Unboxing, Director!

Chapter 63: The arrival of the mainland king, popular

Taiwan is an important part of whether this sales volume can break through the limit.

On the one hand, Taiwan’s copyright protection is much better than that in the mainland.

Ren Xianqi's "Heart Too Soft" has sold 260 million copies, of which more than 100 million were generated in Taiwan alone.

Lu Jiang's "Lu Jiang" also sold about one million copies in Taiwan.

On the other hand, although Xie Tingfeng was crushed to pieces by Lu Jiang in the mainland, his sales in Taiwan are still very good.

The original version of "Thank You for Your Love 1999" broke through 100 million in total sales in Asia because of Taiwan, which laid the foundation for his success as a "Little King".

So this time, whether from an individual or performance perspective, Xie Tingfeng must be completely defeated again on this battlefield.

Furthermore, going to Taiwan also involves the issue of the status of the "King".

Although I don't want to admit it, the influence of the mainland music scene overseas is indeed too weak. Hong Kong is dominated by Cantonese songs. Only Taiwan can spread the influence of mainland China to Japan, South Korea and Southeast Asia, and from mainland China to Asia.

You should know that the Chinese music market is not limited to the two sides of the Taiwan Strait and Hong Kong and Macau.

Singapore and Malaysia, two countries where the Chinese population accounts for a large proportion, have always been close relatives of the Chinese music scene and can even be counted as part of the Chinese music scene.

Whether a singer can capture the markets of these two countries has never been determined by his or her performance in the mainland market.

Instead, we need to look at the singer's performance in the Taiwanese market in terms of sales, popularity, influence, commercial value and other indicators.

Sales volume alone is not enough, sales volume can be faked, but if you can hold autograph sessions, fan meetings or concerts in Taiwan and still fully demonstrate your value, then it means that you really have what it takes to enter these two countries.

For this reason, Taiwan is the first stop for many Hong Kong and Taiwan singers to rush into the Asian market, and Singapore and Malaysia are also the first stop for many Hong Kong and Taiwan singers to rush into Asia.

Last time when Lu Jiang was on TV, Lu Jiang had not been active in Taiwan, so he lacked a lot of "legitimate" reasons.

If we take Taiwan and then the two countries, the title of Lujiang can use the prefix "Asia".

This will then impact Japan and South Korea, which have more advanced entertainment development and represent the commanding heights of Asian popularity.

We have to thank Bruce Lee, Jackie Chan, Teresa Teng, Leslie Cheung and many other Hong Kong and Taiwan superstars for the foundation laid over the years.

Not only has it accumulated a large number of fans of music and movies, but it has also ensured that the Japanese and Korean markets remain open to Chinese stars.

Otherwise, if Lu Jiang relied on himself to break into the Japanese and Korean markets, it would be almost like pioneering a new market.

In addition to the above three aspects, there is another reason.

As for the Chinese style, I won’t say much about what major issues it is related to.

Anyway, if this trip to Taiwan is a complete success, it will only benefit Lu Jiang more, not less.

Before boarding the plane, Lu Jiang received two good news and one bad news.

The first good news is that the Spring Festival Gala director team sent an invitation.

And it's a solo performance.

Although it was expected, Lu Jiang couldn't help but feel excited after hearing the news.

The director team gave Lu Jiang two choices.

One is to sing "Lanting Preface", and the other is to submit a song by yourself.

Of course the song has to meet the requirements.

We’ll talk about the details when we meet on the 19th. At that time, Lu Jiang happened to be returning to the mainland.

The second good news is that Xie Tingfeng’s third album has been postponed for two months.

This news was not made public, after all, they wanted to save face.

But this also shows that Lu Jiang has completely defeated Xie Tingfeng in the mainland market.

Lu Jiang was not very happy about this.

Because it involves that bad news.

The bad news is that Xie Tingfeng is also said to be performing on the Spring Festival Gala this year.

This made Lu Jiang a little depressed.

Although he knew that it was 1999 after all and Hong Kong had just returned to China a few years ago, what mattered was the unity of compatriots from all over the world.

At the same time, they are the new generation strongly promoted by the Hong Kong circle.

Therefore, unless the other party exposes himself in terms of personal morality, it is really difficult to be defeated by poor sales.

However, it is still uncertain whether the opponent will be able to appear in the end.

Even if he performs on stage, it is not a solo, at most a chorus or a medley.

Lu Jiang himself has already confirmed that he will sing solo.

This also determines the winner.

But this does not prevent Lu Jiang from hoping that the mainland will become stronger as soon as possible.
I turned around and got on the plane, and then another unpleasant flight journey began.

On the plane, the Taiwanese guide arranged by Warner was a bit of a problem. He kept bragging to him about how many delicious foods there were in Taiwan.

Grilled sausage, braised pork rice, milk tea, oyster omelet, etc. After introducing each one, they would always say that you definitely don’t have it in the mainland, and if you do, it’s not as clean as in Taiwan.
It would be fine if you just introduced it honestly. Lu Jiang really likes food, but your condescending attitude is very annoying. It seems as if a singer of Lu Jiang's level can't even afford to eat tea eggs in the mainland.

Why keep such a sick tour guide? Lu Jiang directly asked Li Chao to switch seats with him, and fired him as soon as they got off the plane.

Because of this incident, coupled with Xie Tingfeng's matter, Lu Jiang was in a very bad mood for a while, so much so that he was not very optimistic about the entire Taiwan trip.

Fortunately, after landing, nearly a thousand fans warmly welcomed him, which made Lu Jiang's mood turn from gloomy to bright.

And seeing so many fans picking him up at the airport.

The happiest person is Li Chao.

Li Chao had personally witnessed what Cui Jian looked like when he came to Taiwan many years ago.

In his words, at that time, across the Taiwan Strait and Hong Kong, including Southeast Asia, Japan and South Korea, in terms of rock, the mainland, BJ, Cui Jian, that was it!

Li Chao gave a thumbs-up. When rock stars like Cui Jian visit Hong Kong and Taiwan, the airports are packed with people.
But the good times did not last long. After the peak of rock, later mainland singers no longer had that influence.

Yes, there is, but the scale is much smaller than it was back then.

Now, Lu Jiang's first visit to Taiwan has seen such a large-scale event. Although it's still a little behind Cui Jian's, Li Chao is already in tears. This is what he has always dreamed of.
Lu Jiang didn't have as many feelings as him.

He just felt that Taiwan's fan culture was indeed at the forefront these days.

The mainland economy has not yet taken off, and information is not circulated, so artists' schedules are basically not known to fans and the media.

At least in the past two years, Lu Jiang has been flying back and forth in the mainland, and he rarely encounters fans picking him up at the airport. Basically, they meet him by chance.

Because of the prevalence of entertainment culture and developed economy in Taiwan, fan circle culture has already taken shape.

Warner released the news in the media, and hundreds of fans spontaneously came to the airport to pick him up, which gave Lu Jiang's visit to Taiwan a lot of momentum.

With this good start, Lu Jiang has full confidence in his upcoming trip to Taiwan.

On that day, Taiwanese media at the scene saw this scene and wrote a report. While taking advantage of the popularity, they also did not forget to sow discord.

The Mainland King has arrived, his popularity is as high as that of the Hong Kong Little King

"Has the title of Little Heavenly King spread here as well?"

The next day, Li Chao felt a little funny while reading the newspaper. He frowned and said, "Whether he knows the meaning of this nickname or not, comparing you to him always feels like a mockery."

"We are outsiders, it's normal."

Lu Jiang was still relatively calm.

He had long known that the trip to Taiwan would not be easy.

After all, just because Ren Xianqi is not competing this year doesn’t mean that Taiwanese media won’t compete.

Ren Xianqi is already a superstar, so it is not easy for Lu Jiang to become the new superstar recognized by them.

In the mainland, Lu Jiang easily defeated Xie Tingfeng, but he didn't defeat Ren Xianqi head-on. What's the point of defeating Xie Tingfeng?
In addition, Xie Tingfeng's popularity in Taiwan is not much different from Lu Jiang's, so the other party naturally wants to tease these two people.

In Warner's words, if Lu Jiang wants to truly prove himself as a "King of Pop", he must use his overwhelming popularity to completely convince the Taiwanese media when Ren Xianqi avoids the fight.

In addition to the results, one also has to remain extremely vigilant in Taiwan. For example, last night many girls sent letters to me, and I don’t know if they were real fans or not.

The photos inside are very bold and wild, and the degree of openness is so shocking that even Li Chao, a rock star, is a little shocked.

In addition to these temptations, there are also many paparazzi roaming outside, so it is likely that this is a combination trap.

Just waiting to catch you, the mainlander.

For this reason, Lu Jiang repeatedly instructed the entire team to take all precautions and follow orders in all actions.

At the same time, Warner's Zhou Jianhui was also warned again.

During this trip to Taiwan, if any problems arise with the activities they arrange, Lu Jiang will not hesitate to compromise, but will just leave. All consequences will be borne by you, Warner.

What about the Taiwan market? When it comes to the bottom line, it’s no big deal to give it up!
Of course, Warner did a good job in this regard, except for that idiotic tour guide.

Warner is about to start a major expansion and is said to be signing several divas, such as A-Mei. Among them is a newcomer from Singapore, the unpopular singer Stefanie Sun, who will make a big splash in the future.

But now, Lu Jiang is still Warner's number one cash cow.

Zhou Jianhui took over Warner at the end of 1997. Relying on Lu Jiang, the extremely powerful supernova, he overcame the previous decline in just two years and the profits for all parties were also very impressive.

This is the critical moment to officially challenge the king of the world. It involves whether they can successfully renew the contract with Lu Jiang, so they naturally will not take it lightly.

Speaking of Zhou Jianhui, he soon arrived: "Lu Jiang, get up, did you sleep well?"

After some greetings, Zhou Jianhui talked about the specific itinerary for this trip.

Theoretically speaking, this trip is quite difficult for Lu Jiang.

After all, this is not the mainland, but Ren Xianqi's territory.

There is no room for two tigers in one mountain, and the mainland music scene is at the bottom of the contempt chain of the Chinese music scene.

As an outsider, Lu Jiang came here to "prove the truth" and naturally encountered many obstacles and difficulties.

Fortunately, Warner has a solid business foundation in Taiwan.

Therefore, almost all the activities that Lu Jiang participated in during this trip were for “his own people”, and he would not participate in any other activities.

The most important thing is to complete the journey safely.

At the same time, Warner has also devoted all its resources to strive to completely solidify its position as long as there are no accidents this time.

And during the trip.

On the commercial side, Warner arranged a radio interview, a media interview, two variety shows, autograph sessions in three cities, and a fan meeting for 10,000 people at the Taipei City Stadium.

This fan meeting was not like the previous one, but a semi-concert, selling tickets in a serious manner. Of course, the price was cheaper than a regular concert.

Warner wants to test Lu Jiang's popularity and the level of support from his fans. If the effect is good, combined with media hype, the "evangelization" will be basically completed, and the next national concert plan can also begin.

As for the TV stations, there are two variety shows, one is "Dragon Tiger Variety King" and the other is "Guess Guess Guess Guess".

There was originally a variety show called "Super Sunday", which was also hosted by Wu Zongxian.

However, because Lu Jiang had to go back on the 19th to deal with the Spring Festival Gala, it had to be cancelled.

As for the remaining two variety shows, the ratings of the former have begun to decline, but it is still very suitable as the first stop on Taiwan’s TV.

Because the hosts are Fei Yuqing and Zhang Fei, and Fei Yuqing is from Warner, they are one of us, so everything is easy, and those who understand will understand.

The latter is Wu Zongxian's program, with which he has a good relationship, and currently has extremely high ratings.

In Zhou Jianhui's words, even if an amateur appears on these two programs at once, half of Taiwan will recognize him after the broadcast.

Therefore, whether or not one can perform well on the variety show and leave a good impression on the Taiwanese people is also one of the key points of this trip.

(End of this chapter)