Unboxing, Director!

Chapter 62 Impact "Too Soft Heart"

1999 10 Month 7 Day.

Hefei.

Lu Jiang’s second national book signing tour will begin in The Ninth City soon.

As of now, "Lu Jiang·Chinese Style" has been released for 22 days, and its total sales in the mainland are about to exceed 70, and its total sales in Asia are about to exceed 120 million.

It looks like the momentum is quite strong.

Some media even said that the final sales volume might even exceed Jacky Cheung’s “Kiss Goodbye” in 93.

But Lu Jiang and Warner were still sober.

The genuine copies of "Kiss Goodbye" sold over 400 million copies, and that was just the data for that year. So far, the album's cumulative sales have almost exceeded 2200 million copies, a record that is almost impossible to replicate in the Chinese music scene.

Therefore, the goal of this album is very clear to everyone at Warner, which is to try their best to surpass "Heart Too Soft" in annual sales in Asia.

When we last released "Lu Jiang", our sales target was to surpass "Love is Like the Pacific Ocean".

In the end, it took 9 months to fully achieve this goal, which was only achieved not long ago.

The main reason is that the piracy industry in the mainland is developing rapidly and the physical album industry is declining sharply.

During this period, Richie Jen appeared on the Spring Festival Gala again, which boosted sales.

At the same time, sales outside the mainland have not been fully stimulated.

Therefore, it is indeed difficult to surpass "Love is Like the Pacific" purely in terms of genuine sales. Otherwise, with the quality of "Lu Jiang", it would not take 9 months at all.

This year, the industrial environment has become even worse.

Look at the data estimated by China Record Corporation and Warner.

This year, the piracy industry has increased by more than ten percentage points compared to last year. At the same time, the free Internet music academy and the strong competitor MP3 have also begun to take shape. Media in Hong Kong, Taiwan, Japan, South Korea and other regions have begun to report on these new tools and have begun to further criticize the physical record industry.

So far this year, the overall sales of physical records in the Chinese music scene have declined by about 20 percentage points compared with the same period last year.

So theoretically speaking, it would be difficult for the sales of "Lu Jiang·Chinese Style" to be on par with last year's "Lu Jiang", let alone surpass "Heart Too Soft" in 96.

However, the situation of "Lu Jiang·Chinese Style" is special.

In mainland China, the Golden Lion Award, the halo of Chinese style, and the high quality of the songs have made this album a source of national pride.

As a result, Lu Jiang became a good singer with a good family background and who brought glory to the country in the hearts of the people.

People's consumption enthusiasm has been stimulated to a great extent.

At the same time, Lu Jiang's "cheating" directly eliminated competitors such as Yehenara and Xie Tingfeng.

It can be said that, at least in the next two or three months, Lu Jiang is the only dominant player in the market.

In addition, the distribution process of this album is more mature.

Unlike the previous album "Lu Jiang", Warner seems to be much larger than Rock Anluo. It was also a giant before, with a huge scale of release.

But in the final analysis, Warner's operations in mainland China were not sufficient at that time.

This will cause many problems in terms of distribution.

Now Warner has a more mature distribution system, plus Lu Jiang, who has many halos around him.

As long as it makes a big push during the bonus period of its release, "Lu Jiang: Chinese Style" is still expected to set a sales record.

Lu Jiang also has plenty of time to focus on publicity.

Because he doesn't have to go to school this year.

After "Not Drunk" won the award, Situ Zhaodun has made comprehensive plans for Lu Jiang to continue his studies.

Because the 97 directing department of Beijing Film Academy did not recruit any students, and there was no student in the entire grade, Lu Jiang could choose to directly enroll in the 96 directing department of Beijing Film Academy this year, that is, to directly study as a senior, graduate directly next year, and become a graduate student of the 00 directing department after graduation.

Don't even think about your undergraduate thesis.

There is no obstacle in putting the Golden Lion short film here.

Lu Jiang said he would consider this.

Ning Hao, one of the short film photographers, also got some benefits. Next year, he can directly enter the 98 class of the directing department of Beijing Film Academy and start studying from his junior year.

However, the 98 directing department of Beijing Film Academy only offered two majors: program production and advertising, which was why Lu Jiang did not enroll.

The direction offered is special, which is somewhat different from Ning Hao's ideal, so Ning Hao is still waiting for news. If the Beijing Film Academy has enrollment quotas for pure directing in 00, he will take the exam. If not, he will enroll in the 98 class to save the country in a roundabout way, or wait for the 01 class.

Overall, he was relatively relaxed. After all, he had met Situ Zhaodun, and he was already famous in the circle. He also had a lot of MV business and was not short of money to make.

anyway.

This year, Lu Jiang is no longer bound by academic requirements, and his plans for further studies in the future are already clear.

We can go full steam ahead right now and achieve great album sales results.

A shopping mall in Hefei.

Lu Jiang appeared amidst thunderous cheers from nearly thousands of people at the scene.

The excitement was more than twice as great as the autograph session for "Lu Jiang" in Shanghai.

You know, this is still a small city compared to Shanghai.

Lu Jiang originally thought that there would be fewer people in small cities, but now he was really surprised.

At the same time, I also gained a new understanding of my popularity. However, this extremely high popularity also brought about considerable safety risks.

Even the government was alarmed, and many people were sent to maintain order.

Lu Jiang quickly called on the on-site personnel to cooperate in the evacuation to avoid any accidents.

He then quickly appeared and publicly called on people to maintain order.

After the atmosphere settled down, we sang two songs to say hello, and then started signing autographs.

At today's book signing, Lu Jiang received two surprises.

The first one was a male fan who brought his girlfriend with him, but he addressed Lu Jiang as "Director Lu".

This was the first time I heard someone call me Director Lu, except on the set and at school.

He then looked up and asked, and the other party said as a matter of course: "I think this will show more respect."

Yes, Not Bad!

Lu Jiang immediately smiled and wrote to him: "I wish you a happy marriage!"

The two left happily hand in hand.

Lu Jiang soon received a second surprise.

It was a female fan. In addition to signing the collector's edition album of "Lu Jiang·Chinese Style" for her, the girl also took out another "Lu Jiang" album, which was signed.

There is also Lu Jiang’s blessing on it: I wish you good luck in the college entrance examination, a good start in undergraduate studies, and become someone I envy. Come on!
Lu Jiang remembered it immediately. This happened at the book signing event in Shanghai last year.

Looking at the girl again, she looked very familiar.

"It's you. Why are you here in Hefei?"

Lu Jiang asked with a smile.

The girl was obviously surprised to see that Lu Jiang still remembered her, and immediately explained: "I came here to go to college."

“Isn’t it really a junior college?”

Last time, the girl said that she wanted to go to the same school as him and go to a junior college even if she had good grades. Lu Jiang felt a little guilty about this for a long time afterwards. It was also because of this incident that he decided to continue his studies and set a good example.

So now when he saw this girl again, Lu Jiang naturally cared about her studies.

Fortunately, the girl smiled proudly and said: "I go to USTC, the University of Science and Technology of China, which is in Hefei."

"USTC? Don't lie to me."

"I'm not kidding you. Look, this is my student ID."

The girl took out her student ID: Wang Ting, from the University of Science and Technology of China, majoring in electronic information engineering and technology.

This is a real academic master!
After reading it, Lu Jiang immediately laughed happily, "Okay, congratulations, this is the best news I've heard today!"

This was the first time I truly felt the positive impact my idol status had on society—even though the other person already had excellent academic performance.

But it doesn't stop him from being happy.

He decided that he must talk about this in an interview later!
Then I quickly wrote a new blessing: "May you ride on your dreams, live up to your youth, ride the waves in the ocean of knowledge, and achieve your own glory!"

"Wow, thank you~"

"You're welcome, let's work hard together."

"Well, let's work hard together and break the sales record!"

"Haha, I'm grateful for your good wishes."

Once again receiving exclusive blessings from her idol, the girl had stars in her eyes. It was a pity that there was a table in front of them, otherwise she would definitely go up and give him a hug.

After the incident with the nickname and the "Academic Master" fan, Lu Jiang was in a good mood the whole day.

So much so that after the autograph session, he even sang two more songs. If conditions had allowed, he would have definitely turned the autograph session into a fan meeting.

After the signing was completed on the first day, more than 8,000 copies of the live album alone were sold, which is a very good result. He will stay in Hefei for two days.

In addition to signing books, he will also participate in the recording of "Big Winner" as well as various commercial performances and interviews.

This is also the regular schedule these days.

Wherever we go, we provide services including autograph sessions, appearances on shows, and various interviews.

Because of the inconvenient transportation, we have to improve the efficiency of the journey as much as possible.

All localities also cooperated quite well.

All the programs that had some threshold for him in the past have disappeared this time.

Merchants also follow Lu Jiang's rhythm completely.

Everyone wants to take advantage of the halo of the Golden Lion and the glory of the new king.

Lu Jiang is also more active. After all, the greater the exposure, the greater the boost to album sales.

At the same time, it can also lay a good box office foundation for future concerts.

All the way to October 10th.

Lu Jiang temporarily ended his book signing in mainland China and set off for Taiwan.

(End of this chapter)