Unboxing, Director!

Chapter 112

At the appointed time.

Of the 12 clothing brands originally planned, only 9 arrived on time.

Among the brand teams that have already arrived, some people's outfits look quite strange. They seem to be wrapped too tightly and a bit awkward, but also seem very normal.

Lu Jiang shrugged his nose. He always felt that there was a smell of coffee in the air, but no one at the scene drank coffee.

Shaking his head, he announced the start of the show, and those who were late would be left out.

This is not a school, it's a business, you have to be responsible for yourself.

Soon the clothing category display began.

Overall, they look pretty good, the various styles are very fashionable, and it seems that a lot of thought has been put into their creation.

Lu Jiang listed several brands and styles. He thought they were all good and could cooperate with them.

Clothing categories don’t necessarily have to be exclusive.

Since it is a "walking wardrobe", the main focus is on the visual effects on the production side.

It can't be the same for everyone.

So multiple brands are actually more suitable.

Of course, this will save the brand a lot of money in sponsorship.

But it doesn’t matter, we can arrange the priorities.

In this way, both interests and production can be balanced.

Finally, at noon, Lu Jiang identified five clothing brands.

Two men's clothing stores and three women's clothing stores.

In terms of men's clothing, because of the non-exclusive clause, the brand endorsed by Lu Jiang himself will not affect the filming of film and television works.

So this time, Septwolves had to pay extra for the casual wear, while the formal wear was given by Yageo suits.

The five brands provide clothing with a total sponsorship fee averaging over 180 million, which is a very high price at present.

After all, the Internet is not well developed at the moment, and there are very few exposure channels other than television. Therefore, it is impossible to have "explosive products" appear on the Internet as soon as a drama is aired, such as Cheon Song Yi's lipstick in "My Love from the Star", as it happened in later generations.

There are few channels for advertising dissemination, the shopping model is simple, and the overall economy is here.

However, the cost of placing advertisements other than TV advertisements for brands is high, which limits the unit price of advertising placement.

This is also the norm in this era.

But Lu Jiang was already very satisfied.

This is just the clothing category. There are also cars, jewelry, mobile phones, watches, cosmetics, furniture, etc.

Although clothing is the biggest category, there are many other categories.

So there is definitely no problem in making a profit before filming.

The next step is to see how much we can earn from this wave.

After finishing the clothing category and signing the contract, the afternoon will be devoted to cosmetics.

At noon, the auditions for "Full House" took place.

This audition mainly involves three roles.

The second female lead and the female lead's two ghost friends.

Originally, the second female lead was used to exchange resources.

But so far, there are really no resources worth exchanging.

So if there is no exchange, then use plan B and directly dig out from the newcomers.

If you come across a good talent, you can sign a contract.

Auditions started at noon, starting with the second female role.

The second female lead "Jiang Huiyuan", the goddess who was licked by the male lead in the early stage, is swaying wildly between the male lead and the second male lead.

It involves "goddess" and some green tea attributes.

The actor’s appearance must be good, and he must have a villainous temperament.

Here Lu Jiang once again expressed some helplessness.

In fact, Fan Binbin is still not suitable to play the female lead because she is too good-looking.

Even if the makeup is weakened to a certain extent, the effect will not be too great.

So actually she is quite suitable to play the second female lead.

But this problem is actually not a big deal. Now everyone is watching Daomingsi and Shancai teaming up again, rather than watching an unfamiliar play performed by unfamiliar actors, so the acceptance rate will be much higher.

Anyway, the audition started and the beauties followed the process as required.

There were many people coming, including various "seed players", such as Yao Chen, Sui Ran, Yan Danchen and other future stars.

Lu Jiang was in another room, staring at the monitor and recording everything.

For him, the first choice for casting is still the one with a treasure chest on his head.

If there really isn't one, then let's talk about it.

But unfortunately, until the cosmetics show was about to begin in the afternoon, no one with a treasure chest showed up.

Fortunately, just as Lu Jiang was about to call a halt and prepare to go to the investment promotion meeting next door, the treasure chest arrived.

Lu Jiang's eyes lit up.

Assistant Director Ning Hao, who was standing by, keenly noticed the change in Lu Jiang's expression. He looked at the girl again and nodded in agreement: "This is indeed good!"

"Make a note of it and have her try it again this afternoon and with the rest of the group."

"OK!"

Ning Hao performed his duties as a lackey conscientiously and responsibly.

Lu Jiang continued to invest in investment promotion matters.

It was dinner time and the auditions continued.

It was not until 7 o'clock in the evening that the result came out, and there was indeed only this one treasure chest.

"What do you mean?" Ning Hao asked.

"That one, though."

"I knew it. Don't worry, I asked her about it. She doesn't have a boyfriend."

".Why are you asking her this?"

Ning Hao didn't say anything, but just gave him a lewd look that said "I understand."

Lu Jiang saw the bright look in the girl's eyes when he saw her during the day. He saw it clearly!

So needless to say, as a brother, of course I have to share his worries.

Otherwise, I would be teased by Lu Jiang all day long. He used to be the director of various MVs, then he was the deputy director of "Meteor Garden", and now he is the deputy director of "Full House".

The amount of milk was so huge that he was panicking!
He would feel guilty if he didn't do something.

So he didn't care about Lu Jiang's expression and went out to call for help.

Soon after, Dong Xuan, who looked a little confused but more excited, met Lu Jiang in the conference room.

Dong Xuan accompanied a friend to the audition. She fantasized about being the lucky winner, just like the many legendary audition adventures of her seniors.

A green treasure chest.

What a pity, not only is the level low, but there is no upgrade prompt.

But considering it's a "fantasy", it's understandable.

Lu Jiang didn't think too much about it. After all, it was a treasure chest, and he was the only one among so many auditions. Why would he need a bicycle?

Speaking of which, there’s the freshman goddess Long, who has fair skin, beautiful looks and long legs.

Her facial features are very memorable, and she can be both good and evil, which really suits her as the second female lead.

"sit."

"Good guide."

Well, that’s good. The guide called out well and the road is wider now!

"Introduce yourself."

"Okay, guide, I am"

After the one-minute self-introduction, Lu Jiang tried the audition seriously again, putting on makeup.

You know what, even though she is only a freshman, her acting skills are indeed up to par.

Moreover, Dong Xuan's face is not that young at all. After putting on makeup, she looks like a young woman at first glance.

Looking at the resume again, oh, the case is solved.

I thought she was around 18, but it turns out she was born in 79 and is already 23 this year.

After careful consideration, Lu Jiang finally decided: "The second female lead is yours!"

Dong Xuan was stunned at first, then her tone rose: "Really?"

The Northeastern accent is exposed!

As if realizing she had lost her composure, she quickly changed back to her clip-like voice and bowed deeply: "Thank you, Director Lu!"

As soon as he finished speaking, the green treasure chest fell to the ground.

Lu Jiang opened it directly.

I was wondering what song I would give.

Now my music library is empty, with only one song at the bottom of my box, "Wrong, Wrong", and I feel empty inside.

As a result, after a flash of green light, the TV series "Snow Goddess Dragon" popped up directly.

According to Gold Finger, the show had a national viewership of over 30 that year.

She's only 30+, and I thought she was pretty good.

Looking at the production, it is indeed a bit rough.

So this should be quasi-blue.

But none of this matters.

What matters is the play itself.

Dong Xuan’s masterpiece was released.

What a coincidence!
Lu Jiang immediately waved his hand: "No need to thank me, just play your role well."

"Thank you, Director Lu. I will definitely work hard!"

As soon as the words fell, a blue treasure chest popped up above Dong Xuan's head: [Dong Xuan wants to win the host's further appreciation with actual performance]

【Exceeding the requirements, the treasure chest can be upgraded】

The desire came quickly.

But further appreciation?
Lu Jiang looked at the "Goddess Dragon" he had just obtained, and had a plan in mind.

If Dong Xuan plays the second female lead this time, she can form a primary CP with the second male lead Qiao Zhenyu.

Then arrange "Snow Goddess Dragon". By then, these two people will have gained popularity and will not have to worry about not making more money than in the original time and space.

This arrangement was perfect! He then encouraged her, "Do your best. I have high hopes for you. If you do well, I can give you a separate play after this one."

If this were said to other bosses, it would be nothing but empty talk.

But Dong Xuan took it seriously!

Her heart was pounding at this moment.

Single, female lead!
This, this, this.
What day is today?

How can this luck be so good!!!

Dong Xuan tried her best to shrink her dilated pupils, then took a deep breath and bowed deeply again: "Thank you, Director Lu. I won't say anything else. Just watch me perform!"

As soon as she finished speaking, the blue treasure chest above her head also upgraded to purple: [Dong Xuan vowed to work hard and strive to become an official artist under the host]

Official artist?

Lu Jiang felt that this girl was overthinking it.

He didn't really think highly of her.

Because in my impression, Dong Xuan has acted in many dramas in her career, but it seems that she has no other representative works except "Goddess Dragon".

She is the type who can never become popular, just like Tiantian.

It’s really not cost-effective for an actress like this to sign a long-term contract.

But signing a short-term contract still makes him a formal artist.

She played the second female lead in "Full House" and the first female lead in "Dragon Goddess". If that doesn't work, she can just act in a few music videos and that will be enough!

"Well, that's it, Chao'er, I'll leave it to you. By the way, Haozi, there's a suitable role in the MV, you can arrange it for her first."

"Understood!"×2
After saying that, Lu Jiang left.

There will be an exhibition and auction of cleaning supplies in the evening, so he has to show up.

After he left, Li Chao took over the situation first, and the regular signing process followed.

Because she is a freshman at Beijing Film Academy, Dong Xuan needs to talk to the school teachers.

Knowing that it was Lu Jiang's drama and she was the second female lead, Beijing Film Academy took it quite seriously.

But this kind of attention is not entirely positive, but rather comes with scrutiny. After all, it is an idol drama, so there are indeed some concerns.

This is how Yu Bo was led astray by Lu Jiang.

Now everyone in the industry regards Yu Bo as an idol star rather than an actor, which makes his class teacher very worried.

Fortunately, the second female lead in "Full House" still needs certain acting skills, not the exaggerated kind in "Meteor Garden".

So after reading the script, her teacher's attitude became neither supportive nor opposed. If she wanted to take the job, she should not delay her studies.

That’s it!

Dong Xuan signed directly without any hesitation.

The final price was 2500 per episode, the normal price for a newcomer.

After signing the contract, Ning Hao took over and took Dong Xuan to prepare the MV.

Now, in addition to being the deputy director of "Full House", Ning Hao is also the temporary chief director of Lu Jiang's new album.

Lu Jiang's new album MV has now begun preparations for filming.

He will not direct the film himself, and the tasks of directing and screenwriting have been handed over to people in the company and his classmates from the 98 directing department of the Central Academy of Drama.

This can be considered a small benefit for the students and also a small explanation to the school.

Otherwise, you won't be able to attend classes and won't see each other for a whole year. Although it's not a big problem, it will definitely cause some controversy.

After the head teacher told this, he suggested that Lu Jiang come to school occasionally, but Lu Jiang was very busy.

So I just used this form to "give back" to the class.

This rare opportunity was indeed very good. The class was divided into groups and directly took three MVs out of the four songs confirmed for the new album.

Lu Jiang took care of all the scriptwriting, behind-the-scenes work, and paid wages, which were lower than the market price but higher than the student price. Everyone was very happy.

Lu Jiang only has to do one thing, which is to make sure the script is approved, then confirm the required actors, finally arrange time for the performance, and provide some practical guidance.

Don't worry about the bad filming, it's just an MV, how bad can it be? Besides, the class teacher cares more than anyone else, otherwise it will ruin his reputation.
As for now, Lu Jiang is still busy with the investment promotion conference, so Ning Hao will take over the position of chief director first.

After Lu Jiang confirmed that Dong Xuan could star in an MV, Ning Hao asked her to choose the script. After choosing, she could shoot the part without Lu Jiang first, and then wait until Lu Jiang was free to shoot again, so as not to delay things.

Looking at the four music video scripts in front of her, Dong Xuan didn't choose directly. Instead, she suppressed her excitement and asked Ning Hao, "Director Ning, which one is the most difficult?"

"Want to show off? If you want to show off, you should ask who can take a photo with Director Lu!"

"Who can we take a photo together?"

"That's right."

Ning Hao crossed his legs and then asked, "Are you sure you don't have a boyfriend?"

Dong Xuan blinked, then understood and nodded.
Another day of investment promotion.

Before starting, Lu Jiang frowned as he looked at the two police cars parked under the office building.

After two days of investment promotion, gold coins were popping up here, but there were always accidents around the office building.

On the first day, there was reportedly an argument in the elevator and the police were almost called.

The next day, there was reportedly a fight in the underground parking lot.

Today is the third day, and I don’t know what will happen next.

But Lu Jiang knew that this was basically related to commercial competition, because every brand that came to bid seemed a little strange, either late or dressed a little messy, in short, it looked like each of them had gone through hardships.

If it is really a simple business competition.

Lu Jiang has only one attitude, which is to let his employees learn well.

Just in case it comes in handy in the future.

Of course, you have to learn something useful. It’s better not to learn something that will easily attract the police.

Shaking his head, Lu Jiang continued the investment conference.

Today we have the last two categories.

Cell phones and cars.

The car is simple.

Domestic cars are now rubbish, and we can only choose foreign cars.

Without considering Japanese and Korean brands, the only option left is German brands.

Among German cars, there are very few convertible models. Mercedes-Benz, BMW and Porsche each brand only has one model.

There was really no choice, so the price offered by the other party was not high.

The good news is that Lu Jiang, who was originally the spokesperson for Mercedes-Benz, offered a relatively good price because of the non-exclusive clause in this drama in order to stabilize the spokesperson's image and prevent his spokesperson from driving other cars.

Ownership of an SLK convertible worth 80 yuan and the right to use three imported E-Class cars, with a term of two years.

Lu Jiang accepted it with pleasure, after all, there was no higher price.

Then, at the mobile phone brand investment conference, the largest revenue item besides clothing was revealed.

Bird exclusively provides a full range of mobile phones for 500 million yuan, in exchange for 6 close-up shots and three advertising lines.

At this point, all advertising and investment promotion for "Full House" in mainland China has been completed.

There are 11 categories in total, with a total price of 2140 million, almost doubling the profit.

This number is more than the advertising investment amount for Feng Dapao's Lunar New Year film "Big Shot" which is about to start shooting.

If it were to be made public, it would definitely cause a huge shock.

But Lu Jiang was not satisfied.

But there is no way, the limitations of the times are there.

Without the Internet and e-commerce, the effectiveness of advertising cannot be infinitely magnified as it was in later generations.

In addition, the current economic level is here.

It is already very good for a drama to get more than 20 million in advertising sponsorship.

And this is just the mainland.

In the overseas version.

Lu Jiang also made some moves this time.

For example, the mainland version has so many advertisements, but some advertising brands have not developed a market overseas.

Merchants in some overseas countries have advertising needs.

How to do?
It’s very simple, just edit a local version.

For example, the plot remains unchanged, but a certain prop in a certain scene may change.

In actual operation, Lu Jiang only needs to shoot several versions of the same shot.

The props sponsored by the mainland will be broadcast in the mainland, while the Thailand special edition contains different props.

In this way, everyone gets what they need.

Of course.

In addition to making money, idol dramas also serve the purpose of exporting culture and domestic products.

So even if it is a special supply, it cannot be overdone.

Lu Jiang made rigorous considerations in this regard.

In the end, only three "special editions" were made in Singapore, Malaysia and Thailand, involving six local brands.

There are only about 16 different lenses in total.

It can be said that the coordination of interests and outputs has been achieved.

So all in all, the total amount of advertising sponsorship for "Full House" is 2650 million.

Before filming even started, the advertising had already brought in over 10 million in profits.

not bad.

After the investment promotion was completed, "Full House" entered the final preparation stage.

Zhou Yi, who observed the entire investment promotion conference, reached a complete cooperation agreement with Lu Jiang after the conference.

Instead of investing, he signed a guaranteed investment agreement for Zhou Yi's next four dramas.

Dawn guarantees a 20% investment in each drama, provides highly popular actors, and assists in overseas distribution.

In Zhou Yi's opinion, this plan seems to be very cost-effective. After all, Zhou Yi's future is somewhat uncertain now. But after "Wulin Wai Shi", Zhou Yi's first self-produced drama, becomes a hit in September, Zhou Yi is afraid that he will regret it.

In addition, the reason for not investing is also because Zhou Yi has already filmed many dramas, such as "Love Across Time and Space", "Wulin Wai Shi", "Li Wei as an Official", etc. The profits from these dramas will not be shared with the new shareholders, and the other party is not happy about it.

Then we have to settle for the next best thing and go for an investment guarantee agreement.

In the future, there won't be many of Zhou Yi's dramas that will be truly popular. Apart from a few such as "The Legend of the Condor Heroes", "Young King", and "Water Moon Cave", the rest are on the decline. If you invest in them, it will be difficult to sell the shares by then.

Moreover, "Shuiyuedongtian" has now been picked up by Lu Jiang, and he has reached an agreement with Zhou Yi to complete the script.

Therefore, the guaranteed investment in the four dramas can ensure that Yu Bo has roles to play, and can also ensure that Dawn Films can make stable profits, and can also withdraw cleanly after the agreement ends.

Both parties were very satisfied with this and ran away after signing the contract, fearing that the other party would go back on their word.

After everything was finalized, the next step was to speed up the filming of the new album's music video before starting the shoot of "Full House".

Meanwhile, on the first music video set, some people were already prepared.
(End of this chapter)