, the little rich woman is looking forward to it so much.

"Really?" The rich young woman was surprised when she heard it.

Chen Mo really couldn't bear it, so he could only nod: "Yes, you acted very well!"

To be honest, it can be seen that Jing Tian is indeed very serious in her acting, but she is not the key to this movie at all!
Even Chen Mo was a little daydreaming, thinking, why would a movie like this invite a rich woman to act? Could it be that they had found a scapegoat in advance?
At this moment, Xiaoma Pentium’s CEO Li Ming and the film’s director, Zhang Yibai, came over together.

"Director Chen!"

"Mr. Li, Director Zhang."

"Director Chen, what do you think of our movie?" Zhang Yibai asked with a smile.

Seeing Zhang Yibai's smug look, Chen Mo felt a little tired.

But as the saying goes, a sedan chair is worth everyone's support. He and Zhang Yibai have no grudges against each other. This movie was invested by Xiaoma Pentium. Li Ming, the big dog brother, is very loyal and the cooperation is pretty good. What can Chen Mo do?
He is blue too!

I could only smile and say, "There are so many celebrities, a party in the countryside, and all the performers are big stars. It's quite lively and fun!"

"Director Chen, you see, Tiantian also starred in this movie, and it was also invested by us Xiao Ma. You did such a good job in the promotion and marketing of the movie "Search". Can you also give us some ideas? There are too many competitors in this year's Spring Festival!" Brother Big Dog glanced at Jingtian who was standing obediently next to Chen Mo, his eyes flashed, and he said to Chen Mo with a smile.

Chen Mo couldn't help but look at Jing Tian, ​​but this girl was actually looking at him with hope.

Chen Mo suddenly felt tired.

What the hell, what should I do? Waiting online, it’s urgent!

"Ahem, Brother Big Dog, you think too highly of me. 'Search' was really just an accident. I never expected the effect to be so good." Chen Mo coughed twice in an attempt to decline.

It’s not that he doesn’t want to help, but he has never thought about it, and he doesn’t have the ability, you know?
"Director Chen is too humble. One time may be an accident, but if it happens one after another and everyone is amazed, how could it be an accident?" Brother Big Dog said with a smile.

Jing Tian on the side looked at Chen Mo with admiration.

What could Chen Mo do? He was helpless! These days, no one believes the truth. What should he do?
"Well, then I'll just say it casually?" Chen Mo couldn't refuse anymore, so he thought of giving them a difficult problem. Well, that is, to come up with a very difficult way of promotion. That should be no problem, right?
Although, he really doesn't understand anything about marketing and promotion, and he says he dislikes the title, but his body is very honest. After all, being a publicity genius is a good title.

No one believes the truth, so why not just fool people?
"Director Chen, please speak." Big Dog and Zhang Yibai both looked surprised.

"But let me make it clear first, my ideas may be a little unrealistic. I'm just talking casually. I can't guarantee whether they will work or not." Chen Mo gave another warning.

"Of course!" Big Dog and Zhang Yibai didn't think too much at this moment. Chen Mo, the world-renowned film marketing expert, was willing to offer a suggestion. What was unrealistic? They wanted to let their imagination run wild, right?
Otherwise, how can they carve out a path in the fiercely competitive Spring Festival period?

"Isn't your play a village evening show? Then why not let the main actors travel around the country and perform a real-life version of the 'village evening show'? With so many celebrities, I think there will be no shortage of people watching the 'performance' no matter where they go, right?

And we can be more down-to-earth. We shouldn't perform in fancy venues, but in more down-to-earth communities. The main point is to be down-to-earth." This was Chen Mo's bad idea.

Chen Mo's investment cost for this movie is estimated not to be too high, and his salary is estimated not to be much either, so is it possible that Hong Kong stars like Aaron Kwok and Leung Ka Fai would really do such strenuous promotional work?
Moreover, destroying one's image in a movie is completely different from destroying one's image outside of the movie. Not to mention that the period around the Spring Festival is the time when celebrities make the most money. Could they really perform for free just to promote this movie?

So Chen Mo thought, this is impossible, absolutely impossible.

As expected, when Chen Mo said this, Zhang Yibai and Li Ming were both a little confused.

"Of course, I also know that this idea is a bit unrealistic, but for now, this is the only one I can think of." Chen Mo said with a smile.

But I felt quite pleased with myself. See? You asked me for advice, and I gave it, but if you can't do it, then that's none of my business, right?
"Good!" But the result was exactly beyond his expectations. He didn't expect that Big Dog Brother Li Ming would high-five and cheer at the first moment.

Then Zhang Yibai said excitedly, "Director Chen is worthy of being called a publicity genius and the number one in film publicity and marketing. This idea is really great!"

"What the hell?" Chen Mo was dumbfounded.

No, this is also possible?
Chen Mo couldn't help but turn his head to glance at Jing Tian, ​​only to find that the rich young woman was also looking at him with admiration and excitement.

Come on, are you serious about that look of admiration?
"Well, do you really think it's a good idea? But won't the cost be too high? After all, it's the Spring Festival. Can the celebrities, especially Mr. Tony Leung and Aaron Kwok, really agree to it?" Chen Mo was a little confused.

How much is the pay for running around promoting during the Chinese New Year? Are big stars really so worthless?

(End of this chapter)