Huayu: Traffic is king

Chapter 58 Business Platform
On February 2018, 2, Peacebird finally announced the identity of its spokesperson whose silhouette poster was released on Weibo a week ago.

At 12 noon, PEACEBIRD menswear officially announced its spokesperson.

PEACEBIRD Menswear: [#PEACEBIRD Global Spokesperson Gu Jingyi# A stylish start to the New Year. Global brand spokesperson @Idol Producer—Gu Jingyi—debuts the PEACEBIRD 2018 New Year Collection. A diverse intersection ignites the flame of the East; rich colors celebrate a time of reunion. Experience the vibrant and positive energy of the city and embrace a unique and creative moment of prosperity! Share this Weibo post with #PEACEBIRD_DANGRED_NO_FAMOUS# #PEACEBIRD_New_Year_Series#. Share your New Year color picks, red or black—one person will be randomly selected to win a "Gu Jingyi autographed photo"!]

After seeing this good news, Gu Jingyi’s fans went to the comment section of Peacebird’s official Weibo to like and leave messages.

[Congratulations to young actress @IdolProducer—Gu Jingyi for becoming the first global spokesperson for @PEACEBIRD! Unlimited new life, trendy together, unlock your fashion sense with Gu Jingyi!]

(with brand poster and Gu Jingyi's photo)
[#Gu Jingyi is the global spokesperson for Peacebird# Fashion ICON×The light of national fashion! Gu Jingyi's commercial value has reached new heights, and Peacebird has won this wave! Click the link quickly to get the same style as his brother!

(Attached is a link to purchase on the e-commerce platform)]
A two-way, top-tier collaboration! @IdolProducer—Gu Jingyi's avant-garde style and PEACEBIRD's youthful DNA are a perfect match! From now on, choose PEACEBIRD for your wardrobe! (Heart star emoji)
[The data speaks for itself: Peacebird's official Weibo account has been retweeted over 100 million times. #Gu JingyiPeacebirdGlobalSpokesperson# topped the trending search list! This is the status of the brand Gu Jingyi has brought to the forefront! (Attached is a screenshot of the trending search and a chart showing the number of retweets, likes, and comments)]
[A single endorsement product broke a new record in seconds, reaching 10 million in sales in just 5200 seconds. Peacebird is poised to become a legendary sales figure! Ranked in the top 3 on Twitter trends, a true "Big C" certification!]
Individual fans all liked the comments posted by big fans, and both internal and external likes were lost. People in the forums posted their purchase records to support Gu Jingyi.

Peacebird watched as Gu Jingyi's New Year collection debuted in a 10-second commercial, generating a sales record of 5200 million. The brand's owners were all grinning from ear to ear, believing the tens of millions a year in endorsement fees were well worth it.

As a newly established company that was listed on the Shanghai Stock Exchange in early 17, Peacebird is currently in no shortage of funds. Although Gu Jingyi's endorsement fee is a bit high, the promotional effect is really good!
As soon as the official endorsement announcement was made, the trending searches were pushed to the top by fans. This operation alone saved a lot of marketing costs.

At 2 pm, Gu Jingyi walked out of the airport VIP channel.

He got on the business car arranged by Peacebird and headed to the Peacebird brand launch conference.

In fact, it is a disguised fan meeting. Another spokesperson for Peacebird in 2018 is supermodel Natalie Westling.

Almost all the fans at the scene were Gu Jingyi's, which made the American supermodel feel a little embarrassed.

Sitting backstage, listening to Peacebird executives one after another come on stage to talk about fashion concepts and future plans, Gu Jingyi had a calm expression, closing his eyes and waiting for the makeup artist to apply his makeup.

Unlike the feminine and delicate looks that are popular in the current domestic entertainment industry, Gu Jingyi's facial features are deep and delicate. It is a typical small face with strong complexion. This face is "God's gift" whether it is filming or being an idol.

When it comes to this newly crowned star, makeup artists have no chance to shine. Just a touch of base and he's already handsome enough to look stateside.

The supermodel on the other side looked at Gu Jingyi with tears in her eyes. If it weren't for the crowds of people backstage, she would have pounced on him.

After going public in 2018, Peacebird wiped out the losses of 2016-2017 and ushered in a long-awaited positive growth in operating profits.

Seeing the light at the end of the tunnel, the senior management of Peacebird naturally spent a lot of money to invite Gu Jingyi to be the spokesperson.

Just like that, two hours passed, long, boring and drowsy, just like the annual meeting summary.

At around four o'clock in the afternoon, Gu Jingyi and supermodel Natalie Westling came to the center of the stage hand in hand and made a stunning appearance.

However, the American sweetheart only played a decorative role, and the one who truly occupied the C position was Gu Jingyi.

The enthusiastic cheers of "Gu Jingyi" and "Emperor Jing" showed who the fans came for.

Fans who can participate in brand launch conferences are all rich women fans.

Even though Peacebird was announced as its spokesperson today, the brand had already announced the silhouette as a warm-up on Weibo a week ago.

The Weibo post that said "the first global spokesperson is about to debut" was instantly recognized by Gu Jingyi's big fans as their own brother.

Fans of the show are always full of passion, and their way of supporting their idols is the simplest way of buying endorsements. Those who came to the press conference to meet Gu Jingyi today were all fans who had previously purchased tickets worth 1888 and won the lottery for the meeting.

Seeing Gu Jingyi wearing the new products, the cheering volume was almost rising to a new level in the venue as soon as he arrived, attracting the attention of senior executives of the brand.

"Gu Jingyi! Stay away from her!"

This is because a female fan saw the supermodel standing next to him and started shouting out of possessiveness.

Gu Jingyi, who is 185cm tall, and the supermodel who is 174cm tall, stand together. The handsome man and beautiful woman really look like a perfect match.

As soon as she finished speaking, her fans started shouting.

Before Gu Jingyi could stop them, Peacebird tactfully had a male host stand in the middle to separate the supermodels.

The fans nodded with satisfaction and continued to focus on Gu Jingyi.

The rest was the usual routine of a brand launch. Gu Jingyi recited the script as he shared his story with Peacebird. He also interacted with the audience, played a few games, and took photos with fans who came on stage.

The fan conference that lasted an entire afternoon ended and the fans left in an orderly manner.

After the press conference, Gu Jingyi did not have a romantic encounter with the supermodel.

He is not a sex-minded person. Every top star who gets to the top needs to step on countless people.

Even Bing Bing knew to let his agent choose his concubine to avoid risks. Gu Jingyi was not a novice, so how could he go against the wind and commit a crime?

There are too many uncontrollable factors when choosing foreign guests for a home game.

After finishing the Peacebird press conference, Gu Jingyi started his next business.

At 8 o'clock tonight, he will be a guest in Yiyezi's live broadcast room.

For beauty brands, the promotion effect of on-site platforms is not as great as that of live broadcast rooms.

As soon as Gu Jingyi appeared in the live broadcast room, the barrage of comments started scrolling quickly.

[Ahhh, it really is Gu Jingyi! My destined little husband, so handsome, sssssss!]
[Host, host, can Jingyi have a word? Order placed!]
[Travel the world with Jing and Yi!]
The host also asked Gu Jingyi to try the skin care products on the spot and share his experience.

"This serum has a light texture and is non-sticky. It spreads easily, which is great."

Gu Jingyi smeared it on the back of his hand, and as soon as he finished speaking, the product link in the live broadcast room was swarmed by fans and quickly sold out.

"Thank you all Jingyi fans for your support of One Leaf. All the gift boxes of Gu Jingyi are sold out."

Gu Jingyi is not like other traffic stars who leave after selling products.

He interacted with fans for another half an hour before ending the live broadcast.

(End of this chapter)