Unboxing, Director!

Chapter 111 High-end Business War
3:28 am on March 6th.

Li Aili, director of Hong Kong's fashionable women's clothing brand "Ochirly", has already completed all the matters she needs to deal with after getting up.

She gets up at 5:, does some exercise, eats breakfast, and puts on makeup. Until now, she has let go of her plans for the day and is making final preparations, just like reviewing before an exam.

Today is the sponsorship auction for the clothing brand of Lu Jiang's new drama "Full House". According to intelligence, at least 7 brands will enter the final stage today, and the competition is very fierce.

It seems incredible that the clothing sponsorship for a mere TV series has attracted so many brands to bid for it.

But it's normal here in Lujiang.

First of all, "Full House" has received a lot of attention.

The popularity of "Meteor Garden" has not faded and is at its peak. Lu Jiang struck while the iron was hot and personally took the stage to start filming a new drama, making "Full House" the most popular urban drama in the entire mainland and even the entire Asia.

According to the information released by Dawn Company.

At the distribution and investment conference that ended yesterday, it was confirmed that "Full House" will be broadcast on four satellite TV stations in mainland China. Outside the mainland, TV stations in at least five countries and regions will purchase the series.

The popularity and coverage make the advertising value of "Full House" far exceed that of ordinary urban dramas in mainland China.

When "Meteor Garden" was broadcast last year, Dawn did not get any sponsorship, and therefore, there were no clear trademarks and products appearing in the drama.

But even so, with the popularity of the series, all the items in the film have received varying degrees of attention, and many "explosive products" have emerged.

It’s just that these hot-selling products could not be grouped together by a single brand, so a number of brands rushed to "recognize" them, quickly "copied" them and shipped them, making a lot of money.

Among them, "Ochirly" suffered a big loss, because the two clothes worn by Fan Binbin in the play were Ochirly brands, but now, those two clothes have become popular styles.
Fortunately, after the series was broadcast, these two clothing products of O'Chirly were sold out.

This is even without specifically highlighting the brand, which has such a great effect.

This time, Dawn Company has specially designed various product placement modes for "Full House". Coupled with such high popularity, the advertising value is naturally sky-high.

Li Aili then opened the plan given by Dawn Company.

In terms of clothing, the female lead Fan Binbin and the undetermined second female lead will directly become "walking wardrobes".

The heroine changes her clothes at least once in each episode, showing off the brand's styles to the fullest.

At the same time, the heroine will mention the name of the clothing brand at least three times and the brand slogan and product slogan at least once in the play.

Dawn also showed one of the plots.

At the beginning, the heroine was cheated and returned home to find that her house had been emptied. She was devastated. After seeing the empty wardrobe, she sighed: "These two bastards even took my xxx, which was the last birthday present my mother gave me!"

“xxx” is the brand name, which can be any brand.

In this era, although the economy has developed rapidly, the advertising placement model in urban dramas is still relatively conservative.

It can be said that it is quite bold for Poxiao Film and Television to design such an advertising implantation method.

If it were put in another movie, it might be criticized.

But the good thing now is that this is an idol drama.

Idol dramas mean that you don’t have to worry too much about the usual rules and regulations.

And the implantation method looks very smooth.

It highlights the importance and value of the product to the heroine, and is also consistent with the plot.

The value of this form of advertising, especially in the first episode, is self-evident.

So no matter what, Li Aili said she was determined to win this cooperation.

Another 20 minutes later, Li Aili made a phone call, and soon, her assistant brought in six models.

Li Aili asked the models to change their clothes and then did a final check and rehearsal.

This morning we will still have product displays, and the final auction will be at noon.

Dawn said that when it comes to who they ultimately collaborate with, money is not the most important thing; the style of the brand's clothing will play a large role.

"Full House" is an urban idol drama, and the male and female protagonists spend half of their time at home.

The problem is so obvious, the brand will naturally make a corresponding solution plan.

Li Aili’s ideas are similar to everyone else’s.

When you are at home, a mature workplace style is definitely not suitable.

It can be too homely, but it still needs to be fashionable and beautiful. In simple terms, it is to create a tone that makes even pajamas look fashionable.

The company has specially designed a number of styles for this purpose.

In order to show the styles more intuitively, Li Aili specially invited several pairs of models with similar height and body shape to Lu Jiang and Fan Binbin.

During the presentation session, the two will cooperate in the explanation and take turns to perform under the guidance of Li Aili.

She believed that there were not many people who could do what she did.

But she did not seek to stand out directly, but tried to leave a good impression on Lu Jiang.

Even if the individual sponsorship fails this time, it will lay a good foundation for the next cooperation.

Of course, she is still very confident about this sponsorship.

After all, it is a Hong Kong brand, and it is considered high-end and classy in the mainland.

We are also confident in the design, at least it is in line with international standards.

We are not short of money.

So at 7:30, Li Aili, full of confidence, felt that everything was ready and clapped her hands: "Let's go!"

Soon, Ou Shili and his group of seventeen people came downstairs and came to the parking lot, ready to set off.

But then.

"Mr. Li, all our car tires are punctured!"

Li Aili:? ! !

"Okay, got it, let's proceed as planned."

After hanging up the phone, the assistant brand director of "Gloria" nodded to the director next to him.

Director Liu Ran smiled slightly, very satisfied.

High-end business wars often take the simplest form.

No matter how much Ochirly claims to have strong financial resources and a high-end brand, if you are late, you will still be blind!
However, just as she finished speaking, her car was rear-ended.
"How do you drive?"

"You stepped on the brakes and you blame me?"

"I didn't brake!"

"."

A quarrel soon broke out.

Liu Ran smelled something bad: "Change cars and go in batches!"

The team executed quickly.

But it’s rush hour now, how can it be easy to change cars?
"So it's right to come early, right? Be careful next time, okay?"

Molly, the brand director of La Chapelle women's wear, gave instructions to her subordinates.

All the subordinates nodded.

"Okay, dress smartly, first impressions matter!"

"understand!"

Everyone followed suit.

Then everyone followed the director into the office building where the Dawn Company was located.

Twenty or so well-dressed white-collar workers walked out in a mighty procession.

But the elevator is so small, so the traffic needs to be diverted.

After entering the elevator, coincidentally, a white-collar worker holding a cup of coffee appeared in three elevators at the same time.

After the elevator closed, the three white-collar workers moved in unison.

My hand slipped.

The coffee is precisely sprinkled on the collar, chest and crotch.
There was a commotion in all three elevators at the same time.
(End of this chapter)